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<br /> Spring 2012<br /> <br /> <br /> 4598<br /> 41<br /> 45<br /> 32<br /> NEW AGENT!<br /> © Paws. All Rights Reserved<br /> For all UK Enquiries contact<br /> info@bulldog-licensing.com<br /> +44 (0) 20 8325 5455<br /> 4<br /> Regular Features<br /> Comment ....................................................................... 6<br /> Global news................................................................. 10<br /> Legally Speaking ........................................................ 112<br /> The LIMA Page ......................................................... 114<br /> Brand Business .......................................................... 116<br /> What’s On ................................................................. 118<br /> Europe<br /> Spotlight on the Nordic territories ....................... 15<br /> A special occasion with Hallmark .......................... 30<br /> Happy Birthday Peter Rabbit .............................<a title="TL SPRING AND AUS 2012 page 1" href="http://viewer.zmags.com/publication/ad0fd62b?page=1"> Spring 2012</a> <a title="TL SPRING AND AUS 2012 page 2" href="http://viewer.zmags.com/publication/ad0fd62b?page=2"> </a> <a title="TL SPRING AND AUS 2012 page 3" href="http://viewer.zmags.com/publication/ad0fd62b?page=3"> </a> <a title="TL SPRING AND AUS 2012 page 4" href="http://viewer.zmags.com/publication/ad0fd62b?page=4"> 4598 41 45 32 NEW AGENT! © Paws. All Rights Rese</a> <a title="TL SPRING AND AUS 2012 page 5" href="http://viewer.zmags.com/publication/ad0fd62b?page=5"> </a> <a title="TL SPRING AND AUS 2012 page 6" href="http://viewer.zmags.com/publication/ad0fd62b?page=6"> Spring 2012 Publisher/Editor-in-Chief </a> <a title="TL SPRING AND AUS 2012 page 7" href="http://viewer.zmags.com/publication/ad0fd62b?page=7"> </a> <a title="TL SPRING AND AUS 2012 page 8" href="http://viewer.zmags.com/publication/ad0fd62b?page=8"> NEWS NEW AGENT! © Paws. All Rights Reserve</a> <a title="TL SPRING AND AUS 2012 page 9" href="http://viewer.zmags.com/publication/ad0fd62b?page=9"> </a> <a title="TL SPRING AND AUS 2012 page 10" href="http://viewer.zmags.com/publication/ad0fd62b?page=10"> NEWS NEW AGENT! © Paws.</a> <a title="TL SPRING AND AUS 2012 page 11" href="http://viewer.zmags.com/publication/ad0fd62b?page=11"> TOTAL LICENSING EUROPEAN LICENSING PROGRAMME FOR</a> <a title="TL SPRING AND AUS 2012 page 12" href="http://viewer.zmags.com/publication/ad0fd62b?page=12"> NEWS NEW AGENT! © Paws</a> <a title="TL SPRING AND AUS 2012 page 13" href="http://viewer.zmags.com/publication/ad0fd62b?page=13"> TOTAL LICENSING HALLMARK SIGNS PETER ADDERLEY FO</a> <a title="TL SPRING AND AUS 2012 page 14" href="http://viewer.zmags.com/publication/ad0fd62b?page=14"> NEWS NEW AGENT! © Paws. All Rights Reser</a> <a title="TL SPRING AND AUS 2012 page 15" href="http://viewer.zmags.com/publication/ad0fd62b?page=15"> TOTAL LICENSING S potlight on Licensing NO</a> <a title="TL SPRING AND AUS 2012 page 16" href="http://viewer.zmags.com/publication/ad0fd62b?page=16"> “Consumers tend to be very forward thinki</a> <a title="TL SPRING AND AUS 2012 page 17" href="http://viewer.zmags.com/publication/ad0fd62b?page=17"> </a> <a title="TL SPRING AND AUS 2012 page 18" href="http://viewer.zmags.com/publication/ad0fd62b?page=18"> In terms of what works in the Nordic market </a> <a title="TL SPRING AND AUS 2012 page 19" href="http://viewer.zmags.com/publication/ad0fd62b?page=19"> </a> <a