If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> March 2015<br /> HBAdvantage<br /> The Magazine of the Healthcare Businesswomen's Association<br /> Influence and Impact:<br /> Imagine the Possibilities<br /> Bridging the gap<br /> HBA presidents' insights<br /> STEM education<br /> Relationship building<br /> Click to DOWNLOAD<br /> March 2015<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> SECRETS TO<br /> INTERNET CREATIVE SUCCESS<br /> OF THINGS THE WEARABLES<br /> CRAZE<br /> ONCOLOGY:<br /> PATIENT CARE<br /> SHOWCASE FEATURE<br /> Market Research<br /> PUBLICATION<br /> do your agencies fly in formation?<br /> STRATEGIC ALIGNMENT CAN BE EFFORTLESS<br /> When you partner with Huntsworth Health, our talented squadron of<br /> best-in-class agencies will combine communications expertise and fly<br /> together to help you <a title="PharmaVOICE | March 2015 page 1" href="http://viewer.zmags.com/publication/a0cbb93c?page=1"> </a> <a title="PharmaVOICE | March 2015 page 2" href="http://viewer.zmags.com/publication/a0cbb93c?page=2"> March 2015 THE FORUM FORTHE INDUSTRY EXEC</a> <a title="PharmaVOICE | March 2015 page 3" href="http://viewer.zmags.com/publication/a0cbb93c?page=3"> do your agencies fly in formation? STRATEGIC ALIG</a> <a title="PharmaVOICE | March 2015 page 4" href="http://viewer.zmags.com/publication/a0cbb93c?page=4"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | March 2015 page 5" href="http://viewer.zmags.com/publication/a0cbb93c?page=5"> Contents March 2015 ON TH</a> <a title="PharmaVOICE | March 2015 page 6" href="http://viewer.zmags.com/publication/a0cbb93c?page=6"> Maximize commercial value </a> <a title="PharmaVOICE | March 2015 page 7" href="http://viewer.zmags.com/publication/a0cbb93c?page=7"> Contents March 2015 Kevin Liu Klic</a> <a title="PharmaVOICE | March 2015 page 8" href="http://viewer.zmags.com/publication/a0cbb93c?page=8"> Innovative programs that integrate access, afford</a> <a title="PharmaVOICE | March 2015 page 9" href="http://viewer.zmags.com/publication/a0cbb93c?page=9"> Up front Awards... CROS HONORED FOR TRAINING PR</a> <a title="PharmaVOICE | March 2015 page 10" href="http://viewer.zmags.com/publication/a0cbb93c?page=10"> HELP WANTED Meet Wayne. He needs you</a> <a title="PharmaVOICE | March 2015 page 11" href="http://viewer.zmags.com/publication/a0cbb93c?page=11"> Upfront Quintiles Works with NFL TO TRACK INJUR</a> <a title="PharmaVOICE | March 2015 page 12" href="http://viewer.zmags.com/publication/a0cbb93c?page=12"> </a> <a title="PharmaVOICE | March 2015 page 13" href="http://viewer.zmags.com/publication/a0cbb93c?page=13"> IoT By Robin Robinson S till high fr</a> <a title="PharmaVOICE | March 2015 page 14" href="http://viewer.zmags.com/publication/a0cbb93c?page=14"> Internet of Things Applications Conference April </a> <a title="PharmaVOICE | March 2015 page 15" href="http://viewer.zmags.com/publication/a0cbb93c?page=15"> IoT The industry has been talking about beyond-th</a> <a title="PharmaVOICE | March 2015 page 16" href="http://viewer.zmags.com/publication/a0cbb93c?page=16"> ENTERPRISE STRATEGY SEO MULTICHANNEL </a> <a title="PharmaVOICE | March 2015 page 17" href="http://viewer.zmags.com/publication/a0cbb93c?page=17"> IoT Congressional Caucus