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<br /> PAYMENT<br /> & FRAUD<br /> May 2012 an internet retailing special report<br /> sponsored by:<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to the latest in our series of Internet Retailing<br /> supplements, where this issue we're looking at payment<br /> and fraud.<br /> Get the payments right and conversions increase. So<br /> far, no surprises. But exactly how we get that right has<br /> changed radically in recent years. Partly that's because<br /> customers have become familiar with the world of<br /> ecommerce. No longer do many current UK online<br /> shoppers need to be persuaded that it's safe to buy.<br /> They're sufficiently reassured by bank guarantees. Instead<br /> the emphasis is on offering consumers choice in the way<br /> they pay – and easier methods of payment – while<br /> maintaining the retailer's security. After all, the buck<br /> often stops with the chargeback to the reta<a title="Internet Retailing Supplement May 2012 page 1" href="http://viewer.zmags.com/publication/a55e933c?page=1"> PAYMENT & FRAUD May 2012 </a> <a title="Internet Retailing Supplement May 2012 page 2" href="http://viewer.zmags.com/publication/a55e933c?page=2"> 2 INTRODUCTION Editors' comment Welcome to t</a> <a title="Internet Retailing Supplement May 2012 page 3" href="http://viewer.zmags.com/publication/a55e933c?page=3"> CONTENTS 3 CO 14 26 10 8 1 </a> <a title="Internet Retailing Supplement May 2012 page 4" href="http://viewer.zmags.com/publication/a55e933c?page=4"> 4 EXPERT OPINION WITH THE ERA OF SEA</a> <a title="Internet Retailing Supplement May 2012 page 5" href="http://viewer.zmags.com/publication/a55e933c?page=5"> EXPERT OPINION 5 </a> <a title="Internet Retailing Supplement May 2012 page 6" href="http://viewer.zmags.com/publication/a55e933c?page=6"> 6 EXPERT OPINION WITH THE ERA OF SEA</a> <a title="Internet Retailing Supplement May 2012 page 7" href="http://viewer.zmags.com/publication/a55e933c?page=7"> EXPERT OPINION 7 </a> <a title="Internet Retailing Supplement May 2012 page 8" href="http://viewer.zmags.com/publication/a55e933c?page=8"> </a> <a title="Internet Retailing Supplement May 2012 page 9" href="http://viewer.zmags.com/publication/a55e933c?page=9"> </a> <a title="Internet Retailing Supplement May 2012 page 10" href="http://viewer.zmags.com/publication/a55e933c?page=10"> 10 WEB INTERFACE NEW AND NOVEL JOURNEYS</a> <a title="Internet Retailing Supplement May 2012 page 11" href="http://viewer.zmags.com/publication/a55e933c?page=11"> WEB INTERFACE 11 R eports of the death of t</a> <a title="Internet Retailing Supplement May 2012 page 12" href="http://viewer.zmags.com/publication/a55e933c?page=12"> </a> <a title="Internet Retailing Supplement May 2012 page 13" href="http://viewer.zmags.com/publication/a55e933c?page=13"> WEB INTERFACE 13 Then there's a q</a> <a title="Internet Retailing Supplement May 2012 page 14" href="http://viewer.zmags.com/publication/a55e933c?page=14"> 14 MERCHANDISING THE FINAL HURDLE CRE</a> <a title="Internet Retailing Supplement May 2012 page 15" href="http://viewer.zmags.com/publication/a55e933c?page=15"> MERCHANDISING 15 </a> <a title="Internet Retailing Supplement May 2012 page 16" href="http://viewer.zmags.com/publication/a55e933c?page=16"> </a> <a title="Internet Retailing Supplement May 2012 page 17" href="http://viewer.zmags.com/publication/a55e933c?page=17"> MERCHANDISING 17 Although origin</a> <a title="Internet Retailing Supplement May 2012 page 18" href="http://viewer.zmags.com/publication/a55e933c?page=18"> 18 CROSS-CHANNEL EXPERIENCE WEIGHING </a> <a title="Internet Retailing Supplement May 2012 page 19" href="http://viewer.zmags.com/publication/a55e933c?page=19"> CROSS-CHANNEL EXPERIENCE 19 shoppers</a> <a title="Internet Retailing Supplement May 2012 page 20" href="http://viewer.zmags.com/publication/a55e933c?page=20"> </a> <a title="Internet Retailing Supplement May 2012 page 21" href="http://viewer.zmags.com/publication/a55e933c?page=21"> CROSS-CHANNEL EXPERIENCE 21 McG</a> <a title="Internet Retailing Supplement May 2012 page 22" href="http://viewer.zmags.com/publication/a55e933c?page=22"> 22 LOGISTICS HOW TO BEAT THE FRAUDSTERS FIND</a> <a title="Internet Retailing Supplement May 2012 page 23" href="http://viewer.zmags.com/publication/a55e933c?page=23"> LOGISTICS 23 192.com, which looks at</a> <a title="Internet Retailing Supplement May 2012 page 24" href="http://viewer.zmags.com/publication/a55e933c?page=24"> </a> <a title="Internet Retailing Supplement May 2012 page 25" href="http://viewer.zmags.com/publication/a55e933c?page=25"> LOGISTICS 25 industry,” says Fran Ri</a> <a title="Internet Retailing Supplement May 2012 page 26" href="http://viewer.zmags.com/publication/a55e933c?page=26"> 26 STRATEGY BUILD FOR A SECURE FUTU</a> <a title="Internet Retailing Supplement May 2012 page 27" href="http://viewer.zmags.com/publication/a55e933c?page=27"> STRATEGY 27 P ayment choices used to be sim</a> <a title="Internet Retailing Supplement May 2012 page 28" href="http://viewer.zmags.com/publication/a55e933c?page=28"> </a> <a title="Internet Retailing Supplement May 2012 page 29" href="http://viewer.zmags.com/publication/a55e933c?page=29"> STRATEGY 29 “Sticky labels on ph</a> <a title="Internet Retailing Supplement May 2012 page 30" href="http://viewer.zmags.com/publication/a55e933c?page=30"> 30 CUSTOMER ENGAGEMENT INSPIRING CONF</a> <a title="Internet Retailing Supplement May 2012 page 31" href="http://viewer.zmags.com/publication/a55e933c?page=31"> CUSTOMER ENGAGEMENT 31 T o those of us who </a> <a title="Internet Retailing Supplement May 2012 page 32" href="http://viewer.zmags.com/publication/a55e933c?page=32"> </a> <a title="Internet Retailing Supplement May 2012 page 33" href="http://viewer.zmags.com/publication/a55e933c?page=33"> CUSTOMER ENGAGEMENT 33 has much to d</a> <a title="Internet Retailing Supplement May 2012 page 34" href="http://viewer.zmags.com/publication/a55e933c?page=34"> </a> <a title="Internet Retailing Supplement May 2012 page 35" href="http://viewer.zmags.com/publication/a55e933c?page=35"> CONCLUSION 35 O nce upon a time, digital pa</a> <a title="Internet Retailing Supplement May 2012 page 36" href="http://viewer.zmags.com/publication/a55e933c?page=36"> </a>