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<br /> A Second-Generat ion<br /> Success Story<br /> <br /> Beckley's Camping Center prospers thanks<br /> to its strong focus on customer service.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Also in this Issue:<br /> <br /> Q&A with Monaco's William H. Osborne<br /> <br /> Northwood Manufacturing Goes Back to Basics<br /> <br /> Dealer Trends: Selling Safety Products<br /> <br /> SPECIAL SUPPLEMENT INCLUDED<br /> <br /> <br /> Table of Contents<br /> !5'534s6/, ./<br /> <br /> <br /> <br /> FEATURES:<br /> <br /> 6 Q&A with Monaco RV's William<a title="RV PRO August 2011 - Trailer PRO 2011 page 1" href="http://viewer.zmags.com/publication/9d36a76e?page=1">A Second-Generat ionSuccess StoryBeckley's Cam</a> A Second-Generat ionSuccess StoryBeckley's Cam<a title="RV PRO August 2011 - Trailer PRO 2011 page 2" href="http://viewer.zmags.com/publication/9d36a76e?page=2"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 3" href="http://viewer.zmags.com/publication/9d36a76e?page=3"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 4" href="http://viewer.zmags.com/publication/9d36a76e?page=4">Table of Contents!5'534s6/, ./FEATURES:6</a> Table of Contents!5'534s6/, ./FEATURES:6<a title="RV PRO August 2011 - Trailer PRO 2011 page 5" href="http://viewer.zmags.com/publication/9d36a76e?page=5"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 6" href="http://viewer.zmags.com/publication/9d36a76e?page=6">Connecting the Dots Betweenthe RV & Trailer Indu</a> Connecting the Dots Betweenthe RV & Trailer Indu<a title="RV PRO August 2011 - Trailer PRO 2011 page 7" href="http://viewer.zmags.com/publication/9d36a76e?page=7">Editorial Advisory BoardThe seven individuals b</a> Editorial Advisory BoardThe seven individuals b<a title="RV PRO August 2011 - Trailer PRO 2011 page 8" href="http://viewer.zmags.com/publication/9d36a76e?page=8">Q&AwithMonaco RV'sWilliam H. OsborneBy BRADLE</a> Q&AwithMonaco RV'sWilliam H. OsborneBy BRADLE<a title="RV PRO August 2011 - Trailer PRO 2011 page 9" href="http://viewer.zmags.com/publication/9d36a76e?page=9">little bit of time also at Navistar corporatehea</a> little bit of time also at Navistar corporatehea<a title="RV PRO August 2011 - Trailer PRO 2011 page 10" href="http://viewer.zmags.com/publication/9d36a76e?page=10">try to be to the company what Kay was; mystrateg</a> try to be to the company what Kay was; mystrateg<a title="RV PRO August 2011 - Trailer PRO 2011 page 11" href="http://viewer.zmags.com/publication/9d36a76e?page=11"> As a result of that industry structure,servi</a> As a result of that industry structure,servi<a title="RV PRO August 2011 - Trailer PRO 2011 page 12" href="http://viewer.zmags.com/publication/9d36a76e?page=12"> I think the other thing I would sayis that N</a> I think the other thing I would sayis that N<a title="RV PRO August 2011 - Trailer PRO 2011 page 13" href="http://viewer.zmags.com/publication/9d36a76e?page=13"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 14" href="http://viewer.zmags.com/publication/9d36a76e?page=14">Beckley'sSecond-GSuccessThe East Coast dealer</a> Beckley'sSecond-GSuccessThe East Coast dealer<a title="RV PRO August 2011 - Trailer PRO 2011 page 15" href="http://viewer.zmags.com/publication/9d36a76e?page=15">Beckley's has 11 service bays in which it does PD</a> Beckley's has 11 service bays in which it does PD<a title="RV PRO August 2011 - Trailer PRO 2011 page 16" href="http://viewer.zmags.com/publication/9d36a76e?page=16">Beckley's aSecond-GenerationSuccess Story </a> Beckley's aSecond-GenerationSuccess Story <a title="RV PRO August 2011 - Trailer PRO 2011 page 17" href="http://viewer.zmags.com/publication/9d36a76e?page=17"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 18" href="http://viewer.zmags.com/publication/9d36a76e?page=18">Beckley's aSecond-GenerationSuccess