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<br /> 1<br /> WELCOME TO THE<br /> FEBRUARY ISSUE<br /> OF GOLF RETAILING<br /> Ensure you recive your own free monthly copy <br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> GOLFRETAILING.COM <br /> February 2017 www.golfretailing.com<br /> GOLFRETAILING<br /> The AWARD WINNING magazine for the golf retail sector - incorporating <br /> Oscar Jacobson blends performance and style<br /> in extensive Autumn/Winter 17 Collection<br /> See pages 33-34<br /> Engineered to play.<br /> Whatever the weather.<br /> Our most technical collections to date. Industry proven PrimaLoft®<br /> Silver Insulation Active and Pertex Shield combine with PING<br /> Sensor Platform fabric technology to deliver comfort and enhanced<br /> performance for the golfer in all playing conditions.<br /> autumn WintE<a title="GR FEB 2017 DIGITAL page 1" href="http://viewer.zmags.com/publication/a529b83c?page=1"> 1 WELCOME TO THE FEBRUARY ISSUE OF GOLF RETA</a> <a title="GR FEB 2017 DIGITAL page 2" href="http://viewer.zmags.com/publication/a529b83c?page=2"> February 2017 </a> <a title="GR FEB 2017 DIGITAL page 3" href="http://viewer.zmags.com/publication/a529b83c?page=3"> Engineered to play. Whatever the weather. Our m</a> <a title="GR FEB 2017 DIGITAL page 4" href="http://viewer.zmags.com/publication/a529b83c?page=4"> FROM THE EDITOR I t’s been a little while since w</a> <a title="GR FEB 2017 DIGITAL page 5" href="http://viewer.zmags.com/publication/a529b83c?page=5"> 5 </a> <a title="GR FEB 2017 DIGITAL page 6" href="http://viewer.zmags.com/publication/a529b83c?page=6"> 6 </a> <a title="GR FEB 2017 DIGITAL page 7" href="http://viewer.zmags.com/publication/a529b83c?page=7"> 7 NEWS Tiger signs with TaylorMade T aylorMade G</a> <a title="GR FEB 2017 DIGITAL page 8" href="http://viewer.zmags.com/publication/a529b83c?page=8"> NEWS 8 GOLF RETAILING acquires Pro Shop Europe S</a> <a title="GR FEB 2017 DIGITAL page 9" href="http://viewer.zmags.com/publication/a529b83c?page=9"> 9 NEWS New upgrades for PowaKaddy’s Freeway fami</a> <a title="GR FEB 2017 DIGITAL page 10" href="http://viewer.zmags.com/publication/a529b83c?page=10"> Introducing GCQuad The World’s First Quadrascop</a> <a title="GR FEB 2017 DIGITAL page 11" href="http://viewer.zmags.com/publication/a529b83c?page=11"> ADVERTORIAL Foresight Sports 11 takes PGA Show </a> <a title="GR FEB 2017 DIGITAL page 12" href="http://viewer.zmags.com/publication/a529b83c?page=12"> Mike Herne, Cobra Puma Golf “We’ve had a lot</a> <a title="GR FEB 2017 DIGITAL page 13" href="http://viewer.zmags.com/publication/a529b83c?page=13"> 13 NEWS Glenmuir launch Autumn Winter 17 collect</a> <a title="GR FEB 2017 DIGITAL page 14" href="http://viewer.zmags.com/publication/a529b83c?page=14"> £110 million boost to Scotland from 2016 Open at </a> <a title="GR FEB 2017 DIGITAL page 15" href="http://viewer.zmags.com/publication/a529b83c?page=15"> 15 NEWS New Srixon enhanced performance 5th gene</a> <a title="GR FEB 2017 DIGITAL page 16" href="http://viewer.zmags.com/publication/a529b83c?page=16"> NEWS 16 Asbri Golf see record sales at PGA show </a> <a title="GR FEB 2017 DIGITAL page 17" href="http://viewer.zmags.com/publication/a529b83c?page=17"> 17 17 Sergio Garcia marks fifth anniversary of J</a> <a title="GR FEB 2017 DIGITAL page 18" href="http://viewer.zmags.com/publication/a529b83c?page=18"> 18 18 Team Germany claim Gloria glory T he PGA </a> <a title="GR