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<br /> ®<br /> <br /> ASTRA MARKETPLACE TOYS “R” US CLOSURE<br /> & ACADEMY 2018 YIELDS NEW OPPORTUNITIES<br /> FOR TOY RETAIL<br /> <br /> <br /> MAY/JUNE 2018<br /> Volume 34, No. 3 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 106 Of Counsel<br /> 107 Compliance &<br /> Regulations<br /> 110 Outside the Box<br /> 113 Industry Marketplace<br /> 114 Flashback:<br /> May/June 1998<br /> features<br /> 80 Life of a Toy Designer<br /> An Inside Look at the Creative Process<br /> 81 The Saga of a Successful Startup<br /> Wendy Smolen discusses the success of<br /> FlyCatcher’s smART sketcher.<br /> 82 VR, AR, and the Future of Play<br /> In-It-VR General Manager Katelyn<br /> Coghlan explains the role of virtual<br /> and <a title="Toy Book May/June 2018 page 1" href="http://viewer.zmags.com/publication/a012e6af?page=1"> ®</a> <a title="Toy Book May/June 2018 page 2" href="http://viewer.zmags.com/publication/a012e6af?page=2"> </a> <a title="Toy Book May/June 2018 page 3" href="http://viewer.zmags.com/publication/a012e6af?page=3"> ASTRA MARKETPLACE </a> <a title="Toy Book May/June 2018 page 4" href="http://viewer.zmags.com/publication/a012e6af?page=4"> </a> <a title="Toy Book May/June 2018 page 5" href="http://viewer.zmags.com/publication/a012e6af?page=5"> </a> <a title="Toy Book May/June 2018 page 6" href="http://viewer.zmags.com/publication/a012e6af?page=6"> MAY/JUNE 2018 Volume 34, No. 3 — Published by Adv</a> <a title="Toy Book May/June 2018 page 7" href="http://viewer.zmags.com/publication/a012e6af?page=7"> </a> <a title="Toy Book May/June 2018 page 8" href="http://viewer.zmags.com/publication/a012e6af?page=8"> SPECIALTY IS THE HEART AND SOUL OF the toy indust</a> <a title="Toy Book May/June 2018 page 9" href="http://viewer.zmags.com/publication/a012e6af?page=9"> </a> <a title="Toy Book May/June 2018 page 10" href="http://viewer.zmags.com/publication/a012e6af?page=10"> 9 STORY MEDIA GROUP LAUNCHES NEW CONSUMER PRODUCT</a> <a title="Toy Book May/June 2018 page 11" href="http://viewer.zmags.com/publication/a012e6af?page=11"> ing to Goliath. Established in 2001, Tucker</a> <a title="Toy Book May/June 2018 page 12" href="http://viewer.zmags.com/publication/a012e6af?page=12"> OVER THE PAST FEW YEARS, TOYMAKERS steadily churn</a> <a title="Toy Book May/June 2018 page 13" href="http://viewer.zmags.com/publication/a012e6af?page=13"> FROM TYPEWRITER TO TOYS: Mary Sisson, ASTRA Lifet</a> <a title="Toy Book May/June 2018 page 14" href="http://viewer.zmags.com/publication/a012e6af?page=14"> INSPIRING IMAGINATIONS WAS ONE OF The Toy Associa</a> <a title="Toy Book May/June 2018 page 15" href="http://viewer.zmags.com/publication/a012e6af?page=15"> set out on hero adventures to rescue peo- ple in </a> <a title="Toy Book May/June 2018 page 16" href="http://viewer.zmags.com/publication/a012e6af?page=16"> We have all heard of the phrase, “It is not</a> <a title="Toy Book May/June 2018 page 17" href="http://viewer.zmags.com/publication/a012e6af?page=17"> WHAT’S POPPIN’: SWEET SUITE’S NEW COLLECTIBLES LO</a> <a title="Toy Book May/June 2018 page 18" href="http://viewer.zmags.com/publication/a012e6af?page=18"> by SEAN MCGOWAN, managing director, Liolios Group</a> <a title="Toy Book May/June 2018 page 