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<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="Total Brand Winter 16 page 1" href="http://viewer.zmags.com/publication/9945e4ee?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="Total Brand Winter 16 page 2" href="http://viewer.zmags.com/publication/9945e4ee?page=2"> BRAND TOTAL A TOTAL LIC</a> <a title="Total Brand Winter 16 page 3" href="http://viewer.zmags.com/publication/9945e4ee?page=3"> </a> <a title="Total Brand Winter 16 page 4" href="http://viewer.zmags.com/publication/9945e4ee?page=4"> </a> <a title="Total Brand Winter 16 page 5" href="http://viewer.zmags.com/publication/9945e4ee?page=5"> TOTAL BRAND LICENSING CONTENTS 8 Editorial C</a> <a title="Total Brand Winter 16 page 6" href="http://viewer.zmags.com/publication/9945e4ee?page=6"> </a> <a title="Total Brand Winter 16 page 7" href="http://viewer.zmags.com/publication/9945e4ee?page=7"> PROFILE Sharing art and design with a wider </a> <a title="Total Brand Winter 16 page 8" href="http://viewer.zmags.com/publication/9945e4ee?page=8"> BRAND NEWS </a> <a title="Total Brand Winter 16 page 9" href="http://viewer.zmags.com/publication/9945e4ee?page=9"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="Total Brand Winter 16 page 10" href="http://viewer.zmags.com/publication/9945e4ee?page=10"> BRAND NEWS KNOCKOUT TO LICENSE RITA’S ITALIAN IC</a> <a title="Total Brand Winter 16 page 11" href="http://viewer.zmags.com/publication/9945e4ee?page=11"> BRAND NEWS ALL AMERICAN LICENSING INKS DEAL WITH</a> <a title="Total Brand Winter 16 page 12" href="http://viewer.zmags.com/publication/9945e4ee?page=12"> BRAND NEWS RJM SET TO RELAUNCH SUNSILK SHAMPOO B</a> <a title="Total Brand Winter 16 page 13" href="http://viewer.zmags.com/publication/9945e4ee?page=13"> BRAND NEWS CAR AND DRIVER DASH CAM RANGE DEBUTS </a> <a title="Total Brand Winter 16 page 14" href="http://viewer.zmags.com/publication/9945e4ee?page=14"> Winter 2016</a> <a title="Total Brand Winter 16 page 15" href="http://viewer.zmags.com/publication/9945e4ee?page=15"> BRAND NEWS CATHERINE LANSFIELD MOVES INTO LICENS</a> <a title="Total Brand Winter 16 page 16" href="http://viewer.zmags.com/publication/9945e4ee?page=16"> BRAND NEWS GROWTHFORTHEAC/DCPROGRAM Selling out </a> <a title="Total Brand Winter 16 page 17" href="http://viewer.zmags.com/publication/9945e4ee?page=17"> BRAND NEWS TANYA WHELAN APPOINTS KNOCKOUT LICENS</a> <a title="Total Brand Winter 16 page 18" href="http://viewer.zmags.com/publication/9945e4ee?page=18"> COMMENT ThWehyeoffther scptortos hfavBe a rloat</a> <a title="Total Brand Winter 16 page 19" href="http://viewer.zmags.com/publication/9945e4ee?page=19"> </a> <a title="Total Brand Winter 16 page 20" href="http://viewer.zmags.com/publication/9945e4ee?page=20"> Just some of the places Total Licensing goes to i</a> <a title="Total Brand Winter 16 page 21" href="http://viewer.zmags.com/publication/9945e4ee?page=21"> BRAND NEWS PSYCHO BUNNY STORE OPENS IN PANAMA Ge</a> <a title="Total Brand Winter 16 page 22" href="http://viewer.zmags.com/publication/9945e4ee?page=22"> BRAND NEWS LIVERPOOL FC TRIES TO TRADEMARK ‘NORM</a> <a title="Total Brand Winter 16 page 23" href="http://viewer.zmags.com/publication/9945e4ee?page=23"> BRAND NEWS PLAYBOY TEAMS UP WITH BURTON FOR SNOW</a> <a title="Total Brand Winter 16 page 24" href="http://viewer.zmags.com/publication/9945e4ee?page=24"> PROFILE signs major brands for September event N</a> <a title="Total Brand Winter 16 page 25" href="http://viewer.zmags.com/publication/9945e4ee?page=25"> INTERVIEW The Toughest Event... Tough Mudder is </a> <a title="Total Brand Winter 16 page 26" href="http://viewer.zmags.com/publication/9945e4ee?page=26"> The graphic brand that combines fashion, humour a</a> <a title="Total Brand Winter 16 page 27" href="http://viewer.zmags.com/publication/9945e4ee?page=27"> the characters and the way that they com- municat</a> <a title="Total Brand Winter 16 page 28" href="http://viewer.zmags.com/publication/9945e4ee?page=28"> Don’t let her size fool you though, she’s just th</a> <a title="Total Brand Winter 16 page 29" href="http://viewer.zmags.com/publication/9945e4ee?page=29"> COVER STORY </a> <a title="Total Brand Winter 16 page 30" href="http://viewer.zmags.com/publication/9945e4ee?page=30"> PROFILE Sweet News from Start Start Licensing’</a> <a title="Total Brand Winter 16 page 31" href="http://viewer.zmags.com/publication/9945e4ee?page=31"> B&LLAs B&LLAs The Brand & Lifestyle Licensing Awa</a> <a title="Total Brand Winter 16 page 32" href="http://viewer.zmags.com/publication/9945e4ee?page=32"> A word from a few of the Sponsors Darren Brechin</a> <a title="Total Brand Winter 16 page 33" href="http://viewer.zmags.com/publication/9945e4ee?page=33"> NOT FOR PROFIT Helping Heroes Help f</a> <a title="Total Brand Winter 16 page 34" href="http://viewer.zmags.com/publication/9945e4ee?page=34"> “There is of course the need to be careful about </a> <a title="Total Brand Winter 16 page 35" href="http://viewer.zmags.com/publication/9945e4ee?page=35"> FASHION ‘Dedicated Follower of Fashion...’ Fash</a> <a title="Total Brand Winter 16 page 36" href="http://viewer.zmags.com/publication/9945e4ee?page=36"> Hoyland, a favorite of Smith’s who is the subject</a> <a title="Total Brand Winter 16 page 37" href="http://viewer.zmags.com/publication/9945e4ee?page=37"> partners.” Sergio Tacchini has renewed its exclus</a> <a title="Total Brand Winter 16 page 38" href="http://viewer.zmags.com/publication/9945e4ee?page=38"> Licensing partnerships are in place with some of </a> <a title="Total Brand Winter 16 page 39" href="http://viewer.zmags.com/publication/9945e4ee?page=39"> FASHION the wo</a> <a title="Total Brand Winter 16 page 40" href="http://viewer.zmags.com/publication/9945e4ee?page=40"> Beanstalk is also growing Paris Hilton’s licensin</a> <a title="Total Brand Winter 16 page 41" href="http://viewer.zmags.com/publication/9945e4ee?page=41"> FASHION Invicta Launches New Collections Invi</a> <a title="Total Brand Winter 16 page 42" href="http://viewer.zmags.com/publication/9945e4ee?page=42"> INTERVIEW Craig Bendle, Manager of INT</a> <a title="Total Brand Winter 16 page 43" href="http://viewer.zmags.com/publication/9945e4ee?page=43"> The Appeal of the Car After their home, many peop</a> <a title="Total Brand Winter 16 page 44" href="http://viewer.zmags.com/publication/9945e4ee?page=44"> broader consumer catego- ries. Each brand seeks t</a> <a title="Total Brand Winter 16 page 45" href="http://viewer.zmags.com/publication/9945e4ee?page=45"> In recent years, luxury life- style products have</a> <a title="Total Brand Winter 16 page 46" href="http://viewer.zmags.com/publication/9945e4ee?page=46"> Winter 2016</a> <a title="Total Brand Winter 16 page 47" href="http://viewer.zmags.com/publication/9945e4ee?page=47"> SHOW NEWS The sports world descends on GENEVA </a> <a title="Total Brand Winter 16 page 48" href="http://viewer.zmags.com/publication/9945e4ee?page=48"> </a> <a title="Total Brand Winter 16 page 49" href="http://viewer.zmags.com/publication/9945e4ee?page=49"> HOMEWARES, HOUSEWARES & GARDENS Homewares, &Hous</a> <a title="Total Brand Winter 16 page 50" href="http://viewer.zmags.com/publication/9945e4ee?page=50"> HOMEWARES, HOUSEWARES & GARDENS tralian manufact</a> <a title="Total Brand Winter 16 page 51" href="http://viewer.zmags.com/publication/9945e4ee?page=51"> HOMEWARES, HOUSEWARES & GARDENS </a> <a title="Total Brand Winter 16 page 52" href="http://viewer.zmags.com/publication/9945e4ee?page=52"> </a> <a title="Total Brand Winter 16 page 53" href="http://viewer.zmags.com/publication/9945e4ee?page=53"> HOMEWARES, HOUSEWARES & GARDENS Finlayson Forward</a> <a title="Total Brand Winter 16 page 54" href="http://viewer.zmags.com/publication/9945e4ee?page=54"> HOMEWARES, HOUSEWARES & GARDENS </a> <a title="Total Brand Winter 16 page 55" href="http://viewer.zmags.com/publication/9945e4ee?page=55"> HOMEWARES, HOUSEWARES & GARDENS </a> <a title="Total Brand Winter 16 page 56" href="http://viewer.zmags.com/publication/9945e4ee?page=56"> </a> <a title="Total Brand Winter 16 page 57" href="http://viewer.zmags.com/publication/9945e4ee?page=57"> HOMEWARES, HOUSEWARES & GARDENS The Center of t</a> <a title="Total Brand Winter 16 page 58" href="http://viewer.zmags.com/publication/9945e4ee?page=58"> HOMEWARES, HOUSEWARES & GARDENS </a> <a title="Total Brand Winter 16 page 59" href="http://viewer.zmags.com/publication/9945e4ee?page=59"> HOMEWARES, HOUSEWARES & GARDENS </a> <a title="Total Brand Winter 16 page 60" href="http://viewer.zmags.com/publication/9945e4ee?page=60"> </a> <a title="Total Brand Winter 16 page 61" href="http://viewer.zmags.com/publication/9945e4ee?page=61"> COMMENT The effect of Brands on UK Christmas Sa</a> <a title="Total Brand Winter 16 page 62" href="http://viewer.zmags.com/publication/9945e4ee?page=62"> BRAND BUSINESS Brand, Bear and Quality By Hal Wor</a> <a title="Total Brand Winter 16 page 63" href="http://viewer.zmags.com/publication/9945e4ee?page=63"> INFORMATION The Useful Page... INDEX OF ADVERTI</a> <a title="Total Brand Winter 16 page 64" href="http://viewer.zmags.com/publication/9945e4ee?page=64"> Spring 2015 S ummer 2015 Fall/A</a> <a title="Total Brand Winter 16 page 65" href="http://viewer.zmags.com/publication/9945e4ee?page=65"> Winter 2016</a> <a title="Total Brand Winter 16 page 66" href="http://viewer.zmags.com/publication/9945e4ee?page=66"> Subscribe today, free of charge! For your free d</a>