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<br /> November 2014<br /> EUROPE<br /> MIDDLE EAST<br /> AFRICA<br /> Number 65<br /> Slow Growth for<br /> European MWFs<br /> Imports Dominate<br /> Russia’s Additives Market<br /> RESOLVENCY<br /> Ergon's HyGold Base Oils have been helping you<br /> solve and resolve your challenges for over 30 years.<br /> Consistent products with consistent results.<br /> Naphthenic oils. That's our business.<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER’S LETTER<br /> Early Bird Specials!<br /> Our advertising team is offering<br /> some terrific deals on 2015 advertis-<br /> ing. Are Europe, the Middle East and<br /> Africa an important part of your mar-<br /> ket? If so, let us help you reach your<br /> target audience.<br /> Lubes’n’Greases Europe-Middle<br /> East-Africa is the only audited publica-<br /> tion in this market, so you’re assured<br /> of reaching the right decision mak-<br /> ers. Our last BPA International audit<br /> statement<a title="2014_11 - November 2014 - EMEA page 1" href="http://viewer.zmags.com/publication/b1d5b078?page=1"> November 2014 EUROPE MIDDLE EAST AFRICA Numb</a> <a title="2014_11 - November 2014 - EMEA page 2" href="http://viewer.zmags.com/publication/b1d5b078?page=2"> RESOLVENCY Ergon's HyGold Base Oils have been hel</a> <a title="2014_11 - November 2014 - EMEA page 3" href="http://viewer.zmags.com/publication/b1d5b078?page=3"> PUBLISHER’S LETTER Early Bird Specials! </a> <a title="2014_11 - November 2014 - EMEA page 4" href="http://viewer.zmags.com/publication/b1d5b078?page=4"> November 2014 EUROPE MIDDLE EAST AFRICA NEW OIL </a> <a title="2014_11 - November 2014 - EMEA page 5" href="http://viewer.zmags.com/publication/b1d5b078?page=5"> INTRODUCING </a> <a title="2014_11 - November 2014 - EMEA page 6" href="http://viewer.zmags.com/publication/b1d5b078?page=6"> BASE OIL REPORT </a> <a title="2014_11 - November 2014 - EMEA page 7" href="http://viewer.zmags.com/publication/b1d5b078?page=7"> ADVERTISEMENT ExxonMobil Basestoc</a> <a title="2014_11 - November 2014 - EMEA page 8" href="http://viewer.zmags.com/publication/b1d5b078?page=8"> BASE OIL REPORT Continued from page 6 the upgradi</a> <a title="2014_11 - November 2014 - EMEA page 9" href="http://viewer.zmags.com/publication/b1d5b078?page=9"> Efficiency from a new perspective. </a> <a title="2014_11 - November 2014 - EMEA page 10" href="http://viewer.zmags.com/publication/b1d5b078?page=10"> EVERYONE’S BUSINESS </a> <a title="2014_11 - November 2014 - EMEA page 11" href="http://viewer.zmags.com/publication/b1d5b078?page=11"> CHEVRON GROUP II PREMIUM BASE OILS WE'LL HELP Y</a> <a title="2014_11 - November 2014 - EMEA page 12" href="http://viewer.zmags.com/publication/b1d5b078?page=12"> with Ken Hope, Ph.D. Q:Can your new Synfluid </a> <a title="2014_11 - November 2014 - EMEA page 13" href="http://viewer.zmags.com/publication/b1d5b078?page=13"> VANDERBILT INTERNATIONAL Provides Protection </a> <a title="2014_11 - November 2014 - EMEA page 14" href="http://viewer.zmags.com/publication/b1d5b078?page=14"> Imports DOMINATE RUSSIAN ADDITIVES MARKET 14 </a> <a title="2014_11 - November 2014 - EMEA page 15" href="http://viewer.zmags.com/publication/b1d5b078?page=15"> By Boris Kamchev T he Rus</a> <a title="2014_11 - November 2014 - EMEA page 16" href="http://viewer.zmags.com/publication/b1d5b078?page=16"> LLK-Naftan is a joint venture between Russia’s</a> <a title="2014_11 - November 2014 - EMEA page 17" href="http://viewer.zmags.com/publication/b1d5b078?page=17"> Our tractor fluid packages </a> <a title="2014_11 - November 2014 - EMEA page 18" href="http://viewer.zmags.com/publication/b1d5b078?page=18"> Russian Lubricant Additive Production, 2013 </a> <a title="2014_11 - November 2014 - EMEA page 19" href="http://viewer.zmags.com/publication/b1d5b078?page=19"> EXCLUSIVE DISTRIBUTOR OF POLYNOL PRODUCTS </a> <a title="2014_11 - November 2014 - EMEA page 20" href="http://viewer.zmags.com/publication/b1d5b078?page=20"> BY RICHARD BEERCHECK G ETTING THE MOST FROM FOOD-</a> <a title="2014_11 - November 2014 - EMEA page 21" href="http://viewer.zmags.com/publication/b1d5b078?page=21"> T he food industry and raw </a> <a title="2014_11 - November 2014 - EMEA page 22" href="http://viewer.zmags.com/publication/b1d5b078?page=22"> Major Food Production Sectors in the U.K. B</a> <a title="2014_11 - November 2014 - EMEA page 23" href="http://viewer.zmags.com/publication/b1d5b078?page=23"> </a> <a title="2014_11 - November 2014 - EMEA page 24" href="http://viewer.zmags.com/publication/b1d5b078?page=24"> Continued from page 22 significant. In other c</a> <a title="2014_11 - November 2014 - EMEA page 25" href="http://viewer.zmags.com/publication/b1d5b078?page=25"> </a> <a title="2014_11 - November 2014 - EMEA page 