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<br /> 4 JIM ZIEGLER<br /> Recalling an<br /> automotive idol.<br /> 29 CoLnOsuSmEeRrs wQaUrmARupTERS<br /> to new wave of compact cars.<br /> 33 `JUST LOOKING”<br /> How to handle that<br /> common shopper reaction.<br /> June 2012<br /> PLAYERS<br /> ON BIG LIST<br /> DIFFERENT,<br /> SAME<br /> April Ancira is VP at one of the<br /> nation's first Hispanic dealerships.<br /> ON PAGE 16.<br /> A PENTON MEDIA PUBLICATIONJIM ZIEGLER<br /> Recalling an<br /> automotive idol.<br /> CLOSER QUARTERS<br /> Consumers warm up<br /> to new wave of compact cars.<br /> "JUST LOOKING"<br /> How to handle that<br /> common shopper reaction.<br /> Ally can<br /> help you.<br /> See how inside.<br /> A PENTON MEDIA PUBLICATION<br /> THE ICE LIKE A<br /> 30 BILLION DOLLAR<br /> BRAND NAME<br /> Close more deals with a name your customers trust: Allstate. You get the advantage<br /> of a well-kno<a title="June 2012 page 1" href="http://viewer.zmags.com/publication/9cbfcbf9?page=1"> 4 JIM ZIEGLER Recalling an </a> <a title="June 2012 page 2" href="http://viewer.zmags.com/publication/9cbfcbf9?page=2"> THE ICE LIKE A 30 BILLION DOLLAR BRAND NAME Cl</a> <a title="June 2012 page 3" href="http://viewer.zmags.com/publication/9cbfcbf9?page=3"> Volume 45, Number 6 June 2012 PrOfiT Cen</a> <a title="June 2012 page 4" href="http://viewer.zmags.com/publication/9cbfcbf9?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a> <a title="June 2012 page 5" href="http://viewer.zmags.com/publication/9cbfcbf9?page=5"> In this economy, oils that save gas and protect e</a> <a title="June 2012 page 6" href="http://viewer.zmags.com/publication/9cbfcbf9?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a> <a title="June 2012 page 7" href="http://viewer.zmags.com/publication/9cbfcbf9?page=7"> Always ask the Question, “Does it Sell Car</a> <a title="June 2012 page 8" href="http://viewer.zmags.com/publication/9cbfcbf9?page=8"> electric vehicles Loyal Toyota Prius owners keepi</a> <a title="June 2012 page 9" href="http://viewer.zmags.com/publication/9cbfcbf9?page=9"> COMMUNITY SERVICE Doing Good Work Young people wi</a> <a title="June 2012 page 10" href="http://viewer.zmags.com/publication/9cbfcbf9?page=10"> WARD'S TOP 500 DEALER PROFILE Sonic Boom Megadeal</a> <a title="June 2012 page 11" href="http://viewer.zmags.com/publication/9cbfcbf9?page=11"> “I’ve never worked this closel with a financial pr</a> <a title="June 2012 page 12" href="http://viewer.zmags.com/publication/9cbfcbf9?page=12"> 2012 Ward's Dealer 500 New and Used Vehicle Volum</a> <a title="June 2012 page 13" href="http://viewer.zmags.com/publication/9cbfcbf9?page=13"> Spanish Definitely Spoken Here A </a> <a title="June 2012 page 14" href="http://viewer.zmags.com/publication/9cbfcbf9?page=14"> Massachusetts Native Thrives as Texas Dealer A </a> <a title="June 2012 page 15" href="http://viewer.zmags.com/publication/9cbfcbf9?page=15"> REGIONAL TOTALS The total number of 500 Dealers i</a> <a title="June 2012 page 16" href="http://viewer.zmags.com/publication/9cbfcbf9?page=16"> Ward's 2012 Franchise Average Revenue by Category</a> <a title="June 2012 page 17" href="http://viewer.zmags.com/publication/9cbfcbf9?page=17"> Victory Lap! It’s the moment you realize your dea</a> <a title="June 2012 page 18" href="http://viewer.zmags.com/publication/9cbfcbf9?page=18"> © Copyright 2012, WardAuto Group, a division of P</a> <a title="June 2012 page 19" href="http://viewer.zmags.com/publication/9cbfcbf9?page=19"> © Copyright 2012, WardAuto Group, a division of P</a> <a title="June 2012 page 20" href="http://viewer.zmags.com/publication/9cbfcbf9?page=20"> © Copyright 2012, WardAuto Group, a division of P</a> <a title="June 2012 page 21" href="http://viewer.zmags.com/publication/9cbfcbf9?page=21"> © Copyright 2012, WardAuto Group, a division of P</a> <a title="June 2012 page 22" href="http://viewer.zmags.com/publication/9cbfcbf9?page=22"> © Copyright 2012, WardAuto Group, a division of P</a> <a title="June 2012 page 23" href="http://viewer.zmags.com/publication/9cbfcbf9?page=23"> © Copyright 2012, WardAuto Group, a