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<br /> FRAUD AND<br /> PAYMENTS<br /> an internet retailing special report<br /> sponsored by:<br /> 10 WEB INTERFACE<br /> Maintaining<br /> standards<br /> There's oft<br /> checkout d<br /> discovers,<br /> serious co<br /> en said to be a standard and straightforward best practice model for<br /> esign. If only things were really that simple. As Jonathan Wright<br /> the nuances of creating an effective online payment process need<br /> nsideration if you're to maximise sales.<br /> CUSTOMERS are a complete pain. Tricksy and<br /> capricious yet always in the right even when they're in the<br /> wrong, they demand that online retailers jealously guard<br /> personal information but hate the delays that security<br /> measures bring. For anyone designing and implementing<br /> websites, it leads to a recurring problem: how do you best<br /> flag up the checkout process and security measures<br /> without putting customers off?<br /> It's a constant tens<a title="Internet Retailing Supplement JanFeb 2010.pdf page 1" href="http://viewer.zmags.com/publication/991986af?page=1"> FRAUD AND PAYMENTS an internet retailing special </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 2" href="http://viewer.zmags.com/publication/991986af?page=2"> 10 WEB INTERFACE Maintaining standards There's</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 3" href="http://viewer.zmags.com/publication/991986af?page=3"> WEB INTERFACE 11 founded Amazon in 1994.</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 4" href="http://viewer.zmags.com/publication/991986af?page=4"> Good News! We are told the recession is over, b</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 5" href="http://viewer.zmags.com/publication/991986af?page=5"> WEB INTERFACE 13 how much you've previous</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 6" href="http://viewer.zmags.com/publication/991986af?page=6"> 14 MERCHANDISING Converting abandonment In the </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 7" href="http://viewer.zmags.com/publication/991986af?page=7"> MERCHANDISING 15 PayPal Checkout Abandonment</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 8" href="http://viewer.zmags.com/publication/991986af?page=8"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 9" href="http://viewer.zmags.com/publication/991986af?page=9"> MERCHANDISING 17 happy then you need to </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 10" href="http://viewer.zmags.com/publication/991986af?page=10"> 18 CROSS-CHANNEL EXPERIENCE Making it e</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 11" href="http://viewer.zmags.com/publication/991986af?page=11"> Cash remains the benchmark to beat for those </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 12" href="http://viewer.zmags.com/publication/991986af?page=12"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 13" href="http://viewer.zmags.com/publication/991986af?page=13"> CROSS-CHANNEL EXPERIENCE 21 capabilit</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 14" href="http://viewer.zmags.com/publication/991986af?page=14"> 2 INTRODUCTION Editors' comment Fraud and pay</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 15" href="http://viewer.zmags.com/publication/991986af?page=15"> CONTENTS 3 C 30 ONTENTS 04 SPONSORS IN</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 16" href="http://viewer.zmags.com/publication/991986af?page=16"> War games Payment processing and fraud systems ar</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 17" href="http://viewer.zmags.com/publication/991986af?page=17"> LOGISTICS 23 He adds that the benefi</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 18" href="http://viewer.zmags.com/publication/991986af?page=18"> STREAMLINE YOUR PROCUREMENT PROCESS WITH THE INTE</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 19" href="http://viewer.zmags.com/publication/991986af?page=19"> LOGISTICS 25 Who's responsible for combat</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 20" href="http://viewer.zmags.com/publication/991986af?page=20"> 26 STRATEGY Finding the balance How can o</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 21" href="http://viewer.zmags.com/publication/991986af?page=21"> STRATEGY 27 merchant account from a bank </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 22" href="http://viewer.zmags.com/publication/991986af?page=22"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 23" href="http://viewer.zmags.com/publication/991986af?page=23"> STRATEGY 29 Ones to watch: five future tre</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 24" href="http://viewer.zmags.com/publication/991986af?page=24"> 30 CUSTOMER ENGAGEMENT The secret is </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 25" href="http://viewer.zmags.com/publication/991986af?page=25"> CUSTOMER ENGAGEMENT 31 Network/TK M</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 26" href="http://viewer.zmags.com/publication/991986af?page=26"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 27" href="http://viewer.zmags.com/publication/991986af?page=27"> CUSTOMER ENGAGEMENT 33 Hodson advises</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 28" href="http://viewer.zmags.com/publication/991986af?page=28"> 34 CONCLUSION </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 29" href="http://viewer.zmags.com/publication/991986af?page=29"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 30" href="http://viewer.zmags.com/publication/991986af?page=30"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 31" href="http://viewer.zmags.com/publication/991986af?page=31"> SPONSORS GUIDE Q: How do</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 32" href="http://viewer.zmags.com/publication/991986af?page=32"> A: When your cust</a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 33" href="http://viewer.zmags.com/publication/991986af?page=33"> Q: How do you make it easier to pay A: </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 34" href="http://viewer.zmags.com/publication/991986af?page=34"> without opening yourself up to fraud? A: </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 35" href="http://viewer.zmags.com/publication/991986af?page=35"> </a> <a title="Internet Retailing Supplement JanFeb 2010.pdf page 36" href="http://viewer.zmags.com/publication/991986af?page=36"> </a>