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<br /> GNTB annual report<br /> Two<br /> thousand<br /> thirteen<br /> ITB Berlin 2014, German national tourist Board stand<br /> Contents<br /> 2013 Annual Report<br /> Foreword 4<br /> A message from Iris Gleicke 6<br /> A message from Klaus Laepple 8<br /> Interview with Petra Hedorfer 10<br /> 1 the German national tourist Board 12<br /> Roundtable: politicians 16<br /> 2 tourism in Germany in 2013<br /> Facts – figures – information – image 20<br /> Roundtable: transport 30<br /> 3 GntB members, sponsors and partners 34<br /> Roundtable: the hotel industry 44<br /> 4 sales and marketing strategy 48<br /> Roundtable: sustainability 56<br /> 5<a title="DZT_Jahresbericht_2013_EN page 1" href="http://viewer.zmags.com/publication/a080b17d?page=1"> GNTB annual report Two thousand thirteen</a> <a title="DZT_Jahresbericht_2013_EN page 2" href="http://viewer.zmags.com/publication/a080b17d?page=2"> ITB Berlin 2014, German national tourist Board st</a> <a title="DZT_Jahresbericht_2013_EN page 3" href="http://viewer.zmags.com/publication/a080b17d?page=3"> Contents 2013 Annual Report </a> <a title="DZT_Jahresbericht_2013_EN page 4" href="http://viewer.zmags.com/publication/a080b17d?page=4"> FoRewoRd Dear friends, colleagues and partner</a> <a title="DZT_Jahresbericht_2013_EN page 5" href="http://viewer.zmags.com/publication/a080b17d?page=5"> we are delighted to be able to provide you with a</a> <a title="DZT_Jahresbericht_2013_EN page 6" href="http://viewer.zmags.com/publication/a080b17d?page=6"> A MessAGe from Iris Gleicke Iris Gleicke, Mem</a> <a title="DZT_Jahresbericht_2013_EN page 7" href="http://viewer.zmags.com/publication/a080b17d?page=7"> Parliamentary state secretary Iris Gleicke talkin</a> <a title="DZT_Jahresbericht_2013_EN page 8" href="http://viewer.zmags.com/publication/a080b17d?page=8"> A MessAGe from Klaus Laepple Klaus Laepple Pr</a> <a title="DZT_Jahresbericht_2013_EN page 9" href="http://viewer.zmags.com/publication/a080b17d?page=9"> I would like to take this opportunity to thank ev</a> <a title="DZT_Jahresbericht_2013_EN page 10" href="http://viewer.zmags.com/publication/a080b17d?page=10"> InteRvIew with Petra Hedorfer </a> <a title="DZT_Jahresbericht_2013_EN page 11" href="http://viewer.zmags.com/publication/a080b17d?page=11"> An interview with Petra Hedorfer, Chief Executive</a> <a title="DZT_Jahresbericht_2013_EN page 12" href="http://viewer.zmags.com/publication/a080b17d?page=12"> 1 tHe GeRMAn nAtIonAL toURIst BoARd</a> <a title="DZT_Jahresbericht_2013_EN page 13" href="http://viewer.zmags.com/publication/a080b17d?page=13"> Frankfurt am Main, skyline and european Central B</a> <a title="DZT_Jahresbericht_2013_EN page 14" href="http://viewer.zmags.com/publication/a080b17d?page=14"> 1 tHe GeRMAn nAtIonAL toURIst BoARd The Germa</a> <a title="DZT_Jahresbericht_2013_EN page 15" href="http://viewer.zmags.com/publication/a080b17d?page=15"> and south Korea the GntB works with two PR agenci</a> <a title="DZT_Jahresbericht_2013_EN page 16" href="http://viewer.zmags.com/publication/a080b17d?page=16"> RoUndtABLe: politicians Berlin, Reichstag</a> <a title="DZT_Jahresbericht_2013_EN page 17" href="http://viewer.zmags.com/publication/a080b17d?page=17"> RoUndtABLe: politicians Roundtable: Members o</a> <a title="DZT_Jahresbericht_2013_EN page 18" href="http://viewer.zmags.com/publication/a080b17d?page=18"> RoUndtABLe: politicians Daniela Ludwig</a> <a title="DZT_Jahresbericht_2013_EN page 19" href="http://viewer.zmags.com/publication/a080b17d?page=19"> ItB 2014: members of the German Bundestag’s touri</a> <a title="DZT_Jahresbericht_2013_EN page 20" href="http://viewer.zmags.com/publication/a080b17d?page=20"> 