<br />
The Funeral Professional's Premier Resource for Business Growth and Profitability | March/April 2015<br />
Is there enough<br />
emotion in your<br />
marketing?<br />
<br />
<br />
CONTENTS<br />
Cover Story | page 16<br />
Emotion In Marketing<br />
MARCH/APRIL<br />
VOLUME IV, NO. 2 2015<br />
The Funeral Professional's Premier Resource for Business Growth and Profitability | March/April 2015<br />
Is there enough<br />
emotion in your<br />
marketing?<br />
Featured Reading | page 8<br />
Smoke Gets in Your Eyes & Other Lessons from the Crematory<br />
by Caitlin Doughty<br />
Funeral Home Success Story | page 10<br />
Families First Funeral Home & Tribute Centre, Inc.<br />
Putting Families First In Everything They Do<br />
Why Networking Should Be Part of Your Marketing Strategy | page 12<br />
by Theresa and Jack Reaume<br />
Are Funeral Directors Sales People or Not? | page 14<br />
by Tim Zeuch<br />
Employees are Key: Lessons Fro<a title="FBA Mar/Apr 2015 Canada page 1" href="http://viewer.zmags.com/publication/b0ec9078?page=1"> The Funeral Professional's Premier Resource for B</a>
<a title="FBA Mar/Apr 2015 Canada page 2" href="http://viewer.zmags.com/publication/b0ec9078?page=2"> </a>
<a title="FBA Mar/Apr 2015 Canada page 3" href="http://viewer.zmags.com/publication/b0ec9078?page=3"> </a>
<a title="FBA Mar/Apr 2015 Canada page 4" href="http://viewer.zmags.com/publication/b0ec9078?page=4"> CONTENTS Cover Story | page 16 Emotion In Mar</a>
<a title="FBA Mar/Apr 2015 Canada page 5" href="http://viewer.zmags.com/publication/b0ec9078?page=5"> </a>
<a title="FBA Mar/Apr 2015 Canada page 6" href="http://viewer.zmags.com/publication/b0ec9078?page=6"> breaking news & industry announcements LP Bro</a>
<a title="FBA Mar/Apr 2015 Canada page 7" href="http://viewer.zmags.com/publication/b0ec9078?page=7"> On reflecting about the installation of this world</a>
<a title="FBA Mar/Apr 2015 Canada page 8" href="http://viewer.zmags.com/publication/b0ec9078?page=8"> FEATURED READING Smoke GetS in Your eYeS & ot</a>
<a title="FBA Mar/Apr 2015 Canada page 9" href="http://viewer.zmags.com/publication/b0ec9078?page=9"> TM Mourning Pins, Ribbons, and Bracelets</a>
<a title="FBA Mar/Apr 2015 Canada page 10" href="http://viewer.zmags.com/publication/b0ec9078?page=10"> Families First Funeral Home & Tribute Centre, Inc</a>
<a title="FBA Mar/Apr 2015 Canada page 11" href="http://viewer.zmags.com/publication/b0ec9078?page=11"> to do the service themselves and ensure is organi</a>
<a title="FBA Mar/Apr 2015 Canada page 12" href="http://viewer.zmags.com/publication/b0ec9078?page=12"> Why Networking Should Be Part of Your Marketing S</a>
<a title="FBA Mar/Apr 2015 Canada page 13" href="http://viewer.zmags.com/publication/b0ec9078?page=13"> Johnson Consulting Group is now serving Canada. </a>
<a title="FBA Mar/Apr 2015 Canada page 14" href="http://viewer.zmags.com/publication/b0ec9078?page=14"> Are Funeral Directors Sales People or Not? By: Ti</a>
<a title="FBA Mar/Apr 2015 Canada page 15" href="http://viewer.zmags.com/publication/b0ec9078?page=15"> 2. understanding your audience — What does your </a>
<a title="FBA Mar/Apr 2015 Canada page 16" href="http://viewer.zmags.com/publication/b0ec9078?page=16"> If all buying is emotional, shouldn’t your market</a>
<a title="FBA Mar/Apr 2015 Canada page 17" href="http://viewer.zmags.com/publication/b0ec9078?page=17"> “At a function I recently attended, the discussio</a>
<a title="FBA Mar/Apr 2015 Canada page 18" href="http://viewer.zmags.com/publication/b0ec9078?page=18"> </a>
<a title="FBA Mar/Apr 2015 Canada page 19" href="http://viewer.zmags.com/publication/b0ec9078?page=19"> </a>
<a title="FBA Mar/Apr 2015 Canada page 20" href="http://viewer.zmags.com/publication/b0ec9078?page=20"> EMPLOYEES aRE kEY: LESSONS FROM STaRBuCk</a>
<a title="FBA Mar/Apr 2015 Canada page 21" href="http://viewer.zmags.com/publication/b0ec9078?page=21"> Starbucks also emphasizes profit accountability of</a>
<a title="FBA Mar/Apr 2015 Canada page 22" href="http://viewer.zmags.com/publication/b0ec9078?page=22"> assigned. Giving employees responsibility and all</a>
<a title="FBA Mar/Apr 2015 Canada page 23" href="http://viewer.zmags.com/publication/b0ec9078?page=23"> THE ONLY NOT-FOR-PROFIT ORGANIZATION OF FUNERAL P</a>
<a title="FBA Mar/Apr 2015 Canada page 24" href="http://viewer.zmags.com/publication/b0ec9078?page=24"> misplaced mourning By: Rosalind Clarke ANew York</a>
<a title="FBA Mar/Apr 2015 Canada page 25" href="http://viewer.zmags.com/publication/b0ec9078?page=25"> </a>
<a title="FBA Mar/Apr 2015 Canada page 26" href="http://viewer.zmags.com/publication/b0ec9078?page=26"> if they are a survivor, mourning the loss of a mo</a>
<a title="FBA Mar/Apr 2015 Canada page 27" href="http://viewer.zmags.com/publication/b0ec9078?page=27"> NEARLY ALL CREMATORIES WANT TO NEARLY ALL CREMATO</a>
<a title="FBA Mar/Apr 2015 Canada page 28" href="http://viewer.zmags.com/publication/b0ec9078?page=28"> Pieces to the Puzzle: The Importance of E</a>
<a title="FBA Mar/Apr 2015 Canada page 29" href="http://viewer.zmags.com/publication/b0ec9078?page=29"> increase the capabilities of the organization and</a>
<a title="FBA Mar/Apr 2015 Canada page 30" href="http://viewer.zmags.com/publication/b0ec9078?page=30"> Funeral Business Advisor's Advertiser Ind</a>
<a title="FBA Mar/Apr 2015 Canada page 31" href="http://viewer.zmags.com/publication/b0ec9078?page=31"> Stay in touch with your families</a>
<a title="FBA Mar/Apr 2015 Canada page 32" href="http://viewer.zmags.com/publication/b0ec9078?page=32"> </a>