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<br /> April 2012<br /> T NDUSTRY EXECUTIVE<br /> THE FORUM FORTHE I<br /> <br /> igence<br /> Patient<br /> Patient<br /> COMMUNITIES<br /> COMMUNITIES<br /> Clinical Trial<br /> TECHNOLOGIES<br /> E<br /> Global Patient<br /> Global Patient<br /> RECRUITMENT<br /> RECRUITMENT<br /> SHOWCASE FEATURES<br /> HOWCASE FEATURES<br /> <br /> <br /> PUBLICATION<br /> www.pharmavoice.com<br /> <br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Volume 12 · Number 4<br /> PUBLISHER Lisa Banket<br /> EDITOR Taren Grom<br /> CREATIVE DIRECTOR Marah Walsh<br /> MANAGING EDITOR<br /> Denise Myshko<br /> SENIOR EDITOR<br /> Robin Robinson<br /> FEATURES EDITOR<br /> Kim Ribbink<br /> CONTRIBUTING EDITOR<br /> Carolyn Gretton<br /> DESIGN ASSOCIATE<br /> Ariel Medel<br /> NATIONAL ACCOUNT MANAGERS<br /> <a title="PharmaVOICE | April 2012 page 1" href="http://viewer.zmags.com/publication/a41a93bd?page=1"> April 2012 T </a> <a title="PharmaVOICE | April 2012 page 2" href="http://viewer.zmags.com/publication/a41a93bd?page=2"> </a> <a title="PharmaVOICE | April 2012 page 3" href="http://viewer.zmags.com/publication/a41a93bd?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 12 ·</a> <a title="PharmaVOICE | April 2012 page 4" href="http://viewer.zmags.com/publication/a41a93bd?page=4"> Contents... APRIL 2012 </a> <a title="PharmaVOICE | April 2012 page 5" href="http://viewer.zmags.com/publication/a41a93bd?page=5"> Copyright © 2012 Quintiles Quintiles acquires Ou</a> <a title="PharmaVOICE | April 2012 page 6" href="http://viewer.zmags.com/publication/a41a93bd?page=6"> Exclusive Bonus ONLINE CONTENT Patient engageme</a> <a title="PharmaVOICE | April 2012 page 7" href="http://viewer.zmags.com/publication/a41a93bd?page=7"> info@surveysampling.com surveysampling.com</a> <a title="PharmaVOICE | April 2012 page 8" href="http://viewer.zmags.com/publication/a41a93bd?page=8"> Upfront Awards... CSL HONORED FOR WORK IN RARE </a> <a title="PharmaVOICE | April 2012 page 9" href="http://viewer.zmags.com/publication/a41a93bd?page=9"> In THE NEW HEALTH, better outcomes begin with bet</a> <a title="PharmaVOICE | April 2012 page 10" href="http://viewer.zmags.com/publication/a41a93bd?page=10"> Robin Robinson Competitive Intelligence And Str</a> <a title="PharmaVOICE | April 2012 page 11" href="http://viewer.zmags.com/publication/a41a93bd?page=11"> Competitive Intelligence FRANK SAMA. GENZY</a> <a title="PharmaVOICE | April 2012 page 12" href="http://viewer.zmags.com/publication/a41a93bd?page=12"> Competitive Intelligence Pharma is Leaving</a> <a title="PharmaVOICE | April 2012 page 13" href="http://viewer.zmags.com/publication/a41a93bd?page=13"> ness going forward. The development of new techno</a> <a title="PharmaVOICE | April 2012 page 14" href="http://viewer.zmags.com/publication/a41a93bd?page=14"> Competitive Intelligence “ unrest</a> <a title="PharmaVOICE | April 2012 page 15" href="http://viewer.zmags.com/publication/a41a93bd?page=15"> </a> <a title="PharmaVOICE | April 2012 page 16" href="http://viewer.zmags.com/publication/a41a93bd?page=16"> Patient Communities: Robin Robinson Getting to</a> <a title="PharmaVOICE | April 2012 page 17" href="http://viewer.zmags.com/publication/a41a93bd?page=17"> needs,” says Jim Dayton, senior director, em</a> <a title="PharmaVOICE | April 2012 page 18" href="http://viewer.zmags.com/publication/a41a93bd?page=18"> Patient Communities tion's awareness initiative </a> <a title="PharmaVOICE | April 2012 page 19" href="http://viewer.zmags.com/publication/a41a93bd?page=19"> periences so they can improve the lives of oth- e</a> <a title="PharmaVOICE | April 2012 page 20" href="http://viewer.zmags.com/publication/a41a93bd?page=20"> Patient Communities “ Pati an importa</a> <a title="PharmaVOICE | April 2012 page 21" href="http://viewer.zmags.com/publication/a41a93bd?page=21"> be