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<br /> 4 ZIEGLER<br /> Lotta lying<br /> going on.<br /> 11 EV BUYERS<br /> Who are these<br /> people?<br /> Mark Reuss,<br /> president of<br /> GM's North<br /> American unit.<br /> january 2013<br /> A PENTON MEDIA PUBLICATION<br /> 13 `RICHES FROM NICHES'<br /> Dealer Courtney Cole<br /> does it her way.<br /> January 2013<br /> TALK<br /> FROM<br /> T HE T OP<br /> Auto execs tell what to<br /> expect in 2013 t Page 16<br /> <br /> Volume 47, Number 1<br /> January 2013<br /> PROFIT CENTERS:<br /> 20 Dealership Management<br /> N Turn, Turn, Turn Inventory<br /> N Feds Increase Ad Oversight<br /> 22 Technology<br /> Reactions to Distractions<br /> 24 Internet Marketing<br /> N Our `Glowing Rectangles'<br /> N Dealerships Remain Flashpoints<br /> 28 Remarketing<br /> Geriatric Vehicles<br /> 12<br <a title="January 2013 page 1" href="http://viewer.zmags.com/publication/98fe8eea?page=1"> 4 ZIEGLER Lotta lying goi</a> <a title="January 2013 page 2" href="http://viewer.zmags.com/publication/98fe8eea?page=2"> </a> <a title="January 2013 page 3" href="http://viewer.zmags.com/publication/98fe8eea?page=3"> Volume 47, Number 1 January 2013 PROFIT </a> <a title="January 2013 page 4" href="http://viewer.zmags.com/publication/98fe8eea?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a> <a title="January 2013 page 5" href="http://viewer.zmags.com/publication/98fe8eea?page=5"> Old Packard proving grounds. attempt. As </a> <a title="January 2013 page 6" href="http://viewer.zmags.com/publication/98fe8eea?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a> <a title="January 2013 page 7" href="http://viewer.zmags.com/publication/98fe8eea?page=7"> </a> <a title="January 2013 page 8" href="http://viewer.zmags.com/publication/98fe8eea?page=8"> CONSUMER CONNECTIONS Google and Facebook Sell Dea</a> <a title="January 2013 page 9" href="http://viewer.zmags.com/publication/98fe8eea?page=9"> FROM WARDSAUTO BLOGS `Sweet 16” Soon? 16 mi</a> <a title="January 2013 page 10" href="http://viewer.zmags.com/publication/98fe8eea?page=10"> WARD'S TOP 500 DEALER PROFILE Playing Well in Peo</a> <a title="January 2013 page 11" href="http://viewer.zmags.com/publication/98fe8eea?page=11"> Jim Arrigo Owner President, Arrigo Automotive Gro</a> <a title="January 2013 page 12" href="http://viewer.zmags.com/publication/98fe8eea?page=12"> WARD'S TOP 500 DEALER PROFILE Company Profile </a> <a title="January 2013 page 13" href="http://viewer.zmags.com/publication/98fe8eea?page=13"> ELECTRIC VEHICLES Who Buys Hybrid Plug-Ins?</a> <a title="January 2013 page 14" href="http://viewer.zmags.com/publication/98fe8eea?page=14"> CUSTOMER SERVICE Positive Travel Experience Stuck</a> <a title="January 2013 page 15" href="http://viewer.zmags.com/publication/98fe8eea?page=15"> INNOVATIVE `Riches From Niches' Dealer look</a> <a title="January 2013 page 16" href="http://viewer.zmags.com/publication/98fe8eea?page=16"> FACILITIES The Brand Trap Does new-arrival </a> <a title="January 2013 page 17" href="http://viewer.zmags.com/publication/98fe8eea?page=17"> to pair the Ford and Lincoln brands where feasibl</a> <a title="January 2013 page 18" href="http://viewer.zmags.com/publication/98fe8eea?page=18"> COVER STORY Talk From the Top WardsAuto ask</a> <a title="January 2013 page 19" href="http://viewer.zmags.com/publication/98fe8eea?page=19"> lates with those peaks and valleys you mention. W</a> <a title="January 2013 page 20" href="http://viewer.zmags.com/publication/98fe8eea?page=20"> COVER STORY overseas catastrophes. But sales </a> <a title="January 2013 page 21" href="http://viewer.zmags.com/publication/98fe8eea?page=21"> level Acura ILX sedan. In 2013, Honda says to</a> <a title="January 2013 page 22" href="http://viewer.zmags.com/publication/98fe8eea?page=22"> DEALER MANAGEMENT Turn, Turn, Turn Inventory Tips</a> <a title="January 2013 page 23" href="http://viewer.zmags.com/publication/98fe8eea?page=23"> Feds Increase Ad Oversight Here are answers to de</a> <a title="January 2013 page 24" href="http://viewer.zmags.com/publication/98fe8eea?page=24"> PROFITCENTER: TECHNOLOGY Reactions to Distr</a> <a title="January 2013 page 25" href="http://viewer.zmags.com/publication/98fe8eea?page=25"> will swing back to more simplified systems in the</a> <a title="January 2013 page 26" href="http://viewer.zmags.com/publication/98fe8eea?page=26"> PROFITCENTER: INTERNET MARKETING `Glowing Rectang</a> <a title="January 2013 page 27" href="http://viewer.zmags.com/publication/98fe8eea?page=27"> Jonathan Ord of DealerSocket says, “If you ask de</a> <a title="January 2013 page 28" href="http://viewer.zmags.com/publication/98fe8eea?page=28"> PROFITCENTER: INTERNET MARKETING Dealership</a> <a title="January 2013 page 29" href="http://viewer.zmags.com/publication/98fe8eea?page=29"> One Way to Digitally Speed Up Vehicle Negotiation</a> <a title="January 2013 page 30" href="http://viewer.zmags.com/publication/98fe8eea?page=30"> PROFITCENTER: REMARKETING Geriatric Vehicle</a> <a title="January 2013 page 31" href="http://viewer.zmags.com/publication/98fe8eea?page=31"> PROFITCENTER: SALES Demo Drives Sell Cars How to </a> <a title="January 2013 page 32" href="http://viewer.zmags.com/publication/98fe8eea?page=32"> PROFITCENTER: SALES `Cut Through the Clutte</a> <a title="January 2013 page 33" href="http://viewer.zmags.com/publication/98fe8eea?page=33"> PROFITCENTER: FINANCE & INSURANCE Pointing the Wr</a> <a title="January 2013 page 34" href="http://viewer.zmags.com/publication/98fe8eea?page=34"> PROFITCENTER: FINANCE & INSURANCE Packaging</a> <a title="January 2013 page 35" href="http://viewer.zmags.com/publication/98fe8eea?page=35"> “Outlook positive,” says Mercedes- Benz USA Presi</a> <a title="January 2013 page 36" href="http://viewer.zmags.com/publication/98fe8eea?page=36"> PROFITCENTER: FIXED OPERATIONS Epic Battle May So</a> <a title="January 2013 page 37" href="http://viewer.zmags.com/publication/98fe8eea?page=37"> The Age of Openness Customer transparency comes t</a> <a title="January 2013 page 38" href="http://viewer.zmags.com/publication/98fe8eea?page=38"> END GAME A Look Back at Rear Ends What's</a> <a title="January 2013 page 39" href="http://viewer.zmags.com/publication/98fe8eea?page=39"> FREE WEBINAR - VIEW NOW ON DEMAND Best Practice</a> <a title="January 2013 page 40" href="http://viewer.zmags.com/publication/98fe8eea?page=40"> Increase profitability and selling time while redu</a>