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September 2009<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> REMS<br /> A Safety Plan<br /> SPECIAL FEATURE<br /> Market Update:<br /> MED ED<br /> The Business of<br /> TWEETING<br /> Global<br /> PATIENT<br /> RECRUITMENT<br /> JEFF GEORGE<br /> A Generics Champion<br /> P U B L I C A T I O N<br /> www.pharmavoice.comSeptember 2009<br /> ???nice<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> REMS<br /> A Safety Plan<br /> Market Update:<br /> MED ED<br /> The Business of<br /> TWEETING<br /> Global<br /> PATIENT<br /> RECRUITMENT<br /> JEFF GEORGE<br /> A Generics Champion<br /> www.pharmavoicc.com<br /> <br /> THE<br /> GRASS<br /> REALLY<br /> IS<br /> GREENER!<br /> WELCOME TO THE OTHER SIDE<br /> We weed out big agency bureaucracy<br /> and focus on growing your brands.<br <a title="PharmaVOICE | September 2009 page 1" href="http://viewer.zmags.com/publication/b1ee9b7d?page=1">September 2009 THE FORUM FO</a> <a title="PharmaVOICE | September 2009 page 2" href="http://viewer.zmags.com/publication/b1ee9b7d?page=2"> THE GRASS REAL</a> <a title="PharmaVOICE | September 2009 page 3" href="http://viewer.zmags.com/publication/b1ee9b7d?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 9 ·</a> <a title="PharmaVOICE | September 2009 page 4" href="http://viewer.zmags.com/publication/b1ee9b7d?page=4">September 2009 Contents REMS are not the respon</a> <a title="PharmaVOICE | September 2009 page 5" href="http://viewer.zmags.com/publication/b1ee9b7d?page=5"> ACCESS GRANTED. AmerisourceBergen Sp</a> <a title="PharmaVOICE | September 2009 page 6" href="http://viewer.zmags.com/publication/b1ee9b7d?page=6">DIGITAL EDITION — BONUS CONTENT DIGITAL EDI</a> <a title="PharmaVOICE | September 2009 page 7" href="http://viewer.zmags.com/publication/b1ee9b7d?page=7"> Great things will happen ©2009 Brandkarma, LLC. </a> <a title="PharmaVOICE | September 2009 page 8" href="http://viewer.zmags.com/publication/b1ee9b7d?page=8">UPFRONT SOURCE:FOOD AND DRUG ADMINISTRATION. </a> <a title="PharmaVOICE | September 2009 page 9" href="http://viewer.zmags.com/publication/b1ee9b7d?page=9"> No matter what they throw at you, we've got you c</a> <a title="PharmaVOICE | September 2009 page 10" href="http://viewer.zmags.com/publication/b1ee9b7d?page=10"> RISK EV MITIGATI RE Take THE NEW LEGISL</a> <a title="PharmaVOICE | September 2009 page 11" href="http://viewer.zmags.com/publication/b1ee9b7d?page=11"> came time to market the drug, the company with th</a> <a title="PharmaVOICE | September 2009 page 12" href="http://viewer.zmags.com/publication/b1ee9b7d?page=12"> RISK management Educational mater</a> <a title="PharmaVOICE | September 2009 page 13" href="http://viewer.zmags.com/publication/b1ee9b7d?page=13"> REMS:BEST PRACTICES OUR FORUM EXPERTS SAY COMPAN</a> <a title="PharmaVOICE | September 2009 page 14" href="http://viewer.zmags.com/publication/b1ee9b7d?page=14"> RISK management “When designing a REMS,sponsors </a> <a title="PharmaVOICE | September 2009 page 15" href="http://viewer.zmags.com/publication/b1ee9b7d?page=15"> 7EAREVERY %8#)4%$ TOANNOUNCEOUREXPANDEDSERVIC</a> <a title="PharmaVOICE | September 2009 page 16" href="http://viewer.zmags.com/publication/b1ee9b7d?page=16"> DIGITAL EDITION — BONUS CONTENT RISK management </a> <a title="PharmaVOICE | September 2009 page 