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<br /> Creating Customer<br /> Engagement and Action<br /> Through Experiential Marketing<br /> Distributed by<br /> Delivering impactful experiences<br /> for patients, caregivers and HCPs<br /> A special publication brought to you by<br /> Click to DOWNLOAD<br /> October 2015<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Clinical Crowdsourcing<br /> VISUAL CONTENT<br /> CONTROLLED<br /> SUBSTANCES<br /> ONCOLOGY<br /> MARKETING<br /> NIGERIA<br /> SHOWCASE FEATURES<br /> Patient Solutions<br /> Supply Chain & Logistics<br /> PUBLICATION<br /> Biologics, clinical trial products and other complex medications<br /> in the global market have created demand for specialized<br /> handling. With needs ranging from -196ºC to body temperature,<br /> specialty packaging and transport help keep products intact,<br /> while a worldwide network of over 140 offices deliver products<br /> to sites in time. Securing the supply chain to emerging markets<br /> takes an exp<a title="PharmaVOICE | October 2015 page 1" href="http://viewer.zmags.com/publication/ad04bd2e?page=1"> Creating Customer Engagement and Action Through </a> <a title="PharmaVOICE | October 2015 page 2" href="http://viewer.zmags.com/publication/ad04bd2e?page=2"> October 2015 THE FORUM FORTHE INDUSTRY EX</a> <a title="PharmaVOICE | October 2015 page 3" href="http://viewer.zmags.com/publication/ad04bd2e?page=3"> Biologics, clinical trial products and other comp</a> <a title="PharmaVOICE | October 2015 page 4" href="http://viewer.zmags.com/publication/ad04bd2e?page=4"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | October 2015 page 5" href="http://viewer.zmags.com/publication/ad04bd2e?page=5"> Contents October 2015 Dr.</a> <a title="PharmaVOICE | October 2015 page 6" href="http://viewer.zmags.com/publication/ad04bd2e?page=6"> Better adherence The new Adheris Health is the fi</a> <a title="PharmaVOICE | October 2015 page 7" href="http://viewer.zmags.com/publication/ad04bd2e?page=7"> Contents October 2015 </a> <a title="PharmaVOICE | October 2015 page 8" href="http://viewer.zmags.com/publication/ad04bd2e?page=8"> : We're all about connections. Lifescript's audi</a> <a title="PharmaVOICE | October 2015 page 9" href="http://viewer.zmags.com/publication/ad04bd2e?page=9"> Up front Awards... AXIOM HONORED FOR INNOVATION</a> <a title="PharmaVOICE | October 2015 page 10" href="http://viewer.zmags.com/publication/ad04bd2e?page=10"> Against the backdrop of New York City's elegant a</a> <a title="PharmaVOICE | October 2015 page 11" href="http://viewer.zmags.com/publication/ad04bd2e?page=11"> Crowdsourcing R&D Moves Slowly TOWARD OPEN SOURC</a> <a title="PharmaVOICE | October 2015 page 12" href="http://viewer.zmags.com/publication/ad04bd2e?page=12"> pharmaceutical companies’ reliance on a close</a> <a title="PharmaVOICE | October 2015 page 13" href="http://viewer.zmags.com/publication/ad04bd2e?page=13"> Crowdsourcing ested in th</a> <a title="PharmaVOICE | October 2015 page 14" href="http://viewer.zmags.com/publication/ad04bd2e?page=14"> Innovation keeps the wheels turning. </a> <a title="PharmaVOICE | October 2015 page 15" href="http://viewer.zmags.com/publication/ad04bd2e?page=15"> Crowdsourcing Since the program’s inceptio</a> <a title="PharmaVOICE | October 2015 page 16" href="http://viewer.zmags.com/publication/ad04bd2e?page=16"> Isn't it time scientific breakthroughs also had </a> <a title="PharmaVOICE | October 2015 page 17" href="http://viewer.zmags.com/publication/ad04bd2e?page=17"> Crowdsourcing Challenges Driving Innovation in </a> <a title="PharmaVOICE | October 2015 page 18" href="http://viewer.zmags.com/publication/ad04bd2e?page=18"> WE BELIEVE… a transformation must occur to make o</a> <a title="PharmaVOICE | October 2015 page 19" href="http://viewer.zmags.com/publication/ad04bd2e?page=19"> VISUAL CONTENT Show Don’t Tell MESSA</a> <a title="PharmaVOICE | October 2015 page 20" href="http://viewer.zmags.com/publication/ad04bd2e?page=20"> Using Visual Content to Tell The Story </a> <a title="PharmaVOICE | October 2015 page 21" href="http://viewer.zmags.com/publication/ad04bd2e?page=21"> VISUAL CONTENT If a message can be communicated v</a> <a title="PharmaVOICE | October 2015 page 22" href="http://viewer.zmags.com/publication/ad04bd2e?page=22"> SPONSORED