If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> The International & Trusted Voice of<br /> The Tea & Coffee Industries Since 1901<br /> Lost in<br /> Translation:<br /> Keeping Jargon<br /> as Sweet as Our<br /> Cup Profile<br /> MARCH 2015<br /> www.teaandcoffee.net<br /> · Profile: Eight O'Clock Coffee<br /> · Single Serve: Reshaping the Industry<br /> · Special Report: Ethiopia Part III<br /> · Riding Shotgun...Digitally<br /> · Origin Highlight: Turkey<br /> · Finding Imperfections in Tea · The Basics of Coffee Certification<br /> · Special Report: Cuba · Origin Highlight: Korea<br /> <br /> <br /> Gentle Clean Quiet Reliable Conveying<br /> Visit us<a title="Tea &amp; Coffee: March, 2015 page 1" href="http://viewer.zmags.com/publication/a8c3bd2e?page=1"> The International & Trusted Voice of The Tea & Co</a> <a title="Tea &amp; Coffee: March, 2015 page 2" href="http://viewer.zmags.com/publication/a8c3bd2e?page=2"> </a> <a title="Tea &amp; Coffee: March, 2015 page 3" href="http://viewer.zmags.com/publication/a8c3bd2e?page=3"> </a> <a title="Tea &amp; Coffee: March, 2015 page 4" href="http://viewer.zmags.com/publication/a8c3bd2e?page=4"> Gentle Clean Quiet Reliable Conveying </a> <a title="Tea &amp; Coffee: March, 2015 page 5" href="http://viewer.zmags.com/publication/a8c3bd2e?page=5"> Apffel's Fine Coffees, Santa Fe Springs, Calif., </a> <a title="Tea &amp; Coffee: March, 2015 page 6" href="http://viewer.zmags.com/publication/a8c3bd2e?page=6"> </a> <a title="Tea &amp; Coffee: March, 2015 page 7" href="http://viewer.zmags.com/publication/a8c3bd2e?page=7"> </a> <a title="Tea &amp; Coffee: March, 2015 page 8" href="http://viewer.zmags.com/publication/a8c3bd2e?page=8"> </a> <a title="Tea &amp; Coffee: March, 2015 page 9" href="http://viewer.zmags.com/publication/a8c3bd2e?page=9"> </a> <a title="Tea &amp; Coffee: March, 2015 page 10" href="http://viewer.zmags.com/publication/a8c3bd2e?page=10"> A BETTER SINGLE SERVE SOLUTION The UpShot™ Filt</a> <a title="Tea &amp; Coffee: March, 2015 page 11" href="http://viewer.zmags.com/publication/a8c3bd2e?page=11"> </a> <a title="Tea &amp; Coffee: March, 2015 page 12" href="http://viewer.zmags.com/publication/a8c3bd2e?page=12"> </a> <a title="Tea &amp; Coffee: March, 2015 page 13" href="http://viewer.zmags.com/publication/a8c3bd2e?page=13"> The new SORTEX A MultiVision™ – breaking the moul</a> <a title="Tea &amp; Coffee: March, 2015 page 14" href="http://viewer.zmags.com/publication/a8c3bd2e?page=14"> We are celebrating the first anniversary of our f</a> <a title="Tea &amp; Coffee: March, 2015 page 15" href="http://viewer.zmags.com/publication/a8c3bd2e?page=15"> </a> <a title="Tea &amp; Coffee: March, 2015 page 16" href="http://viewer.zmags.com/publication/a8c3bd2e?page=16"> Contents March 2015 Vol. 187/No. 3 30 Photo cour</a> <a title="Tea &amp; Coffee: March, 2015 page 17" href="http://viewer.zmags.com/publication/a8c3bd2e?page=17"> Move coffee and tea gently,</a> <a title="Tea &amp; Coffee: March, 2015 page 18" href="http://viewer.zmags.com/publication/a8c3bd2e?page=18"> from the Editor'sDesk Editor-in-Chief Specia</a> <a title="Tea &amp; Coffee: March, 2015 page 19" href="http://viewer.zmags.com/publication/a8c3bd2e?page=19"> </a> <a