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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> July Issue 2011<br /> Lottery Insights<br /> Powerball -<br /> More, Bigger, Better<br /> Powerball Celebrates its 20th Birthday<br /> with Bigger Prizes, Better Odds<br /> Traits to Seek in Sales People<br /> and How Not to Manage Them<br /> Big Business<br /> Lotteries Provide Important<br /> Contributions in the Retail Industry<br /> NCPG Announces Don Feeney<br /> as New Board President<br /> I-Gaming Growth, Information<br /> Security Risk and Stakeholder<br /> Trust<br /> NASPL Spring Directors’ Meeting Recap<br /> In This Issue<br /> Lottery Insights July Issue 2011<br /> Big Business<br /> Lotteries Provide Important<br /> Contributions in the Retail Industry<br /> Patricia McQueen, Staff Writer, NASPL<br /> Page 20<br /> NASPL Resolution Update<br /> Page 26<br /> “I-Gaming Growth, Information<br /> Security Risk and Stakeholder<br /> Trust”<br <a title="July.Issue.2011 page 1" href="http://viewer.zmags.com/publication/a955d76e?page=1"> The Official Publication of the North American As</a> <a title="July.Issue.2011 page 2" href="http://viewer.zmags.com/publication/a955d76e?page=2"> In This Issue Lottery Insights July Issue 2011 </a> <a title="July.Issue.2011 page 3" href="http://viewer.zmags.com/publication/a955d76e?page=3"> Lottery Insights - July 2011 | 3</a> <a title="July.Issue.2011 page 4" href="http://viewer.zmags.com/publication/a955d76e?page=4"> From the NASPL President Last month the NASPL </a> <a title="July.Issue.2011 page 5" href="http://viewer.zmags.com/publication/a955d76e?page=5"> </a> <a title="July.Issue.2011 page 6" href="http://viewer.zmags.com/publication/a955d76e?page=6"> Industry News </a> <a title="July.Issue.2011 page 7" href="http://viewer.zmags.com/publication/a955d76e?page=7"> mittees; member of the Taxation and Valuation & L</a> <a title="July.Issue.2011 page 8" href="http://viewer.zmags.com/publication/a955d76e?page=8"> Industry News </a> <a title="July.Issue.2011 page 9" href="http://viewer.zmags.com/publication/a955d76e?page=9"> NCPG Announces Don Feeney as New Board President </a> <a title="July.Issue.2011 page 10" href="http://viewer.zmags.com/publication/a955d76e?page=10"> Industry News </a> <a title="July.Issue.2011 page 11" href="http://viewer.zmags.com/publication/a955d76e?page=11"> “All the research indicated that players were ac</a> <a title="July.Issue.2011 page 12" href="http://viewer.zmags.com/publication/a955d76e?page=12"> Industry News             Cost   </a> <a title="July.Issue.2011 page 13" href="http://viewer.zmags.com/publication/a955d76e?page=13"> Ultimately, it was a design that came from th</a> <a title="July.Issue.2011 page 14" href="http://viewer.zmags.com/publication/a955d76e?page=14"> Industry News answer, it’s tough. </a> <a title="July.Issue.2011 page 15" href="http://viewer.zmags.com/publication/a955d76e?page=15"> double the current value of $20 million • Bette</a> <a title="July.Issue.2011 page 16" href="http://viewer.zmags.com/publication/a955d76e?page=16"> Industry News This in no way</a> <a title="July.Issue.2011 page 17" href="http://viewer.zmags.com/publication/a955d76e?page=17"> 6. A Positive Attitude: Jim Collins in his book, </a> <a title="July.Issue.2011 page 18" href="http://viewer.zmags.com/publication/a955d76e?page=18"> Industry News at hand in a fashion to be able</a> <a title="July.Issue.2011 page 19" href="http://viewer.zmags.com/publication/a955d76e?page=19"> Recognizing Everyone – or No One: While recogniti</a> <a title="July.Issue.2011 page 20" href="http://viewer.zmags.com/publication/a955d76e?page=20"> Retailer Corner Editor’s note: This article is th</a> <a title="July.Issue.2011 page 21" href="http://viewer.zmags.com/publication/a955d76e?page=21"> Sharing the wealth in the lottery industry