<br />
AUGUST 2018 VOL. 24 ISSUE 8<br />
Holding Back<br />
Hydrolysis<br />
Marketing<br />
Makeovers<br />
Solvency<br />
and Viscosity<br />
Delivered<br />
From the trusted leader<br />
in specialty base oils.<br />
Delivering performance and creating value<br />
for lubricant manufacturers around the world.<br />
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PUBLISHER'S LETTER<br />
Trends to Watch<br />
Each summer for the past decade, our<br />
readers have eagerly awaited the<br />
arrival of the newest Lubes'n'Greases<br />
Lubricants Industry Factbook, polybagged<br />
with their August issue. This annual<br />
resource contains statistics, trends and<br />
outlooks for base oils, finished lubricants<br />
and additives, among other topics that you<br />
ask our editors about most often.<br />
The tenth edition of the Factbook<a title="2018_08 - August 2018 - LNG page 1" href="http://viewer.zmags.com/publication/9d08a62f?page=1"> AUGUST 2018 VOL. 24 ISSUE 8 Hold</a>
<a title="2018_08 - August 2018 - LNG page 2" href="http://viewer.zmags.com/publication/9d08a62f?page=2"> Solvency and Viscosity Delivered From the truste</a>
<a title="2018_08 - August 2018 - LNG page 3" href="http://viewer.zmags.com/publication/9d08a62f?page=3"> PUBLISHER'S LETTER Trends to Watch Each summ</a>
<a title="2018_08 - August 2018 - LNG page 4" href="http://viewer.zmags.com/publication/9d08a62f?page=4"> AUGUST 2018 VOL. 24 ISSUE 8 TABLE OF C</a>
<a title="2018_08 - August 2018 - LNG page 5" href="http://viewer.zmags.com/publication/9d08a62f?page=5"> Now, the strongest base oil supply chain i</a>
<a title="2018_08 - August 2018 - LNG page 6" href="http://viewer.zmags.com/publication/9d08a62f?page=6"> AUTOMOTIVE Are You Carbon Neutral? I've b</a>
<a title="2018_08 - August 2018 - LNG page 7" href="http://viewer.zmags.com/publication/9d08a62f?page=7"> </a>
<a title="2018_08 - August 2018 - LNG page 8" href="http://viewer.zmags.com/publication/9d08a62f?page=8"> AUTOMOTIVE It should be obviou</a>
<a title="2018_08 - August 2018 - LNG page 9" href="http://viewer.zmags.com/publication/9d08a62f?page=9"> group II base oils regular, reliable supply and </a>
<a title="2018_08 - August 2018 - LNG page 10" href="http://viewer.zmags.com/publication/9d08a62f?page=10"> Continued from page 8 ly half since 1995. It goe</a>
<a title="2018_08 - August 2018 - LNG page 11" href="http://viewer.zmags.com/publication/9d08a62f?page=11"> puter-controlled engine operations have gone from</a>
<a title="2018_08 - August 2018 - LNG page 12" href="http://viewer.zmags.com/publication/9d08a62f?page=12"> BEST PRACTICES Prepare for that Negotiation </a>
<a title="2018_08 - August 2018 - LNG page 13" href="http://viewer.zmags.com/publication/9d08a62f?page=13"> </a>
<a title="2018_08 - August 2018 - LNG page 14" href="http://viewer.zmags.com/publication/9d08a62f?page=14"> Continued from page 12 know how Kim did his resea</a>
<a title="2018_08 - August 2018 - LNG page 15" href="http://viewer.zmags.com/publication/9d08a62f?page=15"> negotiation. Time is often more important to one </a>
<a title="2018_08 - August 2018 - LNG page 16" href="http://viewer.zmags.com/publication/9d08a62f?page=16"> NEED TO KNOW Meeting the Needs of the BY </a>
<a title="2018_08 - August 2018 - LNG page 17" href="http://viewer.zmags.com/publication/9d08a62f?page=17"> </a>
<a title="2018_08 - August 2018 - LNG page 18" href="http://viewer.zmags.com/publication/9d08a62f?page=18"> Continued from page 16 to hear some say that the </a>
<a title="2018_08 - August 2018 - LNG page 19" href="http://viewer.zmags.com/publication/9d08a62f?page=19"> Creating a particle of difference. Enabling your</a>
<a title="2018_08 - August 2018 - LNG page 20" href="http://viewer.zmags.com/publication/9d08a62f?page=20"> 20 AUGUST 2018</a>
<a title="2018_08 - August 2018 - LNG page 21" href="http://viewer.zmags.com/publication/9d08a62f?page=21"> </a>
<a title="2018_08 - August 2018 - LNG page 22" href="http://viewer.zmags.com/publication/9d08a62f?page=22"> Mag1 branded synthetics in high mileage, full syn</a>
<a title="2018_08 - August 2018 - LNG page 23" href="http://viewer.zmags.com/publication/9d08a62f?page=23"> Turning Your Ideas Into Reality With a p</a>
<a title="2018_08 - August 2018 - LNG page 24" href="http://viewer.zmags.com/publication/9d08a62f?page=24"> Continued from page 22 growth of our synthetic o</a>
