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<br /> 1<br /> WELCOME TO THE<br /> AUGUST ISSUE OF<br /> GOLF RETAILING<br /> Ensure you recive your own free monthly copy<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> GOLFRETAILING.COM<br /> REGISTER NOW FOR YOU OWN FREE COPY AT WWW.GOLFRETAILING.COM<br /> 2<br /> m<br /> <br /> August 2015<br /> GOL<br /> The AWARD WINNING<br /> FRETAILING<br /> agazine for the golf retail sector - more ideas + more innovation = more profit <br /> 18<br /> 24<br /> 26<br /> 32<br /> Glenbrae – aiming to be the best<br /> in knitwear<br /> Mizuno Exclusive – what’s behind<br /> the new equipment launch<br /> The experts advise on selling<br /> waterproofs<br /> Winter Sales Focus – what to<br /> stock and how to sell He’s back! Behind the Counter<br /> with Ivan Norman<br /> 38<br /> New coaching management<br /> software launched in the UK<br /> GLF.Locker is a comprehensive suite of web and<br /> mobile <a title="GR August 2015 Digital page 1" href="http://viewer.zmags.com/publication/a505f8bd?page=1"> 1 WELCOME TO THE AUGUST ISSUE OF GOLF RETAILING </a> <a title="GR August 2015 Digital page 2" href="http://viewer.zmags.com/publication/a505f8bd?page=2"> REGISTER NOW FOR YOU OWN FREE COPY AT WWW.GOLFRET</a> <a title="GR August 2015 Digital page 3" href="http://viewer.zmags.com/publication/a505f8bd?page=3"> 3 CLIMATE. CONTROLLED. </a> <a title="GR August 2015 Digital page 4" href="http://viewer.zmags.com/publication/a505f8bd?page=4"> FROM THE EDITOR Wishing it was winter One of the</a> <a title="GR August 2015 Digital page 5" href="http://viewer.zmags.com/publication/a505f8bd?page=5"> 5 ADVERTORIAL Dwyers & Co Freedom Programme has</a> <a title="GR August 2015 Digital page 6" href="http://viewer.zmags.com/publication/a505f8bd?page=6"> & Co business from their Premium Golf Brands HQ i</a> <a title="GR August 2015 Digital page 7" href="http://viewer.zmags.com/publication/a505f8bd?page=7"> 7 NEWS Houston wins Welsh National PGA Championsh</a> <a title="GR August 2015 Digital page 8" href="http://viewer.zmags.com/publication/a505f8bd?page=8"> 8 We tested every techno</a> <a title="GR August 2015 Digital page 9" href="http://viewer.zmags.com/publication/a505f8bd?page=9"> 9 NEWS Mankert dedicates Fellow award to mentor </a> <a title="GR August 2015 Digital page 10" href="http://viewer.zmags.com/publication/a505f8bd?page=10"> Ellis makes the switch to Champ to using its Cha</a> <a title="GR August 2015 Digital page 11" href="http://viewer.zmags.com/publication/a505f8bd?page=11"> 11 NEWS TGI finalises Ashworth Cup team T GI Golf</a> <a title="GR August 2015 Digital page 12" href="http://viewer.zmags.com/publication/a505f8bd?page=12"> 12 REGISTER NOW EUROPE'S BIGGEST GOLF </a> <a title="GR August 2015 Digital page 13" href="http://viewer.zmags.com/publication/a505f8bd?page=13"> 13 NEWS Bushnell scores at The Open B ushnell Gol</a> <a title="GR August 2015 Digital page 14" href="http://viewer.zmags.com/publication/a505f8bd?page=14"> American Golf announces National Academy A merica</a> <a title="GR August 2015 Digital page 15" href="http://viewer.zmags.com/publication/a505f8bd?page=15"> 15 NEWS Clifford takes over at Aldwickbury Park A</a> <a title="GR August 2015 Digital page 16" href="http://viewer.zmags.com/publication/a505f8bd?page=16"> NEWS 16 Golf Express notches up 1,000 E ngland Go</a> <a title="GR August 2015 Digital page 17" href="http://viewer.zmags.com/publication/a505f8bd?page=17"> 17 NEWS Stewart on his bike for Sparks S tewart G</a> <a title="GR August 2015 Digital page 18" href="http://viewer.zmags.com/publication/a505f8bd?page=18"> NEWS 18 Mizuno introduces two ranges of irons M</a> <a title="GR August 2015 Digital page 19" href="http://viewer.zmags.com/publication/a505f8bd?page=19"> 19 INTERVIEW Glenbrae spins a yarn for knitwear </a> <a title="GR August 2015 Digital page 20" href="http://viewer.zmags.com/publication/a505f8bd?page=20"> INTERVIEW 20 our brand proposition. e</a> <a title="GR August 2015 Digital page 21" href="http://viewer.zmags.com/publication/a505f8bd?page=21"> 21 </a> <a title="GR August 