<br />
OCTOBER 2013 VOL. 19 ISSUE 10<br />
Time to<br />
Rethink V.I.<br />
Biolubes:<br />
Hope vs. Hype<br />
PERFORMANCE<br />
Ergon's HyPrene Process Oils have been helping you<br />
build consistently performing products for over 30 years.<br />
Consistent products with consistent results.<br />
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PUBLISHER'S LETTER<br />
Lube Report Asia, Coming<br />
in Early 2014!<br />
R<br />
eaders have asked for it. Advertisers<br />
have asked for it. And we listened. We<br />
are launching a wholly new publication<br />
for and about Asia at the beginning of 2014.<br />
Lube Report Asia will be a weekly, all-digi-<br />
tal publication featuring breaking news,<br />
trends and informed opinions about the<br />
lubricant and grease, additive and base oil<br />
industries in the world's<br />
<a title="2013_10 - October 2013 - LNG page 1" href="http://viewer.zmags.com/publication/a134b72f?page=1"> OCTOBER 2013 VOL. 19 ISSUE 10 </a>
<a title="2013_10 - October 2013 - LNG page 2" href="http://viewer.zmags.com/publication/a134b72f?page=2"> PERFORMANCE Ergon's HyPrene Process Oils have bee</a>
<a title="2013_10 - October 2013 - LNG page 3" href="http://viewer.zmags.com/publication/a134b72f?page=3"> PUBLISHER'S LETTER Lube Report Asia, Coming in</a>
<a title="2013_10 - October 2013 - LNG page 4" href="http://viewer.zmags.com/publication/a134b72f?page=4"> OCTOBER 2013 VOL. 19 ISSUE 10 TABLE OF</a>
<a title="2013_10 - October 2013 - LNG page 5" href="http://viewer.zmags.com/publication/a134b72f?page=5"> A STRONGER BASE. FOR EVERY APPLICATION. </a>
<a title="2013_10 - October 2013 - LNG page 6" href="http://viewer.zmags.com/publication/a134b72f?page=6"> AUTOMOTIVE The Last 50 Years T he</a>
<a title="2013_10 - October 2013 - LNG page 7" href="http://viewer.zmags.com/publication/a134b72f?page=7"> How will your product deliver the performance a</a>
<a title="2013_10 - October 2013 - LNG page 8" href="http://viewer.zmags.com/publication/a134b72f?page=8"> Continued from page 6 Conoco). Emissions contr</a>
<a title="2013_10 - October 2013 - LNG page 9" href="http://viewer.zmags.com/publication/a134b72f?page=9"> supplying the world with innovation It starts w</a>
<a title="2013_10 - October 2013 - LNG page 10" href="http://viewer.zmags.com/publication/a134b72f?page=10"> Continued from page 8 needed to meet the military</a>
<a title="2013_10 - October 2013 - LNG page 11" href="http://viewer.zmags.com/publication/a134b72f?page=11"> </a>
<a title="2013_10 - October 2013 - LNG page 12" href="http://viewer.zmags.com/publication/a134b72f?page=12"> Continued from page 10 which didn't respond to ou</a>
<a title="2013_10 - October 2013 - LNG page 13" href="http://viewer.zmags.com/publication/a134b72f?page=13"> Ford's Thunderbird was on the road again by 2002,</a>
<a title="2013_10 - October 2013 - LNG page 14" href="http://viewer.zmags.com/publication/a134b72f?page=14"> NEW MICROSITE NOW LIVE! WWW.AFTONMICROBOTZ.COM I</a>
<a title="2013_10 - October 2013 - LNG page 15" href="http://viewer.zmags.com/publication/a134b72f?page=15"> UCING INE ION. WHEN </a>
<a title="2013_10 - October 2013 - LNG page 16" href="http://viewer.zmags.com/publication/a134b72f?page=16"> Continued from page 13 Houston, I was in product </a>
<a title="2013_10 - October 2013 - LNG page 17" href="http://viewer.zmags.com/publication/a134b72f?page=17"> </a>
<a title="2013_10 - October 2013 - LNG page 18" href="http://viewer.zmags.com/publication/a134b72f?page=18"> NEED TO KNOW Something Has to Give </a>
<a title="2013_10 - October 2013 - LNG page 19" href="http://viewer.zmags.com/publication/a134b72f?page=19"> has grown — significantly. While we still see mot</a>
<a title="2013_10 - October 2013 - LNG page 20" href="http://viewer.zmags.com/publication/a134b72f?page=20"> </a>