Storya </a> Beckley's aSecond-GenerationSuccess Storya <a title="RV PRO August 2011 - Trailer PRO 2011 page 19" href="http://viewer.zmags.com/publication/9d36a76e?page=19"> “We are not setting the world on fire,but we</a> “We are not setting the world on fire,but we<a title="RV PRO August 2011 - Trailer PRO 2011 page 20" href="http://viewer.zmags.com/publication/9d36a76e?page=20">SPECIALPRODUCT FOCUS:RV SafetySolutions</a> SPECIALPRODUCT FOCUS:RV SafetySolutions<a title="RV PRO August 2011 - Trailer PRO 2011 page 21" href="http://viewer.zmags.com/publication/9d36a76e?page=21">2-IN-1 LP & CO GAS ALARMAtwood Mobile Products, </a> 2-IN-1 LP & CO GAS ALARMAtwood Mobile Products, <a title="RV PRO August 2011 - Trailer PRO 2011 page 22" href="http://viewer.zmags.com/publication/9d36a76e?page=22">SPECIAL PRODUCT FOCUSLOCKS WORK WITHTRUC</a> SPECIAL PRODUCT FOCUSLOCKS WORK WITHTRUC<a title="RV PRO August 2011 - Trailer PRO 2011 page 23" href="http://viewer.zmags.com/publication/9d36a76e?page=23"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 24" href="http://viewer.zmags.com/publication/9d36a76e?page=24">It flows when it'sYour customers can now hav</a> It flows when it'sYour customers can now hav<a title="RV PRO August 2011 - Trailer PRO 2011 page 25" href="http://viewer.zmags.com/publication/9d36a76e?page=25">BRAKE CONTROLLERWITH AUDIBLE ALERTHayes Brake C</a> BRAKE CONTROLLERWITH AUDIBLE ALERTHayes Brake C<a title="RV PRO August 2011 - Trailer PRO 2011 page 26" href="http://viewer.zmags.com/publication/9d36a76e?page=26">SPECIAL PRODUCT FOCUSVALVE STEM STABILIZE</a> SPECIAL PRODUCT FOCUSVALVE STEM STABILIZE<a title="RV PRO August 2011 - Trailer PRO 2011 page 27" href="http://viewer.zmags.com/publication/9d36a76e?page=27">©2011 Interstate Battery System International, In</a> ©2011 Interstate Battery System International, In<a title="RV PRO August 2011 - Trailer PRO 2011 page 28" href="http://viewer.zmags.com/publication/9d36a76e?page=28">DEALER TRENDS:SellingSafety SolutionsBy St</a> DEALER TRENDS:SellingSafety SolutionsBy St<a title="RV PRO August 2011 - Trailer PRO 2011 page 29" href="http://viewer.zmags.com/publication/9d36a76e?page=29">nently — and wireless backup cameras and monitors</a> nently — and wireless backup cameras and monitors<a title="RV PRO August 2011 - Trailer PRO 2011 page 30" href="http://viewer.zmags.com/publication/9d36a76e?page=30">28sRV PROsAUGUST 2011DEALER TRENDS:People</a> 28sRV PROsAUGUST 2011DEALER TRENDS:People<a title="RV PRO August 2011 - Trailer PRO 2011 page 31" href="http://viewer.zmags.com/publication/9d36a76e?page=31">PAID ADVERTISEMENTTowDaddy™ ProductsHelp S</a> PAID ADVERTISEMENTTowDaddy™ ProductsHelp S<a title="RV PRO August 2011 - Trailer PRO 2011 page 32" href="http://viewer.zmags.com/publication/9d36a76e?page=32">Implementing SAFE-T ChecksInstituting regular m</a> Implementing SAFE-T ChecksInstituting regular m<a title="RV PRO August 2011 - Trailer PRO 2011 page 33" href="http://viewer.zmags.com/publication/9d36a76e?page=33"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 34" href="http://viewer.zmags.com/publication/9d36a76e?page=34">Cargo Tray SlidesBack to back slides coverpass </a> Cargo Tray SlidesBack to back slides coverpass <a title="RV PRO August 2011 - Trailer PRO 2011 page 35" href="http://viewer.zmags.com/publication/9d36a76e?page=35"> The longer it takes for you or one ofyour pa</a> The longer it takes for you or one ofyour pa<a title="RV PRO August 2011 - Trailer PRO 2011 page 36" href="http://viewer.zmags.com/publication/9d36a76e?page=36">PHOTOS COURTESY OF NORTHWOOD MANUFACTURINGNorth</a> PHOTOS COURTESY OF NORTHWOOD MANUFACTURINGNorth<a title="RV PRO August 2011 - Trailer PRO 2011 page 37" href="http://viewer.zmags.com/publication/9d36a76e?page=37">Northwood Manufacturing is prosperingthanks in p</a> Northwood Manufacturing is