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<br /> <br /> DJ & LIGHTING ISSUE DJ & LIGHTING ISSUE DJ & LIGHTING ISSUE DJ & LIGHTING ISSUE DJ & LIGHTING ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> DJ and Ligh<br /> August 2018<br /> Volume 35, No. 8<br /> ting<br /> SPINNING<br /> Maufacturers<br /> Optimistic About<br /> the Future<br /> AND<br /> WINNING<br /> By Brian Berk<br /> Although challenges are always omnipresent,<br /> there’s definite optimism to go around. One place<br /> this optimism shows up in spades is the DJ/lighting<br /> category. Manufacturers in this category are excited<br /> about what the future holds. This optimism is led by<br /> ever-expanding technologies, as well as consumers<br /> who continue to be hungry to join this exciting in-<br /> dustry. In honor of our DJ/lighting issue, we called<br /> upon three manufacturers to provide their thoughts<br /> on the industry: Will Komassa, “chairman of the<br /> bored” at Blizzard Lighting; Chr<a title="MSR 08 2018 (August) page 1" href="http://viewer.zmags.com/publication/a52ba87c?page=1"> </a> <a title="MSR 08 2018 (August) page 2" href="http://viewer.zmags.com/publication/a52ba87c?page=2"> DJ & LIGHTING ISSUE DJ & LIGHTING ISSUE DJ & LI</a> <a title="MSR 08 2018 (August) page 3" href="http://viewer.zmags.com/publication/a52ba87c?page=3"> DZR315 DZR315-D DZR15 DZR15-D DZR12 DZR12-D DZR10</a> <a title="MSR 08 2018 (August) page 4" href="http://viewer.zmags.com/publication/a52ba87c?page=4"> LATEST zz Bu Yorkville to Distribute HK Audio </a> <a title="MSR 08 2018 (August) page 5" href="http://viewer.zmags.com/publication/a52ba87c?page=5"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 08 2018 (August) page 6" href="http://viewer.zmags.com/publication/a52ba87c?page=6"> CUT THE CORD EXCEPTIONAL SOUND QUALITY AND ULTRA-</a> <a title="MSR 08 2018 (August) page 7" href="http://viewer.zmags.com/publication/a52ba87c?page=7"> EDITORIAL Relationships are Everything It’s e</a> <a title="MSR 08 2018 (August) page 8" href="http://viewer.zmags.com/publication/a52ba87c?page=8"> OFTEN IMITATED. NEVER DUPLICATED. INTRODUCING TH</a> <a title="MSR 08 2018 (August) page 9" href="http://viewer.zmags.com/publication/a52ba87c?page=9"> LATEST z Buz American Recorder Adds Big Deal o</a> <a title="MSR 08 2018 (August) page 10" href="http://viewer.zmags.com/publication/a52ba87c?page=10"> </a> <a title="MSR 08 2018 (August) page 11" href="http://viewer.zmags.com/publication/a52ba87c?page=11"> LATEST z Buz From left: James Hatem, Roland ar</a> <a title="MSR 08 2018 (August) page 12" href="http://viewer.zmags.com/publication/a52ba87c?page=12"> Manhasset Nominated for Three Awards Manhasse</a> <a title="MSR 08 2018 (August) page 13" href="http://viewer.zmags.com/publication/a52ba87c?page=13"> PRODUCT z Buz Right in Line Line 6’s Shuri</a> <a title="MSR 08 2018 (August) page 14" href="http://viewer.zmags.com/publication/a52ba87c?page=14"> PRODUCT z Buz Clean as a Whistle Kyser in</a> <a title="MSR 08 2018 (August) page 15" href="http://viewer.zmags.com/publication/a52ba87c?page=15"> ADVERTORIAL • AUGUST 2018 • NAMM.ORG Note From Jo</a> <a