Called on the Internet </a> <a title="PharmaVOICE | March 2015 page 18" href="http://viewer.zmags.com/publication/a0cbb93c?page=18"> mHealth+ Patient Engagement mHealth continue</a> <a title="PharmaVOICE | March 2015 page 19" href="http://viewer.zmags.com/publication/a0cbb93c?page=19"> IoT don’t look at that knowledge as an intrusiv</a> <a title="PharmaVOICE | March 2015 page 20" href="http://viewer.zmags.com/publication/a0cbb93c?page=20"> Helping people takes people—13,000 to be exact—th</a> <a title="PharmaVOICE | March 2015 page 21" href="http://viewer.zmags.com/publication/a0cbb93c?page=21"> Marketing Taren Grom CREATIVE DIRECTORS’ SECRET</a> <a title="PharmaVOICE | March 2015 page 22" href="http://viewer.zmags.com/publication/a0cbb93c?page=22"> the traditional art and copy functions found in m</a> <a title="PharmaVOICE | March 2015 page 23" href="http://viewer.zmags.com/publication/a0cbb93c?page=23"> Marketing without hiccups — whether it’s breakt</a> <a title="PharmaVOICE | March 2015 page 24" href="http://viewer.zmags.com/publication/a0cbb93c?page=24"> Marketing ideas can work, even if they are not </a> <a title="PharmaVOICE | March 2015 page 25" href="http://viewer.zmags.com/publication/a0cbb93c?page=25"> Marketing The role of the creative director is </a> <a title="PharmaVOICE | March 2015 page 26" href="http://viewer.zmags.com/publication/a0cbb93c?page=26"> WHY GIVE LESS THAN 100%? You could hire a separat</a> <a title="PharmaVOICE | March 2015 page 27" href="http://viewer.zmags.com/publication/a0cbb93c?page=27"> WEARABLE TECHNOLOGY Robin Robinson TheWEARABLE</a> <a title="PharmaVOICE | March 2015 page 28" href="http://viewer.zmags.com/publication/a0cbb93c?page=28"> WEARABLE TECHNOLOGY or companion devices to acc</a> <a title="PharmaVOICE | March 2015 page 29" href="http://viewer.zmags.com/publication/a0cbb93c?page=29"> WEARABLE TECHNOLOGY Wearables will enable patien</a> <a title="PharmaVOICE | March 2015 page 30" href="http://viewer.zmags.com/publication/a0cbb93c?page=30"> </a> <a title="PharmaVOICE | March 2015 page 31" href="http://viewer.zmags.com/publication/a0cbb93c?page=31"> DIGITAL EDITION – BONUS CONTENT WEARABLE TECHNOLO</a> <a title="PharmaVOICE | March 2015 page 32" href="http://viewer.zmags.com/publication/a0cbb93c?page=32"> </a> <a title="PharmaVOICE | March 2015 page 33" href="http://viewer.zmags.com/publication/a0cbb93c?page=33"> PBM Denise Myshko Closed Formularies MAKING A COM</a> <a title="PharmaVOICE | March 2015 page 34" href="http://viewer.zmags.com/publication/a0cbb93c?page=34"> rate could primarily be attributed to the ge- ner</a> <a title="PharmaVOICE | March 2015 page 35" href="http://viewer.zmags.com/publication/a0cbb93c?page=35"> PBM but the value of the product to the heal</a> <a title="PharmaVOICE | March 2015 page 36" href="http://viewer.zmags.com/publication/a0cbb93c?page=36"> WEBINAR Sharing Clinical Trial Data: Maximizing B</a> <a title="PharmaVOICE | March 2015 page 37" href="http://viewer.zmags.com/publication/a0cbb93c?page=37"> ONCOLOGY I</a> <a title="PharmaVOICE | March 2015 page 38" href="http://viewer.zmags.com/publication/a0cbb93c?page=38"> With the right strategy, everything falls into pl</a> <a title="PharmaVOICE | March 2015 page 