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<br /> OWNER<br /> IHG OWNERS ASSOCIATION SOURCE FOR NEWS & VIEWS | ISSUE ONE, 2012<br /> MAGAZINE<br /> a social<br /> filter<br /> SOUTHERN<br /> share EXPOSURE<br /> shifting<br /> mexico committee<br /> shines brightly<br /> steering<br /> with the<br /> wheel ”<br /> ”<br /> balancing act for<br /> loyalty program<br /> HBO®. ALWAYS DELIVERS MORE.<br /> GIVE YOUR GUESTS THE BEST.<br /> GAME OF THRONES®: THE HIGHEST RATED NEW SERIES ON CABLE IN 2011.*<br /> SUNDAYS AT 9PM/8C<br /> VeepSM Fast Five Horrible Bosses<br /> For more information, visit:<br /> www.homeboxoffice.com/bulkmarkets<br /> *Nielsen Media Research: Ranking against cable series based on premiere telecast coverage area household r<a title="Q1_2012_OWNER_WEB page 1" href="http://viewer.zmags.com/publication/9de49d6f?page=1"> OWNER </a> <a title="Q1_2012_OWNER_WEB page 2" href="http://viewer.zmags.com/publication/9de49d6f?page=2"> HBO®. ALWAYS DELIVERS MORE. GIVE YOUR GUESTS </a> <a title="Q1_2012_OWNER_WEB page 3" href="http://viewer.zmags.com/publication/9de49d6f?page=3"> YOU’RE NOT IN THE BUSINESS OF KEEPING GUESTS WAIT</a> <a title="Q1_2012_OWNER_WEB page 4" href="http://viewer.zmags.com/publication/9de49d6f?page=4"> On the Cover: OWNER </a> <a title="Q1_2012_OWNER_WEB page 5" href="http://viewer.zmags.com/publication/9de49d6f?page=5"> Announcing a new global partner! AME RICAN HOTEL </a> <a title="Q1_2012_OWNER_WEB page 6" href="http://viewer.zmags.com/publication/9de49d6f?page=6"> President’s notes ] ] tools to Control Costs an</a> <a title="Q1_2012_OWNER_WEB page 7" href="http://viewer.zmags.com/publication/9de49d6f?page=7"> HOUSEKEEPING Make a good first impression by keep</a> <a title="Q1_2012_OWNER_WEB page 8" href="http://viewer.zmags.com/publication/9de49d6f?page=8"> Chairman’s Corner ] ] Commit to Connect W </a> <a title="Q1_2012_OWNER_WEB page 9" href="http://viewer.zmags.com/publication/9de49d6f?page=9"> </a> <a title="Q1_2012_OWNER_WEB page 10" href="http://viewer.zmags.com/publication/9de49d6f?page=10"> IHG UPDate ] ] Through extensive research and </a> <a title="Q1_2012_OWNER_WEB page 11" href="http://viewer.zmags.com/publication/9de49d6f?page=11"> Your Next Growth Opportunity We are an industry l</a> <a title="Q1_2012_OWNER_WEB page 12" href="http://viewer.zmags.com/publication/9de49d6f?page=12"> We remain focused on our purpose of creating Grea</a> <a title="Q1_2012_OWNER_WEB page 13" href="http://viewer.zmags.com/publication/9de49d6f?page=13"> The launch of HUALUXE Hotels and Resorts </a> <a title="Q1_2012_OWNER_WEB page 14" href="http://viewer.zmags.com/publication/9de49d6f?page=14"> Talented People No business can be successful wi</a> <a title="Q1_2012_OWNER_WEB page 15" href="http://viewer.zmags.com/publication/9de49d6f?page=15"> The hotel TVs that will change everything. That's</a> <a title="Q1_2012_OWNER_WEB page 16" href="http://viewer.zmags.com/publication/9de49d6f?page=16"> © 2012 Simmons Bedding Company. All rights reserv</a> <a title="Q1_2012_OWNER_WEB page 17" href="http://viewer.zmags.com/publication/9de49d6f?page=17"> Southern Exposure Mexico Committee shines bright</a> <a title="Q1_2012_OWNER_WEB page 18" href="http://viewer.zmags.com/publication/9de49d6f?page=18"> What we Have the challeng Blanca: I Operatio “ </a> <a title="Q1_2012_OWNER_WEB page 19" href="http://viewer.zmags.com/publication/9de49d6f?page=19"> Pictured enjoying breakfast at the Association</a> <a title="Q1_2012_OWNER_WEB page 20" href="http://viewer.zmags.com/publication/9de49d6f?page=20"> Blanca: There