2 toURIsM In GeRMAnY In 2013 Facts – figures – inf</a> <a title="DZT_Jahresbericht_2013_EN page 21" href="http://viewer.zmags.com/publication/a080b17d?page=21"> </a> <a title="DZT_Jahresbericht_2013_EN page 22" href="http://viewer.zmags.com/publication/a080b17d?page=22"> 2 toURIsM In GeRMAnY In 2013 Facts – figures – inf</a> <a title="DZT_Jahresbericht_2013_EN page 23" href="http://viewer.zmags.com/publication/a080b17d?page=23"> Absolute growth in 2013: 3.1 million overnight st</a> <a title="DZT_Jahresbericht_2013_EN page 24" href="http://viewer.zmags.com/publication/a080b17d?page=24"> 2 toURIsM In GeRMAnY In 2013 Facts – figures – inf</a> <a title="DZT_Jahresbericht_2013_EN page 25" href="http://viewer.zmags.com/publication/a080b17d?page=25"> Significant rise in number of younger visitors to </a> <a title="DZT_Jahresbericht_2013_EN page 26" href="http://viewer.zmags.com/publication/a080b17d?page=26"> 2 toURIsM In GeRMAnY In 2013 Facts – figures – inf</a> <a title="DZT_Jahresbericht_2013_EN page 27" href="http://viewer.zmags.com/publication/a080b17d?page=27"> targeted campaigns for the destination Germany br</a> <a title="DZT_Jahresbericht_2013_EN page 28" href="http://viewer.zmags.com/publication/a080b17d?page=28"> 2 toURIsM In GeRMAnY In 2013 Facts – figures – inf</a> <a title="DZT_Jahresbericht_2013_EN page 29" href="http://viewer.zmags.com/publication/a080b17d?page=29"> Forecast for 2020: 80 million overnight stays fro</a> <a title="DZT_Jahresbericht_2013_EN page 30" href="http://viewer.zmags.com/publication/a080b17d?page=30"> RoUndtABLe: transport Transport and mobility </a> <a title="DZT_Jahresbericht_2013_EN page 31" href="http://viewer.zmags.com/publication/a080b17d?page=31"> Jens Bischof </a> <a title="DZT_Jahresbericht_2013_EN page 32" href="http://viewer.zmags.com/publication/a080b17d?page=32"> RoUndtABLe: transport Which trends and challen</a> <a title="DZT_Jahresbericht_2013_EN page 33" href="http://viewer.zmags.com/publication/a080b17d?page=33"> Düsseldorf, airport the</a> <a title="DZT_Jahresbericht_2013_EN page 34" href="http://viewer.zmags.com/publication/a080b17d?page=34"> 3 GntB MeMBeRs, sPons oRs And PARtneRs Saxon </a> <a title="DZT_Jahresbericht_2013_EN page 35" href="http://viewer.zmags.com/publication/a080b17d?page=35"> 35</a> <a title="DZT_Jahresbericht_2013_EN page 36" href="http://viewer.zmags.com/publication/a080b17d?page=36"> 3 GntB MeMBeRs, sPonsoRs And PARtneRs The net</a> <a title="DZT_Jahresbericht_2013_EN page 37" href="http://viewer.zmags.com/publication/a080b17d?page=37"> The number of GNTB members has almost quadrupled </a> <a title="DZT_Jahresbericht_2013_EN page 38" href="http://viewer.zmags.com/publication/a080b17d?page=38"> 3 GntB MeMBeRs, sPonsoRs And PARtneRs </a> <a title="DZT_Jahresbericht_2013_EN page 39" href="http://viewer.zmags.com/publication/a080b17d?page=39"> Füssen on the Romantic Road Continuous improve</a> <a title="DZT_Jahresbericht_2013_EN page 40" href="http://viewer.zmags.com/publication/a080b17d?page=40"> 3 GntB MeMBeRs, sPonsoRs And PARtneRs New</a> <a title="DZT_Jahresbericht_2013_EN page 41" href="http://viewer.zmags.com/publication/a080b17d?page=41"> German-thai travel industry event in Bangkok join</a> <a title="DZT_Jahresbericht_2013_EN page 42" href="http://viewer.zmags.com/publication/a080b17d?page=42"> 3 GntB MeMBeRs, sPonsoRs And PARtneRs sin</a> <a title="DZT_Jahresbericht_2013_EN page 43" href="http://viewer.zmags.com/publication/a080b17d?page=43"> unparalleled. the route itself is as varied as th</a> <a title="DZT_Jahresbericht_2013_EN page 44" href="http://viewer.zmags.com/publication/a080b17d?page=44"> RoUndtABLe: the hotel industry Attractive acc</a> <a title="DZT_Jahresbericht_2013_EN page 