If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Equine Marketing Issue<br /> April 2014<br /> Brought to you by<br /> Subscribe<br /> <br /> <br /> Welcome to Show Horse Today<br /> Subscribe<br /> We’re excited to bring another issue of our new multi-breed, multi-discipline digital<br /> magazine to the show horse community. We hope you enjoy your April 2014 issue!<br /> 1 USE THE GUIDES<br /> In addition to this page, you’ll find a<br /> table of contents on the next page. All of<br /> these use links, so just roll over the item<br /> on the list with your mouse and when you see the hand,<br /> just click and you’ll be taken right to that page.<br /> 2 EVERY PAGE HAS LINKS<br /> There are links on each page that will<br /> take you to a page, a website and/or<br /> let you send an email immediately to<br /> any advertiser. Anywhere you see a logo o<a title="Show Horse Today April 2014 page 1" href="http://viewer.zmags.com/publication/a8b8b6ee?page=1"> Equine Marketing Issue April 2014 </a> <a title="Show Horse Today April 2014 page 2" href="http://viewer.zmags.com/publication/a8b8b6ee?page=2"> </a> <a title="Show Horse Today April 2014 page 3" href="http://viewer.zmags.com/publication/a8b8b6ee?page=3"> </a> <a title="Show Horse Today April 2014 page 4" href="http://viewer.zmags.com/publication/a8b8b6ee?page=4"> Welcome to Show Horse Today Subscribe We’re excit</a> <a title="Show Horse Today April 2014 page 5" href="http://viewer.zmags.com/publication/a8b8b6ee?page=5"> </a> <a title="Show Horse Today April 2014 page 6" href="http://viewer.zmags.com/publication/a8b8b6ee?page=6"> Our Equine Marketing Issue In this Issue: A Littl</a> <a title="Show Horse Today April 2014 page 7" href="http://viewer.zmags.com/publication/a8b8b6ee?page=7"> 42 78 So You Want to Raise a Show Horse A Hoof</a> <a title="Show Horse Today April 2014 page 8" href="http://viewer.zmags.com/publication/a8b8b6ee?page=8"> </a> <a title="Show Horse Today April 2014 page 9" href="http://viewer.zmags.com/publication/a8b8b6ee?page=9"> </a> <a title="Show Horse Today April 2014 page 10" href="http://viewer.zmags.com/publication/a8b8b6ee?page=10"> A Little Business Therapy… a Whole Lot of Ma</a> <a title="Show Horse Today April 2014 page 11" href="http://viewer.zmags.com/publication/a8b8b6ee?page=11"> Two women and two states equal one great friendsh</a> <a title="Show Horse Today April 2014 page 12" href="http://viewer.zmags.com/publication/a8b8b6ee?page=12"> Melissa and Kasha together in front of "The RK Co</a> <a title="Show Horse Today April 2014 page 13" href="http://viewer.zmags.com/publication/a8b8b6ee?page=13"> "Growing up in the Stanford University/ Palo Alto</a> <a title="Show Horse Today April 2014 page 14" href="http://viewer.zmags.com/publication/a8b8b6ee?page=14"> Melissa and Tucker "We both wanted our own bus</a> <a title="Show Horse Today April 2014 page 15" href="http://viewer.zmags.com/publication/a8b8b6ee?page=15"> truly care about their customers’ success. Meliss</a> <a title="Show Horse Today April 2014 page 16" href="http://viewer.zmags.com/publication/a8b8b6ee?page=16"> Melissa doing Team Penning. Photo by Code of the </a> <a title="Show Horse Today April 2014 page 17" href="http://viewer.zmags.com/publication/a8b8b6ee?page=17"> design work, but also have resources who are expe</a> <a title="Show Horse Today April 2014 page 18" href="http://viewer.zmags.com/publication/a8b8b6ee?page=18"> Melissa Showing Im An Impressive Toy, who is out </a> <a title="Show Horse Today April 2014 page 19" href="http://viewer.zmags.com/publication/a8b8b6ee?page=19"> "People