more engaged than the general patient pop- ula</a> <a title="PharmaVOICE | April 2012 page 22" href="http://viewer.zmags.com/publication/a41a93bd?page=22"> DIGITAL EDITION — BONUS CONTENT Patient Communiti</a> <a title="PharmaVOICE | April 2012 page 23" href="http://viewer.zmags.com/publication/a41a93bd?page=23"> DIA 2012: TheOnly Piece Missing is YOU! DIA 20</a> <a title="PharmaVOICE | April 2012 page 24" href="http://viewer.zmags.com/publication/a41a93bd?page=24"> Clinical Trial Denise Myshko Technology Continue</a> <a title="PharmaVOICE | April 2012 page 25" href="http://viewer.zmags.com/publication/a41a93bd?page=25"> Trial Technology “ we collect a l</a> <a title="PharmaVOICE | April 2012 page 26" href="http://viewer.zmags.com/publication/a41a93bd?page=26"> Trial Technology SOUND BITES FROM THE FIELD Ind</a> <a title="PharmaVOICE | April 2012 page 27" href="http://viewer.zmags.com/publication/a41a93bd?page=27"> “ Data standards enable the ability to provide st</a> <a title="PharmaVOICE | April 2012 page 28" href="http://viewer.zmags.com/publication/a41a93bd?page=28"> Trial Technology Clinical Trials in the Cloud </a> <a title="PharmaVOICE | April 2012 page 29" href="http://viewer.zmags.com/publication/a41a93bd?page=29"> Success comes more easily when you think big </a> <a title="PharmaVOICE | April 2012 page 30" href="http://viewer.zmags.com/publication/a41a93bd?page=30"> DIGITAL EDITION — BONUS CONTENT Kim Ribbink Fra</a> <a title="PharmaVOICE | April 2012 page 31" href="http://viewer.zmags.com/publication/a41a93bd?page=31"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | April 2012 page 32" href="http://viewer.zmags.com/publication/a41a93bd?page=32"> DIGITAL EDITION — BONUS CONTENT France </a> <a title="PharmaVOICE | April 2012 page 33" href="http://viewer.zmags.com/publication/a41a93bd?page=33"> DIGITAL EDITION — BONUS CONTENT France of being </a> <a title="PharmaVOICE | April 2012 page 34" href="http://viewer.zmags.com/publication/a41a93bd?page=34"> DIGITAL EDITION — BONUS CONTENT France Bringing K</a> <a title="PharmaVOICE | April 2012 page 35" href="http://viewer.zmags.com/publication/a41a93bd?page=35"> DIGITAL EDITION — BONUS CONTENT “For e</a> <a title="PharmaVOICE | April 2012 page 36" href="http://viewer.zmags.com/publication/a41a93bd?page=36"> DIGITAL EDITION — BONUS CONTENT France </a> <a title="PharmaVOICE | April 2012 page 37" href="http://viewer.zmags.com/publication/a41a93bd?page=37"> What's Your It's what you can make happen at BI</a> <a title="PharmaVOICE | April 2012 page 38" href="http://viewer.zmags.com/publication/a41a93bd?page=38"> C-Suite Digital Agencies Insights from the C-Su</a> <a title="PharmaVOICE | April 2012 page 39" href="http://viewer.zmags.com/publication/a41a93bd?page=39"> further integrating digital into the mainstream c</a> <a title="PharmaVOICE | April 2012 page 40" href="http://viewer.zmags.com/publication/a41a93bd?page=40"> GLoBaL Robin Robinson Patient Recruitment Socia</a> <a title="PharmaVOICE | April 2012 page 41" href="http://viewer.zmags.com/publication/a41a93bd?page=41"> Methods and Activities to Improve Global Patient </a> <a title="PharmaVOICE | April 2012 page 42" href="http://viewer.zmags.com/publication/a41a93bd?page=42"> Global Patient Recruitment “With such a high </a> <a title="PharmaVOICE | April 2012 page 43" href="http://viewer.zmags.com/publication/a41a93bd?page=43"> the studies of the investigator sites, even</a> <a title="PharmaVOICE | April 2012 page 44" href="http://viewer.zmags.com/publication/a41a93bd?page=44"> IRBs Carolyn Gretton Remaking the RULES Institu</a> <a title="PharmaVOICE | April 2012 page 45" href="http://viewer.zmags.com/publication/a41a93bd?page=45"> monization, simplification, and protection of hum</a> <a title="PharmaVOICE | April 2012 page 46" href="http://viewer.zmags.com/publication/a41a93bd?page=46"> IRBs spective where