26" href="http://viewer.zmags.com/publication/b1d5b078?page=26"> Global Brand Values Sector Value (U.S. $ billion)</a> <a title="2014_11 - November 2014 - EMEA page 27" href="http://viewer.zmags.com/publication/b1d5b078?page=27"> </a> <a title="2014_11 - November 2014 - EMEA page 28" href="http://viewer.zmags.com/publication/b1d5b078?page=28"> By Milind Phadke Slow Growth for EUROPE’S METALW</a> <a title="2014_11 - November 2014 - EMEA page 29" href="http://viewer.zmags.com/publication/b1d5b078?page=29"> G lobal demand for metal- </a> <a title="2014_11 - November 2014 - EMEA page 30" href="http://viewer.zmags.com/publication/b1d5b078?page=30"> It’s in our DNA Developing partnerships is what w</a> <a title="2014_11 - November 2014 - EMEA page 31" href="http://viewer.zmags.com/publication/b1d5b078?page=31"> Ordinary Partnering Interested Sharing Cooperat</a> <a title="2014_11 - November 2014 - EMEA page 32" href="http://viewer.zmags.com/publication/b1d5b078?page=32"> Continued from page 29 will eventually reduce the</a> <a title="2014_11 - November 2014 - EMEA page 33" href="http://viewer.zmags.com/publication/b1d5b078?page=33"> </a> <a title="2014_11 - November 2014 - EMEA page 34" href="http://viewer.zmags.com/publication/b1d5b078?page=34"> Economic recovery, growth in the automotive, mach</a> <a title="2014_11 - November 2014 - EMEA page 35" href="http://viewer.zmags.com/publication/b1d5b078?page=35"> Nobody goes deeper to unlock the science of addit</a> <a title="2014_11 - November 2014 - EMEA page 36" href="http://viewer.zmags.com/publication/b1d5b078?page=36"> NEW OIL NEW BY MARK TOWNSEND Mu</a> <a title="2014_11 - November 2014 - EMEA page 37" href="http://viewer.zmags.com/publication/b1d5b078?page=37"> OIL NEW OIL NEW OIL NEW OIL NEW OIL N</a> <a title="2014_11 - November 2014 - EMEA page 38" href="http://viewer.zmags.com/publication/b1d5b078?page=38"> Gulf Region Lubricants Market, 2013 (tons) S</a> <a title="2014_11 - November 2014 - EMEA page 39" href="http://viewer.zmags.com/publication/b1d5b078?page=39"> solutions. Nearly 1,100 questionnaires were fi</a> <a title="2014_11 - November 2014 - EMEA page 40" href="http://viewer.zmags.com/publication/b1d5b078?page=40"> There are tricks like selling a lower quantit</a> <a title="2014_11 - November 2014 - EMEA page 41" href="http://viewer.zmags.com/publication/b1d5b078?page=41"> manufacturers in Saudi Arabia can support the min</a> <a title="2014_11 - November 2014 - EMEA page 42" href="http://viewer.zmags.com/publication/b1d5b078?page=42"> possibility. The Emirates Authority for Stan- </a> <a title="2014_11 - November 2014 - EMEA page 43" href="http://viewer.zmags.com/publication/b1d5b078?page=43"> </a> <a title="2014_11 - November 2014 - EMEA page 44" href="http://viewer.zmags.com/publication/b1d5b078?page=44"> Nigeria Plots LUBE INDUSTRY’S FUTURE BY EMEKA</a> <a title="2014_11 - November 2014 - EMEA page 45" href="http://viewer.zmags.com/publication/b1d5b078?page=45"> N igeria is Africa’s most populo</a> <a title="2014_11 - November 2014 - EMEA page 46" href="http://viewer.zmags.com/publication/b1d5b078?page=46"> Waste Oil Is Top Concern Aminu Jalal, director</a> <a title="2014_11 - November 2014 - EMEA page 47" href="http://viewer.zmags.com/publication/b1d5b078?page=47"> The CaTalysT Makes all The DifferenCe MSDW™</a> <a title="2014_11 - November 2014 - EMEA page 48" href="http://viewer.zmags.com/publication/b1d5b078?page=48"> Continued from page 46 suffering from the indiscr</a> <a title="2014_11 - November 2014 - EMEA page 49" href="http://viewer.zmags.com/publication/b1d5b078?page=49"> not feel the need to grade,” accord- ing to the r</a> <a title="2014_11 - November 2014 - EMEA page 50" href="http://viewer.zmags.com/publication/b1d5b078?page=50"> Heavy traffic passes through the road leading to </a> <a title="2014_11 - November 2014 - EMEA page 51" href="http://viewer.zmags.com/publication/b1d5b078?page=51"> Your world at a glance  Global Guide to Bas</a> <a title="2014_11 - November 2014 - EMEA page 52" href="http://viewer.zmags.com/publication/b1d5b078?page=52"> Newsmakers Gazprom to Oil Russian I</a> <a title="2014_11 - November 2014 - EMEA page 53" href="http://viewer.zmags.com/publication/b1d5b078?page=53"> Performance you can rely on. Small ideas matter</a> <a title="2014_11 - November 2014 - EMEA page 54" href="http://viewer.zmags.com/publication/b1d5b078?page=54"> Continued from page 52 duce the risks associated </a> <a title="2014_11 - November 2014 - EMEA page 55" href="http://viewer.zmags.com/publication/b1d5b078?page=55"> Good News. Thought provoking and thorough repo</a> <a title="2014_11 - November 2014 - EMEA page 56" href="http://viewer.zmags.com/publication/b1d5b078?page=56"> Continued from page 54 develop lubricants. 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