title="Tea &amp; Coffee: March, 2015 page 20" href="http://viewer.zmags.com/publication/a8c3bd2e?page=20"> New&Notable tea & coffee reports brewing worldwi</a> <a title="Tea &amp; Coffee: March, 2015 page 21" href="http://viewer.zmags.com/publication/a8c3bd2e?page=21"> </a> <a title="Tea &amp; Coffee: March, 2015 page 22" href="http://viewer.zmags.com/publication/a8c3bd2e?page=22"> New&Notable cent of the high-end restaurant mar</a> <a title="Tea &amp; Coffee: March, 2015 page 23" href="http://viewer.zmags.com/publication/a8c3bd2e?page=23"> PACK EXPO East (PEE), the first regional PACK EXP</a> <a title="Tea &amp; Coffee: March, 2015 page 24" href="http://viewer.zmags.com/publication/a8c3bd2e?page=24"> sustaining the chain Costa Rica Takes Coffee S</a> <a title="Tea &amp; Coffee: March, 2015 page 25" href="http://viewer.zmags.com/publication/a8c3bd2e?page=25"> southern-most coffee producing region of Brunca, </a> <a title="Tea &amp; Coffee: March, 2015 page 26" href="http://viewer.zmags.com/publication/a8c3bd2e?page=26"> facts, figures & findings Name Brands Aren't “</a> <a title="Tea &amp; Coffee: March, 2015 page 27" href="http://viewer.zmags.com/publication/a8c3bd2e?page=27"> </a> <a title="Tea &amp; Coffee: March, 2015 page 28" href="http://viewer.zmags.com/publication/a8c3bd2e?page=28"> calendar of events March 2 – 6 ICO Meeting London</a> <a title="Tea &amp; Coffee: March, 2015 page 29" href="http://viewer.zmags.com/publication/a8c3bd2e?page=29"> www.probatburns.com www.probat.com</a> <a title="Tea &amp; Coffee: March, 2015 page 30" href="http://viewer.zmags.com/publication/a8c3bd2e?page=30"> roasting Photo courtesy of the Port of New Orlea</a> <a title="Tea &amp; Coffee: March, 2015 page 31" href="http://viewer.zmags.com/publication/a8c3bd2e?page=31"> COVER STORY Lost in Translation: Keeping Jargon </a> <a title="Tea &amp; Coffee: March, 2015 page 32" href="http://viewer.zmags.com/publication/a8c3bd2e?page=32"> O ER Y roasting C 92 years ago William H. Ukers</a> <a title="Tea &amp; Coffee: March, 2015 page 33" href="http://viewer.zmags.com/publication/a8c3bd2e?page=33"> mailto:sales@scolarieng.com mailto:usa@scolarieng</a> <a title="Tea &amp; Coffee: March, 2015 page 34" href="http://viewer.zmags.com/publication/a8c3bd2e?page=34"> OR Y C roasting VE STOR files. As in other art</a> <a title="Tea &amp; Coffee: March, 2015 page 35" href="http://viewer.zmags.com/publication/a8c3bd2e?page=35"> www.scaa.org</a> <a title="Tea &amp; Coffee: March, 2015 page 36" href="http://viewer.zmags.com/publication/a8c3bd2e?page=36"> single serve Single Serve: Reshaping the Industry</a> <a title="Tea &amp; Coffee: March, 2015 page 37" href="http://viewer.zmags.com/publication/a8c3bd2e?page=37"> </a> <a title="Tea &amp; Coffee: March, 2015 page 38" href="http://viewer.zmags.com/publication/a8c3bd2e?page=38"> single serve The most stable category, des</a> <a title="Tea &amp; Coffee: March, 2015 page 39" href="http://viewer.zmags.com/publication/a8c3bd2e?page=39"> than dollars, in terms of the dollars that you ta</a> <a title="Tea &amp; Coffee: March, 2015 page 40" href="http://viewer.zmags.com/publication/a8c3bd2e?page=40"> transportation </a> <a title="Tea &amp; Coffee: March, 2015 page 