CONTENT A case for cartoons Building va</a> <a title="PharmaVOICE | October 2015 page 23" href="http://viewer.zmags.com/publication/ad04bd2e?page=23"> Controlled Substances BEYOND Medical Mariju</a> <a title="PharmaVOICE | October 2015 page 24" href="http://viewer.zmags.com/publication/ad04bd2e?page=24"> depressant,” he says. “It usually takes two antid</a> <a title="PharmaVOICE | October 2015 page 25" href="http://viewer.zmags.com/publication/ad04bd2e?page=25"> Controlled Substances There were many important </a> <a title="PharmaVOICE | October 2015 page 26" href="http://viewer.zmags.com/publication/ad04bd2e?page=26"> More than the sum of our parts </a> <a title="PharmaVOICE | October 2015 page 27" href="http://viewer.zmags.com/publication/ad04bd2e?page=27"> ONCOLOGY ONCOLOGY MARKETING </a> <a title="PharmaVOICE | October 2015 page 28" href="http://viewer.zmags.com/publication/ad04bd2e?page=28"> ONCOLOGY The inconsistency in payer evaluation s</a> <a title="PharmaVOICE | October 2015 page 29" href="http://viewer.zmags.com/publication/ad04bd2e?page=29"> ONCOLOGY developing and employing many new cri</a> <a title="PharmaVOICE | October 2015 page 30" href="http://viewer.zmags.com/publication/ad04bd2e?page=30"> Marketers need to understand the different ways a</a> <a title="PharmaVOICE | October 2015 page 31" href="http://viewer.zmags.com/publication/ad04bd2e?page=31"> Aging Well AGINGWELL W ith more tha</a> <a title="PharmaVOICE | October 2015 page 32" href="http://viewer.zmags.com/publication/ad04bd2e?page=32"> Aging Well FAST FACT BY 2050, THERE WILL BE NE</a> <a title="PharmaVOICE | October 2015 page 33" href="http://viewer.zmags.com/publication/ad04bd2e?page=33"> Nigeria Balancing RISK AND REWARD INNI</a> <a title="PharmaVOICE | October 2015 page 34" href="http://viewer.zmags.com/publication/ad04bd2e?page=34"> Food and Drug Administration and Control — has a </a> <a title="PharmaVOICE | October 2015 page 35" href="http://viewer.zmags.com/publication/ad04bd2e?page=35"> Nigeria What makes Nigeria so</a> <a title="PharmaVOICE | October 2015 page 36" href="http://viewer.zmags.com/publication/ad04bd2e?page=36"> FOR US, NOTHING IS BIGGER THAN YOUR MOLECULE. </a> <a title="PharmaVOICE | October 2015 page 37" href="http://viewer.zmags.com/publication/ad04bd2e?page=37"> DIGITAL EDITION – BONUS CONTENT Nigeria Accessing</a> <a title="PharmaVOICE | October 2015 page 38" href="http://viewer.zmags.com/publication/ad04bd2e?page=38"> says, adding that the logistics system further co</a> <a title="PharmaVOICE | October 2015 page 39" href="http://viewer.zmags.com/publication/ad04bd2e?page=39"> Patient Solutions Patient SOLUTIONS As </a> <a title="PharmaVOICE | October 2015 page 40" href="http://viewer.zmags.com/publication/ad04bd2e?page=40"> consumers that is an instant and ongoing gratifica</a> <a title="PharmaVOICE | October 2015 page 41" href="http://viewer.zmags.com/publication/ad04bd2e?page=41"> Patient Solutions related things that enable t</a> <a title="PharmaVOICE | October 2015 page 42" href="http://viewer.zmags.com/publication/ad04bd2e?page=42"> Location. Location. Location. PATIENT Prescriber</a> <a title="PharmaVOICE | October 2015 page 43" href="http://viewer.zmags.com/publication/ad04bd2e?page=43"> personalized lens. They develop research to un- d</a> <a title="PharmaVOICE | October 2015 page 44" href="http://viewer.zmags.com/publication/ad04bd2e?page=44"> THE APPLICATION OF HEALTH PSYCHOLOGY TO ADHERENCE</a> <a title="PharmaVOICE | October 2015 page 45" href="http://viewer.zmags.com/publication/ad04bd2e?page=45"> What is getting in the way of optimal patient-pro</a> <a title="PharmaVOICE | October 2015 page 46" href="http://viewer.zmags.com/publication/ad04bd2e?page=46"> If only changing patient behavior were this easy.