39" href="http://viewer.zmags.com/publication/a0cbb93c?page=39"> ONCOLOGY knowledge base and seems to be coping </a> <a title="PharmaVOICE | March 2015 page 40" href="http://viewer.zmags.com/publication/a0cbb93c?page=40"> The PEP connects with people. Your patients are </a> <a title="PharmaVOICE | March 2015 page 41" href="http://viewer.zmags.com/publication/a0cbb93c?page=41"> ONCOLOGY Patients are getting information, but I</a> <a title="PharmaVOICE | March 2015 page 42" href="http://viewer.zmags.com/publication/a0cbb93c?page=42"> “Unfortunately, oncologists often don’t have</a> <a title="PharmaVOICE | March 2015 page 43" href="http://viewer.zmags.com/publication/a0cbb93c?page=43"> VENEZUELA By Kim Ribbink VENEZUELA: Finding Oppo</a> <a title="PharmaVOICE | March 2015 page 44" href="http://viewer.zmags.com/publication/a0cbb93c?page=44"> SPONSORED CONTENT Mobile and Con</a> <a title="PharmaVOICE | March 2015 page 45" href="http://viewer.zmags.com/publication/a0cbb93c?page=45"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 46" href="http://viewer.zmags.com/publication/a0cbb93c?page=46"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 47" href="http://viewer.zmags.com/publication/a0cbb93c?page=47"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 48" href="http://viewer.zmags.com/publication/a0cbb93c?page=48"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 49" href="http://viewer.zmags.com/publication/a0cbb93c?page=49"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 50" href="http://viewer.zmags.com/publication/a0cbb93c?page=50"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 51" href="http://viewer.zmags.com/publication/a0cbb93c?page=51"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 52" href="http://viewer.zmags.com/publication/a0cbb93c?page=52"> SPONSORED CONTENT MOBILE AND CONNECTED HEALTH: </a> <a title="PharmaVOICE | March 2015 page 53" href="http://viewer.zmags.com/publication/a0cbb93c?page=53"> SPONSORED CONTENT </a> <a title="PharmaVOICE | March 2015 page 54" href="http://viewer.zmags.com/publication/a0cbb93c?page=54"> PharmaVOICE 100 </a> <a title="PharmaVOICE | March 2015 page 55" href="http://viewer.zmags.com/publication/a0cbb93c?page=55"> Market Research A ccording to</a> <a title="PharmaVOICE | March 2015 page 56" href="http://viewer.zmags.com/publication/a0cbb93c?page=56"> Market Research U</a> <a title="PharmaVOICE | March 2015 page 57" href="http://viewer.zmags.com/publication/a0cbb93c?page=57"> Market Research Creating a Multichannel MARKET</a> <a title="PharmaVOICE | March 2015 page 58" href="http://viewer.zmags.com/publication/a0cbb93c?page=58"> pill” services, than by developing compliance app</a> <a title="PharmaVOICE | March 2015 page 59" href="http://viewer.zmags.com/publication/a0cbb93c?page=59"> Market Research Payer Perspectives on PROs: NO</a> <a title="PharmaVOICE | March 2015 page 60" href="http://viewer.zmags.com/publication/a0cbb93c?page=60"> Market Research Myth Busters Now, about thos</a> <a title="PharmaVOICE | March 2015 page 61" href="http://viewer.zmags.com/publication/a0cbb93c?page=61"> C-Suite: EHR/EMR Taren Grom Electronic Health </a> <a title="PharmaVOICE | March 2015 page 62" href="http://viewer.zmags.com/publication/a0cbb93c?page=62"> Innovator’s Corner A NewWay