Analytics<br />
Driving Better Business Decisions<br />
September/October 2010<br />
Big Biz Balancing Act<br />
In a constrained corporate environment, it’s all about tradeoffs:<br />
• Bias vs. Variance: Managing predictive analytics apps<br />
• Risk vs. Reward: Enterprise-wide risk management<br />
ALSO INSIDE:<br />
• Buying Analytics: How to select, work with software & services providers<br />
• Supply Chain Resiliency: The key to Cisco’s complex, global value chain<br />
• Armed with Analytics: Q&A with the Chairman of the Joint Chiefs of Staff<br />
Executive Edge:<br />
SAS Senior V.P.<br />
Keith Collins on<br />
expanding the<br />
analytics market<br />
Inside Story<br />
Troubling tradeoffs<br />
Making a decision is easy; the ability to consistently make the right decision when the stakes are high and the insight is low is a rare trait and helps explain why C-level execs have historically been paid the big bucks. Of course, the history books – and newsp<a title="Analytics, September/October 2010 page 1" href="http://viewer.zmags.com/publication/b0fd98bd?page=1">Analytics Driving Better Business Decisions Sept</a>
<a title="Analytics, September/October 2010 page 2" href="http://viewer.zmags.com/publication/b0fd98bd?page=2">Inside Story Troubling tradeoffs Making a de</a>
<a title="Analytics, September/October 2010 page 3" href="http://viewer.zmags.com/publication/b0fd98bd?page=3">Contents Analytics September/October 2010 DRIVIN</a>
<a title="Analytics, September/October 2010 page 4" href="http://viewer.zmags.com/publication/b0fd98bd?page=4">Departments Inside Story Executive Edge Profit </a>
<a title="Analytics, September/October 2010 page 5" href="http://viewer.zmags.com/publication/b0fd98bd?page=5">Executive Edge New frontiers for analytics O</a>
<a title="Analytics, September/October 2010 page 6" href="http://viewer.zmags.com/publication/b0fd98bd?page=6">Executive Edge Surging interest in analytics re</a>
<a title="Analytics, September/October 2010 page 7" href="http://viewer.zmags.com/publication/b0fd98bd?page=7">Profit Center Hiring analytics professionals </a>
<a title="Analytics, September/October 2010 page 8" href="http://viewer.zmags.com/publication/b0fd98bd?page=8">Profit Center To be truly effective, analytics </a>
<a title="Analytics, September/October 2010 page 9" href="http://viewer.zmags.com/publication/b0fd98bd?page=9">Analyze This! ‘Attitudinal targeting’ aims at o</a>
<a title="Analytics, September/October 2010 page 10" href="http://viewer.zmags.com/publication/b0fd98bd?page=10">Analyze This! with family income above a partic</a>
<a title="Analytics, September/October 2010 page 11" href="http://viewer.zmags.com/publication/b0fd98bd?page=11">Forum The future of quant finance education Wh</a>
<a title="Analytics, September/October 2010 page 12" href="http://viewer.zmags.com/publication/b0fd98bd?page=12">Forum The demonstrably broken and troubling mod</a>
<a title="Analytics, September/October 2010 page 13" href="http://viewer.zmags.com/publication/b0fd98bd?page=13">Software & Services Quick guide to buying analyti</a>
<a title="Analytics, September/October 2010 page 14" href="http://viewer.zmags.com/publication/b0fd98bd?page=14">Quick Guide to Buying Analytics job of the anal</a>
<a title="Analytics, September/October 2010 page 15" href="http://viewer.zmags.com/publication/b0fd98bd?page=15">Quick Guide to Buying Analytics great vendors d</a>
<a title="Analytics, September/October 2010 page 16" href="http://viewer.zmags.com/publication/b0fd98bd?page=16">Quick Guide to Buying Analytics on to another v</a>
<a title="Analytics, September/October 2010 page 17" href="http://viewer.zmags.com/publication/b0fd98bd?page=17">Quick Guide to Buying Analytics to determine th</a>
<a title="Analytics, September/October 2010 page 18" href="http://viewer.zmags.com/publication/b0fd98bd?page=18">Smarter technology for a Smarter Planet: The an</a>
<a title="Analytics, September/October 2010 page 19" href="http://viewer.zmags.com/publication/b0fd98bd?page=19">Predictive Analytics Managing fundamental tradeof</a>
<a title="Analytics, September/October 2010 page 20" href="http://viewer.zmags.com/publication/b0fd98bd?page=20">Managing Fundamental Tradeoffs example, you can</a>