ar Plaza reposition two that I thin</a> <a title="Q1_2012_OWNER_WEB page 21" href="http://viewer.zmags.com/publication/9de49d6f?page=21"> Take Your IHG Property Into the Spotlight with th</a> <a title="Q1_2012_OWNER_WEB page 22" href="http://viewer.zmags.com/publication/9de49d6f?page=22"> Steering with the ‘Wheel’ The Association leader</a> <a title="Q1_2012_OWNER_WEB page 23" href="http://viewer.zmags.com/publication/9de49d6f?page=23"> OWNER asked four Association Committee chairs to </a> <a title="Q1_2012_OWNER_WEB page 24" href="http://viewer.zmags.com/publication/9de49d6f?page=24"> w from the overall goals and objectives of both t</a> <a title="Q1_2012_OWNER_WEB page 25" href="http://viewer.zmags.com/publication/9de49d6f?page=25"> The Wheel creates continuity and flow, lets new m</a> <a title="Q1_2012_OWNER_WEB page 26" href="http://viewer.zmags.com/publication/9de49d6f?page=26"> Share Shifting: Diverting Business to Your Hotel </a> <a title="Q1_2012_OWNER_WEB page 27" href="http://viewer.zmags.com/publication/9de49d6f?page=27"> Some low and no-cost tools can be used to assess </a> <a title="Q1_2012_OWNER_WEB page 28" href="http://viewer.zmags.com/publication/9de49d6f?page=28"> me examples may include a call for photos or ntes</a> <a title="Q1_2012_OWNER_WEB page 29" href="http://viewer.zmags.com/publication/9de49d6f?page=29"> Distribution Channel Analysis: A Guide for Hotels</a> <a title="Q1_2012_OWNER_WEB page 30" href="http://viewer.zmags.com/publication/9de49d6f?page=30"> Many hotels a necessary but it is a va a significa</a> <a title="Q1_2012_OWNER_WEB page 31" href="http://viewer.zmags.com/publication/9de49d6f?page=31"> Cymfony: A Social Filter This social media analy</a> <a title="Q1_2012_OWNER_WEB page 32" href="http://viewer.zmags.com/publication/9de49d6f?page=32"> IHG requested that Cymfony include easy-to-access</a> <a title="Q1_2012_OWNER_WEB page 33" href="http://viewer.zmags.com/publication/9de49d6f?page=33"> can generate new ideas for hotel-defined packages </a> <a title="Q1_2012_OWNER_WEB page 34" href="http://viewer.zmags.com/publication/9de49d6f?page=34"> Social Media 101 Best practices for using Twitter</a> <a title="Q1_2012_OWNER_WEB page 35" href="http://viewer.zmags.com/publication/9de49d6f?page=35"> PAST CHAIRMAN’S PERSPECTIVE ] ] Balancing the L</a> <a title="Q1_2012_OWNER_WEB page 36" href="http://viewer.zmags.com/publication/9de49d6f?page=36"> IH wo to fo 27 $5 “ G </a> <a title="Q1_2012_OWNER_WEB page 37" href="http://viewer.zmags.com/publication/9de49d6f?page=37"> The Value of the Priority Club Rewards According</a> <a title="Q1_2012_OWNER_WEB page 38" href="http://viewer.zmags.com/publication/9de49d6f?page=38"> According to Berg, the decisions were made only a</a> <a title="Q1_2012_OWNER_WEB page 39" href="http://viewer.zmags.com/publication/9de49d6f?page=39"> our competitors and putting pockets.” The Associ</a> <a title="Q1_2012_OWNER_WEB page 40" href="http://viewer.zmags.com/publication/9de49d6f?page=40"> AssociAtion contActs IHG Owners Associ</a> <a title="Q1_2012_OWNER_WEB page 41" href="http://viewer.zmags.com/publication/9de49d6f?page=41"> Allied MeMbers diamond Members American Hotel </a> <a title="Q1_2012_OWNER_WEB page 42" href="http://viewer.zmags.com/publication/9de49d6f?page=42"> ALLieD MeMBer spoTLighT] ] Lack of Data Backup </a> <a title="Q1_2012_OWNER_WEB page 43" href="http://viewer.zmags.com/publication/9de49d6f?page=43"> </a> <a title="Q1_2012_OWNER_WEB page 44" href="http://viewer.zmags.com/publication/9de49d6f?page=44"> Three Ravinia Drive, Suite 100 Atlanta, GA 30346 </a>