unless the researchers can s</a> <a title="PharmaVOICE | April 2012 page 47" href="http://viewer.zmags.com/publication/a41a93bd?page=47"> Pharmaceutical Institute formulates training prog</a> <a title="PharmaVOICE | April 2012 page 48" href="http://viewer.zmags.com/publication/a41a93bd?page=48"> Medical Affairs Carolyn Gretton A Bridge to BET</a> <a title="PharmaVOICE | April 2012 page 49" href="http://viewer.zmags.com/publication/a41a93bd?page=49"> “Internally, the medical affairs fun</a> <a title="PharmaVOICE | April 2012 page 50" href="http://viewer.zmags.com/publication/a41a93bd?page=50"> of private and public healthcare organizations an</a> <a title="PharmaVOICE | April 2012 page 51" href="http://viewer.zmags.com/publication/a41a93bd?page=51"> Medical Affairs EXPERTS </a> <a title="PharmaVOICE | April 2012 page 52" href="http://viewer.zmags.com/publication/a41a93bd?page=52"> Medical Affairs Maximizing the Value of Medic</a> <a title="PharmaVOICE | April 2012 page 53" href="http://viewer.zmags.com/publication/a41a93bd?page=53"> demonstrates what the compound has to offer and h</a> <a title="PharmaVOICE | April 2012 page 54" href="http://viewer.zmags.com/publication/a41a93bd?page=54"> Medical Affairs Contributed by Five Keys to Succe</a> <a title="PharmaVOICE | April 2012 page 55" href="http://viewer.zmags.com/publication/a41a93bd?page=55"> “How do other pharmaceutical w do other </a> <a title="PharmaVOICE | April 2012 page 56" href="http://viewer.zmags.com/publication/a41a93bd?page=56"> This year your customer is presenting too! The B</a> <a title="PharmaVOICE | April 2012 page 57" href="http://viewer.zmags.com/publication/a41a93bd?page=57"> SFE and Commercial Ex SFE and Commercial Excellen</a> <a title="PharmaVOICE | April 2012 page 58" href="http://viewer.zmags.com/publication/a41a93bd?page=58"> Day One, June 12th Pre-event workshops – Turn</a> <a title="PharmaVOICE | April 2012 page 59" href="http://viewer.zmags.com/publication/a41a93bd?page=59"> SFE and Commercial Excellence 2012 SFE and Commer</a> <a title="PharmaVOICE | April 2012 page 60" href="http://viewer.zmags.com/publication/a41a93bd?page=60"> SFE and Com cell </a> <a title="PharmaVOICE | April 2012 page 61" href="http://viewer.zmags.com/publication/a41a93bd?page=61"> SFE and Commercial Excellence 2012 SFE and Commer</a> <a title="PharmaVOICE | April 2012 page 62" href="http://viewer.zmags.com/publication/a41a93bd?page=62"> Register NOW in 3 easy steps egister NO SFE a</a> <a title="PharmaVOICE | April 2012 page 63" href="http://viewer.zmags.com/publication/a41a93bd?page=63"> This year your customer is presenting too! The B</a> <a title="PharmaVOICE | April 2012 page 64" href="http://viewer.zmags.com/publication/a41a93bd?page=64"> DIGITAL EDITION — BONUS CONTENT What's New NEW H</a> <a title="PharmaVOICE | April 2012 page 65" href="http://viewer.zmags.com/publication/a41a93bd?page=65"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | April 2012 page 66" href="http://viewer.zmags.com/publication/a41a93bd?page=66"> DIGITAL EDITION — BONUS CONTENT What's New Cold</a> <a title="PharmaVOICE | April 2012 page 67" href="http://viewer.zmags.com/publication/a41a93bd?page=67"> DIGITAL EDITION — BONUS CONTENT ucts in the </a> <a title="PharmaVOICE | April 2012 page 68" href="http://viewer.zmags.com/publication/a41a93bd?page=68"> DIGITAL EDITION — BONUS CONTENT Tools of the Tra</a> <a title="PharmaVOICE | April 2012 page 69" href="http://viewer.zmags.com/publication/a41a93bd?page=69"> www.eyeforpharma.com/clinical-commercial orpharma</a> <a title="PharmaVOICE | April 2012 page 70" href="http://viewer.zmags.com/publication/a41a93bd?page=70"> DIGITAL EDITION — BONUS CONTENT Social Media </a> <a title="PharmaVOICE | April 2012 page 71" href="http://viewer.zmags.com/publication/a41a93bd?page=71"> DIGITAL EDITION — BONUS CONTENT Social Media TEC</a> <a title="PharmaVOICE | April 2012 page 72" href="http://viewer.zmags.com/publication/a41a93bd?page=72"> DIGITAL EDITION — BONUS CONTENT Pharma Trax SALE</a> <a title="PharmaVOICE | April 2012 page 73" href="http://viewer.zmags.com/publication/a41a93bd?page=73"> ShareFEST 2012 The Premier SharePoint Conference </a> <a title="PharmaVOICE | April 2012 page 74" href="http://viewer.zmags.com/publication/a41a93bd?page=74"> DIGITAL EDITION — BONUS CONTENT Pharma Trax Rep</a> <a title="PharmaVOICE | April 2012 page 75" href="http://viewer.zmags.com/publication/a41a93bd?page=75"> DIGITAL EDITION — BONUS CONTENT Pharma Trax </a> <a title="PharmaVOICE | April 2012 page 76" href="http://viewer.zmags.com/publication/a41a93bd?page=76"> DIGITAL EDITION — BONUS CONTENT The Calendar IND</a> <a title="PharmaVOICE | April 2012 page 77" href="http://viewer.zmags.com/publication/a41a93bd?page=77"> THE 8TH ANNUAL MEETING OF ISMPP </a> <a title="PharmaVOICE | April 2012 page 78" href="http://viewer.zmags.com/publication/a41a93bd?page=78"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | April 2012 page 79" href="http://viewer.zmags.com/publication/a41a93bd?page=79"> DIGITAL EDITION — BONUS CONTENT day2012</a> <a title="PharmaVOICE | April 2012 page 80" href="http://viewer.zmags.com/publication/a41a93bd?page=80"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | April 2012 page 81" href="http://viewer.zmags.com/publication/a41a93bd?page=81"> DIGITAL EDITION — BONUS CONTENT Center,</a> <a title="PharmaVOICE | April 2012 page 82" href="http://viewer.zmags.com/publication/a41a93bd?page=82"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | April 2012 page 83" href="http://viewer.zmags.com/publication/a41a93bd?page=83"> DIGITAL EDITION — BONUS CONTENT MAY 7</a> <a title="PharmaVOICE | April 2012 page 84" href="http://viewer.zmags.com/publication/a41a93bd?page=84"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | April 2012 page 85" href="http://viewer.zmags.com/publication/a41a93bd?page=85"> DIGITAL EDITION — BONUS CONTENT MAY 21</a> <a title="PharmaVOICE | April 2012 page 86" href="http://viewer.zmags.com/publication/a41a93bd?page=86"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | April 2012 page 87" href="http://viewer.zmags.com/publication/a41a93bd?page=87"> DIGITAL EDITION — BONUS CONTENT JUN 6 J</a> <a title="PharmaVOICE | April 2012 page 88" href="http://viewer.zmags.com/publication/a41a93bd?page=88"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | April 2012 page 89" href="http://viewer.zmags.com/publication/a41a93bd?page=89"> DIGITAL EDITION — BONUS CONTENT JUN 15</a> <a title="PharmaVOICE | April 2012 page 90" href="http://viewer.zmags.com/publication/a41a93bd?page=90"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | April 2012 page 91" href="http://viewer.zmags.com/publication/a41a93bd?page=91"> executive from account coordinator. Ms. Morrison </a> <a title="PharmaVOICE | April 2012 page 92" href="http://viewer.zmags.com/publication/a41a93bd?page=92"> Talent Pool David ELDER FORMER FDA SENIOR OFFIC</a> <a title="PharmaVOICE | April 2012 page 93" href="http://viewer.zmags.com/publication/a41a93bd?page=93"> </a> <a title="PharmaVOICE | April 2012 page 94" href="http://viewer.zmags.com/publication/a41a93bd?page=94"> DIGITAL EDITION — BONUS CONTENT Talent Pool BIOT</a> <a title="PharmaVOICE | April 2012 page 95" href="http://viewer.zmags.com/publication/a41a93bd?page=95"> DIGITAL EDITION — BONUS CONTENT ical researc</a> <a title="PharmaVOICE | April 2012 page 96" href="http://viewer.zmags.com/publication/a41a93bd?page=96"> The LAST Word The Promise of Stem Cell Therapi</a> <a title="PharmaVOICE | April 2012 page 97" href="http://viewer.zmags.com/publication/a41a93bd?page=97"> </a> <a title="PharmaVOICE | April 2012 page 98" href="http://viewer.zmags.com/publication/a41a93bd?page=98"> Shaking up the Shy we ain't. Or expected. We m</a>