</a> <a title="PharmaVOICE | October 2015 page 47" href="http://viewer.zmags.com/publication/ad04bd2e?page=47"> “ The world would be a better place…” It</a> <a title="PharmaVOICE | October 2015 page 48" href="http://viewer.zmags.com/publication/ad04bd2e?page=48"> them forever. Matching our lifetime medical recor</a> <a title="PharmaVOICE | October 2015 page 49" href="http://viewer.zmags.com/publication/ad04bd2e?page=49"> P repare for impact: The $3 trillion suppl</a> <a title="PharmaVOICE | October 2015 page 50" href="http://viewer.zmags.com/publication/ad04bd2e?page=50"> throughout the supply chain. Until a company can </a> <a title="PharmaVOICE | October 2015 page 51" href="http://viewer.zmags.com/publication/ad04bd2e?page=51"> identified beforehand and a scorecard based on res</a> <a title="PharmaVOICE | October 2015 page 52" href="http://viewer.zmags.com/publication/ad04bd2e?page=52"> Supply Chain When virtual and emerging or</a> <a title="PharmaVOICE | October 2015 page 53" href="http://viewer.zmags.com/publication/ad04bd2e?page=53"> Innovator’s Corner An App Store FOR GENOMIC INFO</a> <a title="PharmaVOICE | October 2015 page 54" href="http://viewer.zmags.com/publication/ad04bd2e?page=54"> Break through barriers and optimize patien</a> <a title="PharmaVOICE | October 2015 page 55" href="http://viewer.zmags.com/publication/ad04bd2e?page=55"> The Network A COLLECTION OF SOCIAL MEDIA NEWS, EV</a> <a title="PharmaVOICE | October 2015 page 56" href="http://viewer.zmags.com/publication/ad04bd2e?page=56"> NEW HEALTHCARE-RELATED PRODUCTS, SERVICES, AND CO</a> <a title="PharmaVOICE | October 2015 page 57" href="http://viewer.zmags.com/publication/ad04bd2e?page=57"> Pharma TraxSALES, MARKETING, AND R&D TRENDS AFFEC</a> <a title="PharmaVOICE | October 2015 page 58" href="http://viewer.zmags.com/publication/ad04bd2e?page=58"> Pharma Trax Projec Ther</a> <a title="PharmaVOICE | October 2015 page 59" href="http://viewer.zmags.com/publication/ad04bd2e?page=59"> Tools of the Trade NEW ELECTRONIC AND WEB-BAS</a> <a title="PharmaVOICE | October 2015 page 60" href="http://viewer.zmags.com/publication/ad04bd2e?page=60"> ©2014 Chiltern International Ltd. All rights rese</a> <a title="PharmaVOICE | October 2015 page 61" href="http://viewer.zmags.com/publication/ad04bd2e?page=61"> The Calendar INDUSTRY EVENTS AND CONFERENCES,</a> <a title="PharmaVOICE | October 2015 page 62" href="http://viewer.zmags.com/publication/ad04bd2e?page=62"> 13thAnnual Clinical Trial Supply East Coast 2015 </a> <a title="PharmaVOICE | October 2015 page 63" href="http://viewer.zmags.com/publication/ad04bd2e?page=63"> Calendar OCT 8 Oct 8-11 CNS Summit 2015 Boca R</a> <a title="PharmaVOICE | October 2015 page 64" href="http://viewer.zmags.com/publication/ad04bd2e?page=64"> Kakushin Group, http://pharma.kakushinwebinars. c</a> <a title="PharmaVOICE | October 2015 page 65" href="http://viewer.zmags.com/publication/ad04bd2e?page=65"> Calendar OCT 27 October 27-30 BioProcess & Tec</a> <a title="PharmaVOICE | October 2015 page 66" href="http://viewer.zmags.com/publication/ad04bd2e?page=66"> NOV 4 November 4-5 Biosimilars Conference 2015 D</a> <a title="PharmaVOICE | October 2015 page 67" href="http://viewer.zmags.com/publication/ad04bd2e?page=67"> Calendar London Heathrow Airport, Heathrow, UK </a> <a title="PharmaVOICE | October 2015 page 68" href="http://viewer.zmags.com/publication/ad04bd2e?page=68"> Drug Information Association (DIA Europe), http:/</a> <a title="PharmaVOICE | October 2015 page 69" href="http://viewer.zmags.com/publication/ad04bd2e?page=69"> Calendar NOV 19 November 19-20 Late Stage Phar</a> <a title="PharmaVOICE | October 2015 page 70" href="http://viewer.zmags.com/publication/ad04bd2e?page=70"> London Heathrow Marriott Hotel, London Global Eng</a> <a title="PharmaVOICE | October 2015 page 71" href="http://viewer.zmags.com/publication/ad04bd2e?page=71"> Clinical Trial Supply Southern California 2015 10</a> <a title="PharmaVOICE | October 2015 page 72" href="http://viewer.zmags.com/publication/ad04bd2e?page=72"> EXECUTIVE APPOINTMENTS AND PROMOTIONS IN THE </a> <a title="PharmaVOICE | October 2015 page 73" href="http://viewer.zmags.com/publication/ad04bd2e?page=73"> Talent Pool BIOTECH POOL Dr. Ronald Peck KOLLTA</a> <a title="PharmaVOICE | October 2015 page 74" href="http://viewer.zmags.com/publication/ad04bd2e?page=74"> November 9-10, 2015 Hilton San Francisc</a> <a title="PharmaVOICE | October 2015 page 75" href="http://viewer.zmags.com/publication/ad04bd2e?page=75"> The LAST Word Communications and PUBLIC HEALTH </a> <a title="PharmaVOICE | October 2015 page 76" href="http://viewer.zmags.com/publication/ad04bd2e?page=76"> Your co-pay support program is half empty... if y</a> <a title="PharmaVOICE | October 2015 page 77" href="http://viewer.zmags.com/publication/ad04bd2e?page=77"> Analytics Product launch to Which prescrib</a>