title="MSR 08 2018 (August) page 16" href="http://viewer.zmags.com/publication/a52ba87c?page=16"> The Music Begins Here Advance the Sales Pro</a> <a title="MSR 08 2018 (August) page 17" href="http://viewer.zmags.com/publication/a52ba87c?page=17"> PRODUCT z Buz Be A Player Fender Musical I</a> <a title="MSR 08 2018 (August) page 18" href="http://viewer.zmags.com/publication/a52ba87c?page=18"> Sunny Days Hamer debuted its Sunburst Model S</a> <a title="MSR 08 2018 (August) page 19" href="http://viewer.zmags.com/publication/a52ba87c?page=19"> PEOPLE z Buz Rodowicz to Replace Retiring Calv</a> <a title="MSR 08 2018 (August) page 20" href="http://viewer.zmags.com/publication/a52ba87c?page=20"> QSC Names CTO and EVP QSC appointed Aravind Y</a> <a title="MSR 08 2018 (August) page 21" href="http://viewer.zmags.com/publication/a52ba87c?page=21"> SPINNING AND WINNING: DJ AND LIGHTING MANUFACTURE</a> <a title="MSR 08 2018 (August) page 22" href="http://viewer.zmags.com/publication/a52ba87c?page=22"> end professional designs. Our Hypno Spot and Hypn</a> <a title="MSR 08 2018 (August) page 23" href="http://viewer.zmags.com/publication/a52ba87c?page=23"> “There truly is a bell curve of DJs every- wh</a> <a title="MSR 08 2018 (August) page 24" href="http://viewer.zmags.com/publication/a52ba87c?page=24"> “The biggest game changer for the market is o</a> <a title="MSR 08 2018 (August) page 25" href="http://viewer.zmags.com/publication/a52ba87c?page=25"> EDUCATION ASCENDS AT SUMMER NAMM: QUALITY ADVICE </a> <a title="MSR 08 2018 (August) page 26" href="http://viewer.zmags.com/publication/a52ba87c?page=26"> The Nasville streets promoted a Stones exhibit. </a> <a title="MSR 08 2018 (August) page 27" href="http://viewer.zmags.com/publication/a52ba87c?page=27"> The Retailer visited Music Zoo’s retail store, wh</a> <a title="MSR 08 2018 (August) page 28" href="http://viewer.zmags.com/publication/a52ba87c?page=28"> R obert M. Sides Family Music Centers’ Peter Sid</a> <a title="MSR 08 2018 (August) page 29" href="http://viewer.zmags.com/publication/a52ba87c?page=29"> From left: D’Addario’s Chris Griffiths, Brian Vanc</a> <a title="MSR 08 2018 (August) page 30" href="http://viewer.zmags.com/publication/a52ba87c?page=30"> Tommy Emmanuel (left) received GAMA’s Guitar Amb</a> <a title="MSR 08 2018 (August) page 31" href="http://viewer.zmags.com/publication/a52ba87c?page=31"> FIVE MINUTES WITH In honor of our annual </a> <a title="MSR 08 2018 (August) page 32" href="http://viewer.zmags.com/publication/a52ba87c?page=32"> The Retailer: Please tell us what les- sons yo</a> <a title="MSR 08 2018 (August) page 33" href="http://viewer.zmags.com/publication/a52ba87c?page=33"> MI SPY SEARCHING FOR MILE HIGH SERVICE IN THE</a> <a title="MSR 08 2018 (August) page 34" href="http://viewer.zmags.com/publication/a52ba87c?page=34"> offered up a used Mackie SWA1502 that was in sur-</a> <a title="MSR 08 2018 (August) page 35" href="http://viewer.zmags.com/publication/a52ba87c?page=35"> With the sub running around $900, and the top</a> <a title="MSR 08 2018 (August) page 36" href="http://viewer.zmags.com/publication/a52ba87c?page=36"> S P E C I A