<br />
RetailScene<br />
Issue one Smart LEDs light up Europe<br />
Retail Lighting<br />
The future<br />
of retail lighting<br />
Design guru Rodney Fitch and Philips’<br />
Rogier van der Heide in conversation<br />
+Time to change<br />
Fitting room revolution<br />
Green thinking<br />
from supermarket giant Lidl<br />
Foot on the gas<br />
Gazprom drives lighting innovation<br />
Windows come alive<br />
Telling a story through displays<br />
32<br />
38<br />
4<br />
Cover image: Eataly, Rome<br />
Fashion<br />
04 Time to change<br />
House of Fraser’s fitting room revolution<br />
08 Lighting up the runway<br />
Bringing Jef Montes’ new collection to life<br />
24 Super flash at SuperTrash<br />
A makeover in record time<br />
36 Turning stores into stories<br />
Shop windows come to life<br />
38 Window on the soul of a business<br />
Two visual merchandisers speak their minds<br /<a title="RetailScene Issue one – smart LEDs light up Europe page 1" href="http://viewer.zmags.com/publication/b1f997ea?page=1"> RetailScene Issue one Smart LEDs light up Europe </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 2" href="http://viewer.zmags.com/publication/b1f997ea?page=2"> 32 38 4 Cover image: Eat</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 3" href="http://viewer.zmags.com/publication/b1f997ea?page=3"> 54 26 Welcome Welcome to the first editio</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 4" href="http://viewer.zmags.com/publication/b1f997ea?page=4"> 4 RetailScene</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 5" href="http://viewer.zmags.com/publication/b1f997ea?page=5"> Time to change A revolution in the fitting room </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 6" href="http://viewer.zmags.com/publication/b1f997ea?page=6"> Department store fitting rooms are normally prett</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 7" href="http://viewer.zmags.com/publication/b1f997ea?page=7"> Watch the interview Tim Hyde Watch the interview</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 8" href="http://viewer.zmags.com/publication/b1f997ea?page=8"> I became particularly interested in the effect of</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 9" href="http://viewer.zmags.com/publication/b1f997ea?page=9"> View the collection runway Lighting up the Up-</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 10" href="http://viewer.zmags.com/publication/b1f997ea?page=10"> The great daylight debate There’s no doubt tha</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 11" href="http://viewer.zmags.com/publication/b1f997ea?page=11"> View the case study </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 12" href="http://viewer.zmags.com/publication/b1f997ea?page=12"> energy Managing effectively One of the key innov</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 13" href="http://viewer.zmags.com/publication/b1f997ea?page=13"> 3 Light level preservation </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 14" href="http://viewer.zmags.com/publication/b1f997ea?page=14"> Supermarket style </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 15" href="http://viewer.zmags.com/publication/b1f997ea?page=15"> 8 11 </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 16" href="http://viewer.zmags.com/publication/b1f997ea?page=16"> Going green in Heerenveen 16 Retail</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 17" href="http://viewer.zmags.com/publication/b1f997ea?page=17"> They’ve named it as the most sustainable distribu</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 18" href="http://viewer.zmags.com/publication/b1f997ea?page=18"> A few years ago, it would have been difficult to </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 19" href="http://viewer.zmags.com/publication/b1f997ea?page=19"> The Heerenveen project The original Heerenveen d</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 20" href="http://viewer.zmags.com/publication/b1f997ea?page=20"> At your service In 2014, retailers are looking fo</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 21" href="http://viewer.zmags.com/publication/b1f997ea?page=21"> “It can sound like we’re giving retailers some ni</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 22" href="http://viewer.zmags.com/publication/b1f997ea?page=22"> Step inside the Innovation Village Forward-thinki</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 23" href="http://viewer.zmags.com/publication/b1f997ea?page=23"> Watch the interview Fashion Watch the interview </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 24" href="http://viewer.zmags.com/publication/b1f997ea?page=24"> Superflash at SuperTrash Mission: </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 25" href="http://viewer.zmags.com/publication/b1f997ea?page=25"> SuperTrash is a fashion business with an internat</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 26" href="http://viewer.zmags.com/publication/b1f997ea?page=26"> Your store. Dennis Maas, Project Manager on in</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 27" href="http://viewer.zmags.com/publication/b1f997ea?page=27"> Click here for more information Your style. </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 28" href="http://viewer.zmags.com/publication/b1f997ea?page=28"> Back to the future With shoppers wanting the best</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 29" href="http://viewer.zmags.com/publication/b1f997ea?page=29"> A space to curate One of the buzzwords in the wo</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 30" href="http://viewer.zmags.com/publication/b1f997ea?page=30"> The enlightened shopper Every retailer knows </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 31" href="http://viewer.zmags.com/publication/b1f997ea?page=31"> A day at the museum At Leiden’s Museum Boerhaave</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 32" href="http://viewer.zmags.com/publication/b1f997ea?page=32"> Rodney, meet Rogier… Rodney Fitch (above) is</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 33" href="http://viewer.zmags.com/publication/b1f997ea?page=33"> How exactly is the world of retail changing? How </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 34" href="http://viewer.zmags.com/publication/b1f997ea?page=34"> So is this something for upmarket retailers? Or d</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 35" href="http://viewer.zmags.com/publication/b1f997ea?page=35"> than traditional lighting is, because LED is a po</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 36" href="http://viewer.zmags.com/publication/b1f997ea?page=36"> Turning stories stores into Window displays can </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 37" href="http://viewer.zmags.com/publication/b1f997ea?page=37"> Enticing shop window in Antwerp tells the story o</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 38" href="http://viewer.zmags.com/publication/b1f997ea?page=38"> 38 RetailScene</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 39" href="http://viewer.zmags.com/publication/b1f997ea?page=39"> A window on the soul of a business Everyone