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<br /> Vol. 26, No. 5 September/October 2010<br /> <br /> Vol. 26, No. 5 September/October 2010<br /> Social Media:<br /> A Company's Friend and Foe<br /> T<br /> he reach of the internet has opened the door for companies to<br /> be in direct touch with millions of individuals who want to<br /> obtain information and discuss your company, products, serv-<br /> ices, and capabilities. They have thousands of online outlets to research<br /> virtually anything and anyone that exists on the planet. The challenge<br /> for companies is how to participate with these people, win them over, or<br /> neutralize their issues. page 20<br /> Fa<br /> Pr<br /> page 69<br /> Gain More<br /> Curb Appeal<br /> 10 Tips for Email Marketing<br /> page S21<br /> ABC Kids<br /> Expo<br /> page S6<br /> ll T oy<br /> eview<br /> Product Showc<a title="The Toy Book September/October 2010 page 1" href="http://viewer.zmags.com/publication/b0eddab8?page=1"> Vol. 26, No. 5 September/October 2010</a> <a title="The Toy Book September/October 2010 page 2" href="http://viewer.zmags.com/publication/b0eddab8?page=2"> </a> <a title="The Toy Book September/October 2010 page 3" href="http://viewer.zmags.com/publication/b0eddab8?page=3"> Vol. 26, No. 5 September/October 2010 </a> <a title="The Toy Book September/October 2010 page 4" href="http://viewer.zmags.com/publication/b0eddab8?page=4"> © 2010 Viacom International Inc. All Rights Reser</a> <a title="The Toy Book September/October 2010 page 5" href="http://viewer.zmags.com/publication/b0eddab8?page=5"> For US licensing and retail information contact: </a> <a title="The Toy Book September/October 2010 page 6" href="http://viewer.zmags.com/publication/b0eddab8?page=6"> table of contents table contents Sep</a> <a title="The Toy Book September/October 2010 page 7" href="http://viewer.zmags.com/publication/b0eddab8?page=7"> </a> <a title="The Toy Book September/October 2010 page 8" href="http://viewer.zmags.com/publication/b0eddab8?page=8"> Publisher's Viewpoint The </a> <a title="The Toy Book September/October 2010 page 9" href="http://viewer.zmags.com/publication/b0eddab8?page=9"> </a> <a title="The Toy Book September/October 2010 page 10" href="http://viewer.zmags.com/publication/b0eddab8?page=10"> STAT SHOT TOP 10 FAMILY ENTERTAINMENT TITLES </a> <a title="The Toy Book September/October 2010 page 11" href="http://viewer.zmags.com/publication/b0eddab8?page=11"> </a> <a title="The Toy Book September/October 2010 page 12" href="http://viewer.zmags.com/publication/b0eddab8?page=12"> Toy Industry Association Perspectives Everything</a> <a title="The Toy Book September/October 2010 page 13" href="http://viewer.zmags.com/publication/b0eddab8?page=13"> </a> <a title="The Toy Book September/October 2010 page 14" href="http://viewer.zmags.com/publication/b0eddab8?page=14"> Marketing Memo Bye Bye Old </a> <a title="The Toy Book September/October 2010 page 15" href="http://viewer.zmags.com/publication/b0eddab8?page=15"> </a> <a title="The Toy Book September/October 2010 page 16" href="http://viewer.zmags.com/publication/b0eddab8?page=16"> Industry Update FanTOYstic Fact </a> <a title="The Toy Book September/October 2010 page 17" href="http://viewer.zmags.com/publication/b0eddab8?page=17"> CPSC MAKES RECALL DATA AVAILABLE ELECTRONICALLY </a> <a title="The Toy Book September/October 2010 page 18" href="http://viewer.zmags.com/publication/b0eddab8?page=18"> Announcing the Fifth Annual Toy Insider Holiday </a> <a title="The Toy Book September/October 2010 page 19" href="http://viewer.zmags.com/publication/b0eddab8?page=19"> </a> <a title="The Toy Book September/October 2010 page 20" href="http://viewer.zmags.com/publication/b0eddab8?page=20"> Talking Social Media Social Media A Company's </a> <a title="The Toy Book September/October 2010 page 21" href="http://viewer.zmags.com/publication/b0eddab8?page=21"> ization, accidental disclosure of company</a> <a