19" href="http://viewer.zmags.com/publication/a012e6af?page=19"> </a> <a title="Toy Book May/June 2018 page 20" href="http://viewer.zmags.com/publication/a012e6af?page=20"> by STEPHANIE GRASSULLO, assistant editor THE TOY </a> <a title="Toy Book May/June 2018 page 21" href="http://viewer.zmags.com/publication/a012e6af?page=21"> BIGMOUTH INC.’s Ginormous Unicorn Yard Spri</a> <a title="Toy Book May/June 2018 page 22" href="http://viewer.zmags.com/publication/a012e6af?page=22"> SPECIALTY TOYS & GIFTS THE YEAR TO SHINE For In</a> <a title="Toy Book May/June 2018 page 23" href="http://viewer.zmags.com/publication/a012e6af?page=23"> </a> <a title="Toy Book May/June 2018 page 24" href="http://viewer.zmags.com/publication/a012e6af?page=24"> CHATTING WITH THE INDUSTRY The Toy Book spoke wit</a> <a title="Toy Book May/June 2018 page 25" href="http://viewer.zmags.com/publication/a012e6af?page=25"> in putting a smile on their children’s faces thro</a> <a title="Toy Book May/June 2018 page 26" href="http://viewer.zmags.com/publication/a012e6af?page=26"> CHATTING WITH THE INDUSTRY </a> <a title="Toy Book May/June 2018 page 27" href="http://viewer.zmags.com/publication/a012e6af?page=27"> </a> <a title="Toy Book May/June 2018 page 28" href="http://viewer.zmags.com/publication/a012e6af?page=28"> CHATTING WITH THE INDUSTRY </a> <a title="Toy Book May/June 2018 page 29" href="http://viewer.zmags.com/publication/a012e6af?page=29"> </a> <a title="Toy Book May/June 2018 page 30" href="http://viewer.zmags.com/publication/a012e6af?page=30"> CHATTING WITH THE INDUSTRY </a> <a title="Toy Book May/June 2018 page 31" href="http://viewer.zmags.com/publication/a012e6af?page=31"> Keaton: At Schleich, we conduct market research t</a> <a title="Toy Book May/June 2018 page 32" href="http://viewer.zmags.com/publication/a012e6af?page=32"> CHATTING WITH THE INDUSTRY </a> <a title="Toy Book May/June 2018 page 33" href="http://viewer.zmags.com/publication/a012e6af?page=33"> </a> <a title="Toy Book May/June 2018 page 34" href="http://viewer.zmags.com/publication/a012e6af?page=34"> ORB ORB introduces a new line, Bu</a> <a title="Toy Book May/June 2018 page 35" href="http://viewer.zmags.com/publication/a012e6af?page=35"> </a> <a title="Toy Book May/June 2018 page 36" href="http://viewer.zmags.com/publication/a012e6af?page=36"> GUND GUND introduces the Dino Adventure Pla</a> <a title="Toy Book May/June 2018 page 37" href="http://viewer.zmags.com/publication/a012e6af?page=37"> </a> <a title="Toy Book May/June 2018 page 38" href="http://viewer.zmags.com/publication/a012e6af?page=38"> Soft Cuddly Friends Flaps Baby Penguin STEIFF </a> <a title="Toy Book May/June 2018 page 39" href="http://viewer.zmags.com/publication/a012e6af?page=39"> </a> <a title="Toy Book May/June 2018 page 40" href="http://viewer.zmags.com/publication/a012e6af?page=40"> FOLKMANIS </a> <a title="Toy Book May/June 2018 page 41" href="http://viewer.zmags.com/publication/a012e6af?page=41"> </a> <a title="Toy Book May/June 2018 page 42" href="http://viewer.zmags.com/publication/a012e6af?page=42"> King Arthur's Camelot WREBBIT 3D King’s Art</a> <a title="Toy Book May/June 2018 page 43" href="http://viewer.zmags.com/publication/a012e6af?page=43"> </a> <a title="Toy Book May/June 2018 page 44" href="http://viewer.zmags.com/publication/a012e6af?page=44"> NORTH