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<br /> The Funeral Professional’s #1 Resource for Business Growth and Profitability | September/October 2015<br /> ™<br /> FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br /> Increa e Your Add-on Sa es<br /> Memorial jewelry pays off big<br /> for B&B partner funeral homes. &<br /> see page 54<br /> POP QUIZ: Do you have what it takes to<br /> maximize your memorial jewelry add-on sales?<br /> INSIDE:<br /> Specialty VehicleS - What iS NeW for 2016<br /> profitable MerchaNdiSe: lookiNg cloSer at burial VaultS<br /> 3 reaSoNS you are Not updatiNg your SelectioN rooMS<br /> Quick Tips & Tricks<br /> for using Funeral Business Advisor’s digital viewer<br /> 1. If you wish to view an article featured on the Table of<br /> Contents, simply click the title to be taken directly to the article.<br /> 2. If an Advertisement peaks your interest, simply click the page<br /> itself to be taken immediately to the featured website<a title="FBA Sep/Oct 2015 page 1" href="http://viewer.zmags.com/publication/a5b1937d?page=1"> The Funeral Professional’s #1 Resource for Busine</a> <a title="FBA Sep/Oct 2015 page 2" href="http://viewer.zmags.com/publication/a5b1937d?page=2"> Quick Tips & Tricks for using Funeral Business Ad</a> <a title="FBA Sep/Oct 2015 page 3" href="http://viewer.zmags.com/publication/a5b1937d?page=3"> </a> <a title="FBA Sep/Oct 2015 page 4" href="http://viewer.zmags.com/publication/a5b1937d?page=4"> </a> <a title="FBA Sep/Oct 2015 page 5" href="http://viewer.zmags.com/publication/a5b1937d?page=5"> SOPHISTICATION RUNS IN THE FAMILY. </a> <a title="FBA Sep/Oct 2015 page 6" href="http://viewer.zmags.com/publication/a5b1937d?page=6"> XTS Hearse and Limousine Concepts (shown) not ava</a> <a title="FBA Sep/Oct 2015 page 7" href="http://viewer.zmags.com/publication/a5b1937d?page=7"> </a> <a title="FBA Sep/Oct 2015 page 8" href="http://viewer.zmags.com/publication/a5b1937d?page=8"> </a> <a title="FBA Sep/Oct 2015 page 9" href="http://viewer.zmags.com/publication/a5b1937d?page=9"> FUNERAL BUSINESS ADVISOR CONtENtS | SEptEmBEr/oct</a> <a title="FBA Sep/Oct 2015 page 10" href="http://viewer.zmags.com/publication/a5b1937d?page=10"> It's what's inside that gives you knowledg</a> <a title="FBA Sep/Oct 2015 page 11" href="http://viewer.zmags.com/publication/a5b1937d?page=11"> 34 CARS: BUy OR LEASE? by marty Lud</a> <a title="FBA Sep/Oct 2015 page 12" href="http://viewer.zmags.com/publication/a5b1937d?page=12"> DESIGNER Precious Memories NEW NFDARELEASE </a> <a title="FBA Sep/Oct 2015 page 13" href="http://viewer.zmags.com/publication/a5b1937d?page=13"> Advisory BoArd septemBer|octoBer </a> <a title="FBA Sep/Oct 2015 page 14" href="http://viewer.zmags.com/publication/a5b1937d?page=14"> Every Life is Unique, Every Urn Should Be Too</a> <a title="FBA Sep/Oct 2015 page 15" href="http://viewer.zmags.com/publication/a5b1937d?page=15"> Meet FBA's 2015 Advisory Board Jeff Edwards Owne</a> <a title="FBA Sep/Oct 2015 page 16" href="http://viewer.zmags.com/publication/a5b1937d?page=16"> What happened to the Tiki Hut? Find out at NFDA B</a> <a title="FBA Sep/Oct 2015 page 17" href="http://viewer.zmags.com/publication/a5b1937d?page=17"> bReaKINg NeWS & INDUSTRY aNNOUNCeMeNTS Duncan </a> <a title="FBA Sep/Oct 2015 page 18" href="http://viewer.zmags.com/publication/a5b1937d?page=18"> </a> <a title="FBA Sep/Oct 2015 page 19" href="http://viewer.zmags.com/publication/a5b1937d?page=19"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 20" href="http://viewer.zmags.com/publication/a5b1937d?page=20"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 21" href="http://viewer.zmags.com/publication/a5b1937d?page=21"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 