title="TL SPRING AND AUS 2012 page 20" href="http://viewer.zmags.com/publication/ad0fd62b?page=20"> “Since the Nordic market isn’t large eno</a> <a title="TL SPRING AND AUS 2012 page 21" href="http://viewer.zmags.com/publication/ad0fd62b?page=21"> </a> <a title="TL SPRING AND AUS 2012 page 22" href="http://viewer.zmags.com/publication/ad0fd62b?page=22"> NEW AGENT! © Paws. All Rights Reserved For all </a> <a title="TL SPRING AND AUS 2012 page 23" href="http://viewer.zmags.com/publication/ad0fd62b?page=23"> TOTAL LICENSING THE WORLD OF CHILDREN’</a> <a title="TL SPRING AND AUS 2012 page 24" href="http://viewer.zmags.com/publication/ad0fd62b?page=24"> Children’s Publishing NE</a> <a title="TL SPRING AND AUS 2012 page 25" href="http://viewer.zmags.com/publication/ad0fd62b?page=25"> </a> <a title="TL SPRING AND AUS 2012 page 26" href="http://viewer.zmags.com/publication/ad0fd62b?page=26"> Children’s Publishing NE</a> <a title="TL SPRING AND AUS 2012 page 27" href="http://viewer.zmags.com/publication/ad0fd62b?page=27"> ries that brings the infamous Dr. Seuss character</a> <a title="TL SPRING AND AUS 2012 page 28" href="http://viewer.zmags.com/publication/ad0fd62b?page=28"> Children’s Publishing NE</a> <a title="TL SPRING AND AUS 2012 page 29" href="http://viewer.zmags.com/publication/ad0fd62b?page=29"> TOTAL LICENSING Both Stink</a> <a title="TL SPRING AND AUS 2012 page 30" href="http://viewer.zmags.com/publication/ad0fd62b?page=30"> Children’s Publishing </a> <a title="TL SPRING AND AUS 2012 page 31" href="http://viewer.zmags.com/publication/ad0fd62b?page=31"> TOTAL LICENSING HAPPY BIRTHDAY PETER RABBIT </a> <a title="TL SPRING AND AUS 2012 page 32" href="http://viewer.zmags.com/publication/ad0fd62b?page=32"> While France, as we know, is in the midst of the </a> <a title="TL SPRING AND AUS 2012 page 33" href="http://viewer.zmags.com/publication/ad0fd62b?page=33"> </a> <a title="TL SPRING AND AUS 2012 page 34" href="http://viewer.zmags.com/publication/ad0fd62b?page=34"> , ok Licensing Forum with a portfolio of both or</a> <a title="TL SPRING AND AUS 2012 page 35" href="http://viewer.zmags.com/publication/ad0fd62b?page=35"> TOTAL LICENSING 2-dream has announced representa</a> <a title="TL SPRING AND AUS 2012 page 36" href="http://viewer.zmags.com/publication/ad0fd62b?page=36"> Olivier Dumont, Managing Director for Entertainme</a> <a title="TL SPRING AND AUS 2012 page 37" href="http://viewer.zmags.com/publication/ad0fd62b?page=37"> Pop-up stores and ski shops are also planned. CPL</a> <a title="TL SPRING AND AUS 2012 page 38" href="http://viewer.zmags.com/publication/ad0fd62b?page=38"> 11-12 April 2012 Halle- Freyssinet, Paris </a> <a title="TL SPRING AND AUS 2012 page 39" href="http://viewer.zmags.com/publication/ad0fd62b?page=39"> </a> <a title="TL SPRING AND AUS 2012 page 40" href="http://viewer.zmags.com/publication/ad0fd62b?page=40"> TOTAL LICENSING PRESENTS... TWO MAGAZINE LAUNCHE</a> <a title="TL SPRING AND AUS 2012 page 41" href="http://viewer.zmags.com/publication/ad0fd62b?page=41"> </a> <a title="TL SPRING AND AUS 2012 page 42" href="http://viewer.zmags.com/publication/ad0fd62b?page=42"> 42 which deliver dreams and hope to chil- dren a</a> <a title="TL SPRING AND AUS 2012 page 43" href="http://viewer.zmags.com/publication/ad0fd62b?page=43"> TOTAL LICENSING </a> <a title="TL SPRING AND AUS 2012 page 44" href="http://viewer.zmags.com/publication/ad0fd62b?page=44"> Photo credits: One Piece: ©Eiichiro Oda/Shueisha,</a> <a title="TL SPRING