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<br /> CERTIFICATION TAKES SHAPE: Update on practitioner's program<br /> February 2012<br /> Volume 39 · Number 1<br /> On the Road to<br /> Innovation<br /> Vehicle routing survey: fierce competition<br /> produces creative solutions<br /> A L S O I N S I D E:<br /> · ANALYTICS OBSTACLES<br /> Consultant's guide to overcoming<br /> corporate resistance<br /> · PANDEMIC PREDICTION<br /> Agent-based simulation models<br /> address complex problem<br /> · DECISION ANALYSIS<br /> Time to `surf on sea of uncertainty,<br /> not drown in it'<br /> <br /> <br /> Departments<br /> 4 Inside Story<br /> 6 President's Desk<br /> 8 Issues in Education<br /> 12 PuzzlOR<br /> 14 O.R. in the News<br /> 60 Classifieds<br /> 64 ORacle<br /> 18<br /> Consulting: Facing social, behavioral & cultural issues.<br /> 24<br /> Next pandemic: How should public officials respond?<br /> INFORMS News<br <a title="ORMS Today page 1" href="http://viewer.zmags.com/publication/9ca9bd6a?page=1"> CERTIFICATION TAKES SHAPE: Update on practitione</a> <a title="ORMS Today page 2" href="http://viewer.zmags.com/publication/9ca9bd6a?page=2"> </a> <a title="ORMS Today page 3" href="http://viewer.zmags.com/publication/9ca9bd6a?page=3"> </a> <a title="ORMS Today page 4" href="http://viewer.zmags.com/publication/9ca9bd6a?page=4"> Departments 4 Inside Story 6 Presiden</a> <a title="ORMS Today page 5" href="http://viewer.zmags.com/publication/9ca9bd6a?page=5"> DATA MINING POWER MADE EASY </a> <a title="ORMS Today page 6" href="http://viewer.zmags.com/publication/9ca9bd6a?page=6"> INSIDE STORY The human factor </a> <a title="ORMS Today page 7" href="http://viewer.zmags.com/publication/9ca9bd6a?page=7"> </a> <a title="ORMS Today page 8" href="http://viewer.zmags.com/publication/9ca9bd6a?page=8"> INFORMS President Terry Harrison tharrison@psu.e</a> <a title="ORMS Today page 9" href="http://viewer.zmags.com/publication/9ca9bd6a?page=9"> </a> <a title="ORMS Today page 10" href="http://viewer.zmags.com/publication/9ca9bd6a?page=10"> ISSUES IN EDUCATION `Everything you know</a> <a title="ORMS Today page 11" href="http://viewer.zmags.com/publication/9ca9bd6a?page=11"> </a> <a title="ORMS Today page 12" href="http://viewer.zmags.com/publication/9ca9bd6a?page=12"> IIE, continued from p.8 uncertainty, with certai</a> <a title="ORMS Today page 13" href="http://viewer.zmags.com/publication/9ca9bd6a?page=13"> </a> <a title="ORMS Today page 14" href="http://viewer.zmags.com/publication/9ca9bd6a?page=14"> THE PUZZLOR This is no way to run a Popsi</a> <a title="ORMS Today page 15" href="http://viewer.zmags.com/publication/9ca9bd6a?page=15"> INFORMS INTERNATIONAL Beijing 2 0 1 2 Registe</a> <a title="ORMS Today page 16" href="http://viewer.zmags.com/publication/9ca9bd6a?page=16"> O.R. IN THE NEWS Crime, campaigning and</a> <a title="ORMS Today page 17" href="http://viewer.zmags.com/publication/9ca9bd6a?page=17"> </a> <a title="ORMS Today page 18" href="http://viewer.zmags.com/publication/9ca9bd6a?page=18"> O.R. IN THE NEWS O.R. in the News, continu</a> <a title="ORMS Today page 19" href="http://viewer.zmags.com/publication/9ca9bd6a?page=19"> </a> <a title="ORMS Today