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<br /> The<br /> RetailObserver<br /> 2764 N. Green Valley Pkwy. Suite 508<br /> Henderson, NV 89014-2121<br /> 2010 INTERNATIONAL<br /> BUILDERS SHOW<br /> November, 2010 YOUR RESOURCE GUIDE TO THE INDUSTRY Vol. 21, Issue 11<br /> SHOWROOM SPOTLIGHT<br /> SALON BLUE RIDGE:<br /> WHERE VISION BECOMES REALITY IN THE MARKETPLACE TODAY<br /> — PAGE 8<br /> CEDIA<br /> EXPO<br /> 2010<br /> DRAWS THOUSANDS OF<br /> FIRST-TIME ATTENDEES<br /> — PAGE 34<br /> THE 12 SMALL<br /> BUSINESS MARKETING<br /> PHONE TIPS FOR THE<br /> HOLIDAYS<br /> — PAGE 38<br /> Printed on Recycled Paper<br /> 10% Post Consumer<br /> PRSRT STD<br /> US Postage<br /> Paid<br /> St. Joseph, MI<br /> Permit No. 158<br /> <br /> <br /> AS I SEE IT •<br /> ELLE’S VIEW<br /> • AS I SEE IT<br /> Business Netiquette<br /> I<br /> would like to share with you some simple points to ponder, since so much of<br /> today’s business communications occu<a title="Nov '10 page 1" href="http://viewer.zmags.com/publication/a0a5d83d?page=1"> The RetailObserver 2764 N. Green Valley Pkwy. Su</a> <a title="Nov '10 page 2" href="http://viewer.zmags.com/publication/a0a5d83d?page=2"> </a> <a title="Nov '10 page 3" href="http://viewer.zmags.com/publication/a0a5d83d?page=3"> </a> <a title="Nov '10 page 4" href="http://viewer.zmags.com/publication/a0a5d83d?page=4"> AS I SEE IT • ELLE’S VIEW • AS I SEE IT </a> <a title="Nov '10 page 5" href="http://viewer.zmags.com/publication/a0a5d83d?page=5"> </a> <a title="Nov '10 page 6" href="http://viewer.zmags.com/publication/a0a5d83d?page=6"> VIEWS • MOE’S MUSINGS • VIEWS To Be Grat</a> <a title="Nov '10 page 7" href="http://viewer.zmags.com/publication/a0a5d83d?page=7"> NOVEMBER 2010 THE RETAIL OBSERVER 7</a> <a title="Nov '10 page 8" href="http://viewer.zmags.com/publication/a0a5d83d?page=8"> 8 THE RETAIL OBSERVER NOVEMBER 2010</a> <a title="Nov '10 page 9" href="http://viewer.zmags.com/publication/a0a5d83d?page=9"> Showroom Spotlight SHOWROOM SPOTLIGHT Salon Blu</a> <a title="Nov '10 page 10" href="http://viewer.zmags.com/publication/a0a5d83d?page=10"> SHOWROOM SPOTLIGHT | continued from page 9 | </a> <a title="Nov '10 page 11" href="http://viewer.zmags.com/publication/a0a5d83d?page=11"> “ We believe our clients recognize the value in</a> <a title="Nov '10 page 12" href="http://viewer.zmags.com/publication/a0a5d83d?page=12"> CALL TO ACTION SEND US YOUR SHOTS LOOKING FOR R</a> <a title="Nov '10 page 13" href="http://viewer.zmags.com/publication/a0a5d83d?page=13"> • Book Review The On-Demand Brand 10 Rul</a> <a title="Nov '10 page 14" href="http://viewer.zmags.com/publication/a0a5d83d?page=14"> Manufacturer {NOTES} The Stylish Answer to Fresh</a> <a title="Nov '10 page 15" href="http://viewer.zmags.com/publication/a0a5d83d?page=15"> NOVEMBER 2010 THE RETAIL OBSERVER 15</a> <a title="Nov '10 page 16" href="http://viewer.zmags.com/publication/a0a5d83d?page=16"> Industry [ News ] THE FISHER & PAYKE</a> <a title="Nov '10 page 17" href="http://viewer.zmags.com/publication/a0a5d83d?page=17"> • Advertising. “Early next year, GE Monogram </a> <a title="Nov '10 page 18" href="http://viewer.zmags.com/publication/a0a5d83d?page=18"> Industry [ News ] continued from page 17 </a> <a title="Nov '10 page 19" href="http://viewer.zmags.com/publication/a0a5d83d?page=19"> Undercounter refrigeration at its finest. For ov</a> <a title="Nov '10 page 20" href="http://viewer.zmags.com/publication/a0a5d83d?page=20"> Industry [ News ] continued from page 18 </a> <a title="Nov '10 page 21" href="http://viewer.zmags.com/publication/a0a5d83d?page=21"> Class. Style. Efficiency. … Perfection </a> <a title="Nov '10 page 22" href="http://viewer.zmags.com/publication/a0a5d83d?page=22"> Industry [ News ] continued from page 20 </a> <a title="Nov '10 page 23" href="http://viewer.zmags.com/publication/a0a5d83d?page=23"> Starting with three years parts and labor, Speed </a> <a title="Nov '10 page 24" href="http://viewer.zmags.com/publication/a0a5d83d?page=24"> Industry [ News ] continued from page 22 </a> <a title="Nov '10 page 25" href="http://viewer.zmags.com/publication/a0a5d83d?page=25"> </a> <a title="Nov '10 page 26" href="http://viewer.zmags.com/publication/a0a5d83d?page=26"> Manufacturer {NOTES} • </a> <a title="Nov '10 page 27" href="http://viewer.zmags.com/publication/a0a5d83d?page=27"> CIAO, BELLA. Hello, Beautiful. Direc</a> <a title="Nov '10 page 28" href="http://viewer.zmags.com/publication/a0a5d83d?page=28"> Powerful Selling Strategies • Uncork Y</a> <a title="Nov '10 page 29" href="http://viewer.zmags.com/publication/a0a5d83d?page=29"> Hand-washing. Reinvented. Miele washing machines</a> <a title="Nov '10 page 30" href="http://viewer.zmags.com/publication/a0a5d83d?page=30"> Industry [ News ] continued from page 24 </a> <a title="Nov '10 page 31" href="http://viewer.zmags.com/publication/a0a5d83d?page=31"> </a> <a title="Nov '10 page 32" href="http://viewer.zmags.com/publication/a0a5d83d?page=32"> · A S S O C I AT I O N N E W S Inte</a> <a title="Nov '10 page 33" href="http://viewer.zmags.com/publication/a0a5d83d?page=33"> </a> <a title="Nov '10 page 34" href="http://viewer.zmags.com/publication/a0a5d83d?page=34"> In Review 2010 </a> <a title="Nov '10 page 35" href="http://viewer.zmags.com/publication/a0a5d83d?page=35"> C EDIA EXPO 2010 drew more than 20,700 </a> <a title="Nov '10 page 36" href="http://viewer.zmags.com/publication/a0a5d83d?page=36"> CEDIA EXPO IN REVIEW | continued from page 35 | </a> <a title="Nov '10 page 37" href="http://viewer.zmags.com/publication/a0a5d83d?page=37"> CEDIA Announces 2010–2011 Leadership CEDIA a</a> <a title="Nov '10 page 38" href="http://viewer.zmags.com/publication/a0a5d83d?page=38"> On the Radar The 12 Small Business Marketi HOW</a> <a title="Nov '10 page 39" href="http://viewer.zmags.com/publication/a0a5d83d?page=39"> • H O L I D AY R E TA I L P H O N E T I P S n</a> <a title="Nov '10 page 40" href="http://viewer.zmags.com/publication/a0a5d83d?page=40"> Elly Valas · R E T A I L V I</a> <a title="Nov '10 page 41" href="http://viewer.zmags.com/publication/a0a5d83d?page=41"> NOVEMBER 2010 THE RETAIL OBSERVER 41</a> <a title="Nov '10 page 42" href="http://viewer.zmags.com/publication/a0a5d83d?page=42"> John Tschohl · C U S T O M E R S E R V </a> <a title="Nov '10 page 43" href="http://viewer.zmags.com/publication/a0a5d83d?page=43"> Light