17" href="http://viewer.zmags.com/publication/b1ee9b7d?page=17"> DIGITAL EDITION — BONUS CONTENT RISK management </a> <a title="PharmaVOICE | September 2009 page 18" href="http://viewer.zmags.com/publication/b1ee9b7d?page=18"> DIGITAL EDITION — BONUS CONTENT RISK management </a> <a title="PharmaVOICE | September 2009 page 19" href="http://viewer.zmags.com/publication/b1ee9b7d?page=19"> t Register at: www.pharmavoice.com/emerging Ph</a> <a title="PharmaVOICE | September 2009 page 20" href="http://viewer.zmags.com/publication/b1ee9b7d?page=20">BY ROBIN ROBINSON @robinrae2</a> <a title="PharmaVOICE | September 2009 page 21" href="http://viewer.zmags.com/publication/b1ee9b7d?page=21"> Twitter can help companies cost-effectively reach</a> <a title="PharmaVOICE | September 2009 page 22" href="http://viewer.zmags.com/publication/b1ee9b7d?page=22"> THE BUSINESS of Tweeting Tweeting doesn't req</a> <a title="PharmaVOICE | September 2009 page 23" href="http://viewer.zmags.com/publication/b1ee9b7d?page=23"> behavior online and their frequency and com- mitm</a> <a title="PharmaVOICE | September 2009 page 24" href="http://viewer.zmags.com/publication/b1ee9b7d?page=24"> THE BUSINESS of Tweeting Twitter is being u</a> <a title="PharmaVOICE | September 2009 page 25" href="http://viewer.zmags.com/publication/b1ee9b7d?page=25"> Your researchers just </a> <a title="PharmaVOICE | September 2009 page 26" href="http://viewer.zmags.com/publication/b1ee9b7d?page=26"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROBIN</a> <a title="PharmaVOICE | September 2009 page 27" href="http://viewer.zmags.com/publication/b1ee9b7d?page=27"> DIGITAL EDITION — BONUS CONTENT THE BUSINESS of </a> <a title="PharmaVOICE | September 2009 page 28" href="http://viewer.zmags.com/publication/b1ee9b7d?page=28">DIGITAL EDITION — BONUS CONTENT BY DENI</a> <a title="PharmaVOICE | September 2009 page 29" href="http://viewer.zmags.com/publication/b1ee9b7d?page=29"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 30" href="http://viewer.zmags.com/publication/b1ee9b7d?page=30"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 31" href="http://viewer.zmags.com/publication/b1ee9b7d?page=31"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 32" href="http://viewer.zmags.com/publication/b1ee9b7d?page=32"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 33" href="http://viewer.zmags.com/publication/b1ee9b7d?page=33"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 34" href="http://viewer.zmags.com/publication/b1ee9b7d?page=34"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 35" href="http://viewer.zmags.com/publication/b1ee9b7d?page=35"> DIGITAL EDITION — BONUS CONTENT Future of PHARMA</a> <a title="PharmaVOICE | September 2009 page 36" href="http://viewer.zmags.com/publication/b1ee9b7d?page=36">BY DENISE MYSHKO Thecomplexityofmultination</a> <a title="PharmaVOICE | September 2009 page 37" href="http://viewer.zmags.com/publication/b1ee9b7d?page=37"> PATIENT recruitment Whi</a> <a title="PharmaVOICE | September 2009 page 38" href="http://viewer.zmags.com/publication/b1ee9b7d?page=38"> LEADING CLINICAL RESEARCH ORGANIZATION SEEKS STRA</a> <a title="PharmaVOICE | September 2009 page 39" href="http://viewer.zmags.com/publication/b1ee9b7d?page=39"> When you find us, you'll discover a direct </a> <a title="PharmaVOICE | September 2009 page 