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Analytics<br /> Driving Better Business Decisions<br /> September/October 2010<br /> Big Biz Balancing Act<br /> In a constrained corporate environment, it’s all about tradeoffs:<br /> • Bias vs. Variance: Managing predictive analytics apps<br /> • Risk vs. Reward: Enterprise-wide risk management<br /> ALSO INSIDE:<br /> • Buying Analytics: How to select, work with software & services providers<br /> • Supply Chain Resiliency: The key to Cisco’s complex, global value chain<br /> • Armed with Analytics: Q&A with the Chairman of the Joint Chiefs of Staff<br /> Executive Edge:<br /> SAS Senior V.P.<br /> Keith Collins on<br /> expanding the<br /> analytics market<br /> Inside Story<br /> Troubling tradeoffs<br /> Making a decision is easy; the ability to consistently make the right decision when the stakes are high and the insight is low is a rare trait and helps explain why C-level execs have historically been paid the big bucks. Of course, the history books – and newsp<a title="Analytics, September/October 2010 page 1" href="http://viewer.zmags.com/publication/b0fd98bd?page=1">Analytics Driving Better Business Decisions Sept</a> <a title="Analytics, September/October 2010 page 2" href="http://viewer.zmags.com/publication/b0fd98bd?page=2">Inside Story Troubling tradeoffs Making a de</a> <a title="Analytics, September/October 2010 page 3" href="http://viewer.zmags.com/publication/b0fd98bd?page=3">Contents Analytics September/October 2010 DRIVIN</a> <a title="Analytics, September/October 2010 page 4" href="http://viewer.zmags.com/publication/b0fd98bd?page=4">Departments Inside Story Executive Edge Profit </a> <a title="Analytics, September/October 2010 page 5" href="http://viewer.zmags.com/publication/b0fd98bd?page=5">Executive Edge New frontiers for analytics O</a> <a title="Analytics, September/October 2010 page 6" href="http://viewer.zmags.com/publication/b0fd98bd?page=6">Executive Edge Surging interest in analytics re</a> <a title="Analytics, September/October 2010 page 7" href="http://viewer.zmags.com/publication/b0fd98bd?page=7">Profit Center Hiring analytics professionals </a> <a title="Analytics, September/October 2010 page 8" href="http://viewer.zmags.com/publication/b0fd98bd?page=8">Profit Center To be truly effective, analytics </a> <a title="Analytics, September/October 2010 page 9" href="http://viewer.zmags.com/publication/b0fd98bd?page=9">Analyze This! ‘Attitudinal targeting’ aims at o</a> <a title="Analytics, September/October 2010 page 10" href="http://viewer.zmags.com/publication/b0fd98bd?page=10">Analyze This! with family income above a partic</a> <a title="Analytics, September/October 2010 page 11" href="http://viewer.zmags.com/publication/b0fd98bd?page=11">Forum The future of quant finance education Wh</a> <a title="Analytics, September/October 2010 page 12" href="http://viewer.zmags.com/publication/b0fd98bd?page=12">Forum The demonstrably broken and troubling mod</a> <a title="Analytics, September/October 2010 page 13" href="http://viewer.zmags.com/publication/b0fd98bd?page=13">Software & Services Quick guide to buying analyti</a> <a title="Analytics, September/October 2010 page 14" href="http://viewer.zmags.com/publication/b0fd98bd?page=14">Quick Guide to Buying Analytics job of the anal</a> <a title="Analytics, September/October 2010 page 15" href="http://viewer.zmags.com/publication/b0fd98bd?page=15">Quick Guide to Buying Analytics great vendors d</a> <a title="Analytics, September/October 2010 page 16" href="http://viewer.zmags.com/publication/b0fd98bd?page=16">Quick Guide to Buying Analytics on to another v</a> <a title="Analytics, September/October 2010 page 17" href="http://viewer.zmags.com/publication/b0fd98bd?page=17">Quick Guide to Buying Analytics to determine th</a> <a title="Analytics, September/October 2010 page 18" href="http://viewer.zmags.com/publication/b0fd98bd?page=18">Smarter technology for a Smarter Planet: The an</a> <a title="Analytics, September/October 2010 page 19" href="http://viewer.zmags.com/publication/b0fd98bd?page=19">Predictive Analytics Managing fundamental tradeof</a> <a title="Analytics, September/October 2010 page 20" href="http://viewer.zmags.com/publication/b0fd98bd?page=20">Managing Fundamental Tradeoffs example, you can</a> <a title="Analytics, September/October 2010 page 21" href="http://viewer.zmags.com/publication/b0fd98bd?page=21">Managing Fundamental Tradeoffs Figure 1: Using </a> <a title="Analytics, September/October 2010 page 22" href="http://viewer.zmags.com/publication/b0fd98bd?page=22">Managing Fundamental Tradeoffs Once again, ther</a> <a title="Analytics, September/October 2010 page 23" href="http://viewer.zmags.com/publication/b0fd98bd?page=23">Risk Managment Total Cost of Ownership How to </a> <a title="Analytics, September/October 2010 page 24" href="http://viewer.zmags.com/publication/b0fd98bd?page=24">Total Cost of Ownership internal and external –</a> <a title="Analytics, September/October 2010 page 25" href="http://viewer.zmags.com/publication/b0fd98bd?page=25">Total Cost of Ownership risk management system </a> <a title="Analytics, September/October 2010 page 26" href="http://viewer.zmags.com/publication/b0fd98bd?page=26">Supply Chain Management Driving Value Chain Resil</a> <a title="Analytics, September/October 2010 page 27" href="http://viewer.zmags.com/publication/b0fd98bd?page=27">Driving Value Chain Resiliency Through Analytics </a> <a title="Analytics, September/October 2010 page 28" href="http://viewer.zmags.com/publication/b0fd98bd?page=28">Driving Value Chain Resiliency Through Analytics </a> <a title="Analytics, September/October 2010 page 29" href="http://viewer.zmags.com/publication/b0fd98bd?page=29">Driving Value Chain Resiliency Through Analytics </a> <a title="Analytics, September/October 2010 page 30" href="http://viewer.zmags.com/publication/b0fd98bd?page=30">responds to a disruption within the value chain, a</a> <a title="Analytics, September/October 2010 page 31" href="http://viewer.zmags.com/publication/b0fd98bd?page=31">Driving Value Chain Resiliency Through Analytics </a> <a title="Analytics, September/October 2010 page 32" href="http://viewer.zmags.com/publication/b0fd98bd?page=32">Q&A Interview with Adm. 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