page 20" href="http://viewer.zmags.com/publication/9ca9bd6a?page=20"> Obstacle course for analytics Since ana</a> <a title="ORMS Today page 21" href="http://viewer.zmags.com/publication/9ca9bd6a?page=21"> The Quest for Buy-in UNTIL ABOUT THREE YEAR</a> <a title="ORMS Today page 22" href="http://viewer.zmags.com/publication/9ca9bd6a?page=22"> CAREERS & CONSULTING the likelihood of em</a> <a title="ORMS Today page 23" href="http://viewer.zmags.com/publication/9ca9bd6a?page=23"> </a> <a title="ORMS Today page 24" href="http://viewer.zmags.com/publication/9ca9bd6a?page=24"> CAREERS & CONSULTING has been written ab</a> <a title="ORMS Today page 25" href="http://viewer.zmags.com/publication/9ca9bd6a?page=25"> </a> <a title="ORMS Today page 26" href="http://viewer.zmags.com/publication/9ca9bd6a?page=26"> Predicting the spread of pandemics in urban env</a> <a title="ORMS Today page 27" href="http://viewer.zmags.com/publication/9ca9bd6a?page=27"> Intuitively, predicting the spread of a di</a> <a title="ORMS Today page 28" href="http://viewer.zmags.com/publication/9ca9bd6a?page=28"> PREDICTING PANDEMIC SPREAD POP m</a> <a title="ORMS Today page 29" href="http://viewer.zmags.com/publication/9ca9bd6a?page=29"> the vaccine may be successful with a pre-determin</a> <a title="ORMS Today page 30" href="http://viewer.zmags.com/publication/9ca9bd6a?page=30"> PREDICTING PANDEMIC SPREAD health offici</a> <a title="ORMS Today page 31" href="http://viewer.zmags.com/publication/9ca9bd6a?page=31"> </a> <a title="ORMS Today page 32" href="http://viewer.zmags.com/publication/9ca9bd6a?page=32"> Decision analysis: past, present and future Works</a> <a title="ORMS Today page 33" href="http://viewer.zmags.com/publication/9ca9bd6a?page=33"> Workshop attendees included a Who's Who of decisi</a> <a title="ORMS Today page 34" href="http://viewer.zmags.com/publication/9ca9bd6a?page=34"> DECISION ANALYSIS porating the decision-</a> <a title="ORMS Today page 35" href="http://viewer.zmags.com/publication/9ca9bd6a?page=35"> ly rich, and the concepts of decision analysis pr</a> <a title="ORMS Today page 36" href="http://viewer.zmags.com/publication/9ca9bd6a?page=36"> The shape of analytics certification Update on IN</a> <a title="ORMS Today page 37" href="http://viewer.zmags.com/publication/9ca9bd6a?page=37"> were presented as a formal business plan that was</a> <a title="ORMS Today page 38" href="http://viewer.zmags.com/publication/9ca9bd6a?page=38"> ANALYTICS CERTIFICATION shaped” and “Pi-sh</a> <a title="ORMS Today page 39" href="http://viewer.zmags.com/publication/9ca9bd6a?page=39"> </a> <a title="ORMS Today page 40" href="http://viewer.zmags.com/publication/9ca9bd6a?page=40"> SOFTWARE VRVEHICLE ROUTING SURVEY Bi</a> <a title="ORMS Today page 41" href="http://viewer.zmags.com/publication/9ca9bd6a?page=41"> VR delivery-time pricing to balance the workl</a> <a title="ORMS Today page 42" href="http://viewer.zmags.com/publication/9ca9bd6a?page=42"> VEHICLE VR ROUTING gle routing package is unl</a> <a title="ORMS Today page 43" href="http://viewer.zmags.com/publication/9ca9bd6a?page=43"> </a> <a title="ORMS Today page 44" href="http://viewer.zmags.com/publication/9ca9bd6a?page=44"> S O F T W