<br />
One of the major set backs among marketing green products<br />
has been the price involved. Davis said some funeral homes<br />
go all out to promote organic body wrap to serve the truly eco-<br />
conscious consumer. However, proper marketing and sales<br />
should balance out the situation. Luckily, this market isn’t<br />
going to evaporate after the funeral home makes the purchase<br />
of green products. The consumer is going to continue to search<br />
for green burial items and their desire will only grow in the<br />
future. “Building community awareness of your green products<br />
and services needs to be weaved throughout all the various<br />
touch point entries into your business,” said Schaal. “If this<br />
is important, the story needs to be told in the lobby, lounge,<br />
arrangement setting, retail display, Web site, media material<br />
a<a title="FBA Jan/Feb 2010 page 1" href="http://viewer.zmags.com/publication/a11f82b8?page=1">The Funeral Professional’s #1 Resource For Busine</a> The Funeral Professional’s #1 Resource For Busine<a title="FBA Jan/Feb 2010 page 2" href="http://viewer.zmags.com/publication/a11f82b8?page=2"></a> <a title="FBA Jan/Feb 2010 page 3" href="http://viewer.zmags.com/publication/a11f82b8?page=3">Using Astralcaskets allowedus to lowerprices, </a> Using Astralcaskets allowedus to lowerprices, <a title="FBA Jan/Feb 2010 page 4" href="http://viewer.zmags.com/publication/a11f82b8?page=4">FUNERAL™ JanuaRY/FE</a> FUNERAL™ JanuaRY/FE<a title="FBA Jan/Feb 2010 page 5" href="http://viewer.zmags.com/publication/a11f82b8?page=5">The“Classic”CrematorPERFORMANCE BEYOND EXPECTAT</a> The“Classic”CrematorPERFORMANCE BEYOND EXPECTAT<a title="FBA Jan/Feb 2010 page 6" href="http://viewer.zmags.com/publication/a11f82b8?page=6">FUNERAL™ JanuaRY/FE</a> FUNERAL™ JanuaRY/FE<a title="FBA Jan/Feb 2010 page 7" href="http://viewer.zmags.com/publication/a11f82b8?page=7"></a> <a title="FBA Jan/Feb 2010 page 8" href="http://viewer.zmags.com/publication/a11f82b8?page=8">INDUSTRYBreaking News & AnnouncementsNational</a> INDUSTRYBreaking News & AnnouncementsNational<a title="FBA Jan/Feb 2010 page 9" href="http://viewer.zmags.com/publication/a11f82b8?page=9"></a> <a title="FBA Jan/Feb 2010 page 10" href="http://viewer.zmags.com/publication/a11f82b8?page=10">INDUSTRYALERT<<theMemorialCollectionLaunchesNa</a> INDUSTRYALERT<<theMemorialCollectionLaunchesNa<a title="FBA Jan/Feb 2010 page 11" href="http://viewer.zmags.com/publication/a11f82b8?page=11">Company history. Rob-Win President, Robin Cook, n</a> Company history. Rob-Win President, Robin Cook, n<a title="FBA Jan/Feb 2010 page 12" href="http://viewer.zmags.com/publication/a11f82b8?page=12">INDUSTRYALERT<<MadelynCo.AddstwoNewDesigns </a> INDUSTRYALERT<<MadelynCo.AddstwoNewDesigns <a title="FBA Jan/Feb 2010 page 13" href="http://viewer.zmags.com/publication/a11f82b8?page=13">INDUSTRYALERT<<Personaltouch™Programremoves</a> INDUSTRYALERT<<Personaltouch™Programremoves<a title="FBA Jan/Feb 2010 page 14" href="http://viewer.zmags.com/publication/a11f82b8?page=14">INDUSTRYALERT<<AbsentFriends.comLaunchesBrea</a> INDUSTRYALERT<<AbsentFriends.comLaunchesBrea<a title="FBA Jan/Feb 2010 page 15" href="http://viewer.zmags.com/publication/a11f82b8?page=15">virtualFilesfromSrSComputing-DocumentManagementf</a> virtualFilesfromSrSComputing-DocumentManagementf<a title="FBA Jan/Feb 2010 page 16" href="http://viewer.zmags.com/publication/a11f82b8?page=16">Educationalresource.Merchandisingtool.