believe if they have an ad or website out</a> <a title="Show Horse Today April 2014 page 20" href="http://viewer.zmags.com/publication/a8b8b6ee?page=20"> ”We have a lot of clients who are starting their </a> <a title="Show Horse Today April 2014 page 21" href="http://viewer.zmags.com/publication/a8b8b6ee?page=21"> The two had some advice for both burgeoning busin</a> <a title="Show Horse Today April 2014 page 22" href="http://viewer.zmags.com/publication/a8b8b6ee?page=22"> </a> <a title="Show Horse Today April 2014 page 23" href="http://viewer.zmags.com/publication/a8b8b6ee?page=23"> </a> <a title="Show Horse Today April 2014 page 24" href="http://viewer.zmags.com/publication/a8b8b6ee?page=24"> </a> <a title="Show Horse Today April 2014 page 25" href="http://viewer.zmags.com/publication/a8b8b6ee?page=25"> </a> <a title="Show Horse Today April 2014 page 26" href="http://viewer.zmags.com/publication/a8b8b6ee?page=26"> </a> <a title="Show Horse Today April 2014 page 27" href="http://viewer.zmags.com/publication/a8b8b6ee?page=27"> </a> <a title="Show Horse Today April 2014 page 28" href="http://viewer.zmags.com/publication/a8b8b6ee?page=28"> Three Questions Every Small Equine Business Owner</a> <a title="Show Horse Today April 2014 page 29" href="http://viewer.zmags.com/publication/a8b8b6ee?page=29"> For many small business owners, navigating today’</a> <a title="Show Horse Today April 2014 page 30" href="http://viewer.zmags.com/publication/a8b8b6ee?page=30"> a payment to have your content delivered to more </a> <a title="Show Horse Today April 2014 page 31" href="http://viewer.zmags.com/publication/a8b8b6ee?page=31"> </a> <a title="Show Horse Today April 2014 page 32" href="http://viewer.zmags.com/publication/a8b8b6ee?page=32"> "The good news is it’s easier than ever to get yo</a> <a title="Show Horse Today April 2014 page 33" href="http://viewer.zmags.com/publication/a8b8b6ee?page=33"> "I recommend moving your website to a content man</a> <a title="Show Horse Today April 2014 page 34" href="http://viewer.zmags.com/publication/a8b8b6ee?page=34"> or have a digital version? If so, are you sure th</a> <a title="Show Horse Today April 2014 page 35" href="http://viewer.zmags.com/publication/a8b8b6ee?page=35"> "Can you truly compare your results to see where </a> <a title="Show Horse Today April 2014 page 36" href="http://viewer.zmags.com/publication/a8b8b6ee?page=36"> "When you’re asking for performance metrics, be s</a> <a title="Show Horse Today April 2014 page 37" href="http://viewer.zmags.com/publication/a8b8b6ee?page=37"> SHOW HORSE TODAY </a> <a title="Show Horse Today April 2014 page 38" href="http://viewer.zmags.com/publication/a8b8b6ee?page=38"> </a> <a title="Show Horse Today April 2014 page 39" href="http://viewer.zmags.com/publication/a8b8b6ee?page=39"> </a> <a title="Show Horse Today April 2014 page 40" href="http://viewer.zmags.com/publication/a8b8b6ee?page=40"> </a> <a title="Show Horse Today April 2014 page 41" href="http://viewer.zmags.com/publication/a8b8b6ee?page=41"> </a> <a title="Show Horse Today April 2014 page 42" href="http://viewer.zmags.com/publication/a8b8b6ee?page=42"> SO YOU WANT TO RAISE A SHOW HORSE? I</a> <a title="Show Horse Today April 2014 page 43" href="http://viewer.zmags.com/publication/a8b8b6ee?page=43"> I HAVE BEEN LOOKING AT HORSE-RELATED STATISTICAL </a> <a title="Show Horse Today April 2014 page 44" href="http://viewer.zmags.com/publication/a8b8b6ee?page=44"> Invitation Only My main focus will be on breedin</a> <a title="Show Horse Today April 2014 page 45" href="http://viewer.zmags.com/publication/a8b8b6ee?page=45"> Many