45" href="http://viewer.zmags.com/publication/a080b17d?page=45"> Ernst Fischer </a> <a title="DZT_Jahresbericht_2013_EN page 46" href="http://viewer.zmags.com/publication/a080b17d?page=46"> RoUndtABLe: the hotel industry </a> <a title="DZT_Jahresbericht_2013_EN page 47" href="http://viewer.zmags.com/publication/a080b17d?page=47"> NH Hotel Group German Hotel and Restaurant Ass</a> <a title="DZT_Jahresbericht_2013_EN page 48" href="http://viewer.zmags.com/publication/a080b17d?page=48"> 4 sALes And MARKetInG stRAteGY Duisburg, tige</a> <a title="DZT_Jahresbericht_2013_EN page 49" href="http://viewer.zmags.com/publication/a080b17d?page=49"> </a> <a title="DZT_Jahresbericht_2013_EN page 50" href="http://viewer.zmags.com/publication/a080b17d?page=50"> 4 sALes And MARKetInG stRAteGY Raising the pr</a> <a title="DZT_Jahresbericht_2013_EN page 51" href="http://viewer.zmags.com/publication/a080b17d?page=51"> Basic themes for promoting the core Destination G</a> <a title="DZT_Jahresbericht_2013_EN page 52" href="http://viewer.zmags.com/publication/a080b17d?page=52"> 4 sALes And MARKetInG stRAteGY Innovations M</a> <a title="DZT_Jahresbericht_2013_EN page 53" href="http://viewer.zmags.com/publication/a080b17d?page=53"> 2014 ITB travel fair: Launch of the ‘Beyond the c</a> <a title="DZT_Jahresbericht_2013_EN page 54" href="http://viewer.zmags.com/publication/a080b17d?page=54"> 4 sALes And MARKetInG stRAteGY the transiti</a> <a title="DZT_Jahresbericht_2013_EN page 55" href="http://viewer.zmags.com/publication/a080b17d?page=55"> the challenges of demographic change and the deve</a> <a title="DZT_Jahresbericht_2013_EN page 56" href="http://viewer.zmags.com/publication/a080b17d?page=56"> RoUndtABLe: sustainability Perspectives on su</a> <a title="DZT_Jahresbericht_2013_EN page 57" href="http://viewer.zmags.com/publication/a080b17d?page=57"> Prof. Dr. Harald Zeiss </a> <a title="DZT_Jahresbericht_2013_EN page 58" href="http://viewer.zmags.com/publication/a080b17d?page=58"> RoUndtABLe: sustainability Which tasks do you</a> <a title="DZT_Jahresbericht_2013_EN page 59" href="http://viewer.zmags.com/publication/a080b17d?page=59"> 2014 ItB travel fair: Launch of the ‘Beyond the c</a> <a title="DZT_Jahresbericht_2013_EN page 60" href="http://viewer.zmags.com/publication/a080b17d?page=60"> 5 tHeMe-BAsed MARKetInG And CAMPAIGns</a> <a title="DZT_Jahresbericht_2013_EN page 61" href="http://viewer.zmags.com/publication/a080b17d?page=61"> Berlin, Museum Island Them</a> <a title="DZT_Jahresbericht_2013_EN page 62" href="http://viewer.zmags.com/publication/a080b17d?page=62"> 5.1 PeRFoRMAnCe In 2013 Performance in 2013 I</a> <a title="DZT_Jahresbericht_2013_EN page 63" href="http://viewer.zmags.com/publication/a080b17d?page=63"> GntB campaign ‘Youth Hotspots in Germany – share </a> <a title="DZT_Jahresbericht_2013_EN page 64" href="http://viewer.zmags.com/publication/a080b17d?page=64"> 5.1 PeRFoRMAnCe In 2013 </a> <a title="DZT_Jahresbericht_2013_EN page 65" href="http://viewer.zmags.com/publication/a080b17d?page=65"> top: blogger workshop at the GtM Germany travel M</a> <a title="DZT_Jahresbericht_2013_EN page 66" href="http://viewer.zmags.com/publication/a080b17d?page=66"> 5.1 PeRFoRMAnCe In 2013 et places to stay,</a> <a title="DZT_Jahresbericht_2013_EN page 67" href="http://viewer.zmags.com/publication/a080b17d?page=67"> GntB advertising campaign for ‘Youth Hotspots in </a> <a title="DZT_Jahresbericht_2013_EN page 68" href="http://viewer.zmags.com/publication/a080b17d?page=68"> 5.1 PeRFoRMAnCe In 2013 </a> <a title="DZT_Jahresbericht_2013_EN page 69" href="http://viewer.zmags.com/publication/a080b17d?page=69"> markets of UsA, China and Japan. 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