division of P</a> <a title="June 2012 page 24" href="http://viewer.zmags.com/publication/9cbfcbf9?page=24"> Dealer 500 INDEX Dealership ABC Nissan Acton Toy</a> <a title="June 2012 page 25" href="http://viewer.zmags.com/publication/9cbfcbf9?page=25"> DEALER MANAGEMENT My Customer Experience Much is </a> <a title="June 2012 page 26" href="http://viewer.zmags.com/publication/9cbfcbf9?page=26"> DEALER MANAGEMENT Get Ready, Set, Fight It's neve</a> <a title="June 2012 page 27" href="http://viewer.zmags.com/publication/9cbfcbf9?page=27"> Dealerships are hot properties again. Store-Buyi</a> <a title="June 2012 page 28" href="http://viewer.zmags.com/publication/9cbfcbf9?page=28"> DEALER MANAGEMENT As I've told would-be invest</a> <a title="June 2012 page 29" href="http://viewer.zmags.com/publication/9cbfcbf9?page=29"> Your Secret Weapon “In one month w</a> <a title="June 2012 page 30" href="http://viewer.zmags.com/publication/9cbfcbf9?page=30"> BRANDS `A Broader Perspective' Cadillac plots pat</a> <a title="June 2012 page 31" href="http://viewer.zmags.com/publication/9cbfcbf9?page=31"> trends More People Thinking Small Study says cons</a> <a title="June 2012 page 32" href="http://viewer.zmags.com/publication/9cbfcbf9?page=32"> PROFITCENTER: INTERNET MARKETING Text Set Shuns T</a> <a title="June 2012 page 33" href="http://viewer.zmags.com/publication/9cbfcbf9?page=33"> “MELISSA BRINGS ME INFORMATION AND IDEAS FROM ALL</a> <a title="June 2012 page 34" href="http://viewer.zmags.com/publication/9cbfcbf9?page=34"> PROFITCENTER: REMARKETING Take a Look at Mitsubis</a> <a title="June 2012 page 35" href="http://viewer.zmags.com/publication/9cbfcbf9?page=35"> PROFITCENTER: SALES How to Handle `Just Looking' </a> <a title="June 2012 page 36" href="http://viewer.zmags.com/publication/9cbfcbf9?page=36"> PROFITCENTER: SALES Local Dealers Have Company Lo</a> <a title="June 2012 page 37" href="http://viewer.zmags.com/publication/9cbfcbf9?page=37"> No-Stop Shopping Car-buying service draws dealers</a> <a title="June 2012 page 38" href="http://viewer.zmags.com/publication/9cbfcbf9?page=38"> PROFITCENTER: SALES storefront in St. Clair Shore</a> <a title="June 2012 page 39" href="http://viewer.zmags.com/publication/9cbfcbf9?page=39"> 4 Words Lead to Excellence Here's how to put them</a> <a title="June 2012 page 40" href="http://viewer.zmags.com/publication/9cbfcbf9?page=40"> PROFITCENTER: FINANCE & INSURANCE Bad Decisions A</a> <a title="June 2012 page 41" href="http://viewer.zmags.com/publication/9cbfcbf9?page=41"> Subprime Customers Vary Let's modify the definiti</a> <a title="June 2012 page 42" href="http://viewer.zmags.com/publication/9cbfcbf9?page=42"> PROFITCENTER: FINANCE & INSURANCE Easier Loans Ai</a> <a title="June 2012 page 43" href="http://viewer.zmags.com/publication/9cbfcbf9?page=43"> And divorce almost always negatively with the</a> <a title="June 2012 page 44" href="http://viewer.zmags.com/publication/9cbfcbf9?page=44"> PROFITCENTER: FINANCE & INSURANCE Inventory Lendi</a> <a title="June 2012 page 45" href="http://viewer.zmags.com/publication/9cbfcbf9?page=45"> 1 i i grar eaier 100 THEWARDSAUTO E-DEALER</a> <a title="June 2012 page 46" href="http://viewer.zmags.com/publication/9cbfcbf9?page=46"> PROFITCENTER: FIXED OPERATIONS Service Department</a> <a title="June 2012 page 47" href="http://viewer.zmags.com/publication/9cbfcbf9?page=47"> says. “My advice is look for owners of cars in yo</a> <a title="June 2012 page 48" href="http://viewer.zmags.com/publication/9cbfcbf9?page=48"> PROFITCENTER: FIXED OPERATIONS More Mopar, Please</a> <a title="June 2012 page 49" href="http://viewer.zmags.com/publication/9cbfcbf9?page=49"> Ford Escape Auto Liftgate Is a Kick T </a> <a title="June 2012 page 50" href="http://viewer.zmags.com/publication/9cbfcbf9?page=50"> END GAME BY DREW WINTER The Bride Swore Blue New </a> <a title="June 2012 page 51" href="http://viewer.zmags.com/publication/9cbfcbf9?page=51"> clOSE SAlES FASTER by OPENING THE DOORS TO ENTERT</a> <a title="June 2012 page 52" href="http://viewer.zmags.com/publication/9cbfcbf9?page=52"> Being fast, efficient and reliable isn't just for</a>