</a> Educationalresource.Merchandisingtool.<a title="FBA Jan/Feb 2010 page 17" href="http://viewer.zmags.com/publication/a11f82b8?page=17">EmbraceCreMATIONbyTylerMontgomeryThe knowle</a> EmbraceCreMATIONbyTylerMontgomeryThe knowle<a title="FBA Jan/Feb 2010 page 18" href="http://viewer.zmags.com/publication/a11f82b8?page=18">EmbraceCreMATIONNectar Ramirez, the general m</a> EmbraceCreMATIONNectar Ramirez, the general m<a title="FBA Jan/Feb 2010 page 19" href="http://viewer.zmags.com/publication/a11f82b8?page=19">Stage 1: ReceivingThe future of crematorymanage</a> Stage 1: ReceivingThe future of crematorymanage<a title="FBA Jan/Feb 2010 page 20" href="http://viewer.zmags.com/publication/a11f82b8?page=20">EmbraceCreMATIONmore choices as opposed to the</a> EmbraceCreMATIONmore choices as opposed to the<a title="FBA Jan/Feb 2010 page 21" href="http://viewer.zmags.com/publication/a11f82b8?page=21">www.funeralbusinessadvisor.com </a> www.funeralbusinessadvisor.com <a title="FBA Jan/Feb 2010 page 22" href="http://viewer.zmags.com/publication/a11f82b8?page=22"></a> <a title="FBA Jan/Feb 2010 page 23" href="http://viewer.zmags.com/publication/a11f82b8?page=23">GOINGGreeN </a> GOINGGreeN <a title="FBA Jan/Feb 2010 page 24" href="http://viewer.zmags.com/publication/a11f82b8?page=24">GOINGGreeNHow to be Green in the FutureBein</a> GOINGGreeNHow to be Green in the FutureBein<a title="FBA Jan/Feb 2010 page 25" href="http://viewer.zmags.com/publication/a11f82b8?page=25">One of the major set backs among marketing green </a> One of the major set backs among marketing green <a title="FBA Jan/Feb 2010 page 26" href="http://viewer.zmags.com/publication/a11f82b8?page=26">SOLUTIONON•management </a> SOLUTIONON•management <a title="FBA Jan/Feb 2010 page 27" href="http://viewer.zmags.com/publication/a11f82b8?page=27"></a> <a title="FBA Jan/Feb 2010 page 28" href="http://viewer.zmags.com/publication/a11f82b8?page=28">Looking forsolutions to yourcremation challenges?</a> Looking forsolutions to yourcremation challenges?<a title="FBA Jan/Feb 2010 page 29" href="http://viewer.zmags.com/publication/a11f82b8?page=29"> Personalize and memorializeThis is where it al</a> Personalize and memorializeThis is where it al<a title="FBA Jan/Feb 2010 page 30" href="http://viewer.zmags.com/publication/a11f82b8?page=30">SOLUTIONON•management </a> SOLUTIONON•management <a title="FBA Jan/Feb 2010 page 31" href="http://viewer.zmags.com/publication/a11f82b8?page=31"></a> <a title="FBA Jan/Feb 2010 page 32" href="http://viewer.zmags.com/publication/a11f82b8?page=32">Recent difficult economic times have placed finan</a> Recent difficult economic times have placed finan<a title="FBA Jan/Feb 2010 page 33" href="http://viewer.zmags.com/publication/a11f82b8?page=33">reduce the amounts that funeral homes pay for the</a> reduce the amounts that funeral homes pay for the<a title="FBA Jan/Feb 2010 page 34" href="http://viewer.zmags.com/publication/a11f82b8?page=34">SOLUTIONON•management </a> SOLUTIONON•management <a title="FBA Jan/Feb 2010 page 35" href="http://viewer.zmags.com/publication/a11f82b8?page=35">www.funeralbusinessadvisor.com </a> www.funeralbusinessadvisor.com <a title="FBA Jan/Feb 2010 page 36" href="http://viewer.zmags.com/publication/a11f82b8?page=36">SOLUTIONON•management </a> SOLUTIONON•management <a title="FBA Jan/Feb 2010 page 37" href="http://viewer.zmags.com/publication/a11f82b8?page=37">analyzed to determine collectability, payables an</a> analyzed to determine collectability, payables an<a title="FBA Jan/Feb 2010 page 38" href="http://viewer.zmags.com/publication/a11f82b8?page=38">SOLUTIONON•management </a> SOLUTIONON•management <a title="FBA Jan/Feb 2010 page 39" href="http://viewer.zmags.com/publication/a11f82b8?page=39">for Success.Help your families:• Remember a c</a> for Success.Help your families:• Remember a c<a title="FBA Jan/Feb 2010 page 40" href="http://viewer.zmags.com/publication/a11f82b8?page=40">THE NEXT STEP EducaTioNal BrEakouT </a> THE NEXT STEP EducaTioNal BrEakouT <a title="FBA Jan/Feb 2010 page 41" href="http://viewer.zmags.com/publication/a11f82b8?page=41"> ICCFA Annual Convention & ExpositionMarch</a> ICCFA Annual Convention & ExpositionMarch<a title="FBA Jan/Feb 2010 page 42" href="http://viewer.zmags.com/publication/a11f82b8?page=42"> “Must See”Companies and Productsat </a> “Must See”Companies and Productsat <a title="FBA Jan/Feb 2010 page 43" href="http://viewer.zmags.com/publication/a11f82b8?page=43">“Must See Companies” Special PromotionLamcraft,</a> “Must See Companies” Special PromotionLamcraft,<a title="FBA Jan/Feb 2010 page 44" href="http://viewer.zmags.com/publication/a11f82b8?page=44">“Must See Products” Special Promotionwww.myfuner</a> “Must See Products” Special Promotionwww.myfuner<a title="FBA Jan/Feb 2010 page 45" href="http://viewer.zmags.com/publication/a11f82b8?page=45">HowDoIIncreaseMyBottomLineWithoutChargingFam</a> HowDoIIncreaseMyBottomLineWithoutChargingFam<a title="FBA Jan/Feb 2010 page 46" href="http://viewer.zmags.com/publication/a11f82b8?page=46">SOLUTIONON•marketing </a> SOLUTIONON•marketing <a title="FBA Jan/Feb 2010 page 47" href="http://viewer.zmags.com/publication/a11f82b8?page=47">www.funeralbusinessadvisor.com </a> www.funeralbusinessadvisor.com <a title="FBA Jan/Feb 2010 page 48" href="http://viewer.zmags.com/publication/a11f82b8?page=48">Then there are those Web sites built “so people c</a> Then there are those Web sites built “so people c<a title="FBA Jan/Feb 2010 page 49" href="http://viewer.zmags.com/publication/a11f82b8?page=49">site first. Does this mean that the most effectiv</a> site first. Does this mean that the most effectiv<a title="FBA Jan/Feb 2010 page 50" href="http://viewer.zmags.com/publication/a11f82b8?page=50">Specialty Vehicles</a> Specialty Vehicles<a title="FBA Jan/Feb 2010 page 51" href="http://viewer.zmags.com/publication/a11f82b8?page=51">Specialty VehiclesSERVING THE FUNERAL </a> Specialty VehiclesSERVING THE FUNERAL <a title="FBA Jan/Feb 2010 page 52" href="http://viewer.zmags.com/publication/a11f82b8?page=52">BUYER SOLUTIONSViewing ChairsThe </a> BUYER SOLUTIONSViewing ChairsThe <a title="FBA Jan/Feb 2010 page 53" href="http://viewer.zmags.com/publication/a11f82b8?page=53">"My Grandfather said he was born to fish! He had</a> "My Grandfather said he was born to fish! 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