current senior stallions also fall into the </a> <a title="Show Horse Today April 2014 page 46" href="http://viewer.zmags.com/publication/a8b8b6ee?page=46"> Certainly there are exceptions to the rules. Neit</a> <a title="Show Horse Today April 2014 page 47" href="http://viewer.zmags.com/publication/a8b8b6ee?page=47"> </a> <a title="Show Horse Today April 2014 page 48" href="http://viewer.zmags.com/publication/a8b8b6ee?page=48"> Principle 5: Breed mares whose maternal grand-sir</a> <a title="Show Horse Today April 2014 page 49" href="http://viewer.zmags.com/publication/a8b8b6ee?page=49"> Poco Bueno • 167 (83.5%) earned a Halter, </a> <a title="Show Horse Today April 2014 page 50" href="http://viewer.zmags.com/publication/a8b8b6ee?page=50"> 2014 filly, Invitation Only x Wildly Available | </a> <a title="Show Horse Today April 2014 page 51" href="http://viewer.zmags.com/publication/a8b8b6ee?page=51"> YOUR HORSE IS AT RISK An estimated 900,000 horse</a> <a title="Show Horse Today April 2014 page 52" href="http://viewer.zmags.com/publication/a8b8b6ee?page=52"> A Specific Stallion Cross on Daughters: • Certai</a> <a title="Show Horse Today April 2014 page 53" href="http://viewer.zmags.com/publication/a8b8b6ee?page=53"> Charlie and Blondie | Photo Courtesy of Debbi Tru</a> <a title="Show Horse Today April 2014 page 54" href="http://viewer.zmags.com/publication/a8b8b6ee?page=54"> 2014 Lazy Loper offspring | Photo Courtesy of Deb</a> <a title="Show Horse Today April 2014 page 55" href="http://viewer.zmags.com/publication/a8b8b6ee?page=55"> Crosses Make a Difference The stats speak for th</a> <a title="Show Horse Today April 2014 page 56" href="http://viewer.zmags.com/publication/a8b8b6ee?page=56"> 56 April 2014 </a> <a title="Show Horse Today April 2014 page 57" href="http://viewer.zmags.com/publication/a8b8b6ee?page=57"> (Yeah, we took care of that, too.) Free shippin</a> <a title="Show Horse Today April 2014 page 58" href="http://viewer.zmags.com/publication/a8b8b6ee?page=58"> </a> <a title="Show Horse Today April 2014 page 59" href="http://viewer.zmags.com/publication/a8b8b6ee?page=59"> </a> <a title="Show Horse Today April 2014 page 60" href="http://viewer.zmags.com/publication/a8b8b6ee?page=60"> </a> <a title="Show Horse Today April 2014 page 61" href="http://viewer.zmags.com/publication/a8b8b6ee?page=61"> </a> <a title="Show Horse Today April 2014 page 62" href="http://viewer.zmags.com/publication/a8b8b6ee?page=62"> </a> <a title="Show Horse Today April 2014 page 63" href="http://viewer.zmags.com/publication/a8b8b6ee?page=63"> QUALITY IS KEY Learn from Equine Design and Photo</a> <a title="Show Horse Today April 2014 page 64" href="http://viewer.zmags.com/publication/a8b8b6ee?page=64"> Ad by Kelly Graphics What advice you would give</a> <a title="Show Horse Today April 2014 page 65" href="http://viewer.zmags.com/publication/a8b8b6ee?page=65"> Kristin– “Less is usually more when it pertains t</a> <a title="Show Horse Today April 2014 page 66" href="http://viewer.zmags.com/publication/a8b8b6ee?page=66"> Chayer family Christmas photo by Bar H Photograph</a> <a title="Show Horse Today April 2014 page 67" href="http://viewer.zmags.com/publication/a8b8b6ee?page=67"> SHOW HORSE TODAY </a> <a title="Show Horse Today April 2014 page 68" href="http://viewer.zmags.com/publication/a8b8b6ee?page=68"> would rather sacrifice quality for cheaper work, </a> <a title="Show Horse Today April 2014 page 69" href="http://viewer.zmags.com/publication/a8b8b6ee?page=69"> Ad by CERTIFIEDimages with images. And Facebook</a> <a