<br />
<br />
Letter From the CEO<br />
The environmental movement appears to be made up of people that<br />
are“in”and others that are“out.”<br />
Those that are“in”drive the eco-car du-jour, refrain from using plastic<br />
water bottles, and the list goes on. Everyone else is“out.”<br />
When we force things into clean, binary categories, we may win a small<br />
battle but lose the war. It makes it more difficult to create great shifts<br />
in society, and in this case, move toward an environmentally conscious<br />
lifestyle.<br />
Once we take the time to understand something, we start to recognize<br />
the nuances. This came to me years ago as I found myself talking to a<br />
friend about a specific musical genre, and watching him shut down.<br />
Fans of Motorhead might dismiss Cline. Fans of the Yeah Yeah Yeahs<br />
might dismiss Fela. People with one particular music taste might<br />
dismiss all other genres of music with a phrase we've all heard before,<a title="Making_Waves_Apr_May.pdf page 1" href="http://viewer.zmags.com/publication/b102a139?page=1"> </a>
<a title="Making_Waves_Apr_May.pdf page 2" href="http://viewer.zmags.com/publication/b102a139?page=2"> Letter From the CEO The environmental movement a</a>
<a title="Making_Waves_Apr_May.pdf page 3" href="http://viewer.zmags.com/publication/b102a139?page=3"> F S v a b a t ti h Ju 9 200 i Wavemaker Rec p</a>
<a title="Making_Waves_Apr_May.pdf page 4" href="http://viewer.zmags.com/publication/b102a139?page=4"> Created through a collaboration of Surfrider Foun</a>
<a title="Making_Waves_Apr_May.pdf page 5" href="http://viewer.zmags.com/publication/b102a139?page=5"> Greetings From The NorthAtlantic Gyre </a>
<a title="Making_Waves_Apr_May.pdf page 6" href="http://viewer.zmags.com/publication/b102a139?page=6"> Southeast By Ed Mazzarella Thousands of concerned</a>
<a title="Making_Waves_Apr_May.pdf page 7" href="http://viewer.zmags.com/publication/b102a139?page=7"> Pacific Northwest The Portland Chapter has been p</a>
<a title="Making_Waves_Apr_May.pdf page 8" href="http://viewer.zmags.com/publication/b102a139?page=8"> East Coast Despite freezing temperatures, vol-</a>
<a title="Making_Waves_Apr_May.pdf page 9" href="http://viewer.zmags.com/publication/b102a139?page=9"> West Coast The San Francisco Chapter is fighting </a>
<a title="Making_Waves_Apr_May.pdf page 10" href="http://viewer.zmags.com/publication/b102a139?page=10"> Asthesurfcommunitybecomesmoreawareofitsenvironmen</a>
<a title="Making_Waves_Apr_May.pdf page 11" href="http://viewer.zmags.com/publication/b102a139?page=11"> How are th surfbo paint? on the Yeah, I the ti We</a>
<a title="Making_Waves_Apr_May.pdf page 12" href="http://viewer.zmags.com/publication/b102a139?page=12"> SURF There’s no de- nying it. We all love the bea</a>
<a title="Making_Waves_Apr_May.pdf page 13" href="http://viewer.zmags.com/publication/b102a139?page=13"> </a>
<a title="Making_Waves_Apr_May.pdf page 14" href="http://viewer.zmags.com/publication/b102a139?page=14"> 1 4 1 SURFRIDER JAPAN</a>
<a title="Making_Waves_Apr_May.pdf page 15" href="http://viewer.zmags.com/publication/b102a139?page=15"> ON BEHALF OF THE WORLD’S OCEANS, WAVE</a>
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