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<br /> Supplement to Penton Publications<br /> April 2012<br /> D i s t r i b u t i o n B u s i n e s s®<br /> THE MANAGEMENT MAGAZINE OF WHOLESALE DISTRIBUTION SINCE 1999<br /> The Secret 11<br /> Customer Service<br /> Principles<br /> Virginia Air<br /> ALSO IN THIS ISSUE<br /> WILLIAMS<br /> COMFORT PRODUCTS<br /> THE SPACE EXPERTS<br /> JOSH EIGNER<br /> & MALIA SMITH<br /> WEBSITE SECRETS<br /> FRANK HURTTE<br /> THE VALUE PARADOX<br /> BRYAN JENSEN & MATT KULP<br /> LABOR MANAGEMENT<br /> SYSTEM<br /> Supplement to Penton Publications<br /> April 2012<br /> THE MANAGEMENT MAGAZINE OF WHOLESALE DISTRIBUTION SINCE 1999<br /> WILLIAMS<br /> COMFORT PRODUCTS<br /> JOSH EIGNER<br /> &MALIA SMITH<br /> WEBSITE SECRETS<br /> FRANK HURTTE<br /> THE VALUE PARADOX<br /> BRYAN JENSEN & MATT KULP<br /> LABOR MANAGEMENT<br /> SYSTEM<br /> TODAY’S SPECIAL:<br /> UP TO<br /> WATER HEATING<a title="HVACR, April 2012 page 1" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=1"> Supplement to Penton Publications </a> <a title="HVACR, April 2012 page 2" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=2"> TODAY’S SPECIAL: UP TO WATER HEATING COSTS </a> <a title="HVACR, April 2012 page 3" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=3"> Here's another easy question: What's the quickest</a> <a title="HVACR, April 2012 page 4" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=4"> CONTENTS Page 14 ©ISTOCKPHOTO/</a> <a title="HVACR, April 2012 page 5" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=5"> step inside for a breath of fresh air. </a> <a title="HVACR, April 2012 page 6" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=6"> EDITOR'S PAGE | By Tom Peric´ Getting to </a> <a title="HVACR, April 2012 page 7" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=7"> IF YOU'D LIKE TO GIVE THEM CLEANER AIR AND A LITT</a> <a title="HVACR, April 2012 page 8" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=8"> NEWS Daikin AC (Americas), Inc. Announces #1 in</a> <a title="HVACR, April 2012 page 9" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=9"> figure and diagnose the system electronically usi</a> <a title="HVACR, April 2012 page 10" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=10"> News acknowledges our continued dedication in</a> <a title="HVACR, April 2012 page 11" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=11"> moted to president on Jan. 1 as the tran- sition </a> <a title="HVACR, April 2012 page 12" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=12"> NEWS will offer the highest level of profes- s</a> <a title="HVACR, April 2012 page 13" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=13"> in lieu of flowers. Gifts will be used for the Ka</a> <a title="HVACR, April 2012 page 14" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=14"> CURRENT INDUSTRY STATS Industry Updates NATE C</a> <a title="HVACR, April 2012 page 15" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=15"> “I'm a real stickler when it comes to quali</a> <a title="HVACR, April 2012 page 16" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=16"> Wholesaler’s spotlight | By Michael Maynard Vi</a> <a title="HVACR, April 2012 page 17" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=17"> states today. 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It's right under your feet. </a> <a title="HVACR, April 2012 page 22" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=22"> MANUFACTUReR’s spoTlighT | By Michael Maynard </a> <a title="HVACR, April 2012 page 23" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=23"> issues that they face. “It's about listening to t</a> <a title="HVACR, April 2012 page 24" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=24"> MANUFACTUReR’s spoTlighT security that its di</a> <a title="HVACR, April 2012 page 25" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=25"> products related to hydronics were at- tracting m</a> <a title="HVACR, April 2012 page 26" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=26"> MANUFACTUReR’s spoTlighT with the quality, ho</a> <a title="HVACR, April 2012 page 27" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=27"> GE Capital Commercial Distribution Finance L</a> <a title="HVACR, April 2012 page 28" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=28"> Government affairs | By Jon Melchi Expect</a> <a title="HVACR, April 2012 page 29" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=29"> “One of the few things distributors can take sola</a> <a title="HVACR, April 2012 page 30" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=30"> Website Marketing | By Josh Eigner and Malia Smi</a> <a title="HVACR, April 2012 page 31" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=31"> Once you have reviewed your analyt- ics, you</a> <a title="HVACR, April 2012 page 32" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=32"> Website Marketing Here is a list of su</a> <a title="HVACR, April 2012 page 33" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=33"> Possible side effects: May cause increased Produc</a> <a title="HVACR, April 2012 page 34" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=34"> Supply Chain | By Bryan Jensen & Matt Kulp </a> <a title="HVACR, April 2012 page 35" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=35"> potential for annual savings throughout productiv</a> <a title="HVACR, April 2012 page 36" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=36"> ManageMent | By Frank Hurtte Value Why You Nee</a> <a title="HVACR, April 2012 page 37" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=37"> When distributors lack this basic un- dersta</a> <a title="HVACR, April 2012 page 38" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=38"> ManageMent the ones with big factories and sui</a> <a title="HVACR, April 2012 page 39" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=39"> SALES | By David Kahle Selling Commodities ÒHo</a> <a title="HVACR, April 2012 page 40" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=40"> SALES Your first job is to identify those</a> <a title="HVACR, April 2012 page 41" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=41"> tech update | By Kate Kelly Tech Update Commer</a> <a title="HVACR, April 2012 page 42" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=42"> Tech UpdaTe Mammoth The high-efficiency 7.5 a</a> <a title="HVACR, April 2012 page 43" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=43"> General Tools General Tools introduces the Pipe a</a> <a title="HVACR, April 2012 page 44" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=44"> Marketplace EQUIPMENT A/C Techs Love These A/C </a> <a title="HVACR, April 2012 page 45" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=45"> Making a difference in your neighborhood? </a> <a title="HVACR, April 2012 page 46" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=46"> Ad Index April 2012 Ad Index CoNTACT ThE AdvER</a> <a title="HVACR, April 2012 page 47" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=47"> 1325 Heil Quak C ntury® </a> <a title="HVACR, April 2012 page 48" href="https://secure.viewer.zmags.com/publication/b0addbb9?page=48"> Circle 26No part number? 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