prosperingthanks in p<a title="RV PRO August 2011 - Trailer PRO 2011 page 38" href="http://viewer.zmags.com/publication/9d36a76e?page=38">New for 2011 is Northwood's Snow River, afull-fe</a> New for 2011 is Northwood's Snow River, afull-fe<a title="RV PRO August 2011 - Trailer PRO 2011 page 39" href="http://viewer.zmags.com/publication/9d36a76e?page=39">Electrify Your </a> Electrify Your <a title="RV PRO August 2011 - Trailer PRO 2011 page 40" href="http://viewer.zmags.com/publication/9d36a76e?page=40">Northwood's Arctic Fox, available as both a trave</a> Northwood's Arctic Fox, available as both a trave<a title="RV PRO August 2011 - Trailer PRO 2011 page 41" href="http://viewer.zmags.com/publication/9d36a76e?page=41">Power Gear is pleased to announce the la</a> Power Gear is pleased to announce the la<a title="RV PRO August 2011 - Trailer PRO 2011 page 42" href="http://viewer.zmags.com/publication/9d36a76e?page=42">Steps to Building a Strategic PlanThe process o</a> Steps to Building a Strategic PlanThe process o<a title="RV PRO August 2011 - Trailer PRO 2011 page 43" href="http://viewer.zmags.com/publication/9d36a76e?page=43"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 44" href="http://viewer.zmags.com/publication/9d36a76e?page=44">Exploring your business vision and taking steps t</a> Exploring your business vision and taking steps t<a title="RV PRO August 2011 - Trailer PRO 2011 page 45" href="http://viewer.zmags.com/publication/9d36a76e?page=45">ularly monitor, evaluate and adaptthroughout the</a> ularly monitor, evaluate and adaptthroughout the<a title="RV PRO August 2011 - Trailer PRO 2011 page 46" href="http://viewer.zmags.com/publication/9d36a76e?page=46">Ignorance is No Defense: DiscriminationYour bus</a> Ignorance is No Defense: DiscriminationYour bus<a title="RV PRO August 2011 - Trailer PRO 2011 page 47" href="http://viewer.zmags.com/publication/9d36a76e?page=47">Discrimination Comesin Many Forms When commu</a> Discrimination Comesin Many Forms When commu<a title="RV PRO August 2011 - Trailer PRO 2011 page 48" href="http://viewer.zmags.com/publication/9d36a76e?page=48"> </a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 49" href="http://viewer.zmags.com/publication/9d36a76e?page=49">considered race and color discrimination. I</a> considered race and color discrimination. I<a title="RV PRO August 2011 - Trailer PRO 2011 page 50" href="http://viewer.zmags.com/publication/9d36a76e?page=50">With regard to age discrimination, it isimportan</a> With regard to age discrimination, it isimportan<a title="RV PRO August 2011 - Trailer PRO 2011 page 51" href="http://viewer.zmags.com/publication/9d36a76e?page=51">limits one or more major life activities,has a r</a> limits one or more major life activities,has a r<a title="RV PRO August 2011 - Trailer PRO 2011 page 52" href="http://viewer.zmags.com/publication/9d36a76e?page=52">Family TimeIt's not always easy mixing personal</a> Family TimeIt's not always easy mixing personal<a title="RV PRO August 2011 - Trailer PRO 2011 page 53" href="http://viewer.zmags.com/publication/9d36a76e?page=53">a family member and an employee can putanyone in</a> a family member and an employee can putanyone in<a title="RV PRO August 2011 - Trailer PRO 2011 page 54" href="http://viewer.zmags.com/publication/9d36a76e?page=54">Wrap Protects RVs AgainstBugs, Rock ChipsRoad W</a> Wrap Protects RVs AgainstBugs, Rock ChipsRoad W<a title="RV PRO August 2011 - Trailer PRO 2011 page 55" href="http://viewer.zmags.com/publication/9d36a76e?page=55">Every year ourcompetitors add afew accessories,</a> Every year ourcompetitors add afew accessories,<a title="RV PRO August 2011 - Trailer PRO 2011 page 56" href="http://viewer.zmags.com/publication/9d36a76e?page=56">Reaching Out to the Post-Recession ConsumerIt's</a> Reaching Out to the Post-Recession ConsumerIt's<a title="RV PRO August 