AND AUS 2012 page 45" href="http://viewer.zmags.com/publication/ad0fd62b?page=45"> TOTAL LICENSING Coming to a small screen </a> <a title="TL SPRING AND AUS 2012 page 46" href="http://viewer.zmags.com/publication/ad0fd62b?page=46"> Keith Chapman, Crea Car, Fifi and the Flow “With </a> <a title="TL SPRING AND AUS 2012 page 47" href="http://viewer.zmags.com/publication/ad0fd62b?page=47"> </a> <a title="TL SPRING AND AUS 2012 page 48" href="http://viewer.zmags.com/publication/ad0fd62b?page=48"> NEW AGENT! © Paws. All Rights Reserved For all </a> <a title="TL SPRING AND AUS 2012 page 49" href="http://viewer.zmags.com/publication/ad0fd62b?page=49"> TOTAL LICENSING ally is that good. Th</a> <a title="TL SPRING AND AUS 2012 page 50" href="http://viewer.zmags.com/publication/ad0fd62b?page=50"> NEW AGENT! © Paws. All Rights Reserved For all </a> <a title="TL SPRING AND AUS 2012 page 51" href="http://viewer.zmags.com/publication/ad0fd62b?page=51"> March 2012</a> <a title="TL SPRING AND AUS 2012 page 52" href="http://viewer.zmags.com/publication/ad0fd62b?page=52"> </a> <a title="TL SPRING AND AUS 2012 page 53" href="http://viewer.zmags.com/publication/ad0fd62b?page=53"> </a> <a title="TL SPRING AND AUS 2012 page 54" href="http://viewer.zmags.com/publication/ad0fd62b?page=54"> TOTAL LICENSING AUSTRALIA March 2012 </a> <a title="TL SPRING AND AUS 2012 page 55" href="http://viewer.zmags.com/publication/ad0fd62b?page=55"> </a> <a title="TL SPRING AND AUS 2012 page 56" href="http://viewer.zmags.com/publication/ad0fd62b?page=56"> TLA xx TOTAL LICENSING AUSTRALIA BANGING ONTHE </a> <a title="TL SPRING AND AUS 2012 page 57" href="http://viewer.zmags.com/publication/ad0fd62b?page=57"> TOTAL LICENSING AUSTRALIA BBC Worldwide Stand </a> <a title="TL SPRING AND AUS 2012 page 58" href="http://viewer.zmags.com/publication/ad0fd62b?page=58"> NEWS </a> <a title="TL SPRING AND AUS 2012 page 59" href="http://viewer.zmags.com/publication/ad0fd62b?page=59"> </a> <a title="TL SPRING AND AUS 2012 page 60" href="http://viewer.zmags.com/publication/ad0fd62b?page=60"> TLA 10 For anyone that is up at 6am on the weeke</a> <a title="TL SPRING AND AUS 2012 page 61" href="http://viewer.zmags.com/publication/ad0fd62b?page=61"> </a> <a title="TL SPRING AND AUS 2012 page 62" href="http://viewer.zmags.com/publication/ad0fd62b?page=62"> Domo’s rise as a viral superstar has turned this </a> <a title="TL SPRING AND AUS 2012 page 63" href="http://viewer.zmags.com/publication/ad0fd62b?page=63"> “viral superstar” Domo © NHK-TYO 1998 - 2012. Do</a> <a title="TL SPRING AND AUS 2012 page 64" href="http://viewer.zmags.com/publication/ad0fd62b?page=64"> TLA 14 In 2011 LazyTown was acquired by Turner E</a> <a title="TL SPRING AND AUS 2012 page 65" href="http://viewer.zmags.com/publication/ad0fd62b?page=65"> LazyTown©&TM2012LazyTownEntertainment.©2012LazyTo</a> <a title="TL SPRING AND AUS 2012 page 66" href="http://viewer.zmags.com/publication/ad0fd62b?page=66"> Me to Tatty Teddy </a> <a title="TL SPRING AND AUS 2012 page 67" href="http://viewer.zmags.com/publication/ad0fd62b?page=67"> TOTAL LICENSING AUSTRALIA HASBRO ANNOUNCES 2012 L</a> <a title="TL SPRING AND AUS 2012 page 68" href="http://viewer.zmags.com/publication/ad0fd62b?page=68"> For more information, please contact: Gail Mitch</a> <a title="TL SPRING AND AUS 2012 page 69" href="http://viewer.zmags.com/publication/ad0fd62b?page=69"> Proudly managed in Australia and New Zealand by..