2015 Digital page 22" href="http://viewer.zmags.com/publication/a505f8bd?page=22"> 22 </a> <a title="GR August 2015 Digital page 23" href="http://viewer.zmags.com/publication/a505f8bd?page=23"> 23 TEACHING GOLF Regan draws in students with t</a> <a title="GR August 2015 Digital page 24" href="http://viewer.zmags.com/publication/a505f8bd?page=24"> EXCLUSIVE JUNIOR LESSONS OFFER </a> <a title="GR August 2015 Digital page 25" href="http://viewer.zmags.com/publication/a505f8bd?page=25"> 25 EQUIPMENT EXCLUSIVE Inside the ropes with M</a> <a title="GR August 2015 Digital page 26" href="http://viewer.zmags.com/publication/a505f8bd?page=26"> really good support. Our market share figures are</a> <a title="GR August 2015 Digital page 27" href="http://viewer.zmags.com/publication/a505f8bd?page=27"> DRIVING SALES - WATERPROOFS Selling </a> <a title="GR August 2015 Digital page 28" href="http://viewer.zmags.com/publication/a505f8bd?page=28"> DRIVING SALES - WATERPROOFS 28 well as style and</a> <a title="GR August 2015 Digital page 29" href="http://viewer.zmags.com/publication/a505f8bd?page=29"> 29 DRIVING SALES - WATERPROOFS </a> <a title="GR August 2015 Digital page 30" href="http://viewer.zmags.com/publication/a505f8bd?page=30"> DRIVING SALES - WATERPROOFS 30 </a> <a title="GR August 2015 Digital page 31" href="http://viewer.zmags.com/publication/a505f8bd?page=31"> 31 DRIVING SALES - WATERPROOFS </a> <a title="GR August 2015 Digital page 32" href="http://viewer.zmags.com/publication/a505f8bd?page=32"> DRIVING SALES - WATERPROOFS 32 terms of the ligh</a> <a title="GR August 2015 Digital page 33" href="http://viewer.zmags.com/publication/a505f8bd?page=33"> 33 WINTER SALES FOCUS Make hay</a> <a title="GR August 2015 Digital page 34" href="http://viewer.zmags.com/publication/a505f8bd?page=34"> WINTER SALES FOCUS 34 Avoid the winter sales blue</a> <a title="GR August 2015 Digital page 35" href="http://viewer.zmags.com/publication/a505f8bd?page=35"> WINTER SALES FOCUS Stock the essenti</a> <a title="GR August 2015 Digital page 36" href="http://viewer.zmags.com/publication/a505f8bd?page=36"> Longridge trolley bag – RRP £19.95 Mud, rai</a> <a title="GR August 2015 Digital page 37" href="http://viewer.zmags.com/publication/a505f8bd?page=37"> 37 TECHNOLOGY Golf Genius saving time and boosti</a> <a title="GR August 2015 Digital page 38" href="http://viewer.zmags.com/publication/a505f8bd?page=38"> RETAIL GURU More formulas for retail success 38 </a> <a title="GR August 2015 Digital page 39" href="http://viewer.zmags.com/publication/a505f8bd?page=39"> 39 BEHIND THE COUNTER The Norman conquest of Gre</a> <a title="GR August 2015 Digital page 40" href="http://viewer.zmags.com/publication/a505f8bd?page=40"> BEHIND THE COUNTER 40 knocking in 2010.” A</a> <a title="GR August 2015 Digital page 41" href="http://viewer.zmags.com/publication/a505f8bd?page=41"> 41 GR INSIGHT What WILL make YOU Happy? Happine</a> <a title="GR August 2015 Digital page 42" href="http://viewer.zmags.com/publication/a505f8bd?page=42"> has to be struck in the pursuit of goals but if w</a> <a title="GR August 2015 Digital page 43" href="http://viewer.zmags.com/publication/a505f8bd?page=43"> 43 ON COURSE FOUNDATION – FIFTH ANNIVERSARY On C</a> <a title="GR August 2015 Digital page 44" href="http://viewer.zmags.com/publication/a505f8bd?page=44"> ON COURSE FOUNDATION – FIFTH ANNIVERSARY 44 anno</a> <a title="GR August 2015 Digital page 45" href="http://viewer.zmags.com/publication/a505f8bd?page=45"> 45 GR EXPERT ADVICE Coordinated outfit displays </a> <a title="GR August 2015 Digital page 46" href="http://viewer.zmags.com/publication/a505f8bd?page=46"> OPEN CHAMPIONSHIP ROUNDUP 46 Under Armour stars o</a> <a title="GR August 2015 Digital page 47" href="http://viewer.zmags.com/publication/a505f8bd?page=47"> 60 </a> <a title="GR August 2015 Digital page 48" href="http://viewer.zmags.com/publication/a505f8bd?page=48"> MYSTERY SHOPPER 48 Phone Reservation 100 80 60</a> <a title="GR August 2015 Digital page 49" href="http://viewer.zmags.com/publication/a505f8bd?page=49"> 49 NEWS New coaching management software launched</a>