STAR GAMES Monster Match, from North </a> <a title="Toy Book May/June 2018 page 45" href="http://viewer.zmags.com/publication/a012e6af?page=45"> </a> <a title="Toy Book May/June 2018 page 46" href="http://viewer.zmags.com/publication/a012e6af?page=46"> KIDKRAFT Inspired by the space-saving tiny </a> <a title="Toy Book May/June 2018 page 47" href="http://viewer.zmags.com/publication/a012e6af?page=47"> ASTRA 2018 USAOPOLY Thanos Rising—Ave</a> <a title="Toy Book May/June 2018 page 48" href="http://viewer.zmags.com/publication/a012e6af?page=48"> MINDWARE T</a> <a title="Toy Book May/June 2018 page 49" href="http://viewer.zmags.com/publication/a012e6af?page=49"> </a> <a title="Toy Book May/June 2018 page 50" href="http://viewer.zmags.com/publication/a012e6af?page=50"> ZING Kids can churn out bubbles with a wave</a> <a title="Toy Book May/June 2018 page 51" href="http://viewer.zmags.com/publication/a012e6af?page=51"> </a> <a title="Toy Book May/June 2018 page 52" href="http://viewer.zmags.com/publication/a012e6af?page=52"> K’NEX The K’NEX Thrill Rides Bionic Blast B</a> <a title="Toy Book May/June 2018 page 53" href="http://viewer.zmags.com/publication/a012e6af?page=53"> </a> <a title="Toy Book May/June 2018 page 54" href="http://viewer.zmags.com/publication/a012e6af?page=54"> EDUCATIONAL INSIGHTS Educational Insights’ P</a> <a title="Toy Book May/June 2018 page 55" href="http://viewer.zmags.com/publication/a012e6af?page=55"> </a> <a title="Toy Book May/June 2018 page 56" href="http://viewer.zmags.com/publication/a012e6af?page=56"> TOY STATE NORTHWEST SYNERGY PRODUCTS N</a> <a title="Toy Book May/June 2018 page 57" href="http://viewer.zmags.com/publication/a012e6af?page=57"> </a> <a title="Toy Book May/June 2018 page 58" href="http://viewer.zmags.com/publication/a012e6af?page=58"> COBI COBI will introduce its fourth version </a> <a title="Toy Book May/June 2018 page 59" href="http://viewer.zmags.com/publication/a012e6af?page=59"> </a> <a title="Toy Book May/June 2018 page 60" href="http://viewer.zmags.com/publication/a012e6af?page=60"> COROLLE Corolle’s Mon Premier Poupon Sweethe</a> <a title="Toy Book May/June 2018 page 61" href="http://viewer.zmags.com/publication/a012e6af?page=61"> STEIFF RE-LAUNCHES IN THE U.S. The Toy Book talks</a> <a title="Toy Book May/June 2018 page 62" href="http://viewer.zmags.com/publication/a012e6af?page=62"> WESTMINSTER INC. Made for kids a</a> <a title="Toy Book May/June 2018 page 63" href="http://viewer.zmags.com/publication/a012e6af?page=63"> </a> <a title="Toy Book May/June 2018 page 64" href="http://viewer.zmags.com/publication/a012e6af?page=64"> ADORA Adora’s Teapot Café Wooden Play Set i</a> <a title="Toy Book May/June 2018 page 65" href="http://viewer.zmags.com/publication/a012e6af?page=65"> </a> <a title="Toy Book May/June 2018 page 66" href="http://viewer.zmags.com/publication/a012e6af?page=66"> WHIFFER SNIFFERS Whiffer Sniffers series six</a> <a title="Toy Book May/June 2018 page 67" href="http://viewer.zmags.com/publication/a012e6af?page=67"> </a> <a title="Toy Book May/June 2018 page 68" href="http://viewer.zmags.com/publication/a012e6af?page=68"> MAKE IT REAL With Mega Mermaid Makeover, fro</a> <a title="Toy Book May/June 2018 page 69" href="http://viewer.zmags.com/publication/a012e6af?page=69"> CHARM