title="The Toy Book September/October 2010 page 22" href="http://viewer.zmags.com/publication/b0eddab8?page=22"> munications. B2B was easy: you talked with distri</a> <a title="The Toy Book September/October 2010 page 23" href="http://viewer.zmags.com/publication/b0eddab8?page=23"> </a> <a title="The Toy Book September/October 2010 page 24" href="http://viewer.zmags.com/publication/b0eddab8?page=24"> Connecting with Consumers Using Social Networking</a> <a title="The Toy Book September/October 2010 page 25" href="http://viewer.zmags.com/publication/b0eddab8?page=25"> </a> <a title="The Toy Book September/October 2010 page 26" href="http://viewer.zmags.com/publication/b0eddab8?page=26"> Fall Toy Preview 2010 Toy BOOk eXclusive Maisto a</a> <a title="The Toy Book September/October 2010 page 27" href="http://viewer.zmags.com/publication/b0eddab8?page=27"> </a> <a title="The Toy Book September/October 2010 page 28" href="http://viewer.zmags.com/publication/b0eddab8?page=28"> Toy BOOk eXclusive Stuffed Animal House Launches </a> <a title="The Toy Book September/October 2010 page 29" href="http://viewer.zmags.com/publication/b0eddab8?page=29"> </a> <a title="The Toy Book September/October 2010 page 30" href="http://viewer.zmags.com/publication/b0eddab8?page=30"> Top Trumps Has Top Properties T </a> <a title="The Toy Book September/October 2010 page 31" href="http://viewer.zmags.com/publication/b0eddab8?page=31"> </a> <a title="The Toy Book September/October 2010 page 32" href="http://viewer.zmags.com/publication/b0eddab8?page=32"> Fall Toy Preview 2010 Spin Master Has a Dance Par</a> <a title="The Toy Book September/October 2010 page 33" href="http://viewer.zmags.com/publication/b0eddab8?page=33"> </a> <a title="The Toy Book September/October 2010 page 34" href="http://viewer.zmags.com/publication/b0eddab8?page=34"> Fall Toy Preview 2010 Schleich Brings Longhorns </a> <a title="The Toy Book September/October 2010 page 35" href="http://viewer.zmags.com/publication/b0eddab8?page=35"> New Snuggles from Noodle Head N oodle </a> <a title="The Toy Book September/October 2010 page 36" href="http://viewer.zmags.com/publication/b0eddab8?page=36"> Fall Toy Preview 2010 Blue Orange Says, “Spell I</a> <a title="The Toy Book September/October 2010 page 37" href="http://viewer.zmags.com/publication/b0eddab8?page=37"> Mega Bloks Adds Hello Kitty H ello K</a> <a title="The Toy Book September/October 2010 page 38" href="http://viewer.zmags.com/publication/b0eddab8?page=38"> Fall Toy Preview 2010 Spotlight</a> <a title="The Toy Book September/October 2010 page 39" href="http://viewer.zmags.com/publication/b0eddab8?page=39"> </a> <a title="The Toy Book September/October 2010 page 40" href="http://viewer.zmags.com/publication/b0eddab8?page=40"> Fall Toy Preview 2010 World Tech Takes to the S</a> <a title="The Toy Book September/October 2010 page 41" href="http://viewer.zmags.com/publication/b0eddab8?page=41"> </a> <a title="The Toy Book September/October 2010 page 42" href="http://viewer.zmags.com/publication/b0eddab8?page=42"> Fall Toy Preview 2010 Haywire Prepares for Bed </a> <a title="The Toy Book September/October 2010 page 43" href="http://viewer.zmags.com/publication/b0eddab8?page=43"> </a> <a title="The Toy Book September/October 2010 page 44" href="http://viewer.zmags.com/publication/b0eddab8?page=44"> Fall Toy Preview 2010 International Playthings </a> <a title="The Toy Book September/October 2010 page 45" href="http://viewer.zmags.com/publication/b0eddab8?page=45"> </a> <a title="The Toy Book September/October 2010 page 46" href="http://viewer.zmags.com/publication/b0eddab8?page=46"> Fall Toy Preview 2010 </a> <a title="The Toy Book September/October 2010 page 47" href="http://viewer.zmags.com/publication/b0eddab8?page=47"> The Bridge Has Bieber Fever T he Bridg</a> <a title="The Toy Book September/October 2010 page 48" href="http://viewer.zmags.com/publication/b0eddab8?page=48"> Fall Toy Preview 2010 Wild