</a> <a title="TL SPRING AND AUS 2012 page 70" href="http://viewer.zmags.com/publication/ad0fd62b?page=70"> TLA 20 WWE, is an integ</a> <a title="TL SPRING AND AUS 2012 page 71" href="http://viewer.zmags.com/publication/ad0fd62b?page=71"> </a> <a title="TL SPRING AND AUS 2012 page 72" href="http://viewer.zmags.com/publication/ad0fd62b?page=72"> “We need to look at who will be with us for the l</a> <a title="TL SPRING AND AUS 2012 page 73" href="http://viewer.zmags.com/publication/ad0fd62b?page=73"> </a> <a title="TL SPRING AND AUS 2012 page 74" href="http://viewer.zmags.com/publication/ad0fd62b?page=74"> Dinosaur Train is a CGI animated series prod</a> <a title="TL SPRING AND AUS 2012 page 75" href="http://viewer.zmags.com/publication/ad0fd62b?page=75"> </a> <a title="TL SPRING AND AUS 2012 page 76" href="http://viewer.zmags.com/publication/ad0fd62b?page=76"> NEWS </a> <a title="TL SPRING AND AUS 2012 page 77" href="http://viewer.zmags.com/publication/ad0fd62b?page=77"> TOTAL LICENSING AUSTRALIA BIG BALLOON SIGNED AS </a> <a title="TL SPRING AND AUS 2012 page 78" href="http://viewer.zmags.com/publication/ad0fd62b?page=78"> TLA 28 For over 10 years now, Merchant- wise ha</a> <a title="TL SPRING AND AUS 2012 page 79" href="http://viewer.zmags.com/publication/ad0fd62b?page=79"> </a> <a title="TL SPRING AND AUS 2012 page 80" href="http://viewer.zmags.com/publication/ad0fd62b?page=80"> opportunities for the Talking Friends licensing p</a> <a title="TL SPRING AND AUS 2012 page 81" href="http://viewer.zmags.com/publication/ad0fd62b?page=81"> </a> <a title="TL SPRING AND AUS 2012 page 82" href="http://viewer.zmags.com/publication/ad0fd62b?page=82"> TLA 32 Marketing Director of Big Balloon is thri</a> <a title="TL SPRING AND AUS 2012 page 83" href="http://viewer.zmags.com/publication/ad0fd62b?page=83"> </a> <a title="TL SPRING AND AUS 2012 page 84" href="http://viewer.zmags.com/publication/ad0fd62b?page=84"> NEWS </a> <a title="TL SPRING AND AUS 2012 page 85" href="http://viewer.zmags.com/publication/ad0fd62b?page=85"> TOTAL LICENSING AUSTRALIA HAPPY HOUSE BECOMING L</a> <a title="TL SPRING AND AUS 2012 page 86" href="http://viewer.zmags.com/publication/ad0fd62b?page=86"> The past year has been a busy one for Stella Proj</a> <a title="TL SPRING AND AUS 2012 page 87" href="http://viewer.zmags.com/publication/ad0fd62b?page=87"> TOTAL LICENSING AUSTRALIA graphic, non-gender s</a> <a title="TL SPRING AND AUS 2012 page 88" href="http://viewer.zmags.com/publication/ad0fd62b?page=88"> NEWS </a> <a title="TL SPRING AND AUS 2012 page 89" href="http://viewer.zmags.com/publication/ad0fd62b?page=89"> </a> <a title="TL SPRING AND AUS 2012 page 90" href="http://viewer.zmags.com/publication/ad0fd62b?page=90"> Warner Bros Consumer Products has got a busy year</a> <a title="TL SPRING AND AUS 2012 page 91" href="http://viewer.zmags.com/publication/ad0fd62b?page=91"> TOTAL LICENSING AUSTRALIA </a> <a title="TL SPRING AND AUS 2012 page 92" href="http://viewer.zmags.com/publication/ad0fd62b?page=92"> Kylie Watson-Wheeler, General Manager of Disn</a> <a title="TL SPRING AND AUS 2012 page 93" href="http://viewer.zmags.com/publication/ad0fd62b?page=93"> </a> <a title="TL SPRING AND AUS 2012 page 94" href="http://viewer.zmags.com/publication/ad0fd62b?page=94"> NEWS </a> <a title="TL SPRING AND AUS 2012 page 95" href="http://viewer.zmags.com/publication/ad0fd62b?page=95"> March 2010 </a> <a title="TL SPRING AND AUS 2012 page 96" href="http://viewer.zmags.com/publication/ad0fd62b?page=96"> For information about the Australian Toy Hobby & </a> <a title="TL SPRING AND AUS 2012 page 97" href="http://viewer.zmags.com/publication/ad0fd62b?page=97"> TOTAL LICENSING AUSTRALIA EXHIBITORS D34.........