awakens the senses and brings your cooking </a> <a title="Nov '10 page 44" href="http://viewer.zmags.com/publication/a0a5d83d?page=44"> Chris Thiede · B R A N D B U I L D I</a> <a title="Nov '10 page 45" href="http://viewer.zmags.com/publication/a0a5d83d?page=45"> NOVEMBER 2010 THE RETAIL OBSERVER 45</a> <a title="Nov '10 page 46" href="http://viewer.zmags.com/publication/a0a5d83d?page=46"> Kelly Rigdon · B U S I N E S S S O L U T </a> <a title="Nov '10 page 47" href="http://viewer.zmags.com/publication/a0a5d83d?page=47"> NEED A KNOB OR GRATE? IGNITOR OR SPARK MODULE? </a> <a title="Nov '10 page 48" href="http://viewer.zmags.com/publication/a0a5d83d?page=48"> Rick Segel · R E T A I L B U S I N E</a> <a title="Nov '10 page 49" href="http://viewer.zmags.com/publication/a0a5d83d?page=49"> TurN LeAds INTo CLIeNTs with the NKBA Kitchen Pla</a> <a title="Nov '10 page 50" href="http://viewer.zmags.com/publication/a0a5d83d?page=50"> Kevin M. Henry · T R E N D S </a> <a title="Nov '10 page 51" href="http://viewer.zmags.com/publication/a0a5d83d?page=51"> TO FIND YOUR LOCAL DISTRIBUTOR PLEASE CALL THE FA</a> <a title="Nov '10 page 52" href="http://viewer.zmags.com/publication/a0a5d83d?page=52"> Robert Spector · MOM & POP STORE </a> <a title="Nov '10 page 53" href="http://viewer.zmags.com/publication/a0a5d83d?page=53"> SELECT DISTRIBUTORS Distibutor of Distinctive Con</a> <a title="Nov '10 page 54" href="http://viewer.zmags.com/publication/a0a5d83d?page=54"> Manufacturer {NOTES} • </a> <a title="Nov '10 page 55" href="http://viewer.zmags.com/publication/a0a5d83d?page=55"> NOVEMBER 2010 THE RETAIL OBSERVER 55</a> <a title="Nov '10 page 56" href="http://viewer.zmags.com/publication/a0a5d83d?page=56"> Service Department Efficiency Delivers Increased </a> <a title="Nov '10 page 57" href="http://viewer.zmags.com/publication/a0a5d83d?page=57"> 2011 • • 2011 </a> <a title="Nov '10 page 58" href="http://viewer.zmags.com/publication/a0a5d83d?page=58"> • BUYING GROUP NEWS Nationwide Marketing Group</a> <a title="Nov '10 page 59" href="http://viewer.zmags.com/publication/a0a5d83d?page=59"> </a> <a title="Nov '10 page 60" href="http://viewer.zmags.com/publication/a0a5d83d?page=60"> 1 2 There Somet in the A Par BRANDSOU 2010 NATIO</a> <a title="Nov '10 page 61" href="http://viewer.zmags.com/publication/a0a5d83d?page=61"> • BUYING GROUP NEWS was hing ir in is 4 5 </a> <a title="Nov '10 page 62" href="http://viewer.zmags.com/publication/a0a5d83d?page=62"> continued from page 61 </a> <a title="Nov '10 page 63" href="http://viewer.zmags.com/publication/a0a5d83d?page=63"> WALL OF FAME• RETAILERS OBSERVED • WALL O</a> <a title="Nov '10 page 64" href="http://viewer.zmags.com/publication/a0a5d83d?page=64"> Consumer Products [ News ] Latest& SMOKING </a> <a title="Nov '10 page 65" href="http://viewer.zmags.com/publication/a0a5d83d?page=65"> • PRODUCT HIGHLIGHT 10 12 11 14</a> <a title="Nov '10 page 66" href="http://viewer.zmags.com/publication/a0a5d83d?page=66"> Manufacturer {NOTES} •</a> <a title="Nov '10 page 67" href="http://viewer.zmags.com/publication/a0a5d83d?page=67"> </a> <a title="Nov '10 page 68" href="http://viewer.zmags.com/publication/a0a5d83d?page=68"> </a>