Creatures from Wild C</a> <a title="The Toy Book September/October 2010 page 49" href="http://viewer.zmags.com/publication/b0eddab8?page=49"> </a> <a title="The Toy Book September/October 2010 page 50" href="http://viewer.zmags.com/publication/b0eddab8?page=50"> Fall Toy Preview 2010 Maisto Has a Mercedes Benz</a> <a title="The Toy Book September/October 2010 page 51" href="http://viewer.zmags.com/publication/b0eddab8?page=51"> </a> <a title="The Toy Book September/October 2010 page 52" href="http://viewer.zmags.com/publication/b0eddab8?page=52"> Fall Toy Preview 2010 It's Spring for Hidden City</a> <a title="The Toy Book September/October 2010 page 53" href="http://viewer.zmags.com/publication/b0eddab8?page=53"> </a> <a title="The Toy Book September/October 2010 page 54" href="http://viewer.zmags.com/publication/b0eddab8?page=54"> Fall Toy Preview 2010 B uilding on </a> <a title="The Toy Book September/October 2010 page 55" href="http://viewer.zmags.com/publication/b0eddab8?page=55"> </a> <a title="The Toy Book September/October 2010 page 56" href="http://viewer.zmags.com/publication/b0eddab8?page=56"> Fall Toy Preview 2010 New PetCakes from Well Made</a> <a title="The Toy Book September/October 2010 page 57" href="http://viewer.zmags.com/publication/b0eddab8?page=57"> </a> <a title="The Toy Book September/October 2010 page 58" href="http://viewer.zmags.com/publication/b0eddab8?page=58"> Fall Toy Preview 2010 Bachmann Brings Salty to th</a> <a title="The Toy Book September/October 2010 page 59" href="http://viewer.zmags.com/publication/b0eddab8?page=59"> </a> <a title="The Toy Book September/October 2010 page 60" href="http://viewer.zmags.com/publication/b0eddab8?page=60"> Fall Toy Preview 2010 Eastcolight Has Dinos E </a> <a title="The Toy Book September/October 2010 page 61" href="http://viewer.zmags.com/publication/b0eddab8?page=61"> </a> <a title="The Toy Book September/October 2010 page 62" href="http://viewer.zmags.com/publication/b0eddab8?page=62"> Fall Toy Preview 2010 StinkyKids to Debut Dolls b</a> <a title="The Toy Book September/October 2010 page 63" href="http://viewer.zmags.com/publication/b0eddab8?page=63"> </a> <a title="The Toy Book September/October 2010 page 64" href="http://viewer.zmags.com/publication/b0eddab8?page=64"> Fall Toy Preview 2010 New Scratch & Sniffs from P</a> <a title="The Toy Book September/October 2010 page 65" href="http://viewer.zmags.com/publication/b0eddab8?page=65"> </a> <a title="The Toy Book September/October 2010 page 66" href="http://viewer.zmags.com/publication/b0eddab8?page=66"> Fall Toy Preview 2010 It's Story Time with Zoobie</a> <a title="The Toy Book September/October 2010 page 67" href="http://viewer.zmags.com/publication/b0eddab8?page=67"> </a> <a title="The Toy Book September/October 2010 page 68" href="http://viewer.zmags.com/publication/b0eddab8?page=68"> </a> <a title="The Toy Book September/October 2010 page 69" href="http://viewer.zmags.com/publication/b0eddab8?page=69"> SEPTEMBER/OCTOBER 2010 THE DEFINITIVE INFO</a> <a title="The Toy Book September/October 2010 page 70" href="http://viewer.zmags.com/publication/b0eddab8?page=70"> </a> <a title="The Toy Book September/October 2010 page 71" href="http://viewer.zmags.com/publication/b0eddab8?page=71"> Rolling in to the Fourth Quarter A </a> <a title="The Toy Book September/October 2010 page 72" href="http://viewer.zmags.com/publication/b0eddab8?page=72"> NEWS RAGGEDY ANN TURNS 95 To mark the 95th a</a> <a title="The Toy Book September/October 2010 page 73" href="http://viewer.zmags.com/publication/b0eddab8?page=73"> </a> <a title="The Toy Book September/October 2010 page 74" href="http://viewer.zmags.com/publication/b0eddab8?page=74"> ABC Kids Expo ABC Announces Largest Toy Pavillion</a> <a title="The Toy Book September/October 2010 page 75" href="http://viewer.zmags.com/publication/b0eddab8?page=75"> </a> <a title="The Toy Book September/October 2010 page 76" href="http://viewer.zmags.com/publication/b0eddab8?page=76"> ABC