41" href="http://viewer.zmags.com/publication/a8c3bd2e?page=41"> ways—ranging from the extremely blatant to the mo</a> <a title="Tea &amp; Coffee: March, 2015 page 42" href="http://viewer.zmags.com/publication/a8c3bd2e?page=42"> Contact your sales rep today to book a premi</a> <a title="Tea &amp; Coffee: March, 2015 page 43" href="http://viewer.zmags.com/publication/a8c3bd2e?page=43"> THIS 3 DAY EXHIBITION WILL HIG</a> <a title="Tea &amp; Coffee: March, 2015 page 44" href="http://viewer.zmags.com/publication/a8c3bd2e?page=44"> soluble Testing the Soluble Market with Turkish S</a> <a title="Tea &amp; Coffee: March, 2015 page 45" href="http://viewer.zmags.com/publication/a8c3bd2e?page=45"> </a> <a title="Tea &amp; Coffee: March, 2015 page 46" href="http://viewer.zmags.com/publication/a8c3bd2e?page=46"> soluble first launched the “Via” soluble blend in</a> <a title="Tea &amp; Coffee: March, 2015 page 47" href="http://viewer.zmags.com/publication/a8c3bd2e?page=47"> The w ƌůĚŽĨĐŽīĞĞ </a> <a title="Tea &amp; Coffee: March, 2015 page 48" href="http://viewer.zmags.com/publication/a8c3bd2e?page=48"> profile: eight o'clock coffee Withstanding the Ta</a> <a title="Tea &amp; Coffee: March, 2015 page 49" href="http://viewer.zmags.com/publication/a8c3bd2e?page=49"> www.brambati.it | info@brambati.it</a> <a title="Tea &amp; Coffee: March, 2015 page 50" href="http://viewer.zmags.com/publication/a8c3bd2e?page=50"> profile: eight o'clock coffee the Eight O’Cloc</a> <a title="Tea &amp; Coffee: March, 2015 page 51" href="http://viewer.zmags.com/publication/a8c3bd2e?page=51"> Recently, EOCC identified some of the areas </a> <a title="Tea &amp; Coffee: March, 2015 page 52" href="http://viewer.zmags.com/publication/a8c3bd2e?page=52"> special report: ethiopia part iii Ethiopia </a> <a title="Tea &amp; Coffee: March, 2015 page 53" href="http://viewer.zmags.com/publication/a8c3bd2e?page=53"> I t’s been a of secret for some years in </a> <a title="Tea &amp; Coffee: March, 2015 page 54" href="http://viewer.zmags.com/publication/a8c3bd2e?page=54"> special report: ethiopia part iii Coffee producti</a> <a title="Tea &amp; Coffee: March, 2015 page 55" href="http://viewer.zmags.com/publication/a8c3bd2e?page=55"> mailto:sales@scolarieng.com mailto:usa@scolarieng</a> <a title="Tea &amp; Coffee: March, 2015 page 56" href="http://viewer.zmags.com/publication/a8c3bd2e?page=56"> special report: ethiopia part iii “With all t</a> <a title="Tea &amp; Coffee: March, 2015 page 57" href="http://viewer.zmags.com/publication/a8c3bd2e?page=57"> The National Coffee Association would like to exp</a> <a title="Tea &amp; Coffee: March, 2015 page 58" href="http://viewer.zmags.com/publication/a8c3bd2e?page=58"> special report: ethiopia part iii where a piece o</a> <a title="Tea &amp; Coffee: March, 2015 page 59" href="http://viewer.zmags.com/publication/a8c3bd2e?page=59"> </a> <a title="Tea &amp; Coffee: March, 2015 page 60" href="http://viewer.zmags.com/publication/a8c3bd2e?page=60"> matcha Matcha: A Delicacy for "Niche" Masses Deri</a> <a title="Tea &amp; Coffee: March, 2015 page 61" href="http://viewer.zmags.com/publication/a8c3bd2e?page=61"> mailto:info.teamac@marchesini.it www.teamac.i</a> <a title="Tea &amp; Coffee: March, 2015 page 