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<br /> JEWELRY<br /> July<br /> August<br /> BUSINESS ADVISOR 2014<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> since 1927<br /> Pg 26<br /> Inside:<br /> • How to Lose a Sale<br /> • How I Found the Right Staff and Kept Them<br /> • A Wake Up call for Retail Jewelers ... Do or Die!<br /> A STORY OF<br /> CELEBRATION.<br /> The Survivor Collection is a story of celebration inspired by two special<br /> friends–one battling cancer; the other supporting and championing her<br /> throughout her treatment. While searching for a meaningful gift of jewelry<br /> to commemorate her friend's long journey and triumphant recovery, the<br /> friend found a one-size-fits all approach—pink ribbons that symbolized<br /> awareness, but nothing that really celebrated the survivor.<br /> Her search ended when she joined forces with Charles & Colvard to<br /> create the Survivor Collection™, an exclusive series of three-stone ring<a title="JBA Jul/Aug 2014 page 1" href="http://viewer.zmags.com/publication/a49ed4eb?page=1"> JEWELRY July August BUSINESS ADVISOR 20</a> <a title="JBA Jul/Aug 2014 page 2" href="http://viewer.zmags.com/publication/a49ed4eb?page=2"> A STORY OF CELEBRATION. The Survivor Co</a> <a title="JBA Jul/Aug 2014 page 3" href="http://viewer.zmags.com/publication/a49ed4eb?page=3"> Outshine. Helping you focus on standing out in t</a> <a title="JBA Jul/Aug 2014 page 4" href="http://viewer.zmags.com/publication/a49ed4eb?page=4"> JEWELRY BUSINESS ADVISOR Contents | </a> <a title="JBA Jul/Aug 2014 page 5" href="http://viewer.zmags.com/publication/a49ed4eb?page=5"> The Leader In Beautiful Diamond & Gemstone </a> <a title="JBA Jul/Aug 2014 page 6" href="http://viewer.zmags.com/publication/a49ed4eb?page=6"> Contents </a> <a title="JBA Jul/Aug 2014 page 7" href="http://viewer.zmags.com/publication/a49ed4eb?page=7"> Jewelry Business Advisor Magazine www.jbamagazine</a> <a title="JBA Jul/Aug 2014 page 8" href="http://viewer.zmags.com/publication/a49ed4eb?page=8"> INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNO</a> <a title="JBA Jul/Aug 2014 page 9" href="http://viewer.zmags.com/publication/a49ed4eb?page=9"> Jewelers Mutual Advises Jewelers How to Handle an</a> <a title="JBA Jul/Aug 2014 page 10" href="http://viewer.zmags.com/publication/a49ed4eb?page=10"> INDUSTRY ALERTS Turn Ordinary into Extraordinary</a> <a title="JBA Jul/Aug 2014 page 11" href="http://viewer.zmags.com/publication/a49ed4eb?page=11"> Belle Étoile Announces Launch of 2014 Summer/ Fal</a> <a title="JBA Jul/Aug 2014 page 12" href="http://viewer.zmags.com/publication/a49ed4eb?page=12"> FEATURED READING No Thanks, I'm Just Looking by:</a> <a title="JBA Jul/Aug 2014 page 13" href="http://viewer.zmags.com/publication/a49ed4eb?page=13"> </a> <a title="JBA Jul/Aug 2014 page 14" href="http://viewer.zmags.com/publication/a49ed4eb?page=14"> DESIGN FEATURE “I try to have something for </a> <a title="JBA Jul/Aug 2014 page 15" href="http://viewer.zmags.com/publication/a49ed4eb?page=15"> wholesale and retail. Moving to Houston, she mana</a> <a title="JBA Jul/Aug 2014 page 16" href="http://viewer.zmags.com/publication/a49ed4eb?page=16"> success story “Sometimes I wonder </a> <a title="JBA Jul/Aug 2014 page 17" href="http://viewer.zmags.com/publication/a49ed4eb?page=17"> “The more I learned, the more fun it got. As I le</a> <a title="JBA Jul/Aug 2014 page 18" href="http://viewer.zmags.com/publication/a49ed4eb?page=18"> Continued from page 17 Mom. In its first year th</a> <a title="JBA Jul/Aug 2014 page 19" href="http://viewer.zmags.com/publication/a49ed4eb?page=19"> www .jbamagazine.com </a> <a title="JBA Jul/Aug 2014 page 20" href="http://viewer.zmags.com/publication/a49ed4eb?page=20"> MARKETING Five Sparkling Ways Their Businesses</a> <a title="JBA Jul/Aug 2014 page 21" href="http://viewer.zmags.com/publication/a49ed4eb?page=21"> </a> <a title="JBA Jul/Aug 2014 page 22" href="http://viewer.zmags.com/publication/a49ed4eb?page=22"> Continued from page 20 2. Mix up formal and info</a> <a title="JBA Jul/Aug 2014 page 23" href="http://viewer.zmags.com/publication/a49ed4eb?page=23"> .......................................