FEB 2017 DIGITAL page 19" href="http://viewer.zmags.com/publication/a529b83c?page=19"> 19 NEWS Callaway purchases Ogio for $75.5 millio</a> <a title="GR FEB 2017 DIGITAL page 20" href="http://viewer.zmags.com/publication/a529b83c?page=20"> </a> <a title="GR FEB 2017 DIGITAL page 21" href="http://viewer.zmags.com/publication/a529b83c?page=21"> 21 NEWS New app lets golfers find playing partne</a> <a title="GR FEB 2017 DIGITAL page 22" href="http://viewer.zmags.com/publication/a529b83c?page=22"> AUTUMN WINTER COLLECTION 2017 </a> <a title="GR FEB 2017 DIGITAL page 23" href="http://viewer.zmags.com/publication/a529b83c?page=23"> 23 NEWS Golf mourns loss of John Jacobs G olfing</a> <a title="GR FEB 2017 DIGITAL page 24" href="http://viewer.zmags.com/publication/a529b83c?page=24"> “TAKE ME OUT AND TRY ME!” LYNX TWIN SET OFFER FOR</a> <a title="GR FEB 2017 DIGITAL page 25" href="http://viewer.zmags.com/publication/a529b83c?page=25"> 25 NEWS Chris Wood opens new Mizuno performance </a> <a title="GR FEB 2017 DIGITAL page 26" href="http://viewer.zmags.com/publication/a529b83c?page=26"> New bag range from Motocaddy M otocaddy has updat</a> <a title="GR FEB 2017 DIGITAL page 27" href="http://viewer.zmags.com/publication/a529b83c?page=27"> 27 GR INSIGHT Create your own ice bucket challe</a> <a title="GR FEB 2017 DIGITAL page 28" href="http://viewer.zmags.com/publication/a529b83c?page=28"> </a> <a title="GR FEB 2017 DIGITAL page 29" href="http://viewer.zmags.com/publication/a529b83c?page=29"> 29 ADVERTORIAL Calvin Klein AW17 presents: Insu</a> <a title="GR FEB 2017 DIGITAL page 30" href="http://viewer.zmags.com/publication/a529b83c?page=30"> years. Quietly gaining a reputation as the only g</a> <a title="GR FEB 2017 DIGITAL page 31" href="http://viewer.zmags.com/publication/a529b83c?page=31"> A good news story 31 BIG INTERVIEW for Callaway</a> <a title="GR FEB 2017 DIGITAL page 32" href="http://viewer.zmags.com/publication/a529b83c?page=32"> elements – there has to be consumer demand and th</a> <a title="GR FEB 2017 DIGITAL page 33" href="http://viewer.zmags.com/publication/a529b83c?page=33"> 33 COVER STORY Oscar Jacobson blends performance</a> <a title="GR FEB 2017 DIGITAL page 34" href="http://viewer.zmags.com/publication/a529b83c?page=34"> layering An extensive collection of mid-lay</a> <a title="GR FEB 2017 DIGITAL page 35" href="http://viewer.zmags.com/publication/a529b83c?page=35"> Golf market review 35 MARKET REVIEW Phil </a> <a title="GR FEB 2017 DIGITAL page 36" href="http://viewer.zmags.com/publication/a529b83c?page=36"> DRIVERS Scott Booth, PGA Golf Professional, Ches</a> <a title="GR FEB 2017 DIGITAL page 37" href="http://viewer.zmags.com/publication/a529b83c?page=37"> 37 MARKET REVIEW APPAREL Tim Harris, Head Assis</a> <a title="GR FEB 2017 DIGITAL page 38" href="http://viewer.zmags.com/publication/a529b83c?page=38"> MARKET REVIEW 38 TROLLEYS Nick Riley, PGA Advanc</a> <a title="GR FEB 2017 DIGITAL page 39" href="http://viewer.zmags.com/publication/a529b83c?page=39"> 39 REVIEW OF 2016 The year that was –2016 in rev</a> <a title="GR FEB 2017 DIGITAL page 40" href="http://viewer.zmags.com/publication/a529b83c?page=40"> REVIEW OF 2016 40 Eddie Reid, Managing Director, </a> <a title="GR FEB 2017 DIGITAL page 41" href="http://viewer.zmags.com/publication/a529b83c?page=41"> 41 READER REVIEWS GOLF RETAILING readers test o</a> <a title="GR FEB 2017 DIGITAL page 42" href="http://viewer.zmags.com/publication/a529b83c?page=42"> GRIPS 