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<br /> Beer programs lean local pg. 12 · Competing for talent pg. 20 · Chains shift to national advertising pg. 32<br /> WWW.NRN.COM<br /> JULY 8, 2013 A PENTON PUBLICATION<br /> Cornering<br /> the piazza<br /> Brands race to build share in emerging<br /> Italian fast-casual market<br /> BY LISA JENNINGS<br /> A<br /> s new concepts rush to capture<br /> specific niches in the growing<br /> fast-casual segment, one fron-<br /> tier remains unclaimed: fast-casual<br /> Italian.<br /> Sure, pasta and panini players<br /> have come and gone, but industry<br /> observers say such concepts are too<br /> narrowly focused, making them in-<br /> capable of replicating the category<br /> leadership of a Chipotle Mexican<br /> Grill in the M<a title="July 8, 2013 page 1" href="http://viewer.zmags.com/publication/a86194af?page=1"> Beer programs lean local pg. 12 · Competing for t</a> <a title="July 8, 2013 page 2" href="http://viewer.zmags.com/publication/a86194af?page=2"> </a> <a title="July 8, 2013 page 3" href="http://viewer.zmags.com/publication/a86194af?page=3"> EDITOR'S LETTER Developing service R </a> <a title="July 8, 2013 page 4" href="http://viewer.zmags.com/publication/a86194af?page=4"> FOREFRONT ACQUISITIONS MENU WATCH Chains roll </a> <a title="July 8, 2013 page 5" href="http://viewer.zmags.com/publication/a86194af?page=5"> “Our lender should have a proven focus on our ind</a> <a title="July 8, 2013 page 6" href="http://viewer.zmags.com/publication/a86194af?page=6"> FOREFRONT LEGISLATION Bill redefining `full </a> <a title="July 8, 2013 page 7" href="http://viewer.zmags.com/publication/a86194af?page=7"> You're turning away profits. Guaranteed. S T I L L</a> <a title="July 8, 2013 page 8" href="http://viewer.zmags.com/publication/a86194af?page=8"> FOREFRONT REVAMPS Hooters introduces new</a> <a title="July 8, 2013 page 9" href="http://viewer.zmags.com/publication/a86194af?page=9"> Visit NRN.com MAIN OFFICE 1166 Avenue of the Amer</a> <a title="July 8, 2013 page 10" href="http://viewer.zmags.com/publication/a86194af?page=10"> If you know us by brand,</a> <a title="July 8, 2013 page 11" href="http://viewer.zmags.com/publication/a86194af?page=11"> ask for us by name. VZHHWSRWDWRHV </a> <a title="July 8, 2013 page 12" href="http://viewer.zmags.com/publication/a86194af?page=12"> BUSINESS INTEL Leaning local Operators bring sel</a> <a title="July 8, 2013 page 13" href="http://viewer.zmags.com/publication/a86194af?page=13"> WORLD VIEWS U.K. coffee sales perk up L </a> <a title="July 8, 2013 page 14" href="http://viewer.zmags.com/publication/a86194af?page=14"> GROWTH CHAINS Clarke's Standard P.J. Clarke's </a> <a title="July 8, 2013 page 15" href="http://viewer.zmags.com/publication/a86194af?page=15"> BERMAN ON OFFENSE Back off the BAC legislation </a> <a title="July 8, 2013 page 16" href="http://viewer.zmags.com/publication/a86194af?page=16"> OPINION The hidden pitfalls of opening high-end</a> <a title="July 8, 2013 page 17" href="http://viewer.zmags.com/publication/a86194af?page=17"> has recovered more than $1.3 million in back w</a> <a title="July 8, 2013 page 18" href="http://viewer.zmags.com/publication/a86194af?page=18"> SPECIAL REPORT FAST-CASUAL TRENDS Cornering the</a> <a title="July 8, 2013 page 19" href="http://viewer.zmags.com/publication/a86194af?page=19"> where you have a lot of walk-in crowd. And, like </a> <a title="July 8, 2013 page 20" href="http://viewer.zmags.com/publication/a86194af?page=20"> OPERATIONS Competing for talent With turnover on</a> <a title="July 8, 2013 page 21" href="http://viewer.zmags.com/publication/a86194af?page=21"> PEOPLE, PERFORMANCE & PROFITS Industry advice fo</a> <a title="July 8, 2013 page 22" href="http://viewer.zmags.com/publication/a86194af?page=22"> PROFIT BY DESIGN Minimizing injury risk in the </a> <a title="July 8, 2013 page 23" href="http://viewer.zmags.com/publication/a86194af?page=23"> SUPPLIER NEWS EXECUTIVE SUITE PFG