2011 - Trailer PRO 2011 page 57" href="http://viewer.zmags.com/publication/9d36a76e?page=57"> At a high level, these strategies make you</a> At a high level, these strategies make you<a title="RV PRO August 2011 - Trailer PRO 2011 page 58" href="http://viewer.zmags.com/publication/9d36a76e?page=58">Winnebago PromotesPotts to CEOWinnebago Industr</a> Winnebago PromotesPotts to CEOWinnebago Industr<a title="RV PRO August 2011 - Trailer PRO 2011 page 59" href="http://viewer.zmags.com/publication/9d36a76e?page=59">RVDA and RVIA OK New Career Ladderfor RV Technic</a> RVDA and RVIA OK New Career Ladderfor RV Technic<a title="RV PRO August 2011 - Trailer PRO 2011 page 60" href="http://viewer.zmags.com/publication/9d36a76e?page=60">NEWS of NoteWinnebago Towables Introduces2012</a> NEWS of NoteWinnebago Towables Introduces2012<a title="RV PRO August 2011 - Trailer PRO 2011 page 61" href="http://viewer.zmags.com/publication/9d36a76e?page=61">OCTOBER 3-7, Rio All-Suite Hotel & Casino, Las Ve</a> OCTOBER 3-7, Rio All-Suite Hotel & Casino, Las Ve<a title="RV PRO August 2011 - Trailer PRO 2011 page 62" href="http://viewer.zmags.com/publication/9d36a76e?page=62">ADVERTISER PAGE#ADS</a> ADVERTISER PAGE#ADS<a title="RV PRO August 2011 - Trailer PRO 2011 page 63" href="http://viewer.zmags.com/publication/9d36a76e?page=63"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 64" href="http://viewer.zmags.com/publication/9d36a76e?page=64"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 65" href="http://viewer.zmags.com/publication/9d36a76e?page=65">5VSOUIFQBHFUPSFBE5SBJMFS130</a> 5VSOUIFQBHFUPSFBE5SBJMFS130<a title="RV PRO August 2011 - Trailer PRO 2011 page 66" href="http://viewer.zmags.com/publication/9d36a76e?page=66"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 67" href="http://viewer.zmags.com/publication/9d36a76e?page=67">August 2011Should Your RV Dealersh</a> August 2011Should Your RV Dealersh<a title="RV PRO August 2011 - Trailer PRO 2011 page 68" href="http://viewer.zmags.com/publication/9d36a76e?page=68">TRAILER PARTS DEPOTAs the largest RV aft</a> TRAILER PARTS DEPOTAs the largest RV aft<a title="RV PRO August 2011 - Trailer PRO 2011 page 69" href="http://viewer.zmags.com/publication/9d36a76e?page=69"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 70" href="http://viewer.zmags.com/publication/9d36a76e?page=70">RV PRO & NATDA Partner for SpecialTRAILER PRO Is</a> RV PRO & NATDA Partner for SpecialTRAILER PRO Is<a title="RV PRO August 2011 - Trailer PRO 2011 page 71" href="http://viewer.zmags.com/publication/9d36a76e?page=71"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 72" href="http://viewer.zmags.com/publication/9d36a76e?page=72"> Dealers will learn how and what reallymotiv</a> Dealers will learn how and what reallymotiv<a title="RV PRO August 2011 - Trailer PRO 2011 page 73" href="http://viewer.zmags.com/publication/9d36a76e?page=73"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 74" href="http://viewer.zmags.com/publication/9d36a76e?page=74">Should Your DealershipCarry Cargo-Type Carriers?</a> Should Your DealershipCarry Cargo-Type Carriers?<a title="RV PRO August 2011 - Trailer PRO 2011 page 75" href="http://viewer.zmags.com/publication/9d36a76e?page=75"> “It started as a very small business,” say</a> “It started as a very small business,” say<a title="RV PRO August 2011 - Trailer PRO 2011 page 76" href="http://viewer.zmags.com/publication/9d36a76e?page=76">PHOTOS COURTESY OF LOOK TRAILERSerators or all </a> PHOTOS COURTESY OF LOOK TRAILERSerators or all <a title="RV PRO August 2011 - Trailer PRO 2011 page 77" href="http://viewer.zmags.com/publication/9d36a76e?page=77"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 78" href="http://viewer.zmags.com/publication/9d36a76e?page=78">Blue Ribbon Trailersspecializes inmanufacturing</a> Blue Ribbon Trailersspecializes inmanufacturing<a