40" href="http://viewer.zmags.com/publication/b1ee9b7d?page=40"> PATIENT recruitment Technologies are available</a> <a title="PharmaVOICE | September 2009 page 41" href="http://viewer.zmags.com/publication/b1ee9b7d?page=41"> PATIENT recruitment In the past,one of the drive</a> <a title="PharmaVOICE | September 2009 page 42" href="http://viewer.zmags.com/publication/b1ee9b7d?page=42"> DIGITAL EDITION — BONUS CONTENT PATIENT recruitm</a> <a title="PharmaVOICE | September 2009 page 43" href="http://viewer.zmags.com/publication/b1ee9b7d?page=43"> Take your skills to new heights </a> <a title="PharmaVOICE | September 2009 page 44" href="http://viewer.zmags.com/publication/b1ee9b7d?page=44">BY KIM RIBBINK Stamping a BRAND on GENERI</a> <a title="PharmaVOICE | September 2009 page 45" href="http://viewer.zmags.com/publication/b1ee9b7d?page=45"> JEFF George </a> <a title="PharmaVOICE | September 2009 page 46" href="http://viewer.zmags.com/publication/b1ee9b7d?page=46"> JEFF George tant since they provide us w</a> <a title="PharmaVOICE | September 2009 page 47" href="http://viewer.zmags.com/publication/b1ee9b7d?page=47"> How can patients give physicians confidence? Can</a> <a title="PharmaVOICE | September 2009 page 48" href="http://viewer.zmags.com/publication/b1ee9b7d?page=48"> JEFF George generics industry by stating</a> <a title="PharmaVOICE | September 2009 page 49" href="http://viewer.zmags.com/publication/b1ee9b7d?page=49"> CONNECT | LEARN | COMMIT REGISTER NOW! Novembe</a> <a title="PharmaVOICE | September 2009 page 50" href="http://viewer.zmags.com/publication/b1ee9b7d?page=50"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | September 2009 page 51" href="http://viewer.zmags.com/publication/b1ee9b7d?page=51"> DIGITAL EDITION — BONUS CONTENT JEFF George </a> <a title="PharmaVOICE | September 2009 page 52" href="http://viewer.zmags.com/publication/b1ee9b7d?page=52">SPECIAL FEATURE VIEWONMEDED by Carolyn Gretton </a> <a title="PharmaVOICE | September 2009 page 53" href="http://viewer.zmags.com/publication/b1ee9b7d?page=53"> VIEWONMEDED SPECIAL FEATURE Sandra Dennis BIO A </a> <a title="PharmaVOICE | September 2009 page 54" href="http://viewer.zmags.com/publication/b1ee9b7d?page=54"> SPECIAL FEATURE VIEWONMEDED ViewPoint Mary Mann</a> <a title="PharmaVOICE | September 2009 page 55" href="http://viewer.zmags.com/publication/b1ee9b7d?page=55"> The HCMA congratulates 2009 top award honorees DE</a> <a title="PharmaVOICE | September 2009 page 56" href="http://viewer.zmags.com/publication/b1ee9b7d?page=56"> SPECIAL FEATURE VIEWONMEDED sciencetothepointo</a> <a title="PharmaVOICE | September 2009 page 57" href="http://viewer.zmags.com/publication/b1ee9b7d?page=57"> CommonHealth A subsidiary of WPP Group Plc. 400 </a> <a title="PharmaVOICE | September 2009 page 58" href="http://viewer.zmags.com/publication/b1ee9b7d?page=58"> DIGITAL EDITION — BONUS CONTENT SPECIAL FEATURE V</a> <a title="PharmaVOICE | September 2009 page 59" href="http://viewer.zmags.com/publication/b1ee9b7d?page=59"> Can your sales representative perform when it cou</a> <a title="PharmaVOICE | September 2009 page 60" href="http://viewer.zmags.com/publication/b1ee9b7d?page=60">SPECIAL FEATURE VIEWONMEDED Increased Regula</a> <a title="PharmaVOICE | September 2009 page 61" href="http://viewer.zmags.com/publication/b1ee9b7d?page=61">VIEWONMEDED SPECIAL FEATURE Adult