promotes S</a> <a title="July 8, 2013 page 24" href="http://viewer.zmags.com/publication/a86194af?page=24"> FOOD&BEVERAGE Little luxuries Premium ingredient</a> <a title="July 8, 2013 page 25" href="http://viewer.zmags.com/publication/a86194af?page=25"> </a> <a title="July 8, 2013 page 26" href="http://viewer.zmags.com/publication/a86194af?page=26"> THE KRUSE REPORT Restaurants elevate sandwiches </a> <a title="July 8, 2013 page 27" href="http://viewer.zmags.com/publication/a86194af?page=27"> THE NEW BOWTIE SHAPED CAN </a> <a title="July 8, 2013 page 28" href="http://viewer.zmags.com/publication/a86194af?page=28"> GOBIG! KEYNOTE ADDRESSES BIGDATA Cons</a> <a title="July 8, 2013 page 29" href="http://viewer.zmags.com/publication/a86194af?page=29"> PAIRINGS Pairings features industry experts sha</a> <a title="July 8, 2013 page 30" href="http://viewer.zmags.com/publication/a86194af?page=30"> SAME-STORE SALES Quick Service PERIOD, </a> <a title="July 8, 2013 page 31" href="http://viewer.zmags.com/publication/a86194af?page=31"> Daiya opens the door to new customers. 39M La</a> <a title="July 8, 2013 page 32" href="http://viewer.zmags.com/publication/a86194af?page=32"> MARKETING United we brand Restaurants shift ad d</a> <a title="July 8, 2013 page 33" href="http://viewer.zmags.com/publication/a86194af?page=33"> $W6 'ZHEHOLHYHWKHPRVWLPSRUWDQWEUDQGLVQ·W</a> <a title="July 8, 2013 page 34" href="http://viewer.zmags.com/publication/a86194af?page=34"> CONSUMER TRENDS Retailers rising Grocers, othe</a> <a title="July 8, 2013 page 35" href="http://viewer.zmags.com/publication/a86194af?page=35"> “My customers look forward to seasonal flavors. </a> <a title="July 8, 2013 page 36" href="http://viewer.zmags.com/publication/a86194af?page=36"> MARKETING MATTERS Menu proliferation can lead to</a> <a title="July 8, 2013 page 37" href="http://viewer.zmags.com/publication/a86194af?page=37"> 0$;,0809(56$7,/,7< ,1),1,7(3266,%,/,7,(6 ,</a> <a title="July 8, 2013 page 38" href="http://viewer.zmags.com/publication/a86194af?page=38"> Menu proliferation can lead to identity crisis </a> <a title="July 8, 2013 page 39" href="http://viewer.zmags.com/publication/a86194af?page=39"> CUBAN H! THINK PORK. THINK SMITHFIELD. </a> <a title="July 8, 2013 page 40" href="http://viewer.zmags.com/publication/a86194af?page=40"> COMMUNITY Meet the 2013 Hot Concepts Award winne</a> <a title="July 8, 2013 page 41" href="http://viewer.zmags.com/publication/a86194af?page=41"> high stability frying oils butter alternatives</a> <a title="July 8, 2013 page 42" href="http://viewer.zmags.com/publication/a86194af?page=42"> PEOPLE ON THE MOVE Applebee's Neighbor- </a> <a title="July 8, 2013 page 43" href="http://viewer.zmags.com/publication/a86194af?page=43"> 8MZNMK\NWZJW\P[QLM[WN aW]ZLZQ^M̉\PZ]_QVLW_</a> <a title="July 8, 2013 page 44" href="http://viewer.zmags.com/publication/a86194af?page=44"> SPECIAL ADVERTISING SECTION PRODUCT SHOWCASE </a> <a title="July 8, 2013 page 45" href="http://viewer.zmags.com/publication/a86194af?page=45"> I am Monique Deschaine of Al Dente Pasta.</a> <a title="July 8, 2013 page 46" href="http://viewer.zmags.com/publication/a86194af?page=46"> EMERIL LAGASSE GOLF CLASSIC EMERIL LAGASSE G</a> <a title="July 8, 2013 page 47" href="http://viewer.zmags.com/publication/a86194af?page=47"> AD INDEX ADVERTISER NAME </a> <a title="July 8, 2013 page 48" href="http://viewer.zmags.com/publication/a86194af?page=48"> FOODSERVICE MART REQUEST FOR PROPOSAL </a> <a title="July 8, 2013 page 49" href="http://viewer.zmags.com/publication/a86194af?page=49"> FOODSERVICE MART BUSINESS OPPORTUNITIES We</a> <a title="July 8, 2013 page 50" href="http://viewer.zmags.com/publication/a86194af?page=50"> END QUOTES HAVING WORDS WITH Paul Damico Pre</a> <a title="July 8, 2013 page 51" href="http://viewer.zmags.com/publication/a86194af?page=51"> ! FF O 5 $ R I P R GEP U A ES TAC S U 1 3 </a> <a title="July 8, 2013 page 52" href="http://viewer.zmags.com/publication/a86194af?page=52"> </a>