<a title="2013_10 - October 2013 - LNG page 21" href="http://viewer.zmags.com/publication/a134b72f?page=21"> It's What's At Our Core. Look beneath the surfa</a>
<a title="2013_10 - October 2013 - LNG page 22" href="http://viewer.zmags.com/publication/a134b72f?page=22"> EXECUTIVE ROUND TABLE </a>
<a title="2013_10 - October 2013 - LNG page 23" href="http://viewer.zmags.com/publication/a134b72f?page=23"> able raw materials are used throughout the market</a>
<a title="2013_10 - October 2013 - LNG page 24" href="http://viewer.zmags.com/publication/a134b72f?page=24"> and purification removes double bonds and paraffi</a>
<a title="2013_10 - October 2013 - LNG page 25" href="http://viewer.zmags.com/publication/a134b72f?page=25"> would subsequently reduce the market price of the</a>
<a title="2013_10 - October 2013 - LNG page 26" href="http://viewer.zmags.com/publication/a134b72f?page=26"> The position of OEMs in the development of bio</a>
<a title="2013_10 - October 2013 - LNG page 27" href="http://viewer.zmags.com/publication/a134b72f?page=27"> Performance you can rely on. We can rea</a>
<a title="2013_10 - October 2013 - LNG page 28" href="http://viewer.zmags.com/publication/a134b72f?page=28"> Continued from page 26 Lack of Global Standards</a>
<a title="2013_10 - October 2013 - LNG page 29" href="http://viewer.zmags.com/publication/a134b72f?page=29"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP </a>
<a title="2013_10 - October 2013 - LNG page 30" href="http://viewer.zmags.com/publication/a134b72f?page=30"> Continued from page 28 inherent deficiencies of </a>
<a title="2013_10 - October 2013 - LNG page 31" href="http://viewer.zmags.com/publication/a134b72f?page=31"> “Once Bitten, Twice Shy” Mark E. Miller Executi</a>
<a title="2013_10 - October 2013 - LNG page 32" href="http://viewer.zmags.com/publication/a134b72f?page=32"> 32 OCTOBER 2013</a>
<a title="2013_10 - October 2013 - LNG page 33" href="http://viewer.zmags.com/publication/a134b72f?page=33"> LET'S LINK FLUIDS AND ENGINEERING Fuel econom</a>
<a title="2013_10 - October 2013 - LNG page 34" href="http://viewer.zmags.com/publication/a134b72f?page=34"> over time. If we take a look at the for- mulation</a>
<a title="2013_10 - October 2013 - LNG page 35" href="http://viewer.zmags.com/publication/a134b72f?page=35"> FOCUSING ON SOLUTIONS. FOR A WORLD IN MOTION. AD</a>
<a title="2013_10 - October 2013 - LNG page 36" href="http://viewer.zmags.com/publication/a134b72f?page=36"> Continued from page 34 </a>
<a title="2013_10 - October 2013 - LNG page 37" href="http://viewer.zmags.com/publication/a134b72f?page=37"> Independent Strength Being financially strong an</a>
<a title="2013_10 - October 2013 - LNG page 38" href="http://viewer.zmags.com/publication/a134b72f?page=38"> Expansion- minded in Wichita L </a>
<a title="2013_10 - October 2013 - LNG page 39" href="http://viewer.zmags.com/publication/a134b72f?page=39"> Driver Pete Klaus picks up used oil (far left) wh</a>
<a title="2013_10 - October 2013 - LNG page 40" href="http://viewer.zmags.com/publication/a134b72f?page=40"> stocks (110 and 250N). While a 12-year stin</a>
<a title="2013_10 - October 2013 - LNG page 41" href="http://viewer.zmags.com/publication/a134b72f?page=41"> </a>
<a title="2013_10 - October 2013 - LNG page 42" href="http://viewer.zmags.com/publication/a134b72f?page=42"> Quality con- trol analyst Sam Abrams, in the lab </a>
<a title="2013_10 - October 2013 - LNG page 43" href="http://viewer.zmags.com/publication/a134b72f?page=43"> </a>
<a title="2013_10 - October 2013 - LNG page 44" href="http://viewer.zmags.com/publication/a134b72f?page=44"> Continued from page 42 accounts,” Horsfall said.</a>
<a title="2013_10 - October 2013 - LNG page 45" href="http://viewer.zmags.com/publication/a134b72f?page=45"> With Experience Comes Solutions De</a>