IT! CHARM IT! by High IntenCity will</a> <a title="Toy Book May/June 2018 page 70" href="http://viewer.zmags.com/publication/a012e6af?page=70"> SKULLDUGGERY Skullduggery’s Perfect Craft St</a> <a title="Toy Book May/June 2018 page 71" href="http://viewer.zmags.com/publication/a012e6af?page=71"> ISCREAM </a> <a title="Toy Book May/June 2018 page 72" href="http://viewer.zmags.com/publication/a012e6af?page=72"> STRICTLY BRIKS Designed for kids ages 6 and </a> <a title="Toy Book May/June 2018 page 73" href="http://viewer.zmags.com/publication/a012e6af?page=73"> POPULAR PLAYTHINGS Build-A-Truck, from Popul</a> <a title="Toy Book May/June 2018 page 74" href="http://viewer.zmags.com/publication/a012e6af?page=74"> FLYCATCHER The smART</a> <a title="Toy Book May/June 2018 page 75" href="http://viewer.zmags.com/publication/a012e6af?page=75"> Sleeptime Lites Elmo PILLOW PETS </a> <a title="Toy Book May/June 2018 page 76" href="http://viewer.zmags.com/publication/a012e6af?page=76"> RUBIE’S COSTUME CO. Pteranodon Inflatable Ad</a> <a title="Toy Book May/June 2018 page 77" href="http://viewer.zmags.com/publication/a012e6af?page=77"> QUERCETTI Rami, from Quercetti, is a game t</a> <a title="Toy Book May/June 2018 page 78" href="http://viewer.zmags.com/publication/a012e6af?page=78"> SOPHIA’S Sophia’s introduces new 18-inch dol</a> <a title="Toy Book May/June 2018 page 79" href="http://viewer.zmags.com/publication/a012e6af?page=79"> OLIVER THE ORNAMENT Oliver the Ornament is a new</a> <a title="Toy Book May/June 2018 page 80" href="http://viewer.zmags.com/publication/a012e6af?page=80"> LIFE OF A TOY DESIGNER & INVENTOR AN INSIDE LOOK </a> <a title="Toy Book May/June 2018 page 81" href="http://viewer.zmags.com/publication/a012e6af?page=81"> THE SAGA OF A SUCCESSFUL STARTUP by WENDY SMOLEN</a> <a title="Toy Book May/June 2018 page 82" href="http://viewer.zmags.com/publication/a012e6af?page=82"> VR, AR, AND THE FUTURE OF PLAY by KATELYN COGHLAN</a> <a title="Toy Book May/June 2018 page 83" href="http://viewer.zmags.com/publication/a012e6af?page=83"> app Tinkernote, a product of Kreatar (a sub- sidi</a> <a title="Toy Book May/June 2018 page 84" href="http://viewer.zmags.com/publication/a012e6af?page=84"> RUBIE’S COSTUME CO. Rubie’s Avengers: Infin</a> <a title="Toy Book May/June 2018 page 85" href="http://viewer.zmags.com/publication/a012e6af?page=85"> </a> <a title="Toy Book May/June 2018 page 86" href="http://viewer.zmags.com/publication/a012e6af?page=86"> STRIKER ENTERTAINMENT Striker Entertainme</a> <a title="Toy Book May/June 2018 page 87" href="http://viewer.zmags.com/publication/a012e6af?page=87"> </a> <a title="Toy Book May/June 2018 page 88" href="http://viewer.zmags.com/publication/a012e6af?page=88"> Fesity Pets 10-inch Plush JAZWARES </a> <a title="Toy Book May/June 2018 page 89" href="http://viewer.zmags.com/publication/a012e6af?page=89"> </a> <a title="Toy Book May/June 2018 page 90" href="http://viewer.zmags.com/publication/a012e6af?page=90"> POCKET.WATCH Pocket.watch has five new lic</a> <a title="Toy Book May/June 2018 page 91" href="http://viewer.zmags.com/publication/a012e6af?page=91"> </a> <a title="Toy Book May/June 2018 page 92" href="http://viewer.zmags.com/publication/a012e6af?page=92"> Hey Duggee BBC STUDIOS BBC Studios recen</a> <a title="Toy Book May/June 