title="Show Horse Today April 2014 page 70" href="http://viewer.zmags.com/publication/a8b8b6ee?page=70"> Web page entrance by Stephanie Moore retouch as</a> <a title="Show Horse Today April 2014 page 71" href="http://viewer.zmags.com/publication/a8b8b6ee?page=71"> “Technology hasn't really changed what I do</a> <a title="Show Horse Today April 2014 page 72" href="http://viewer.zmags.com/publication/a8b8b6ee?page=72"> ABOUT BAR H PHOTOGRAPHY </a> <a title="Show Horse Today April 2014 page 73" href="http://viewer.zmags.com/publication/a8b8b6ee?page=73"> ABOUT STEPHANIE MOORE Stephanie raises and sells</a> <a title="Show Horse Today April 2014 page 74" href="http://viewer.zmags.com/publication/a8b8b6ee?page=74"> 53116 US HWY 65 Lucas, Iowa Price: $480,</a> <a title="Show Horse Today April 2014 page 75" href="http://viewer.zmags.com/publication/a8b8b6ee?page=75"> </a> <a title="Show Horse Today April 2014 page 76" href="http://viewer.zmags.com/publication/a8b8b6ee?page=76"> </a> <a title="Show Horse Today April 2014 page 77" href="http://viewer.zmags.com/publication/a8b8b6ee?page=77"> </a> <a title="Show Horse Today April 2014 page 78" href="http://viewer.zmags.com/publication/a8b8b6ee?page=78"> </a> <a title="Show Horse Today April 2014 page 79" href="http://viewer.zmags.com/publication/a8b8b6ee?page=79"> A HOOF PRINT IN HISTORY STORY MAN By Gabrielle Sa</a> <a title="Show Horse Today April 2014 page 80" href="http://viewer.zmags.com/publication/a8b8b6ee?page=80"> Bob Standish riding Story Man Story Man was born</a> <a title="Show Horse Today April 2014 page 81" href="http://viewer.zmags.com/publication/a8b8b6ee?page=81"> "Story Man proved that he was just as prolific a </a> <a title="Show Horse Today April 2014 page 82" href="http://viewer.zmags.com/publication/a8b8b6ee?page=82"> Mrs B's Story, AQHA Champion with 100 Halter and </a> <a title="Show Horse Today April 2014 page 83" href="http://viewer.zmags.com/publication/a8b8b6ee?page=83"> "Story Man's legacy lives on in the minds of all </a> <a title="Show Horse Today April 2014 page 84" href="http://viewer.zmags.com/publication/a8b8b6ee?page=84"> EN! SEE AND BE SE QUARTER HORSE DIRECTORY </a> <a title="Show Horse Today April 2014 page 85" href="http://viewer.zmags.com/publication/a8b8b6ee?page=85"> </a> <a title="Show Horse Today April 2014 page 86" href="http://viewer.zmags.com/publication/a8b8b6ee?page=86"> </a> <a title="Show Horse Today April 2014 page 87" href="http://viewer.zmags.com/publication/a8b8b6ee?page=87"> </a> <a title="Show Horse Today April 2014 page 88" href="http://viewer.zmags.com/publication/a8b8b6ee?page=88"> </a> <a title="Show Horse Today April 2014 page 89" href="http://viewer.zmags.com/publication/a8b8b6ee?page=89"> </a> <a title="Show Horse Today April 2014 page 90" href="http://viewer.zmags.com/publication/a8b8b6ee?page=90"> Vet Check with the Question Dear Dr. Gray, The </a> <a title="Show Horse Today April 2014 page 91" href="http://viewer.zmags.com/publication/a8b8b6ee?page=91"> as they require a minimum 1% (preferably 2%) of t</a> <a title="Show Horse Today April 2014 page 92" href="http://viewer.zmags.com/publication/a8b8b6ee?page=92"> Blue Ribbon Relationships By Jamie Clark-Samples</a> <a title="Show Horse Today April 2014 page 93" href="http://viewer.zmags.com/publication/a8b8b6ee?page=93"> Your horse business is important! The equine indu</a> <a title="Show Horse Today April 2014 page 94" href="http://viewer.zmags.com/publication/a8b8b6ee?page=94"> social! It is your job to find which one your tar</a> <a title="Show Horse Today April 2014 page 