Distance Lea</a> <a title="PharmaVOICE | September 2009 page 62" href="http://viewer.zmags.com/publication/b1ee9b7d?page=62">SPECIAL FEATURE VIEWONMEDED Recognizing the Valu</a> <a title="PharmaVOICE | September 2009 page 63" href="http://viewer.zmags.com/publication/b1ee9b7d?page=63"> 20 th B</a> <a title="PharmaVOICE | September 2009 page 64" href="http://viewer.zmags.com/publication/b1ee9b7d?page=64">DIGITAL EDITION — BONUS CONTENT DIA 2009 THE</a> <a title="PharmaVOICE | September 2009 page 65" href="http://viewer.zmags.com/publication/b1ee9b7d?page=65"> MORE Options. MORE Opportunities. MORE Results. </a> <a title="PharmaVOICE | September 2009 page 66" href="http://viewer.zmags.com/publication/b1ee9b7d?page=66">DIGITAL EDITION — BONUS CONTENT PHARMA TRAX SALE</a> <a title="PharmaVOICE | September 2009 page 67" href="http://viewer.zmags.com/publication/b1ee9b7d?page=67"> DIGITAL EDITION — BONUS CONTENT PHARMA trax ES</a> <a title="PharmaVOICE | September 2009 page 68" href="http://viewer.zmags.com/publication/b1ee9b7d?page=68"> DIGITAL EDITION — BONUS CONTENT PHARMA trax ma</a> <a title="PharmaVOICE | September 2009 page 69" href="http://viewer.zmags.com/publication/b1ee9b7d?page=69"> DIGITAL EDITION — BONUS CONTENT PHARMA trax in</a> <a title="PharmaVOICE | September 2009 page 70" href="http://viewer.zmags.com/publication/b1ee9b7d?page=70">DIGITAL EDITION — BONUS CONTENT WHAT'S NEW NEW H</a> <a title="PharmaVOICE | September 2009 page 71" href="http://viewer.zmags.com/publication/b1ee9b7d?page=71"> DIGITAL EDITION — BONUS CONTENT WHAT'S new imc2</a> <a title="PharmaVOICE | September 2009 page 72" href="http://viewer.zmags.com/publication/b1ee9b7d?page=72"> DIGITAL EDITION — BONUS CONTENT WHAT'S new ARO</a> <a title="PharmaVOICE | September 2009 page 73" href="http://viewer.zmags.com/publication/b1ee9b7d?page=73"> 6th Annual Patient Adherence & Engagement /C</a> <a title="PharmaVOICE | September 2009 page 74" href="http://viewer.zmags.com/publication/b1ee9b7d?page=74">DIGITAL EDITION — BONUS CONTENT E-MEDIA NEW ELEC</a> <a title="PharmaVOICE | September 2009 page 75" href="http://viewer.zmags.com/publication/b1ee9b7d?page=75"> DIGITAL EDITION — BONUS CONTENT E-media E-UPGR</a> <a title="PharmaVOICE | September 2009 page 76" href="http://viewer.zmags.com/publication/b1ee9b7d?page=76"> DIGITAL EDITION — BONUS CONTENT E-media Cegedim</a> <a title="PharmaVOICE | September 2009 page 77" href="http://viewer.zmags.com/publication/b1ee9b7d?page=77"> DIGITAL EDITION — BONUS CONTENT E-media Cutting</a> <a title="PharmaVOICE | September 2009 page 78" href="http://viewer.zmags.com/publication/b1ee9b7d?page=78"> DIGITAL EDITION — BONUS CONTENT E-media CIS Lau</a> <a title="PharmaVOICE | September 2009 page 79" href="http://viewer.zmags.com/publication/b1ee9b7d?page=79"> t Register at: www.pharmavoice.com/emerging Ph</a> <a title="PharmaVOICE | September 2009 page 80" href="http://viewer.zmags.com/publication/b1ee9b7d?page=80">ONTHE CALENDAR September 15 Pharma CI </a> <a title="PharmaVOICE | September 2009 page 81" href="http://viewer.zmags.com/publication/b1ee9b7d?page=81"> ONTHE CALENDAR 14 October October 14-15 Cli</a> <a title="PharmaVOICE | September 2009 page 82" href="http://viewer.zmags.com/publication/b1ee9b7d?page=82"> ONTHE CALENDAR September September 13-16 </a> <a title="PharmaVOICE | September 2009 page 