2018 page 93" href="http://viewer.zmags.com/publication/a012e6af?page=93"> </a> <a title="Toy Book May/June 2018 page 94" href="http://viewer.zmags.com/publication/a012e6af?page=94"> ENTERTAINMENT ONE PeppaPig Entertainmen</a> <a title="Toy Book May/June 2018 page 95" href="http://viewer.zmags.com/publication/a012e6af?page=95"> </a> <a title="Toy Book May/June 2018 page 96" href="http://viewer.zmags.com/publication/a012e6af?page=96"> SESAME WORKSHOP Sesame Workshop and its co</a> <a title="Toy Book May/June 2018 page 97" href="http://viewer.zmags.com/publication/a012e6af?page=97"> </a> <a title="Toy Book May/June 2018 page 98" href="http://viewer.zmags.com/publication/a012e6af?page=98"> What are Mattel’s goals and priorities at Licensi</a> <a title="Toy Book May/June 2018 page 99" href="http://viewer.zmags.com/publication/a012e6af?page=99"> </a> <a title="Toy Book May/June 2018 page 100" href="http://viewer.zmags.com/publication/a012e6af?page=100"> breakdancer and brainie of the crew; as well as a</a> <a title="Toy Book May/June 2018 page 101" href="http://viewer.zmags.com/publication/a012e6af?page=101"> ing—skateboarding—which is gaining more and more </a> <a title="Toy Book May/June 2018 page 102" href="http://viewer.zmags.com/publication/a012e6af?page=102"> Disney Interactive and LEGO. While toys-to- life </a> <a title="Toy Book May/June 2018 page 103" href="http://viewer.zmags.com/publication/a012e6af?page=103"> THE EVOLUTION OF WOMEN IN GAMING WIT Preps for Ge</a> <a title="Toy Book May/June 2018 page 104" href="http://viewer.zmags.com/publication/a012e6af?page=104"> MARKETING MEMO USING CONTENT TO WIN THE DIGITAL</a> <a title="Toy Book May/June 2018 page 105" href="http://viewer.zmags.com/publication/a012e6af?page=105"> </a> <a title="Toy Book May/June 2018 page 106" href="http://viewer.zmags.com/publication/a012e6af?page=106"> RECENTLY, I COUNSELED AN INDIE FOOD company that </a> <a title="Toy Book May/June 2018 page 107" href="http://viewer.zmags.com/publication/a012e6af?page=107"> SUPPORTING FEMALES IN THE TOY SUPPLY CHAIN Closin</a> <a title="Toy Book May/June 2018 page 108" href="http://viewer.zmags.com/publication/a012e6af?page=108"> KNOW THE INGREDIENTS OF A GOOD TOY When you’re in</a> <a title="Toy Book May/June 2018 page 109" href="http://viewer.zmags.com/publication/a012e6af?page=109"> </a> <a title="Toy Book May/June 2018 page 110" href="http://viewer.zmags.com/publication/a012e6af?page=110"> manner when doing the unexpected can do so much t</a> <a title="Toy Book May/June 2018 page 111" href="http://viewer.zmags.com/publication/a012e6af?page=111"> customize Cue with a personality that’s right for</a> <a title="Toy Book May/June 2018 page 112" href="http://viewer.zmags.com/publication/a012e6af?page=112"> (continued from page 104) Toy brands should ident</a> <a title="Toy Book May/June 2018 page 113" href="http://viewer.zmags.com/publication/a012e6af?page=113"> INDUSTRY MARKETPLACE Playtime Sales & Marketing C</a> <a title="Toy Book May/June 2018 page 114" href="http://viewer.zmags.com/publication/a012e6af?page=114"> </a> <a title="Toy Book May/June 2018 page 115" href="http://viewer.zmags.com/publication/a012e6af?page=115"> </a> <a title="Toy Book May/June 2018 page 116" href="http://viewer.zmags.com/publication/a012e6af?page=116"> </a>