95" href="http://viewer.zmags.com/publication/a8b8b6ee?page=95"> "Care more about your customers, fans and emp</a> <a title="Show Horse Today April 2014 page 96" href="http://viewer.zmags.com/publication/a8b8b6ee?page=96"> IT’S NOT ABOUT THE NUMBERS Let me tell you a sto</a> <a title="Show Horse Today April 2014 page 97" href="http://viewer.zmags.com/publication/a8b8b6ee?page=97"> "As a business owner, it is truly the little thin</a> <a title="Show Horse Today April 2014 page 98" href="http://viewer.zmags.com/publication/a8b8b6ee?page=98"> Perlino Stallion 100% Color Producing Sire Sire: </a> <a title="Show Horse Today April 2014 page 99" href="http://viewer.zmags.com/publication/a8b8b6ee?page=99"> </a> <a title="Show Horse Today April 2014 page 100" href="http://viewer.zmags.com/publication/a8b8b6ee?page=100"> </a> <a title="Show Horse Today April 2014 page 101" href="http://viewer.zmags.com/publication/a8b8b6ee?page=101"> Your Best Source for Quality Consignment Show Cl</a> <a title="Show Horse Today April 2014 page 102" href="http://viewer.zmags.com/publication/a8b8b6ee?page=102"> 2014 MEDIA KIT A MULTI-BREED PUBLICATION For Tod</a> <a title="Show Horse Today April 2014 page 103" href="http://viewer.zmags.com/publication/a8b8b6ee?page=103"> 2014 PLEASURE and HALTER BREEDERS’ GUIDE Click He</a> <a title="Show Horse Today April 2014 page 104" href="http://viewer.zmags.com/publication/a8b8b6ee?page=104"> LET'S HEAR FROM YOU In what way</a> <a title="Show Horse Today April 2014 page 105" href="http://viewer.zmags.com/publication/a8b8b6ee?page=105"> A FAMILY I'VE NEVER MET </a> <a title="Show Horse Today April 2014 page 106" href="http://viewer.zmags.com/publication/a8b8b6ee?page=106"> A WHOLE NEW WORLD OF CARING HORSE PEOPLE </a> <a title="Show Horse Today April 2014 page 107" href="http://viewer.zmags.com/publication/a8b8b6ee?page=107"> THE INTERNET SAVED MY HORSE'S LIFE Thanks to the</a> <a title="Show Horse Today April 2014 page 108" href="http://viewer.zmags.com/publication/a8b8b6ee?page=108"> KEEPING IN TOUCH WITH PEOPLE </a> <a title="Show Horse Today April 2014 page 109" href="http://viewer.zmags.com/publication/a8b8b6ee?page=109"> I BOUGHT MY DREAM HORSE ONLINE </a> <a title="Show Horse Today April 2014 page 110" href="http://viewer.zmags.com/publication/a8b8b6ee?page=110"> DAYLIGHT GETS WASTED ON SOCIAL MEDIA Sometimes, </a> <a title="Show Horse Today April 2014 page 111" href="http://viewer.zmags.com/publication/a8b8b6ee?page=111"> It makes it easier to keep in touch with horse fr</a> <a title="Show Horse Today April 2014 page 112" href="http://viewer.zmags.com/publication/a8b8b6ee?page=112"> FORSALE Extremely Hot Chips 2 yr old mare BREED</a> <a title="Show Horse Today April 2014 page 113" href="http://viewer.zmags.com/publication/a8b8b6ee?page=113"> FORSALE 3 yr old Extremely Hot Chips AQHA Mare </a> <a title="Show Horse Today April 2014 page 114" href="http://viewer.zmags.com/publication/a8b8b6ee?page=114"> FORSALE Two Year Old by Blazing Hot BREED: </a> <a title="Show Horse Today April 2014 page 115" href="http://viewer.zmags.com/publication/a8b8b6ee?page=115"> FORSALE 2004 All Around Gelding BREED: AQHA</a> <a title="Show Horse Today April 2014 page 116" href="http://viewer.zmags.com/publication/a8b8b6ee?page=116"> FORSALE Goodness Knows - ‘11 Gorgeous All Around</a> <a title="Show Horse Today April 2014 page 117" href="http://viewer.zmags.com/publication/a8b8b6ee?page=117"> FORSALE 2013 ApHC colt by Cowgirls R Invtid BRE</a> <a title="Show Horse Today April 2014 page 118" href="http://viewer.zmags.com/publication/a8b8b6ee?page=118"> FORSALE