<a title="2013_10 - October 2013 - LNG page 46" href="http://viewer.zmags.com/publication/a134b72f?page=46"> Noco Maps a Route Noco's Patrick Cluckey pla</a>
<a title="2013_10 - October 2013 - LNG page 47" href="http://viewer.zmags.com/publication/a134b72f?page=47"> to Efficiency BY RICK KOREN </a>
<a title="2013_10 - October 2013 - LNG page 48" href="http://viewer.zmags.com/publication/a134b72f?page=48"> With leading micron additive With </a>
<a title="2013_10 - October 2013 - LNG page 49" href="http://viewer.zmags.com/publication/a134b72f?page=49"> Micron teChnology is obsolete. Only through ou</a>
<a title="2013_10 - October 2013 - LNG page 50" href="http://viewer.zmags.com/publication/a134b72f?page=50"> 1-800-654-4567 (mention code 1531) Industrial g</a>
<a title="2013_10 - October 2013 - LNG page 51" href="http://viewer.zmags.com/publication/a134b72f?page=51"> challenge faced by these planners is the sheer vo</a>
<a title="2013_10 - October 2013 - LNG page 52" href="http://viewer.zmags.com/publication/a134b72f?page=52"> By enforcing strict pump-sequencing rules on Noco</a>
<a title="2013_10 - October 2013 - LNG page 53" href="http://viewer.zmags.com/publication/a134b72f?page=53"> that we had routes that were crossing over,” said</a>
<a title="2013_10 - October 2013 - LNG page 54" href="http://viewer.zmags.com/publication/a134b72f?page=54"> V.I. Too Resistant to Change? 54 OC</a>
<a title="2013_10 - October 2013 - LNG page 55" href="http://viewer.zmags.com/publication/a134b72f?page=55"> Anthony Bradshaw T he rating</a>
<a title="2013_10 - October 2013 - LNG page 56" href="http://viewer.zmags.com/publication/a134b72f?page=56"> 1929 paper used temperatures of 100 and 210 F and</a>
<a title="2013_10 - October 2013 - LNG page 57" href="http://viewer.zmags.com/publication/a134b72f?page=57"> BRE OUT Break through you through yo</a>
<a title="2013_10 - October 2013 - LNG page 58" href="http://viewer.zmags.com/publication/a134b72f?page=58"> Continued from page 56 From Bad to Worse? Very s</a>
<a title="2013_10 - October 2013 - LNG page 59" href="http://viewer.zmags.com/publication/a134b72f?page=59"> The First True Multi-Vehicle ATF! </a>
<a title="2013_10 - October 2013 - LNG page 60" href="http://viewer.zmags.com/publication/a134b72f?page=60"> Continued from page 58 perfectly fine to continu</a>
<a title="2013_10 - October 2013 - LNG page 61" href="http://viewer.zmags.com/publication/a134b72f?page=61"> Lubricants Additives Chemicals Innovation Flexib</a>
<a title="2013_10 - October 2013 - LNG page 62" href="http://viewer.zmags.com/publication/a134b72f?page=62"> with Rob Coffin, Ph.D. Q:The fluids I design ar</a>
<a title="2013_10 - October 2013 - LNG page 63" href="http://viewer.zmags.com/publication/a134b72f?page=63"> Additives to Transform Lubricant Technologies D</a>
<a title="2013_10 - October 2013 - LNG page 64" href="http://viewer.zmags.com/publication/a134b72f?page=64"> U.S. Base Oils Dip, Again B </a>
<a title="2013_10 - October 2013 - LNG page 65" href="http://viewer.zmags.com/publication/a134b72f?page=65"> Pure Advantage Performance now and in the future.</a>
<a title="2013_10 - October 2013 - LNG page 66" href="http://viewer.zmags.com/publication/a134b72f?page=66"> Continued from page 64 day API Group II base oil</a>
<a title="2013_10 - October 2013 - LNG page 67" href="http://viewer.zmags.com/publication/a134b72f?page=67"> </a>
<a title="2013_10 - October 2013 - LNG page 68" href="http://viewer.zmags.com/publication/a134b72f?page=68"> Continued from page 66 in this quarter, and to s</a>
<a title="2013_10 - October 2013 - LNG page 69" href="http://viewer.zmags.com/publication/a134b72f?page=69"> Heritage-Crystal Clean is one of the </a>
<a title="2013_10 - October 2013 - LNG page 70" href="http://viewer.zmags.com/publication/a134b72f?page=70"> PRODUCT NEWS PRODUCT NEWS System 24 Lubricator</a>
<a title="2013_10 - October 2013 - LNG page 71" href="http://viewer.zmags.com/publication/a134b72f?page=71"> </a>
