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Best regards
Zmags
DEALER EDITION / JANUARY 2016
`We've Really
Touched
Lives'
Mark Schienberg talks
about a special 10th
anniversary in NYC.
FORUM: REMARKETING: DIGITAL: END GAME:
Does Fiat Remarketers Brace Know Customers Listen Up, FTC
Chrysler Employ for Waves of Off- Before They're
Racketeers? lease Vehicles Customers
JANUARY 2016
Volume 48, Number 1
TEN YEARS AFTER…14
ON THE COVER
Training center idea stemmed from rough meeting
BY STEVE FINLAY
2|
WARDSAUTO
JANUARY 2016
6 11 22
RE- DIGITAL END
MARKETING MARKETING GAME
Before
They're
Here Customers
They Come Systems al
DEALER EDITION / JANUARY 2016 `We've Really T
JANUARY 2016 Volume 48, Number 1 TEN YEARS
6 11 22 RE- DIG
We welcome readers' feedback,
BACK WHEN CHRYSLER INVENTORY WAS BACKING UP. som
PHOTO: MANHEIM SALES LANE-PA Here They Come REMA
“The challenge is to come up with different wa
“
REMARKETING GM Touts Used-Car Online Initiativ
REMARKETING know that many of our custom- er
DIGITAL MARKETING PHOTO COPYRIGHT © IVANKO BRNJA
DIGITAL MARKETING what online shoppers are i
mechanism that keeps specials up to date, keeps c
COVER STORY Ten Years After… NY DEALERSHI
ABOUT 240 PEOPLE GATHERED FOR THE 10TH ANNIVERSAR
COVER STORY
their people to for training. There was some fact
COVER STORY and about the kind of careers th
doing. It's gratifying because the association bo
COVER STORY Mark Schie
PROFIT CENTERS INTERNET FIXE
END GAME By David Ruggles Listen Up, FTC
factory t repair If o get a window leak ed. peop
END GAME By David Ruggles of consumers tod
can move to a new location. In many states, only
END GAME By David Ruggles part of the OEMs
Back in the day, there were no real dealershi
END GAME By David Ruggles
Tesla be allowed to distribute its cars however i