42 How to sell more grips Golf grips can be</a> <a title="GR FEB 2017 DIGITAL page 43" href="http://viewer.zmags.com/publication/a529b83c?page=43"> 43 GR INSIGHT Does player endorsement matter to</a> <a title="GR FEB 2017 DIGITAL page 44" href="http://viewer.zmags.com/publication/a529b83c?page=44"> 44 Approach®</a> <a title="GR FEB 2017 DIGITAL page 45" href="http://viewer.zmags.com/publication/a529b83c?page=45"> 45 Mind games – sports psychology for golf coach</a> <a title="GR FEB 2017 DIGITAL page 46" href="http://viewer.zmags.com/publication/a529b83c?page=46"> 46 for improving, executing give constru</a> <a title="GR FEB 2017 DIGITAL page 47" href="http://viewer.zmags.com/publication/a529b83c?page=47"> 47 GR INSIGHT Many receive advice, only the wis</a> <a title="GR FEB 2017 DIGITAL page 48" href="http://viewer.zmags.com/publication/a529b83c?page=48"> ADVERTORIAL 48 Chervò AW17 collection leaves go</a> <a title="GR FEB 2017 DIGITAL page 49" href="http://viewer.zmags.com/publication/a529b83c?page=49"> 49 A s this is the very first iss</a> <a title="GR FEB 2017 DIGITAL page 50" href="http://viewer.zmags.com/publication/a529b83c?page=50"> 50 Let’s tell the world – golf is good for yo</a> <a title="GR FEB 2017 DIGITAL page 51" href="http://viewer.zmags.com/publication/a529b83c?page=51"> 51 The boys from La Manga Eduard</a> <a title="GR FEB 2017 DIGITAL page 52" href="http://viewer.zmags.com/publication/a529b83c?page=52"> 52 you do to encourage more people to have le</a> <a title="GR FEB 2017 DIGITAL page 53" href="http://viewer.zmags.com/publication/a529b83c?page=53"> 53 SHOW REVIEW PGA Merchandise Show showcases bes</a> <a title="GR FEB 2017 DIGITAL page 54" href="http://viewer.zmags.com/publication/a529b83c?page=54"> essential part of the week’s experience but it mi</a> <a title="GR FEB 2017 DIGITAL page 55" href="http://viewer.zmags.com/publication/a529b83c?page=55"> 55 SHOW REVIEW The team at Fo</a> <a title="GR FEB 2017 DIGITAL page 56" href="http://viewer.zmags.com/publication/a529b83c?page=56"> GR INSIGHT Coaching Currency 56 Golf pros</a> <a title="GR FEB 2017 DIGITAL page 57" href="http://viewer.zmags.com/publication/a529b83c?page=57"> 57 BEHIND THE COUNTER White on track A</a> <a title="GR FEB 2017 DIGITAL page 58" href="http://viewer.zmags.com/publication/a529b83c?page=58"> BEHIND THE COUNTER 58 what I try and do with our</a> <a title="GR FEB 2017 DIGITAL page 59" href="http://viewer.zmags.com/publication/a529b83c?page=59"> 59 GR INSIGHT How could golf be relevant to the</a> <a title="GR FEB 2017 DIGITAL page 60" href="http://viewer.zmags.com/publication/a529b83c?page=60"> Golf Fitting Room Digital Signage Branding Platfo</a> <a title="GR FEB 2017 DIGITAL page 61" href="http://viewer.zmags.com/publication/a529b83c?page=61"> 61 Social memberships rise for golf clubs and de</a> <a title="GR FEB 2017 DIGITAL page 62" href="http://viewer.zmags.com/publication/a529b83c?page=62"> Typical remuneration package Secretary/Manager: </a> <a title="GR FEB 2017 DIGITAL page 63" href="http://viewer.zmags.com/publication/a529b83c?page=63"> 63 QUOTES AND STATISTICS We roundup a selection </a> <a title="GR FEB 2017 DIGITAL page 64" href="http://viewer.zmags.com/publication/a529b83c?page=64"> 10 MINUTES WITH… 64 Lee Farrar, Wilson Golf The S</a> <a title="GR FEB 2017 DIGITAL page 65" href="http://viewer.zmags.com/publication/a529b83c?page=65"> Turn trade-ins and unsold stock into cash The G</a>