<br />
FALL 2012<br />
SOCIAL k<br />
MEDIA<br />
MARKETING<br />
It’s a very exciting time to be in business with all of the new<br />
social media options at your disposal – for a very reasonable<br />
level of investment.<br />
Also Inside:<br />
The Year in Marketing • GAC Report<br />
KFC Employee Scholarships • Jim Sullivan • Soldiers To The Summit<br />
<br />
<br />
contents<br />
table of<br />
departments<br />
Fall<br />
Cover<br />
Everything you need to know about social media<br />
marketing.<br />
32<br />
38<br />
4<br />
2012<br />
From the Editor<br />
By Michelle Hunt<br />
6<br />
f e a t u r e s President’s Report<br />
<a title="AKFCF_Fall12_Zmags page 1" href="http://viewer.zmags.com/publication/a84097ee?page=1"> FALL 2012 SOCIAL k MEDIA MARKETING It’s a very </a>
<a title="AKFCF_Fall12_Zmags page 2" href="http://viewer.zmags.com/publication/a84097ee?page=2"> </a>
<a title="AKFCF_Fall12_Zmags page 3" href="http://viewer.zmags.com/publication/a84097ee?page=3"> </a>
<a title="AKFCF_Fall12_Zmags page 4" href="http://viewer.zmags.com/publication/a84097ee?page=4"> contents table of departments Fall </a>
<a title="AKFCF_Fall12_Zmags page 5" href="http://viewer.zmags.com/publication/a84097ee?page=5"> </a>
<a title="AKFCF_Fall12_Zmags page 6" href="http://viewer.zmags.com/publication/a84097ee?page=6"> From the Editor Welcome to Fall! 6 By M</a>
<a title="AKFCF_Fall12_Zmags page 7" href="http://viewer.zmags.com/publication/a84097ee?page=7"> </a>
<a title="AKFCF_Fall12_Zmags page 8" href="http://viewer.zmags.com/publication/a84097ee?page=8"> President’s Report Pay Attention 6 By Larue</a>
<a title="AKFCF_Fall12_Zmags page 9" href="http://viewer.zmags.com/publication/a84097ee?page=9"> </a>
<a title="AKFCF_Fall12_Zmags page 10" href="http://viewer.zmags.com/publication/a84097ee?page=10"> President’s Report We are going back to</a>
<a title="AKFCF_Fall12_Zmags page 11" href="http://viewer.zmags.com/publication/a84097ee?page=11"> </a>
<a title="AKFCF_Fall12_Zmags page 12" href="http://viewer.zmags.com/publication/a84097ee?page=12"> NCAC Report Partnering to Improve Our Custome</a>
<a title="AKFCF_Fall12_Zmags page 13" href="http://viewer.zmags.com/publication/a84097ee?page=13"> merchandising element and its role in the custome</a>
<a title="AKFCF_Fall12_Zmags page 14" href="http://viewer.zmags.com/publication/a84097ee?page=14"> In The News Chicken Littles Fans Speak, and </a>
<a title="AKFCF_Fall12_Zmags page 15" href="http://viewer.zmags.com/publication/a84097ee?page=15"> to health worldwide – greater than AIDS, malaria </a>
<a title="AKFCF_Fall12_Zmags page 16" href="http://viewer.zmags.com/publication/a84097ee?page=16"> In The News Yum! China Celebrates 25th Anniv</a>
<a title="AKFCF_Fall12_Zmags page 17" href="http://viewer.zmags.com/publication/a84097ee?page=17"> The AKFCF Mourns the Loss of Bobby Helms </a>
<a title="AKFCF_Fall12_Zmags page 18" href="http://viewer.zmags.com/publication/a84097ee?page=18"> GAC Report ELECTION PR ROMNEY VS. OB W </a>
<a title="AKFCF_Fall12_Zmags page 19" href="http://viewer.zmags.com/publication/a84097ee?page=19"> EVIEW: By Melissa Fisher & Dan Gans, POLARIS CON</a>
<a title="AKFCF_Fall12_Zmags page 20" href="http://viewer.zmags.com/publication/a84097ee?page=20"> GAC Report which would drive improvements in ef</a>