are, o</a> <a title="July.Issue.2011 page 22" href="http://viewer.zmags.com/publication/a955d76e?page=22"> Retailer Corner player</a> <a title="July.Issue.2011 page 23" href="http://viewer.zmags.com/publication/a955d76e?page=23"> Why Sell Lottery? While convenience stores are s</a> <a title="July.Issue.2011 page 24" href="http://viewer.zmags.com/publication/a955d76e?page=24"> Retailer Corner The Lottery shopper profile typic</a> <a title="July.Issue.2011 page 25" href="http://viewer.zmags.com/publication/a955d76e?page=25"> </a> <a title="July.Issue.2011 page 26" href="http://viewer.zmags.com/publication/a955d76e?page=26"> NASPL Update NASPL Resolution – 2011 The North A</a> <a title="July.Issue.2011 page 27" href="http://viewer.zmags.com/publication/a955d76e?page=27"> Dear Legislator: Currently, the United States Co</a> <a title="July.Issue.2011 page 28" href="http://viewer.zmags.com/publication/a955d76e?page=28"> NASPL ‘11 Update </a> <a title="July.Issue.2011 page 29" href="http://viewer.zmags.com/publication/a955d76e?page=29"> What is ISO 27001 – ISMS? ISO 27001 requires tha</a> <a title="July.Issue.2011 page 30" href="http://viewer.zmags.com/publication/a955d76e?page=30"> NASPL ‘11 Update Performance Management: On-g</a> <a title="July.Issue.2011 page 31" href="http://viewer.zmags.com/publication/a955d76e?page=31"> Visit Now! naspl2011.com NASPL 2011 Partner Pro</a> <a title="July.Issue.2011 page 32" href="http://viewer.zmags.com/publication/a955d76e?page=32"> NASPL ‘11 Update Chris Baggott Co-Founder an</a> <a title="July.Issue.2011 page 33" href="http://viewer.zmags.com/publication/a955d76e?page=33"> Indianapolis is waiting for you! Expanded Convent</a> <a title="July.Issue.2011 page 34" href="http://viewer.zmags.com/publication/a955d76e?page=34"> NCLGS Meeting Recap Executive Director Dav</a> <a title="July.Issue.2011 page 35" href="http://viewer.zmags.com/publication/a955d76e?page=35"> NSI Update lottery statute since previ- ous att</a> <a title="July.Issue.2011 page 36" href="http://viewer.zmags.com/publication/a955d76e?page=36"> Directors’ Meeting Recap NASPL Membership Gathers</a> <a title="July.Issue.2011 page 37" href="http://viewer.zmags.com/publication/a955d76e?page=37"> The Texas Lottery Volunteers Lyanca Martinez, Esm</a> <a title="July.Issue.2011 page 38" href="http://viewer.zmags.com/publication/a955d76e?page=38"> 38 | Lottery Insights - July 2011</a> <a title="July.Issue.2011 page 39" href="http://viewer.zmags.com/publication/a955d76e?page=39"> Lottery Insights - July 2011 | 39</a> <a title="July.Issue.2011 page 40" href="http://viewer.zmags.com/publication/a955d76e?page=40"> 40 | Lottery Insights - July 2011</a> <a title="July.Issue.2011 page 41" href="http://viewer.zmags.com/publication/a955d76e?page=41"> Lottery Insights - July 2011 | 41</a> <a title="July.Issue.2011 page 42" href="http://viewer.zmags.com/publication/a955d76e?page=42"> 42 | Lottery Insights - July 2011</a> <a title="July.Issue.2011 page 43" href="http://viewer.zmags.com/publication/a955d76e?page=43"> Lottery Insights - July 2011 | 43</a> <a title="July.Issue.2011 page 44" href="http://viewer.zmags.com/publication/a955d76e?page=44"> 44 | Lottery Insights - July 2011</a> <a title="July.Issue.2011 page 45" href="http://viewer.zmags.com/publication/a955d76e?page=45"> Lottery Insights - July 2011 | 45</a> <a title="July.Issue.2011 page 46" href="http://viewer.zmags.com/publication/a955d76e?page=46"> Associate Members </a> <a title="July.Issue.2011 page 47" href="http://viewer.zmags.com/publication/a955d76e?page=47"> Conferences and Seminars October 24 - 28, 2011 NA</a> <a title="July.Issue.2011 page 48" href="http://viewer.zmags.com/publication/a955d76e?page=48"> Job Posting The Arizona Lottery is a sta</a> <a title="July.Issue.2011 page 49" href="http://viewer.zmags.com/publication/a955d76e?page=49"> </a>