loves</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 40" href="http://viewer.zmags.com/publication/b1f997ea?page=40"> Liselotte van Hoof (L) and Willemijn de Wit (R) d</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 41" href="http://viewer.zmags.com/publication/b1f997ea?page=41"> Indeed, the adventurous de Wit reveals that she c</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 42" href="http://viewer.zmags.com/publication/b1f997ea?page=42"> quality Accent on Seeing is believing: </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 43" href="http://viewer.zmags.com/publication/b1f997ea?page=43"> The retail market is ever-more competitive, so it</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 44" href="http://viewer.zmags.com/publication/b1f997ea?page=44"> 44 RetailScene</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 45" href="http://viewer.zmags.com/publication/b1f997ea?page=45"> View the case study Making fabric fantastic T</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 46" href="http://viewer.zmags.com/publication/b1f997ea?page=46"> Constantly changing menu: upmarket restaurant Bel</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 47" href="http://viewer.zmags.com/publication/b1f997ea?page=47"> It’s up to you to decide what kind of atmosphere </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 48" href="http://viewer.zmags.com/publication/b1f997ea?page=48"> Making an impression How LED from Philips is tran</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 49" href="http://viewer.zmags.com/publication/b1f997ea?page=49"> 5 6 7 9 8 1 Harrods, Lo</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 50" href="http://viewer.zmags.com/publication/b1f997ea?page=50"> Fashion statement Aspirational fashion store ligh</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 51" href="http://viewer.zmags.com/publication/b1f997ea?page=51"> View the case study Bizuu is a brand created </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 52" href="http://viewer.zmags.com/publication/b1f997ea?page=52"> Illuminating the figures the financial bonus from</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 53" href="http://viewer.zmags.com/publication/b1f997ea?page=53"> +45% Strong numbers reflect use of mirror technol</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 54" href="http://viewer.zmags.com/publication/b1f997ea?page=54"> color Which is the perfect match? There’s more </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 55" href="http://viewer.zmags.com/publication/b1f997ea?page=55"> LED Frost White Often the first choice for f</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 56" href="http://viewer.zmags.com/publication/b1f997ea?page=56"> Engineering expert Simone Ro</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 57" href="http://viewer.zmags.com/publication/b1f997ea?page=57"> up </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 58" href="http://viewer.zmags.com/publication/b1f997ea?page=58"> Shelf service our tips for keeping food fresh O</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 59" href="http://viewer.zmags.com/publication/b1f997ea?page=59"> Reddening of products It’s generally recommended</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 60" href="http://viewer.zmags.com/publication/b1f997ea?page=60"> 60 RetailScene</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 61" href="http://viewer.zmags.com/publication/b1f997ea?page=61"> A taste of the spectacular Romans are well known </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 62" href="http://viewer.zmags.com/publication/b1f997ea?page=62"> Beautiful, yet undeniably functional, the 17,000m</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 63" href="http://viewer.zmags.com/publication/b1f997ea?page=63"> View the case study </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 64" href="http://viewer.zmags.com/publication/b1f997ea?page=64"> We wanted the most modern option and the most nat</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 65" href="http://viewer.zmags.com/publication/b1f997ea?page=65"> View the case study bigger How Jumbo thought </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 66" href="http://viewer.zmags.com/publication/b1f997ea?page=66"> Mount Oberon combines the best of two worlds: the</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 67" href="http://viewer.zmags.com/publication/b1f997ea?page=67"> From</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 68" href="http://viewer.zmags.com/publication/b1f997ea?page=68"> 68 RetailScene</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 69" href="http://viewer.zmags.com/publication/b1f997ea?page=69"> Philips light solutions The future of OLEDs </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 70" href="http://viewer.zmags.com/publication/b1f997ea?page=70"> There are infinite ways they might be used in the</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 71" href="http://viewer.zmags.com/publication/b1f997ea?page=71"> This ingenious modular system from Philips means </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 72" href="http://viewer.zmags.com/publication/b1f997ea?page=72"> 72 RetailScene</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 73" href="http://viewer.zmags.com/publication/b1f997ea?page=73"> View the case study From Russia with love As</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 74" href="http://viewer.zmags.com/publication/b1f997ea?page=74"> Petrol stations provide a pretty essential servic</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 75" href="http://viewer.zmags.com/publication/b1f997ea?page=75"> Managing a complex process For Jan Poot, Interna</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 76" href="http://viewer.zmags.com/publication/b1f997ea?page=76"> 1 Level one: LE</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 77" href="http://viewer.zmags.com/publication/b1f997ea?page=77"> University makes light work of learning In </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 78" href="http://viewer.zmags.com/publication/b1f997ea?page=78"> Latest technology Solutions for food and fashion </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 79" href="http://viewer.zmags.com/publication/b1f997ea?page=79"> Style and space StyliD / LuxSpace Accent Applica</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 80" href="http://viewer.zmags.com/publication/b1f997ea?page=80"> Fresh food recipes LED color variants Applicatio</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 81" href="http://viewer.zmags.com/publication/b1f997ea?page=81"> Subtle beauty FlexFusion Application: fashion F</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 82" href="http://viewer.zmags.com/publication/b1f997ea?page=82"> Europe lit up The Philips team behind RetailScen</a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 83" href="http://viewer.zmags.com/publication/b1f997ea?page=83"> 18 17 7 19 </a>
<a title="RetailScene Issue one – smart LEDs light up Europe page 84" href="http://viewer.zmags.com/publication/b1f997ea?page=84"> Philips Lighting High Tech Campus 48 www.p</a>