<a title="AKFCF_Fall12_Zmags page 21" href="http://viewer.zmags.com/publication/a84097ee?page=21"> fixing the debt crisis. Romney opposes stimulus sp</a>
<a title="AKFCF_Fall12_Zmags page 22" href="http://viewer.zmags.com/publication/a84097ee?page=22"> 20 Employee Scholars Scholarship Application N</a>
<a title="AKFCF_Fall12_Zmags page 23" href="http://viewer.zmags.com/publication/a84097ee?page=23"> MEMO The KFC Colonel’s Scholars Employee Schol</a>
<a title="AKFCF_Fall12_Zmags page 24" href="http://viewer.zmags.com/publication/a84097ee?page=24"> Employee Scholars Employee Scholar Amanda Aguirre</a>
<a title="AKFCF_Fall12_Zmags page 25" href="http://viewer.zmags.com/publication/a84097ee?page=25"> Employee Scholar Viyadh Das Janelle Davies Stepha</a>
<a title="AKFCF_Fall12_Zmags page 26" href="http://viewer.zmags.com/publication/a84097ee?page=26"> Employee Scholars Employee Scholar Fran</a>
<a title="AKFCF_Fall12_Zmags page 27" href="http://viewer.zmags.com/publication/a84097ee?page=27"> Notes Employee Scholar Alicia Keitel Jacob Kenned</a>
<a title="AKFCF_Fall12_Zmags page 28" href="http://viewer.zmags.com/publication/a84097ee?page=28"> Employee Scholars Employee Scholar Fran</a>
<a title="AKFCF_Fall12_Zmags page 29" href="http://viewer.zmags.com/publication/a84097ee?page=29"> Employee Scholar Jared Perlmutter Bria Philando V</a>
<a title="AKFCF_Fall12_Zmags page 30" href="http://viewer.zmags.com/publication/a84097ee?page=30"> Employee Scholars Notes Elizabeth Smith Vict</a>
<a title="AKFCF_Fall12_Zmags page 31" href="http://viewer.zmags.com/publication/a84097ee?page=31"> Employee Scholar Jessica Waite Byron Wallace Asha</a>
<a title="AKFCF_Fall12_Zmags page 32" href="http://viewer.zmags.com/publication/a84097ee?page=32"> Slug Jim Sullivan The 13 HABITS of </a>
<a title="AKFCF_Fall12_Zmags page 33" href="http://viewer.zmags.com/publication/a84097ee?page=33"> 2 Informed Intuition. Experienced RG</a>
<a title="AKFCF_Fall12_Zmags page 34" href="http://viewer.zmags.com/publication/a84097ee?page=34"> S o l d i e r s To T h e S u m m i t MEET THO</a>
<a title="AKFCF_Fall12_Zmags page 35" href="http://viewer.zmags.com/publication/a84097ee?page=35"> AS CARROLL By Cory Sekine-Pettite I n </a>
<a title="AKFCF_Fall12_Zmags page 36" href="http://viewer.zmags.com/publication/a84097ee?page=36"> S o l d i e r s To T h e S u m m i t working ou</a>
<a title="AKFCF_Fall12_Zmags page 37" href="http://viewer.zmags.com/publication/a84097ee?page=37"> Fall 2012 g AKFCF Quarterly 35</a>
<a title="AKFCF_Fall12_Zmags page 38" href="http://viewer.zmags.com/publication/a84097ee?page=38"> S o l d i e r s To T h e S u m m i t A</a>
<a title="AKFCF_Fall12_Zmags page 39" href="http://viewer.zmags.com/publication/a84097ee?page=39"> from achieving their goals and dreams – only thei</a>
<a title="AKFCF_Fall12_Zmags page 40" href="http://viewer.zmags.com/publication/a84097ee?page=40"> KFC Marketing D espite many c </a>
<a title="AKFCF_Fall12_Zmags page 41" href="http://viewer.zmags.com/publication/a84097ee?page=41"> Did you know that 78 percent of chicke consumed t</a>
<a title="AKFCF_Fall12_Zmags page 42" href="http://viewer.zmags.com/publication/a84097ee?page=42"> Social Media Marketing </a>
<a title="AKFCF_Fall12_Zmags page 43" href="http://viewer.zmags.com/publication/a84097ee?page=43"> ’ve had the pleasure of working in the QSR i</a>