Show </a> <a title="The Toy Book September/October 2010 page 77" href="http://viewer.zmags.com/publication/b0eddab8?page=77"> </a> <a title="The Toy Book September/October 2010 page 78" href="http://viewer.zmags.com/publication/b0eddab8?page=78"> The mamaRoo Infant Seat, from 4MOMS, mov</a> <a title="The Toy Book September/October 2010 page 79" href="http://viewer.zmags.com/publication/b0eddab8?page=79"> </a> <a title="The Toy Book September/October 2010 page 80" href="http://viewer.zmags.com/publication/b0eddab8?page=80"> GIDDY UP introduces new addi- tions to it</a> <a title="The Toy Book September/October 2010 page 81" href="http://viewer.zmags.com/publication/b0eddab8?page=81"> </a> <a title="The Toy Book September/October 2010 page 82" href="http://viewer.zmags.com/publication/b0eddab8?page=82"> ABC GRANT & BOWMAN introduces the Playgr</a> <a title="The Toy Book September/October 2010 page 83" href="http://viewer.zmags.com/publication/b0eddab8?page=83"> </a> <a title="The Toy Book September/October 2010 page 84" href="http://viewer.zmags.com/publication/b0eddab8?page=84"> ABC CHICCO's 360° Rotating Hook </a> <a title="The Toy Book September/October 2010 page 85" href="http://viewer.zmags.com/publication/b0eddab8?page=85"> </a> <a title="The Toy Book September/October 2010 page 86" href="http://viewer.zmags.com/publication/b0eddab8?page=86"> ASTRA'S INSIGHTS News Flash GETTING YOUR SPECIA</a> <a title="The Toy Book September/October 2010 page 87" href="http://viewer.zmags.com/publication/b0eddab8?page=87"> </a> <a title="The Toy Book September/October 2010 page 88" href="http://viewer.zmags.com/publication/b0eddab8?page=88"> The 26th Year of iHobby Expo The HMA-sponsored Sh</a> <a title="The Toy Book September/October 2010 page 89" href="http://viewer.zmags.com/publication/b0eddab8?page=89"> GAIN MORE CURB APPEAL 10 TIPS FOR EMAIL MARKETING</a> <a title="The Toy Book September/October 2010 page 90" href="http://viewer.zmags.com/publication/b0eddab8?page=90"> WHAT'S NEW LITTLEMISSMATCHED's sock dol</a> <a title="The Toy Book September/October 2010 page 91" href="http://viewer.zmags.com/publication/b0eddab8?page=91"> MEDIA CENTER Pop-Up Street Market Doublin</a> <a title="The Toy Book September/October 2010 page 92" href="http://viewer.zmags.com/publication/b0eddab8?page=92"> Fall Toy Preview 2010 Gamewright Flips Out G</a> <a title="The Toy Book September/October 2010 page 93" href="http://viewer.zmags.com/publication/b0eddab8?page=93"> Pressman Toy Gets Smurfy I n anticipation o</a> <a title="The Toy Book September/October 2010 page 94" href="http://viewer.zmags.com/publication/b0eddab8?page=94"> Fall Toy Preview 2010 Jay at Play Has Animal P</a> <a title="The Toy Book September/October 2010 page 95" href="http://viewer.zmags.com/publication/b0eddab8?page=95"> </a> <a title="The Toy Book September/October 2010 page 96" href="http://viewer.zmags.com/publication/b0eddab8?page=96"> Fall Toy Preview 2010 Create Your Own Puzzle w</a> <a title="The Toy Book September/October 2010 page 97" href="http://viewer.zmags.com/publication/b0eddab8?page=97"> </a> <a title="The Toy Book September/October 2010 page 98" href="http://viewer.zmags.com/publication/b0eddab8?page=98"> Fall Toy Preview 2010 Cardinal Has New Licenses </a> <a title="The Toy Book September/October 2010 page 99" href="http://viewer.zmags.com/publication/b0eddab8?page=99"> </a> <a title="The Toy Book September/October 2010 page 100" href="http://viewer.zmags.com/publication/b0eddab8?page=100"> Get a Green Start with InnovativeKids I nnov</a> <a title="The Toy Book September/October 2010 page 101" href="http://viewer.zmags.com/publication/b0eddab8?page=101"> </a> <a title="The Toy Book September/October 2010 page 102" href="http://viewer.zmags.com/publication/b0eddab8?page=102"> Fall Toy Preview 2010 Douglas Expands Fuzzles Lin</a> <a title="The Toy Book September/October 2010 page 