</a> <a title="JBA Jul/Aug 2014 page 24" href="http://viewer.zmags.com/publication/a49ed4eb?page=24"> MANAGEMENT How I Found the Right Staff and Kept</a> <a title="JBA Jul/Aug 2014 page 25" href="http://viewer.zmags.com/publication/a49ed4eb?page=25"> Jacobson is here and you know she won’t let anyon</a> <a title="JBA Jul/Aug 2014 page 26" href="http://viewer.zmags.com/publication/a49ed4eb?page=26"> he brand Breuning stands for one of the large</a> <a title="JBA Jul/Aug 2014 page 27" href="http://viewer.zmags.com/publication/a49ed4eb?page=27"> A common trait that can be sensed throughout all </a> <a title="JBA Jul/Aug 2014 page 28" href="http://viewer.zmags.com/publication/a49ed4eb?page=28"> SALES Fishing for Sales Are You a Good Fisherm</a> <a title="JBA Jul/Aug 2014 page 29" href="http://viewer.zmags.com/publication/a49ed4eb?page=29"> " " " " "" When my c</a> <a title="JBA Jul/Aug 2014 page 30" href="http://viewer.zmags.com/publication/a49ed4eb?page=30"> SALES How to Lose a Sale By: Bob DeMaria Bob D</a> <a title="JBA Jul/Aug 2014 page 31" href="http://viewer.zmags.com/publication/a49ed4eb?page=31"> One of the most important characteristics of a su</a> <a title="JBA Jul/Aug 2014 page 32" href="http://viewer.zmags.com/publication/a49ed4eb?page=32"> MANAGEMENT UP in The Cloud By: Joe Rades</a> <a title="JBA Jul/Aug 2014 page 33" href="http://viewer.zmags.com/publication/a49ed4eb?page=33"> sounded all good until disaster struck, such as M</a> <a title="JBA Jul/Aug 2014 page 34" href="http://viewer.zmags.com/publication/a49ed4eb?page=34"> SALES A Wake Up Call for Retail Jewelers .</a> <a title="JBA Jul/Aug 2014 page 35" href="http://viewer.zmags.com/publication/a49ed4eb?page=35"> REACH YOUR BEST CUSTOMERS Increase Sal</a> <a title="JBA Jul/Aug 2014 page 36" href="http://viewer.zmags.com/publication/a49ed4eb?page=36"> Continued from page 34 </a> <a title="JBA Jul/Aug 2014 page 37" href="http://viewer.zmags.com/publication/a49ed4eb?page=37"> Relax. NETWORK. EXPLORE. Buy at y</a> <a title="JBA Jul/Aug 2014 page 38" href="http://viewer.zmags.com/publication/a49ed4eb?page=38"> LEADERSHIP The 60's, 70's & 80's By: Abe Sher</a> <a title="JBA Jul/Aug 2014 page 39" href="http://viewer.zmags.com/publication/a49ed4eb?page=39"> Our Clients are #1 in Google - You Can Be Too! </a> <a title="JBA Jul/Aug 2014 page 40" href="http://viewer.zmags.com/publication/a49ed4eb?page=40"> SALES Why You Connect with Some Customers and </a> <a title="JBA Jul/Aug 2014 page 41" href="http://viewer.zmags.com/publication/a49ed4eb?page=41"> </a> <a title="JBA Jul/Aug 2014 page 42" href="http://viewer.zmags.com/publication/a49ed4eb?page=42"> MANAGEMENT Strip Malls, Antwerp, and Your Int</a> <a title="JBA Jul/Aug 2014 page 43" href="http://viewer.zmags.com/publication/a49ed4eb?page=43"> up a website, so the title shows up simply as the</a> <a title="JBA Jul/Aug 2014 page 44" href="http://viewer.zmags.com/publication/a49ed4eb?page=44"> MANAGEMENT GEMSTONE TREATMENTS & ENHANCEMENTS: </a> <a title="JBA Jul/Aug 2014 page 45" href="http://viewer.zmags.com/publication/a49ed4eb?page=45"> Reach the customers who matter the most! J</a> <a title="JBA Jul/Aug 2014 page 46" href="http://viewer.zmags.com/publication/a49ed4eb?page=46"> Continued from page 44 second requires cleaning </a> <a title="JBA Jul/Aug 2014 page 47" href="http://viewer.zmags.com/publication/a49ed4eb?page=47"> </a> <a title="JBA Jul/Aug 2014 page 48" href="http://viewer.zmags.com/publication/a49ed4eb?page=48"> Alliance Corporation Scratch Free Pouches 877-77</a> <a title="JBA Jul/Aug 2014 page 49" href="http://viewer.zmags.com/publication/a49ed4eb?page=49"> BUYER Amy Conway Love Conquers All Cu</a> <a title="JBA Jul/Aug 2014 page 50" href="http://viewer.zmags.com/publication/a49ed4eb?page=50"> Jewelry Business Advisor's Advertiser Index Breun</a> <a title="JBA Jul/Aug 2014 page 51" href="http://viewer.zmags.com/publication/a49ed4eb?page=51"> </a> <a title="JBA Jul/Aug 2014 page 52" href="http://viewer.zmags.com/publication/a49ed4eb?page=52"> </a>