<a title="2013_10 - October 2013 - LNG page 72" href="http://viewer.zmags.com/publication/a134b72f?page=72"> PRODUCT NEWS Continued from p</a>
<a title="2013_10 - October 2013 - LNG page 73" href="http://viewer.zmags.com/publication/a134b72f?page=73"> long service life at severe tempera- tures with m</a>
<a title="2013_10 - October 2013 - LNG page 74" href="http://viewer.zmags.com/publication/a134b72f?page=74"> PRODUCT NEWS HiTEC Targets </a>
<a title="2013_10 - October 2013 - LNG page 75" href="http://viewer.zmags.com/publication/a134b72f?page=75"> If all you see are pails and bottles, we seriousl</a>
<a title="2013_10 - October 2013 - LNG page 76" href="http://viewer.zmags.com/publication/a134b72f?page=76"> PRODUCT NEWS Continued fro</a>
<a title="2013_10 - October 2013 - LNG page 77" href="http://viewer.zmags.com/publication/a134b72f?page=77"> meets or exceeds specifications including API CJ-</a>
<a title="2013_10 - October 2013 - LNG page 78" href="http://viewer.zmags.com/publication/a134b72f?page=78"> PLACES'N'FACES PLACES'N'FACES Harburg Sale Gets </a>
<a title="2013_10 - October 2013 - LNG page 79" href="http://viewer.zmags.com/publication/a134b72f?page=79"> Enabling excellence through technology leadership</a>
<a title="2013_10 - October 2013 - LNG page 80" href="http://viewer.zmags.com/publication/a134b72f?page=80"> Continued from page 78 Avista Rebrands Facilitie</a>
<a title="2013_10 - October 2013 - LNG page 81" href="http://viewer.zmags.com/publication/a134b72f?page=81"> The deal expands Heartland's footprint to cover m</a>
<a title="2013_10 - October 2013 - LNG page 82" href="http://viewer.zmags.com/publication/a134b72f?page=82"> 3URGXFHGE\ Book before 4th October 2013 to SAVE </a>
<a title="2013_10 - October 2013 - LNG page 83" href="http://viewer.zmags.com/publication/a134b72f?page=83"> Continued from page 81 Australia to Get Rerefine</a>
<a title="2013_10 - October 2013 - LNG page 84" href="http://viewer.zmags.com/publication/a134b72f?page=84"> Your world at a glance Base Stock Guides are now </a>
<a title="2013_10 - October 2013 - LNG page 85" href="http://viewer.zmags.com/publication/a134b72f?page=85"> Continued from page 83 ATIEL Updates Code A TIE</a>
<a title="2013_10 - October 2013 - LNG page 86" href="http://viewer.zmags.com/publication/a134b72f?page=86"> Lubricant Testing OCM & QC Programs Chemical</a>
<a title="2013_10 - October 2013 - LNG page 87" href="http://viewer.zmags.com/publication/a134b72f?page=87"> </a>
<a title="2013_10 - October 2013 - LNG page 88" href="http://viewer.zmags.com/publication/a134b72f?page=88"> Just click. Lubes'n'Greases Europe-Middle East</a>
<a title="2013_10 - October 2013 - LNG page 89" href="http://viewer.zmags.com/publication/a134b72f?page=89"> Cont</a>
<a title="2013_10 - October 2013 - LNG page 90" href="http://viewer.zmags.com/publication/a134b72f?page=90"> I N D E X O F A D V E R T I S E R S Acme-Harde</a>
<a title="2013_10 - October 2013 - LNG page 91" href="http://viewer.zmags.com/publication/a134b72f?page=91"> operate on propane (not natural gas) when a gaseo</a>
<a title="2013_10 - October 2013 - LNG page 92" href="http://viewer.zmags.com/publication/a134b72f?page=92"> BASE OIL REPORT The Fruits of Summer </a>
<a title="2013_10 - October 2013 - LNG page 93" href="http://viewer.zmags.com/publication/a134b72f?page=93"> </a>
<a title="2013_10 - October 2013 - LNG page 94" href="http://viewer.zmags.com/publication/a134b72f?page=94"> YOUR BUSINESS Handling Change </a>
<a title="2013_10 - October 2013 - LNG page 95" href="http://viewer.zmags.com/publication/a134b72f?page=95"> OUR KNOWLEDGE IN YOUR HANDS MORE ACCESSIBLE MOR</a>
<a title="2013_10 - October 2013 - LNG page 96" href="http://viewer.zmags.com/publication/a134b72f?page=96"> “Battenfeld strives to deliver on our `Quality Wi</a>