to KILL INFECTIONS </a> <a title="PharmaVOICE | March 2015 page 63" href="http://viewer.zmags.com/publication/a0cbb93c?page=63"> What’s New NEW HEALTHCARE-RELATED PRODUCTS, S</a> <a title="PharmaVOICE | March 2015 page 64" href="http://viewer.zmags.com/publication/a0cbb93c?page=64"> The NetworkSALES, MARKETING, AND R&D TRENDS AFFEC</a> <a title="PharmaVOICE | March 2015 page 65" href="http://viewer.zmags.com/publication/a0cbb93c?page=65"> Tools of the Trade NEW ELECTRONIC AND WEB-BASED A</a> <a title="PharmaVOICE | March 2015 page 66" href="http://viewer.zmags.com/publication/a0cbb93c?page=66"> Pharma TraxSALES, MARKETING, AND R&D TRENDS AFFEC</a> <a title="PharmaVOICE | March 2015 page 67" href="http://viewer.zmags.com/publication/a0cbb93c?page=67"> The Calendar INDUSTRY EVENTS AND CONFERENCES,</a> <a title="PharmaVOICE | March 2015 page 68" href="http://viewer.zmags.com/publication/a0cbb93c?page=68"> Registration is open 2015 Healthcare Businesswome</a> <a title="PharmaVOICE | March 2015 page 69" href="http://viewer.zmags.com/publication/a0cbb93c?page=69"> MAR 15 March 15-17 CIO Healthcare Summit Westin </a> <a title="PharmaVOICE | March 2015 page 70" href="http://viewer.zmags.com/publication/a0cbb93c?page=70"> MAR 19 March 19-20 Pharma & Biotech Patent Litig</a> <a title="PharmaVOICE | March 2015 page 71" href="http://viewer.zmags.com/publication/a0cbb93c?page=71"> MAR 30 March 30-31 6th Annual Medical Device and</a> <a title="PharmaVOICE | March 2015 page 72" href="http://viewer.zmags.com/publication/a0cbb93c?page=72"> Hilton London Paddington, London CBI, http://www.</a> <a title="PharmaVOICE | March 2015 page 73" href="http://viewer.zmags.com/publication/a0cbb93c?page=73"> Cambridge Healthtech Institute, http://www.bio- i</a> <a title="PharmaVOICE | March 2015 page 74" href="http://viewer.zmags.com/publication/a0cbb93c?page=74"> APR 30 April 30-May 1 Medical Device and Diagnos</a> <a title="PharmaVOICE | March 2015 page 75" href="http://viewer.zmags.com/publication/a0cbb93c?page=75"> pcr&utm_medium=eventlisting&utm_capaign=- confere</a> <a title="PharmaVOICE | March 2015 page 76" href="http://viewer.zmags.com/publication/a0cbb93c?page=76"> MAY 21 May 21-22 Pan-Omics Summit Hyatt Regency,</a> <a title="PharmaVOICE | March 2015 page 77" href="http://viewer.zmags.com/publication/a0cbb93c?page=77"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOTIONS</a> <a title="PharmaVOICE | March 2015 page 78" href="http://viewer.zmags.com/publication/a0cbb93c?page=78"> TECHNOLOGY POOL Carter Holland </a> <a title="PharmaVOICE | March 2015 page 79" href="http://viewer.zmags.com/publication/a0cbb93c?page=79"> Mr. Klima joins Navidea having held nu</a> <a title="PharmaVOICE | March 2015 page 80" href="http://viewer.zmags.com/publication/a0cbb93c?page=80"> Outsourcing in Clinical Trials East Coast 2015 MA</a> <a title="PharmaVOICE | March 2015 page 81" href="http://viewer.zmags.com/publication/a0cbb93c?page=81"> The LAST Word Engaging Patients THROUGH SOCIAL M</a> <a title="PharmaVOICE | March 2015 page 82" href="http://viewer.zmags.com/publication/a0cbb93c?page=82"> </a> <a title="PharmaVOICE | March 2015 page 83" href="http://viewer.zmags.com/publication/a0cbb93c?page=83"> Analytics Product launch to Which prescrib</a>