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<br /> A Pork Checkoff publication<br /> REPORT for America's pork producers<br /> ®<br /> SPRING 2014 · VOL. 33 NO. 1<br /> INSPIRING NEW<br /> PORK CHAMPIONS<br /> Checkoff sets the stage<br /> for success in 2014 pages 6 to 19<br /> Latest PEDV news<br /> page 24<br /> Pork Checkoff's<br /> 2013 annual report<br /> page 34<br /> P.O. Box 9114 · Des Moines, Iowa 50306 USA<br /> NATIONAL PORK BOARD<br /> THE NEXT GENERATION<br /> PCV2 VACCINE<br /> 3 DAYS OF AGE<br /> 1- or 2-Dose Option Can Be Administered in Farrowing<br /> New Merck Circumvent® PCV G2 gives you greater<br /> convenience, more options and a more efficient<br /> way to aid in the prevention of PCV2 viremia than<br /> any other product on the market. Even better, this<br /> THE SCIENCE OF HEALTHIER ANIMALS<br /> Circumvent-G2.com<br /> © 2013 Intervet Inc., doing business as Merck Animal H<a title="Pork Checkoff Report Spring 2014 page 1" href="http://viewer.zmags.com/publication/a89fff2e?page=1"> </a> <a title="Pork Checkoff Report Spring 2014 page 2" href="http://viewer.zmags.com/publication/a89fff2e?page=2"> THE NEXT GENERATION PCV2 VACCI</a> <a title="Pork Checkoff Report Spring 2014 page 3" href="http://viewer.zmags.com/publication/a89fff2e?page=3"> Issue Highlights… 6 SPECIAL REPORT Inspiring N</a> <a title="Pork Checkoff Report Spring 2014 page 4" href="http://viewer.zmags.com/publication/a89fff2e?page=4"> FROM THE CEO Defining Our Future By Chris </a> <a title="Pork Checkoff Report Spring 2014 page 5" href="http://viewer.zmags.com/publication/a89fff2e?page=5"> 3 The spread of Porcine Epidemic Diarrhea Virus (</a> <a title="Pork Checkoff Report Spring 2014 page 6" href="http://viewer.zmags.com/publication/a89fff2e?page=6"> SPECIAL REPORT Inspiring N</a> <a title="Pork Checkoff Report Spring 2014 page 7" href="http://viewer.zmags.com/publication/a89fff2e?page=7"> work was done to narrow the focus,” said Ceci Sny</a> <a title="Pork Checkoff Report Spring 2014 page 8" href="http://viewer.zmags.com/publication/a89fff2e?page=8"> SPECIAL REPORT to the Pork Be</a> <a title="Pork Checkoff Report Spring 2014 page 9" href="http://viewer.zmags.com/publication/a89fff2e?page=9"> </a> <a title="Pork Checkoff Report Spring 2014 page 10" href="http://viewer.zmags.com/publication/a89fff2e?page=10"> SPECIAL REPORT REACHING CONSUMERS Heart-Heal</a> <a title="Pork Checkoff Report Spring 2014 page 11" href="http://viewer.zmags.com/publication/a89fff2e?page=11"> For Allen, Sunday night dinners together wit</a> <a title="Pork Checkoff Report Spring 2014 page 12" href="http://viewer.zmags.com/publication/a89fff2e?page=12"> SPECIAL REPORT FOODSERVICE Pork Remains FAVOR</a> <a title="Pork Checkoff Report Spring 2014 page 13" href="http://viewer.zmags.com/publication/a89fff2e?page=13"> OVERTURN EXPECTATIONS Take the sandwich to</a> <a title="Pork Checkoff Report Spring 2014 page 14" href="http://viewer.zmags.com/publication/a89fff2e?page=14"> SPECIAL REPORT YOUR BOTTOM LINE 2013: A BANNE</a> <a title="Pork Checkoff Report Spring 2014 page 15" href="http://viewer.zmags.com/publication/a89fff2e?page=15"> exceptional performances support the conclusion t</a> <a title="Pork Checkoff Report Spring 2014 page 16" href="http://viewer.zmags.com/publication/a89fff2e?page=16"> SPECIAL REPORT YOUR BOTTOM LINE A Growing</a> <a title="Pork Checkoff Report Spring 2014 page 17" href="http://viewer.zmags.com/publication/a89fff2e?page=17"> EXPORT MARKETS SPECIAL REPORT Future Po</a> <a title="Pork Checkoff Report Spring 2014 page 18" href="http://viewer.zmags.com/publication/a89fff2e?page=18"> SPECIAL REPORT EXPORT MARKETS U.S. Pork Expor</a> <a title="Pork Checkoff Report Spring 2014 page 19" href="http://viewer.zmags.com/publication/a89fff2e?page=19"> EXPORT MARKETS SPECIAL REPORT Attendees at the J</a> <a title="Pork Checkoff Report Spring 2014 page 