103" href="http://viewer.zmags.com/publication/b0eddab8?page=103"> SmartLab's Sprout House Mystery S </a> <a title="The Toy Book September/October 2010 page 104" href="http://viewer.zmags.com/publication/b0eddab8?page=104"> USAopoly's Got Stooges U SAop</a> <a title="The Toy Book September/October 2010 page 105" href="http://viewer.zmags.com/publication/b0eddab8?page=105"> Kids II Gets Movin' F rom Kids II, </a> <a title="The Toy Book September/October 2010 page 106" href="http://viewer.zmags.com/publication/b0eddab8?page=106"> ToyQuest Drenches the Competition T oyQue</a> <a title="The Toy Book September/October 2010 page 107" href="http://viewer.zmags.com/publication/b0eddab8?page=107"> Safari Adds to Its Prehistoric Creatures Collecti</a> <a title="The Toy Book September/October 2010 page 108" href="http://viewer.zmags.com/publication/b0eddab8?page=108"> Fall Toy Preview 2010 Ravensburger Has Puzzleba</a> <a title="The Toy Book September/October 2010 page 109" href="http://viewer.zmags.com/publication/b0eddab8?page=109"> WowWee's Got Fin Fin Friends F in</a> <a title="The Toy Book September/October 2010 page 110" href="http://viewer.zmags.com/publication/b0eddab8?page=110"> Fall Toy Preview 2010 Moose Mountain's Got Game </a> <a title="The Toy Book September/October 2010 page 111" href="http://viewer.zmags.com/publication/b0eddab8?page=111"> Lock in the Winning Moves P layers' Scr</a> <a title="The Toy Book September/October 2010 page 112" href="http://viewer.zmags.com/publication/b0eddab8?page=112"> Fall Toy Preview 2010 CitiBlocs Hits the Road </a> <a title="The Toy Book September/October 2010 page 113" href="http://viewer.zmags.com/publication/b0eddab8?page=113"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book September/October 2010 page 114" href="http://viewer.zmags.com/publication/b0eddab8?page=114"> CONTINUED FROM PAGE 24 </a> <a title="The Toy Book September/October 2010 page 115" href="http://viewer.zmags.com/publication/b0eddab8?page=115"> company learn about its customers. For instance, </a> <a title="The Toy Book September/October 2010 page 116" href="http://viewer.zmags.com/publication/b0eddab8?page=116"> HOW HAS SOCIAL MEDIA IMPACTED YOUR BUSINESS? The</a> <a title="The Toy Book September/October 2010 page 117" href="http://viewer.zmags.com/publication/b0eddab8?page=117"> ow has social media changed the way you interact </a> <a title="The Toy Book September/October 2010 page 118" href="http://viewer.zmags.com/publication/b0eddab8?page=118"> Toy Safety Regulations Are You Making the Most o</a> <a title="The Toy Book September/October 2010 page 119" href="http://viewer.zmags.com/publication/b0eddab8?page=119"> </a> <a title="The Toy Book September/October 2010 page 120" href="http://viewer.zmags.com/publication/b0eddab8?page=120"> Raising the Bar The Bratz Saga Cont</a> <a title="The Toy Book September/October 2010 page 121" href="http://viewer.zmags.com/publication/b0eddab8?page=121"> </a> <a title="The Toy Book September/October 2010 page 122" href="http://viewer.zmags.com/publication/b0eddab8?page=122"> How Do Toys Change the World? “Toys Teach and Aff</a> <a title="The Toy Book September/October 2010 page 123" href="http://viewer.zmags.com/publication/b0eddab8?page=123"> </a> <a title="The Toy Book September/October 2010 page 124" href="http://viewer.zmags.com/publication/b0eddab8?page=124"> Industry Marketplace OLLIE SWANTSYOUR CLOSEOUTS!</a> <a title="The Toy Book September/October 2010 page 125" href="http://viewer.zmags.com/publication/b0eddab8?page=125"> Industry Marketplace Classifieds Place a class</a> <a title="The Toy Book September/October 2010 page 126" href="http://viewer.zmags.com/publication/b0eddab8?page=126"> Flashback: September/October 1991 2. 1. </a> <a title="The Toy Book September/October 2010 page 127" href="http://viewer.zmags.com/publication/b0eddab8?page=127"> </a> <a title="The Toy Book September/October 2010 page 128" href="http://viewer.zmags.com/publication/b0eddab8?page=128"> </a>