62" href="http://viewer.zmags.com/publication/a8c3bd2e?page=62"> matcha um grade traditional quality. A new ten</a> <a title="Tea &amp; Coffee: March, 2015 page 63" href="http://viewer.zmags.com/publication/a8c3bd2e?page=63"> Culinary and cooking matcha have bigger particles</a> <a title="Tea &amp; Coffee: March, 2015 page 64" href="http://viewer.zmags.com/publication/a8c3bd2e?page=64"> origin highlight: turkey The Rising Fame of the T</a> <a title="Tea &amp; Coffee: March, 2015 page 65" href="http://viewer.zmags.com/publication/a8c3bd2e?page=65"> I t may have a long history with coffee, </a> <a title="Tea &amp; Coffee: March, 2015 page 66" href="http://viewer.zmags.com/publication/a8c3bd2e?page=66"> origin highlight: turkey Consumed at any time, te</a> <a title="Tea &amp; Coffee: March, 2015 page 67" href="http://viewer.zmags.com/publication/a8c3bd2e?page=67"> </a> <a title="Tea &amp; Coffee: March, 2015 page 68" href="http://viewer.zmags.com/publication/a8c3bd2e?page=68"> green coffee report Africa Hosts AFCA Conference </a> <a title="Tea &amp; Coffee: March, 2015 page 69" href="http://viewer.zmags.com/publication/a8c3bd2e?page=69"> company news The Wood Foundation Has Invested & C</a> <a title="Tea &amp; Coffee: March, 2015 page 70" href="http://viewer.zmags.com/publication/a8c3bd2e?page=70"> company news States Agriculture Secretary </a> <a title="Tea &amp; Coffee: March, 2015 page 71" href="http://viewer.zmags.com/publication/a8c3bd2e?page=71"> provide the means of planni</a> <a title="Tea &amp; Coffee: March, 2015 page 72" href="http://viewer.zmags.com/publication/a8c3bd2e?page=72"> people news Starbucks Taps Johnson as New Pres & </a> <a title="Tea &amp; Coffee: March, 2015 page 73" href="http://viewer.zmags.com/publication/a8c3bd2e?page=73"> </a> <a title="Tea &amp; Coffee: March, 2015 page 74" href="http://viewer.zmags.com/publication/a8c3bd2e?page=74"> 2015 3 </a> <a title="Tea &amp; Coffee: March, 2015 page 75" href="http://viewer.zmags.com/publication/a8c3bd2e?page=75"> MARCH 2015 75</a> <a title="Tea &amp; Coffee: March, 2015 page 76" href="http://viewer.zmags.com/publication/a8c3bd2e?page=76"> 76 TEA & COFFEE TRADE JOURNAL | www.teaandcoffee</a> <a title="Tea &amp; Coffee: March, 2015 page 77" href="http://viewer.zmags.com/publication/a8c3bd2e?page=77"> MARCH 2015 77</a> <a title="Tea &amp; Coffee: March, 2015 page 78" href="http://viewer.zmags.com/publication/a8c3bd2e?page=78"> 78 TEA & COFFEE TRADE JOURNAL | www.teaandcoffee</a> <a title="Tea &amp; Coffee: March, 2015 page 79" href="http://viewer.zmags.com/publication/a8c3bd2e?page=79"> MARCH 2015 79</a> <a title="Tea &amp; Coffee: March, 2015 page 80" href="http://viewer.zmags.com/publication/a8c3bd2e?page=80"> marketplace Visit us on</a> <a title="Tea &amp; Coffee: March, 2015 page 81" href="http://viewer.zmags.com/publication/a8c3bd2e?page=81"> </a> <a title="Tea &amp; Coffee: March, 2015 page 82" href="http://viewer.zmags.com/publication/a8c3bd2e?page=82"> THE CUP Pivoting Forward at the NCA T </a> <a title="Tea &amp; Coffee: March, 2015 page 83" href="http://viewer.zmags.com/publication/a8c3bd2e?page=83"> </a> <a title="Tea &amp; Coffee: March, 2015 page 84" href="http://viewer.zmags.com/publication/a8c3bd2e?page=84"> </a>