title="RV PRO August 2011 - Trailer PRO 2011 page 79" href="http://viewer.zmags.com/publication/9d36a76e?page=79">stock were the primary ones to start with. In 200</a> stock were the primary ones to start with. In 200<a title="RV PRO August 2011 - Trailer PRO 2011 page 80" href="http://viewer.zmags.com/publication/9d36a76e?page=80">NATDA List of North AmericanTrailer Manufacturer</a> NATDA List of North AmericanTrailer Manufacturer<a title="RV PRO August 2011 - Trailer PRO 2011 page 81" href="http://viewer.zmags.com/publication/9d36a76e?page=81">Dunbier MarineProducts136-164 Boundary Rd.Brae</a> Dunbier MarineProducts136-164 Boundary Rd.Brae<a title="RV PRO August 2011 - Trailer PRO 2011 page 82" href="http://viewer.zmags.com/publication/9d36a76e?page=82">NATDA List of North AmericanTrailer Manufacturer</a> NATDA List of North AmericanTrailer Manufacturer<a title="RV PRO August 2011 - Trailer PRO 2011 page 83" href="http://viewer.zmags.com/publication/9d36a76e?page=83"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 84" href="http://viewer.zmags.com/publication/9d36a76e?page=84">RV & Trailer IndustryCrossover is IncreasingBy</a> RV & Trailer IndustryCrossover is IncreasingBy<a title="RV PRO August 2011 - Trailer PRO 2011 page 85" href="http://viewer.zmags.com/publication/9d36a76e?page=85"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 86" href="http://viewer.zmags.com/publication/9d36a76e?page=86">I often see RV dealers walking the floorof the NA</a> I often see RV dealers walking the floorof the NA<a title="RV PRO August 2011 - Trailer PRO 2011 page 87" href="http://viewer.zmags.com/publication/9d36a76e?page=87">each of these different buyers. Unfortu-nately, </a> each of these different buyers. Unfortu-nately, <a title="RV PRO August 2011 - Trailer PRO 2011 page 88" href="http://viewer.zmags.com/publication/9d36a76e?page=88">The Best of Both WorldsBy TERRI BLAZELL</a> The Best of Both WorldsBy TERRI BLAZELL<a title="RV PRO August 2011 - Trailer PRO 2011 page 89" href="http://viewer.zmags.com/publication/9d36a76e?page=89">Wide World RV sells a wide variety of towable RVs</a> Wide World RV sells a wide variety of towable RVs<a title="RV PRO August 2011 - Trailer PRO 2011 page 90" href="http://viewer.zmags.com/publication/9d36a76e?page=90">Wide World RV prides itself on servicing everythi</a> Wide World RV prides itself on servicing everythi<a title="RV PRO August 2011 - Trailer PRO 2011 page 91" href="http://viewer.zmags.com/publication/9d36a76e?page=91">need parts right away and often can't waiteven a</a> need parts right away and often can't waiteven a<a title="RV PRO August 2011 - Trailer PRO 2011 page 92" href="http://viewer.zmags.com/publication/9d36a76e?page=92">JACK OFFERS BALL SCREWTO REDUCE FRICTIONHusky T</a> JACK OFFERS BALL SCREWTO REDUCE FRICTIONHusky T<a title="RV PRO August 2011 - Trailer PRO 2011 page 93" href="http://viewer.zmags.com/publication/9d36a76e?page=93">HEAVY-DUTY RUBBER EQUALIZATION SYSTEMDexter Axle</a> HEAVY-DUTY RUBBER EQUALIZATION SYSTEMDexter Axle<a title="RV PRO August 2011 - Trailer PRO 2011 page 94" href="http://viewer.zmags.com/publication/9d36a76e?page=94">Trailer SpecialProduct Focus </a> Trailer SpecialProduct Focus <a title="RV PRO August 2011 - Trailer PRO 2011 page 95" href="http://viewer.zmags.com/publication/9d36a76e?page=95"></a> <a title="RV PRO August 2011 - Trailer PRO 2011 page 96" href="http://viewer.zmags.com/publication/9d36a76e?page=96">Trailer SpecialProduct FocusPOWER </a> Trailer SpecialProduct FocusPOWER <a title="RV PRO August 2011 - Trailer PRO 2011 page 97" href="http://viewer.zmags.com/publication/9d36a76e?page=97">is in theTrailer Industry!RV PRO covers hitche</a> is in theTrailer Industry!RV PRO covers hitche<a title="RV PRO August 2011 - Trailer PRO 2011 page 98" href="http://viewer.zmags.com/publication/9d36a76e?page=98"></a>