<a title="2018_08 - August 2018 - LNG page 25" href="http://viewer.zmags.com/publication/9d08a62f?page=25"> Th</a>
<a title="2018_08 - August 2018 - LNG page 26" href="http://viewer.zmags.com/publication/9d08a62f?page=26"> Holding Back Hydrolysis BY ALAN EARLS Can a Ne</a>
<a title="2018_08 - August 2018 - LNG page 27" href="http://viewer.zmags.com/publication/9d08a62f?page=27"> Photo: U.S. Bureau of Reclamation With a few exc</a>
<a title="2018_08 - August 2018 - LNG page 28" href="http://viewer.zmags.com/publication/9d08a62f?page=28"> Hydrolytic Stability of Esters with Ucon Watergua</a>
<a title="2018_08 - August 2018 - LNG page 29" href="http://viewer.zmags.com/publication/9d08a62f?page=29"> </a>
<a title="2018_08 - August 2018 - LNG page 30" href="http://viewer.zmags.com/publication/9d08a62f?page=30"> Continued from page 28 products can be used wher</a>
<a title="2018_08 - August 2018 - LNG page 31" href="http://viewer.zmags.com/publication/9d08a62f?page=31"> ƐƔŊƐƕ1|o0;uƑƏƐѶņ 0-b Su</a>
<a title="2018_08 - August 2018 - LNG page 32" href="http://viewer.zmags.com/publication/9d08a62f?page=32"> New Specs Leave Room for a Marketing Makeov</a>
<a title="2018_08 - August 2018 - LNG page 33" href="http://viewer.zmags.com/publication/9d08a62f?page=33"> W </a>
<a title="2018_08 - August 2018 - LNG page 34" href="http://viewer.zmags.com/publication/9d08a62f?page=34"> SKU Proliferation Passenger car engine oils have </a>
<a title="2018_08 - August 2018 - LNG page 35" href="http://viewer.zmags.com/publication/9d08a62f?page=35"> are two other ways companies can bat- tle the lac</a>
<a title="2018_08 - August 2018 - LNG page 36" href="http://viewer.zmags.com/publication/9d08a62f?page=36"> Smooth Jazz: Lubes Keep Musical Instruments Hummi</a>
<a title="2018_08 - August 2018 - LNG page 37" href="http://viewer.zmags.com/publication/9d08a62f?page=37"> cally only applied by repair- men or in the facto</a>
<a title="2018_08 - August 2018 - LNG page 38" href="http://viewer.zmags.com/publication/9d08a62f?page=38"> Ultra-Pure valve oil is applied to a trumpet pist</a>
<a title="2018_08 - August 2018 - LNG page 39" href="http://viewer.zmags.com/publication/9d08a62f?page=39"> PUZZLED BY BASE STOCKS? </a>
<a title="2018_08 - August 2018 - LNG page 40" href="http://viewer.zmags.com/publication/9d08a62f?page=40"> Continued from page 38 on additives or blending </a>
<a title="2018_08 - August 2018 - LNG page 41" href="http://viewer.zmags.com/publication/9d08a62f?page=41"> The Asian Industrial Lubricants C</a>
<a title="2018_08 - August 2018 - LNG page 42" href="http://viewer.zmags.com/publication/9d08a62f?page=42"> PRODUCT NEWS PRODUCT NEWS </a>
<a title="2018_08 - August 2018 - LNG page 43" href="http://viewer.zmags.com/publication/9d08a62f?page=43"> GET FOUND. Can Your Customers Find You? Get </a>
<a title="2018_08 - August 2018 - LNG page 44" href="http://viewer.zmags.com/publication/9d08a62f?page=44"> PLACES'N'FACES PLACES'N'FACES Industry Weighs Ti</a>
<a title="2018_08 - August 2018 - LNG page 45" href="http://viewer.zmags.com/publication/9d08a62f?page=45"> Red Giant Oil reports selling approximately 81,00</a>
<a title="2018_08 - August 2018 - LNG page 46" href="http://viewer.zmags.com/publication/9d08a62f?page=46"> Lubricating Oil R&D Institute. Along with the Chi</a>
<a title="2018_08 - August 2018 - LNG page 47" href="http://viewer.zmags.com/publication/9d08a62f?page=47"> Rick Shook nearly 40 years. He will remain invol</a>
<a title="2018_08 - August 2018 - LNG page 48" href="http://viewer.zmags.com/publication/9d08a62f?page=48"> BASE OIL REPORT What's Old Is New Again </a>
<a title="2018_08 - August 2018 - LNG page 49" href="http://viewer.zmags.com/publication/9d08a62f?page=49"> SETTING A NEW STANDARD FOR QUALITY AND RELIABILIT</a>
<a title="2018_08 - August 2018 - LNG page 50" href="http://viewer.zmags.com/publication/9d08a62f?page=50"> YOUR BUSINESS Monkey Mind Most of</a>
<a title="2018_08 - August 2018 - LNG page 51" href="http://viewer.zmags.com/publication/9d08a62f?page=51"> Keep your business flowing in even the coldest co</a>
<a title="2018_08 - August 2018 - LNG page 52" href="http://viewer.zmags.com/publication/9d08a62f?page=52"> WHEN YOU HAVE A STRONG BASE, ANYTHING IS POSSIBLE</a>