L T O T H E R E TA I L E R MI Reta</a> <a title="MSR 08 2018 (August) page 37" href="http://viewer.zmags.com/publication/a52ba87c?page=37"> SHINE A LIGHT From left: Sarina Garoutte, Gary H</a> <a title="MSR 08 2018 (August) page 38" href="http://viewer.zmags.com/publication/a52ba87c?page=38"> IN THE TRENCHES What Every New Music Store Own</a> <a title="MSR 08 2018 (August) page 39" href="http://viewer.zmags.com/publication/a52ba87c?page=39"> FRONT AND CENTER CHALISE ZOLEZZI NAMM Director </a> <a title="MSR 08 2018 (August) page 40" href="http://viewer.zmags.com/publication/a52ba87c?page=40"> our partners and guests, deserve all the credit f</a> <a title="MSR 08 2018 (August) page 41" href="http://viewer.zmags.com/publication/a52ba87c?page=41"> R E TA I L E R R E B E L MAKE VIDEO CONTENT A</a> <a title="MSR 08 2018 (August) page 42" href="http://viewer.zmags.com/publication/a52ba87c?page=42"> ‘HIRE’ LEARNING HOW TO AVOID MAKING A BAD HI</a> <a title="MSR 08 2018 (August) page 43" href="http://viewer.zmags.com/publication/a52ba87c?page=43"> C O N F E S S I O N S O F A R E TA I L E R KE</a> <a title="MSR 08 2018 (August) page 44" href="http://viewer.zmags.com/publication/a52ba87c?page=44"> they will receive a series of emails. These email</a> <a title="MSR 08 2018 (August) page 45" href="http://viewer.zmags.com/publication/a52ba87c?page=45"> VEDDATORIAL e holidays are es over the bout one o</a> <a title="MSR 08 2018 (August) page 46" href="http://viewer.zmags.com/publication/a52ba87c?page=46"> Perhaps the old slogan, “Where everybody knows yo</a> <a title="MSR 08 2018 (August) page 47" href="http://viewer.zmags.com/publication/a52ba87c?page=47"> UNDER THE HOOD IK MULTIMEDIA’S UNO SYNTH By Anth</a> <a title="MSR 08 2018 (August) page 48" href="http://viewer.zmags.com/publication/a52ba87c?page=48"> a massively flexible modulation matrix. With the U</a> <a title="MSR 08 2018 (August) page 49" href="http://viewer.zmags.com/publication/a52ba87c?page=49"> TheRetailer's Mall </a> <a title="MSR 08 2018 (August) page 50" href="http://viewer.zmags.com/publication/a52ba87c?page=50"> TheRetailer's Mall </a> <a title="MSR 08 2018 (August) page 51" href="http://viewer.zmags.com/publication/a52ba87c?page=51"> EDUCATION ASCENDS AT SUMMER NAMM Ad Index Company</a> <a title="MSR 08 2018 (August) page 52" href="http://viewer.zmags.com/publication/a52ba87c?page=52"> SPINNING AND WINNING: DJ AND LIGHTING MANUFACTURE</a> <a title="MSR 08 2018 (August) page 53" href="http://viewer.zmags.com/publication/a52ba87c?page=53"> ‘HIRE’ LEARNING: HOW TO AVOID MAKING A BAD HIRE: </a> <a title="MSR 08 2018 (August) page 54" href="http://viewer.zmags.com/publication/a52ba87c?page=54"> a concept that sets them apart from other stores </a> <a title="MSR 08 2018 (August) page 55" href="http://viewer.zmags.com/publication/a52ba87c?page=55"> THE FINAL NOTE DANIEL SHATZKES Founder and P</a> <a title="MSR 08 2018 (August) page 56" href="http://viewer.zmags.com/publication/a52ba87c?page=56"> EVOX J SYSTEM ACTIVE TWO-WAY PORTABLE ARRAY MUSIC</a> <a title="MSR 08 2018 (August) page 57" href="http://viewer.zmags.com/publication/a52ba87c?page=57"> </a>