A R E P R O D U C T L I S T I N</a> <a title="ORMS Today page 45" href="http://viewer.zmags.com/publication/9ca9bd6a?page=45"> I t Mapping Product is availa</a> <a title="ORMS Today page 46" href="http://viewer.zmags.com/publication/9ca9bd6a?page=46"> S O F T W A R E P R O D U C T L I S T I N</a> <a title="ORMS Today page 47" href="http://viewer.zmags.com/publication/9ca9bd6a?page=47"> e wo — — </a> <a title="ORMS Today page 48" href="http://viewer.zmags.com/publication/9ca9bd6a?page=48"> INFORMS ANNUAL MEETING PHOENIX 2012 Abstract Dea</a> <a title="ORMS Today page 49" href="http://viewer.zmags.com/publication/9ca9bd6a?page=49"> INSIDE 48 Edelman Competition 49 Conference Hig</a> <a title="ORMS Today page 50" href="http://viewer.zmags.com/publication/9ca9bd6a?page=50"> CONFERENCE PREVIEW S W E N S M R O F N I Confer</a> <a title="ORMS Today page 51" href="http://viewer.zmags.com/publication/9ca9bd6a?page=51"> S members are available until Feb. 24. Organizat</a> <a title="ORMS Today page 52" href="http://viewer.zmags.com/publication/9ca9bd6a?page=52"> S SUBDIVISION AWARDS W E The following INFORMS</a> <a title="ORMS Today page 53" href="http://viewer.zmags.com/publication/9ca9bd6a?page=53"> Student Paper Award Award-winner Yi</a> <a title="ORMS Today page 54" href="http://viewer.zmags.com/publication/9ca9bd6a?page=54"> SUBDIVISION AWARDS S W E INFORMATION SYSTEMS SO</a> <a title="ORMS Today page 55" href="http://viewer.zmags.com/publication/9ca9bd6a?page=55"> S Recognition: Outstanding participation and per</a> <a title="ORMS Today page 56" href="http://viewer.zmags.com/publication/9ca9bd6a?page=56"> SUBDIVISION AWARDS S W Khachiyan Prize E N </a> <a title="ORMS Today page 57" href="http://viewer.zmags.com/publication/9ca9bd6a?page=57"> S RAILROAD APPLICATIONS Problem Solving Competit</a> <a title="ORMS Today page 58" href="http://viewer.zmags.com/publication/9ca9bd6a?page=58"> SUBDIVISION AWARDS S W E TRANSPORTATION SCIENCE</a> <a title="ORMS Today page 59" href="http://viewer.zmags.com/publication/9ca9bd6a?page=59"> </a> <a title="ORMS Today page 60" href="http://viewer.zmags.com/publication/9ca9bd6a?page=60"> Call for submissions: 2012 INFORMS IMPACT PRIZE </a> <a title="ORMS Today page 61" href="http://viewer.zmags.com/publication/9ca9bd6a?page=61"> ROUNDTABLE REPORT – Pete Buczkowski The </a> <a title="ORMS Today page 62" href="http://viewer.zmags.com/publication/9ca9bd6a?page=62"> CLASSIFIED ADVERTISING Department of Industrial </a> <a title="ORMS Today page 63" href="http://viewer.zmags.com/publication/9ca9bd6a?page=63"> CLASSIFIED ADVERTISING </a> <a title="ORMS Today page 64" href="http://viewer.zmags.com/publication/9ca9bd6a?page=64"> CLASSIFIED ADVERTISING THE OHIO STATE UNIVERSITY</a> <a title="ORMS Today page 65" href="http://viewer.zmags.com/publication/9ca9bd6a?page=65"> C L A S S I F I E D A D V E R T I S I N G Latest</a> <a title="ORMS Today page 66" href="http://viewer.zmags.com/publication/9ca9bd6a?page=66"> ORACLE Spaghetti Day BY DOUG SAMUELS</a> <a title="ORMS Today page 67" href="http://viewer.zmags.com/publication/9ca9bd6a?page=67"> </a> <a title="ORMS Today page 68" href="http://viewer.zmags.com/publication/9ca9bd6a?page=68"> </a>