</a> <a title="TL SPRING AND AUS 2012 page 98" href="http://viewer.zmags.com/publication/ad0fd62b?page=98"> A39 A21 A01 TLA 48 A40 B40 E40 F40</a> <a title="TL SPRING AND AUS 2012 page 99" href="http://viewer.zmags.com/publication/ad0fd62b?page=99"> TLA 49 J40 MEETING PLACE N40 P40 Q39 I36 I26 J34</a> <a title="TL SPRING AND AUS 2012 page 100" href="http://viewer.zmags.com/publication/ad0fd62b?page=100"> F25 .................................... Kaleidos</a> <a title="TL SPRING AND AUS 2012 page 101" href="http://viewer.zmags.com/publication/ad0fd62b?page=101"> </a> <a title="TL SPRING AND AUS 2012 page 102" href="http://viewer.zmags.com/publication/ad0fd62b?page=102"> www.stellaprojects.com</a> <a title="TL SPRING AND AUS 2012 page 103" href="http://viewer.zmags.com/publication/ad0fd62b?page=103"> TOTAL LICENSING In Russia and around the </a> <a title="TL SPRING AND AUS 2012 page 104" href="http://viewer.zmags.com/publication/ad0fd62b?page=104"> cat or a dog. And again, teddy bears come across </a> <a title="TL SPRING AND AUS 2012 page 105" href="http://viewer.zmags.com/publication/ad0fd62b?page=105"> </a> <a title="TL SPRING AND AUS 2012 page 106" href="http://viewer.zmags.com/publication/ad0fd62b?page=106"> In the second of a two-part ar- ticle, Abdel Boaz</a> <a title="TL SPRING AND AUS 2012 page 107" href="http://viewer.zmags.com/publication/ad0fd62b?page=107"> tailers are becoming early champions of this a</a> <a title="TL SPRING AND AUS 2012 page 108" href="http://viewer.zmags.com/publication/ad0fd62b?page=108"> A diverse group of people in the industry today t</a> <a title="TL SPRING AND AUS 2012 page 109" href="http://viewer.zmags.com/publication/ad0fd62b?page=109"> TOTAL LICENSING Darran Garnham, Chief Business D</a> <a title="TL SPRING AND AUS 2012 page 110" href="http://viewer.zmags.com/publication/ad0fd62b?page=110"> lk ogy on consumer purchasing habits means licens</a> <a title="TL SPRING AND AUS 2012 page 111" href="http://viewer.zmags.com/publication/ad0fd62b?page=111"> </a> <a title="TL SPRING AND AUS 2012 page 112" href="http://viewer.zmags.com/publication/ad0fd62b?page=112"> Legally Speaking THE BASICS OF LICENS</a> <a title="TL SPRING AND AUS 2012 page 113" href="http://viewer.zmags.com/publication/ad0fd62b?page=113"> </a> <a title="TL SPRING AND AUS 2012 page 114" href="http://viewer.zmags.com/publication/ad0fd62b?page=114"> By Martin Brochstein SVP Industry Relations and I</a> <a title="TL SPRING AND AUS 2012 page 115" href="http://viewer.zmags.com/publication/ad0fd62b?page=115"> </a> <a title="TL SPRING AND AUS 2012 page 116" href="http://viewer.zmags.com/publication/ad0fd62b?page=116"> Brand Business It’s purely a coincidence, I’m s</a> <a title="TL SPRING AND AUS 2012 page 117" href="http://viewer.zmags.com/publication/ad0fd62b?page=117"> </a> <a title="TL SPRING AND AUS 2012 page 118" href="http://viewer.zmags.com/publication/ad0fd62b?page=118"> TOTAL LICENSING Licensing@Russia </a> <a title="TL SPRING AND AUS 2012 page 119" href="http://viewer.zmags.com/publication/ad0fd62b?page=119"> </a> <a title="TL SPRING AND AUS 2012 page 120" href="http://viewer.zmags.com/publication/ad0fd62b?page=120"> </a> <a title="TL SPRING AND AUS 2012 page 121" href="http://viewer.zmags.com/publication/ad0fd62b?page=121"> FREE DIGITAL SUBSCRIPTION Do you want to receive </a>