<a title="AKFCF_Fall12_Zmags page 44" href="http://viewer.zmags.com/publication/a84097ee?page=44"> Social Media Marketing like to cover several to</a>
<a title="AKFCF_Fall12_Zmags page 45" href="http://viewer.zmags.com/publication/a84097ee?page=45"> Social medi</a>
<a title="AKFCF_Fall12_Zmags page 46" href="http://viewer.zmags.com/publication/a84097ee?page=46"> Social Media Marketing Making sure your ta</a>
<a title="AKFCF_Fall12_Zmags page 47" href="http://viewer.zmags.com/publication/a84097ee?page=47"> 1.) Strategy first, then execution – Soci</a>
<a title="AKFCF_Fall12_Zmags page 48" href="http://viewer.zmags.com/publication/a84097ee?page=48"> </a>
<a title="AKFCF_Fall12_Zmags page 49" href="http://viewer.zmags.com/publication/a84097ee?page=49"> Business Cards </a>
<a title="AKFCF_Fall12_Zmags page 50" href="http://viewer.zmags.com/publication/a84097ee?page=50"> UMW & SW Regional Short The Overwhelming Be</a>
<a title="AKFCF_Fall12_Zmags page 51" href="http://viewer.zmags.com/publication/a84097ee?page=51"> </a>
<a title="AKFCF_Fall12_Zmags page 52" href="http://viewer.zmags.com/publication/a84097ee?page=52"> UFPC Resource Services Resource Services Pr</a>
<a title="AKFCF_Fall12_Zmags page 53" href="http://viewer.zmags.com/publication/a84097ee?page=53"> </a>
<a title="AKFCF_Fall12_Zmags page 54" href="http://viewer.zmags.com/publication/a84097ee?page=54"> CARIBLA Report CHAMPS Team Challenge 6 By Z</a>
<a title="AKFCF_Fall12_Zmags page 55" href="http://viewer.zmags.com/publication/a84097ee?page=55"> evaluations completed by end of July 2012 in all</a>
<a title="AKFCF_Fall12_Zmags page 56" href="http://viewer.zmags.com/publication/a84097ee?page=56"> Mexico Report The New Premium Line ‘Hamburger</a>
<a title="AKFCF_Fall12_Zmags page 57" href="http://viewer.zmags.com/publication/a84097ee?page=57"> in the total mix. We can observe the Big Crunch F</a>
<a title="AKFCF_Fall12_Zmags page 58" href="http://viewer.zmags.com/publication/a84097ee?page=58"> KFC/NPC Report KFC Restaurant Margin Improvem</a>
<a title="AKFCF_Fall12_Zmags page 59" href="http://viewer.zmags.com/publication/a84097ee?page=59"> Are there challenges? Sure. Core product im</a>
<a title="AKFCF_Fall12_Zmags page 60" href="http://viewer.zmags.com/publication/a84097ee?page=60"> Leadership Development Recruiting Future Leade</a>
<a title="AKFCF_Fall12_Zmags page 61" href="http://viewer.zmags.com/publication/a84097ee?page=61"> Nothing complements KFC chicken like flaky biscui</a>
<a title="AKFCF_Fall12_Zmags page 62" href="http://viewer.zmags.com/publication/a84097ee?page=62"> OEC Report Major Programs Update this </a>
<a title="AKFCF_Fall12_Zmags page 63" href="http://viewer.zmags.com/publication/a84097ee?page=63"> </a>
<a title="AKFCF_Fall12_Zmags page 64" href="http://viewer.zmags.com/publication/a84097ee?page=64"> Executive Director Update Looking Ahead: Evol</a>
<a title="AKFCF_Fall12_Zmags page 65" href="http://viewer.zmags.com/publication/a84097ee?page=65"> to visit with our trade show exhibi- tors, who </a>
<a title="AKFCF_Fall12_Zmags page 66" href="http://viewer.zmags.com/publication/a84097ee?page=66"> Looking Back Aswereportedinthesummerissue,KFCC</a>
<a title="AKFCF_Fall12_Zmags page 67" href="http://viewer.zmags.com/publication/a84097ee?page=67"> </a>
<a title="AKFCF_Fall12_Zmags page 68" href="http://viewer.zmags.com/publication/a84097ee?page=68"> </a>