20" href="http://viewer.zmags.com/publication/a89fff2e?page=20"> CHECKOFF RESEARCH Checkoff Research Provides </a> <a title="Pork Checkoff Report Spring 2014 page 21" href="http://viewer.zmags.com/publication/a89fff2e?page=21"> CHECKOFF RESEARCH Impact of Science and Technolog</a> <a title="Pork Checkoff Report Spring 2014 page 22" href="http://viewer.zmags.com/publication/a89fff2e?page=22"> CHECKOFF RESEARCH Checkoff Invests in 109 </a> <a title="Pork Checkoff Report Spring 2014 page 23" href="http://viewer.zmags.com/publication/a89fff2e?page=23"> (BJOUIFFEHF TUBS UUPGJOJTI Š ® 3FTFBSDITIPXTU</a> <a title="Pork Checkoff Report Spring 2014 page 24" href="http://viewer.zmags.com/publication/a89fff2e?page=24"> CHECKOFF RESEARCH Checkoff Research Finds New</a> <a title="Pork Checkoff Report Spring 2014 page 25" href="http://viewer.zmags.com/publication/a89fff2e?page=25"> BEHIND THE SCENES Checkoff Plans for Future D</a> <a title="Pork Checkoff Report Spring 2014 page 26" href="http://viewer.zmags.com/publication/a89fff2e?page=26"> TOOLS FOR YOUR FARM Promote a Positive BAR</a> <a title="Pork Checkoff Report Spring 2014 page 27" href="http://viewer.zmags.com/publication/a89fff2e?page=27"> TOOLS FOR YOUR FARM Checkoff Resources for Your</a> <a title="Pork Checkoff Report Spring 2014 page 28" href="http://viewer.zmags.com/publication/a89fff2e?page=28"> TOOLS FOR YOUR FARM with valid and curren</a> <a title="Pork Checkoff Report Spring 2014 page 29" href="http://viewer.zmags.com/publication/a89fff2e?page=29"> dž Enroflox™ (enrofloxacin) The Dawn of a Ne</a> <a title="Pork Checkoff Report Spring 2014 page 30" href="http://viewer.zmags.com/publication/a89fff2e?page=30"> PORK CHECKOFF Survey: Pork Producers Upbeat D</a> <a title="Pork Checkoff Report Spring 2014 page 31" href="http://viewer.zmags.com/publication/a89fff2e?page=31"> PORK CHECKOFF When asked an open-ended question</a> <a title="Pork Checkoff Report Spring 2014 page 32" href="http://viewer.zmags.com/publication/a89fff2e?page=32"> </a> <a title="Pork Checkoff Report Spring 2014 page 33" href="http://viewer.zmags.com/publication/a89fff2e?page=33"> Baytril® 100 (enrofloxacin) Injectable Ther</a> <a title="Pork Checkoff Report Spring 2014 page 34" href="http://viewer.zmags.com/publication/a89fff2e?page=34"> ANNUAL REPORT A Letter from the President 2013 </a> <a title="Pork Checkoff Report Spring 2014 page 35" href="http://viewer.zmags.com/publication/a89fff2e?page=35"> ANNUAL REPORT 2013 National Pork Board of Dire</a> <a title="Pork Checkoff Report Spring 2014 page 36" href="http://viewer.zmags.com/publication/a89fff2e?page=36"> ANNUAL REPORT Operating Freedom The National Por</a> <a title="Pork Checkoff Report Spring 2014 page 37" href="http://viewer.zmags.com/publication/a89fff2e?page=37"> U.S. Farmers & Ranchers Alliance® The U.S. Farme</a> <a title="Pork Checkoff Report Spring 2014 page 38" href="http://viewer.zmags.com/publication/a89fff2e?page=38"> ANNUAL REPORT Enhance Demand The National Pork B</a> <a title="Pork Checkoff Report Spring 2014 page 39" href="http://viewer.zmags.com/publication/a89fff2e?page=39"> Pork Is Hot in Foodservice With a growth rate ou</a> <a title="Pork Checkoff Report Spring 2014 page 40" href="http://viewer.zmags.com/publication/a89fff2e?page=40"> ANNUAL REPORT Competitive Global Advantage The N</a> <a title="Pork Checkoff Report Spring 2014 page 41" href="http://viewer.zmags.com/publication/a89fff2e?page=41"> Revenue and Expenditures During 2013, pork pro</a> <a title="Pork Checkoff Report Spring 2014 page 42" href="http://viewer.zmags.com/publication/a89fff2e?page=42"> RESOURCES Checkoff Offers One-Stop PEDV Reso</a> <a title="Pork Checkoff Report Spring 2014 page 43" href="http://viewer.zmags.com/publication/a89fff2e?page=43"> The countdown is on, so be prepared! JANUARY 1 </a> <a title="Pork Checkoff Report Spring 2014 page 44" href="http://viewer.zmags.com/publication/a89fff2e?page=44"> </a>