AQHA All-Around Ready to Win - 2012 Cong</a> <a title="Show Horse Today April 2014 page 119" href="http://viewer.zmags.com/publication/a8b8b6ee?page=119"> FORSALE Premier Pleasure Mare, Futurity Winner A</a> <a title="Show Horse Today April 2014 page 120" href="http://viewer.zmags.com/publication/a8b8b6ee?page=120"> FORSALE OHK AQHA HUS Mare for Sale BREED: AQ</a> <a title="Show Horse Today April 2014 page 121" href="http://viewer.zmags.com/publication/a8b8b6ee?page=121"> FORSALE 2012 Appendix IF Quarter Horse Gelding </a> <a title="Show Horse Today April 2014 page 122" href="http://viewer.zmags.com/publication/a8b8b6ee?page=122"> FORSALE 2011 filly by Macs Good N Plenty BREED:</a> <a title="Show Horse Today April 2014 page 123" href="http://viewer.zmags.com/publication/a8b8b6ee?page=123"> FORSALE Iron and Fire - 2003 Bay Gelding by Natu</a> <a title="Show Horse Today April 2014 page 124" href="http://viewer.zmags.com/publication/a8b8b6ee?page=124"> FORSALE Good Summers Dream BREED: AQHA GENDE</a> <a title="Show Horse Today April 2014 page 125" href="http://viewer.zmags.com/publication/a8b8b6ee?page=125"> FORSALE Hotroddin Vera BREED: AQHA GENDER: </a> <a title="Show Horse Today April 2014 page 126" href="http://viewer.zmags.com/publication/a8b8b6ee?page=126"> FORSALE Gorgeous ZMGB Mare for Sale BREED: </a> <a title="Show Horse Today April 2014 page 127" href="http://viewer.zmags.com/publication/a8b8b6ee?page=127"> FORSALE 2010 Dun Mare by Certain Potential! Rea</a> <a title="Show Horse Today April 2014 page 128" href="http://viewer.zmags.com/publication/a8b8b6ee?page=128"> FORSALE 2006 APHA Minimal Overo Mare BREED: </a> <a title="Show Horse Today April 2014 page 129" href="http://viewer.zmags.com/publication/a8b8b6ee?page=129"> FORSALE Handsome All Around Gelding BREED: </a> <a title="Show Horse Today April 2014 page 130" href="http://viewer.zmags.com/publication/a8b8b6ee?page=130"> FORSALE Lovely Congress Top Ten producing broodm</a> <a title="Show Horse Today April 2014 page 131" href="http://viewer.zmags.com/publication/a8b8b6ee?page=131"> FORSALE Sweet Sorrel Filly For Sale BREED: A</a> <a title="Show Horse Today April 2014 page 132" href="http://viewer.zmags.com/publication/a8b8b6ee?page=132"> FORSALE Beautiful 17.5-Acre Equestrian Estate in</a> <a title="Show Horse Today April 2014 page 133" href="http://viewer.zmags.com/publication/a8b8b6ee?page=133"> FORSALE AQHA Bay Filly by Artful Move BREED: </a> <a title="Show Horse Today April 2014 page 134" href="http://viewer.zmags.com/publication/a8b8b6ee?page=134"> FORSALE Broodmare in foal to Allocate Your Assets</a> <a title="Show Horse Today April 2014 page 135" href="http://viewer.zmags.com/publication/a8b8b6ee?page=135"> FORSALE Superb Equestrian Estate in Plan City, FL</a> <a title="Show Horse Today April 2014 page 136" href="http://viewer.zmags.com/publication/a8b8b6ee?page=136"> FORSALE 2013 filly PR Pretty Little Liar (pending</a> <a title="Show Horse Today April 2014 page 137" href="http://viewer.zmags.com/publication/a8b8b6ee?page=137"> FORSALE Sweet Sorrel Filly For Sale BREED: A</a> <a title="Show Horse Today April 2014 page 138" href="http://viewer.zmags.com/publication/a8b8b6ee?page=138"> Why it matters ... Photo by Bar H Photography 1</a> <a title="Show Horse Today April 2014 page 139" href="http://viewer.zmags.com/publication/a8b8b6ee?page=139"> If you'd like to see your photo or video publishe</a> <a title="Show Horse Today April 2014 page 140" href="http://viewer.zmags.com/publication/a8b8b6ee?page=140"> Brought to you by Subscribe Be sure to "Like</a>