83" href="http://viewer.zmags.com/publication/b1ee9b7d?page=83"> ONTHE CALENDAR 16 September September 16-17 </a> <a title="PharmaVOICE | September 2009 page 84" href="http://viewer.zmags.com/publication/b1ee9b7d?page=84"> ONTHE CALENDAR 22 September September 22-23 </a> <a title="PharmaVOICE | September 2009 page 85" href="http://viewer.zmags.com/publication/b1ee9b7d?page=85"> ONTHE CALENDAR 28 September PharmaIQ Septembe</a> <a title="PharmaVOICE | September 2009 page 86" href="http://viewer.zmags.com/publication/b1ee9b7d?page=86"> ONTHE CALENDAR 7 October October 7-9 </a> <a title="PharmaVOICE | September 2009 page 87" href="http://viewer.zmags.com/publication/b1ee9b7d?page=87"> ONTHE CALENDAR 15 October October 15-16 </a> <a title="PharmaVOICE | September 2009 page 88" href="http://viewer.zmags.com/publication/b1ee9b7d?page=88"> ONTHE CALENDAR 22 Oct</a> <a title="PharmaVOICE | September 2009 page 89" href="http://viewer.zmags.com/publication/b1ee9b7d?page=89"> ONTHE CALENDAR 29 GTCbio, h October October </a> <a title="PharmaVOICE | September 2009 page 90" href="http://viewer.zmags.com/publication/b1ee9b7d?page=90"> ONTHE CALENDAR November November 4-6 </a> <a title="PharmaVOICE | September 2009 page 91" href="http://viewer.zmags.com/publication/b1ee9b7d?page=91"> ONTHE CALENDAR 11 The Des November November 11-</a> <a title="PharmaVOICE | September 2009 page 92" href="http://viewer.zmags.com/publication/b1ee9b7d?page=92">TALENT POOL EXECUTIVE APPOINTMENTS AND PROMOTION</a> <a title="PharmaVOICE | September 2009 page 93" href="http://viewer.zmags.com/publication/b1ee9b7d?page=93"> products targeting the </a> <a title="PharmaVOICE | September 2009 page 94" href="http://viewer.zmags.com/publication/b1ee9b7d?page=94"> TALENT pool CRO POOL Becky CAUSEY ResearchPoint</a> <a title="PharmaVOICE | September 2009 page 95" href="http://viewer.zmags.com/publication/b1ee9b7d?page=95"> MORE People are Talking MORE Often on MORE Divers</a> <a title="PharmaVOICE | September 2009 page 96" href="http://viewer.zmags.com/publication/b1ee9b7d?page=96"> DIGITAL EDITION — BONUS CONTENT TALENT pool Bio</a> <a title="PharmaVOICE | September 2009 page 97" href="http://viewer.zmags.com/publication/b1ee9b7d?page=97"> DIGITAL EDITION — BONUS CONTENT TALENT pool </a> <a title="PharmaVOICE | September 2009 page 98" href="http://viewer.zmags.com/publication/b1ee9b7d?page=98"> DIGITAL EDITION — BONUS CONTENT TALENT pool un</a> <a title="PharmaVOICE | September 2009 page 99" href="http://viewer.zmags.com/publication/b1ee9b7d?page=99"> October 5-7, 2009, Hilton Philadelphia, PA Subscr</a> <a title="PharmaVOICE | September 2009 page 100" href="http://viewer.zmags.com/publication/b1ee9b7d?page=100">The LAST Word Our goal is to open up opportunitie</a> <a title="PharmaVOICE | September 2009 page 101" href="http://viewer.zmags.com/publication/b1ee9b7d?page=101"> Stilltrackingsitepatientrecruitmentstipendstheold</a> <a title="PharmaVOICE | September 2009 page 102" href="http://viewer.zmags.com/publication/b1ee9b7d?page=102"> DIGITAL EDITION — BONUS CONTENT LAST word CEN</a> <a title="PharmaVOICE | September 2009 page 103" href="http://viewer.zmags.com/publication/b1ee9b7d?page=103"> DIGITAL EDITION — BONUS CONTENT LAST word </a> <a title="PharmaVOICE | September 2009 page 104" href="http://viewer.zmags.com/publication/b1ee9b7d?page=104"> THE FINE ART </a>