22" href="http://viewer.zmags.com/publication/a5b1937d?page=22"> </a> <a title="FBA Sep/Oct 2015 page 23" href="http://viewer.zmags.com/publication/a5b1937d?page=23"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 24" href="http://viewer.zmags.com/publication/a5b1937d?page=24"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 25" href="http://viewer.zmags.com/publication/a5b1937d?page=25"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 26" href="http://viewer.zmags.com/publication/a5b1937d?page=26"> FBA iNsider </a> <a title="FBA Sep/Oct 2015 page 27" href="http://viewer.zmags.com/publication/a5b1937d?page=27"> Who is New england Casket Company and what produc</a> <a title="FBA Sep/Oct 2015 page 28" href="http://viewer.zmags.com/publication/a5b1937d?page=28"> </a> <a title="FBA Sep/Oct 2015 page 29" href="http://viewer.zmags.com/publication/a5b1937d?page=29"> Funeral home success story: thompson Funeral Chap</a> <a title="FBA Sep/Oct 2015 page 30" href="http://viewer.zmags.com/publication/a5b1937d?page=30"> their concept of a concierge style of funeral hom</a> <a title="FBA Sep/Oct 2015 page 31" href="http://viewer.zmags.com/publication/a5b1937d?page=31"> Specialty Vehicles: W hat’s New in 2016 S&S and </a> <a title="FBA Sep/Oct 2015 page 32" href="http://viewer.zmags.com/publication/a5b1937d?page=32"> SVG Eagle & Federal coach With roughly half of th</a> <a title="FBA Sep/Oct 2015 page 33" href="http://viewer.zmags.com/publication/a5b1937d?page=33"> Specialty Vehicles: W hat’s New in 2016 Armbrust</a> <a title="FBA Sep/Oct 2015 page 34" href="http://viewer.zmags.com/publication/a5b1937d?page=34"> The bridge to tomorrow just clicked open C</a> <a title="FBA Sep/Oct 2015 page 35" href="http://viewer.zmags.com/publication/a5b1937d?page=35"> CARS: BUy OR LEASE? by Marty ludlum and Kara gray</a> <a title="FBA Sep/Oct 2015 page 36" href="http://viewer.zmags.com/publication/a5b1937d?page=36"> </a> <a title="FBA Sep/Oct 2015 page 37" href="http://viewer.zmags.com/publication/a5b1937d?page=37"> CONtINUED FROM PAgE 34 expense you can deduct the</a> <a title="FBA Sep/Oct 2015 page 38" href="http://viewer.zmags.com/publication/a5b1937d?page=38"> borrowing the car, and the dealer expects it back</a> <a title="FBA Sep/Oct 2015 page 39" href="http://viewer.zmags.com/publication/a5b1937d?page=39"> Profitable Merchandise: Looking Closer </a> <a title="FBA Sep/Oct 2015 page 40" href="http://viewer.zmags.com/publication/a5b1937d?page=40"> VIEW YOUR CASKET SALES FROMADIFFERENT ANGLE FAMI</a> <a title="FBA Sep/Oct 2015 page 41" href="http://viewer.zmags.com/publication/a5b1937d?page=41"> CONtINUED FROM PAgE 38 2) Burial fam</a> <a title="FBA Sep/Oct 2015 page 42" href="http://viewer.zmags.com/publication/a5b1937d?page=42"> Rewriting your business in the</a> <a title="FBA Sep/Oct 2015 page 43" href="http://viewer.zmags.com/publication/a5b1937d?page=43"> 3 Reasons you Are Not Updating your Sel</a> <a title="FBA Sep/Oct 2015 page 44" href="http://viewer.zmags.com/publication/a5b1937d?page=44"> INTRODUCING Dedicated solely</a> <a title="FBA Sep/Oct 2015 page 45" href="http://viewer.zmags.com/publication/a5b1937d?page=45"> Don’t Get Left Behind in a Changing In</a> <a title="FBA Sep/Oct 2015 page 46" href="http://viewer.zmags.com/publication/a5b1937d?page=46"> NFda and the Cremation association of North ameri</a> <a title="FBA Sep/Oct 2015 page 47" href="http://viewer.zmags.com/publication/a5b1937d?page=47"> touching the heart With touch by Brian Boyle </a> <a title="FBA Sep/Oct 2015 page 48" href="http://viewer.zmags.com/publication/a5b1937d?page=48"> MORE URNS. 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