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<br /> The Funeral Professional’s #1 Resource for Business Growth and Profitability | July/August 2019<br /> FUNERAL<br /> BUSINESS ADVISOR MAGAZINE<br /> TM<br /> FMM Media | 8913 Stone Green Way, Suite 200 | Louisville, KY 40220<br /> COVER STORY<br /> Credit Card Processing for Funeral Professionals<br /> Don't Leave Money on the Table<br /> page 42<br /> Decreasing Customer Loyalty<br /> THE PROBLEM ISN’T WHAT YOU THINK<br /> Funeral homes today can no longer<br /> take customer loyalty for granted. In<br /> fact, many funeral homes are losing<br /> ground to competitors in and out of<br /> their market. Most blame the changing<br /> funeral consumer for declining loyalty,<br /> but the REAL problem will surprise<br /> you. 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