<a title="Analytics, September/October 2010 page 21" href="http://viewer.zmags.com/publication/b0fd98bd?page=21">Managing Fundamental Tradeoffs Figure 1: Using </a>
<a title="Analytics, September/October 2010 page 22" href="http://viewer.zmags.com/publication/b0fd98bd?page=22">Managing Fundamental Tradeoffs Once again, ther</a>
<a title="Analytics, September/October 2010 page 23" href="http://viewer.zmags.com/publication/b0fd98bd?page=23">Risk Managment Total Cost of Ownership How to </a>
<a title="Analytics, September/October 2010 page 24" href="http://viewer.zmags.com/publication/b0fd98bd?page=24">Total Cost of Ownership internal and external –</a>
<a title="Analytics, September/October 2010 page 25" href="http://viewer.zmags.com/publication/b0fd98bd?page=25">Total Cost of Ownership risk management system </a>
<a title="Analytics, September/October 2010 page 26" href="http://viewer.zmags.com/publication/b0fd98bd?page=26">Supply Chain Management Driving Value Chain Resil</a>
<a title="Analytics, September/October 2010 page 27" href="http://viewer.zmags.com/publication/b0fd98bd?page=27">Driving Value Chain Resiliency Through Analytics </a>
<a title="Analytics, September/October 2010 page 28" href="http://viewer.zmags.com/publication/b0fd98bd?page=28">Driving Value Chain Resiliency Through Analytics </a>
<a title="Analytics, September/October 2010 page 29" href="http://viewer.zmags.com/publication/b0fd98bd?page=29">Driving Value Chain Resiliency Through Analytics </a>
<a title="Analytics, September/October 2010 page 30" href="http://viewer.zmags.com/publication/b0fd98bd?page=30">responds to a disruption within the value chain, a</a>
<a title="Analytics, September/October 2010 page 31" href="http://viewer.zmags.com/publication/b0fd98bd?page=31">Driving Value Chain Resiliency Through Analytics </a>
<a title="Analytics, September/October 2010 page 32" href="http://viewer.zmags.com/publication/b0fd98bd?page=32">Q&A Interview with Adm. Mike Mullen, whose master</a>
<a title="Analytics, September/October 2010 page 33" href="http://viewer.zmags.com/publication/b0fd98bd?page=33">Armed With Analytics President George W. Bush n</a>
<a title="Analytics, September/October 2010 page 34" href="http://viewer.zmags.com/publication/b0fd98bd?page=34">Armed With Analytics Horner: How did your O.R. </a>
<a title="Analytics, September/October 2010 page 35" href="http://viewer.zmags.com/publication/b0fd98bd?page=35">Horner: Many INFORMS members are current or retire</a>
<a title="Analytics, September/October 2010 page 36" href="http://viewer.zmags.com/publication/b0fd98bd?page=36">Armed With Analytics in terms of how business l</a>
<a title="Analytics, September/October 2010 page 37" href="http://viewer.zmags.com/publication/b0fd98bd?page=37">Armed With Analytics the ability of the United </a>
<a title="Analytics, September/October 2010 page 38" href="http://viewer.zmags.com/publication/b0fd98bd?page=38">Corporate Profile Frontline Systems Inc. By Dan </a>
<a title="Analytics, September/October 2010 page 39" href="http://viewer.zmags.com/publication/b0fd98bd?page=39">Corporate Profile The majority of Frontline’s r</a>
<a title="Analytics, September/October 2010 page 40" href="http://viewer.zmags.com/publication/b0fd98bd?page=40">Corporate Profile the standard Excel Solver or </a>
<a title="Analytics, September/October 2010 page 41" href="http://viewer.zmags.com/publication/b0fd98bd?page=41">Meeting Preview ‘Engineering the future’ 2010 IN</a>
<a title="Analytics, September/October 2010 page 42" href="http://viewer.zmags.com/publication/b0fd98bd?page=42">Learning Resources INFORMS’ library of audio and </a>
<a title="Analytics, September/October 2010 page 43" href="http://viewer.zmags.com/publication/b0fd98bd?page=43">Learning Resources INFORMS Video Learning Cente</a>
<a title="Analytics, September/October 2010 page 44" href="http://viewer.zmags.com/publication/b0fd98bd?page=44">The Puzzlor Relief mission By John Toczek Coo</a>
<a title="Analytics, September/October 2010 page 45" href="http://viewer.zmags.com/publication/b0fd98bd?page=45">Last Word The piano teacher’s parable “Sometimes</a>
<a title="Analytics, September/October 2010 page 46" href="http://viewer.zmags.com/publication/b0fd98bd?page=46">Last Word “I think we need to study the problem</a>