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<br /> <br /> <br /> Vol. 30, No. 2 March/April 2014<br /> To Innovation & Beyond<br /> A<br /> t the American International Toy Fair in February last<br /> year, the R/C aisle was full of toys that could be con-<br /> trolled by a smart device. However, the R/C category—<br /> and the industry as a whole—has realized that the<br /> appcessories trend, in the approach it took last<br /> year, was just a fleeting fad. It came and went,<br /> leaving consumers relatively unimpressed. These<br /> days, it takes more than just the addition of<br /> an app to make the toy innovative and<br /> unique enough for a consumer to pick<br /> it up off th<a title="The Toy Book March/April 2014 page 1" href="http://viewer.zmags.com/publication/b4abba38?page=1"> </a> <a title="The Toy Book March/April 2014 page 2" href="http://viewer.zmags.com/publication/b4abba38?page=2"> </a> <a title="The Toy Book March/April 2014 page 3" href="http://viewer.zmags.com/publication/b4abba38?page=3"> Vol. 30, No. 2 March/April 2014 To In</a> <a title="The Toy Book March/April 2014 page 4" href="http://viewer.zmags.com/publication/b4abba38?page=4"> </a> <a title="The Toy Book March/April 2014 page 5" href="http://viewer.zmags.com/publication/b4abba38?page=5"> </a> <a title="The Toy Book March/April 2014 page 6" href="http://viewer.zmags.com/publication/b4abba38?page=6"> Taking Steps to INNOVATE viewpoint Editor's</a> <a title="The Toy Book March/April 2014 page 7" href="http://viewer.zmags.com/publication/b4abba38?page=7"> </a> <a title="The Toy Book March/April 2014 page 8" href="http://viewer.zmags.com/publication/b4abba38?page=8"> STAT SHOT Easter Toy Sales Co</a> <a title="The Toy Book March/April 2014 page 9" href="http://viewer.zmags.com/publication/b4abba38?page=9"> european market UPDATE Youth Electronics Drive Gr</a> <a title="The Toy Book March/April 2014 page 10" href="http://viewer.zmags.com/publication/b4abba38?page=10"> Toy IndustryhAsspocpaetinonings Q&A WITH JOHN </a> <a title="The Toy Book March/April 2014 page 11" href="http://viewer.zmags.com/publication/b4abba38?page=11"> music industry—over the past decade, con- sumers</a> <a title="The Toy Book March/April 2014 page 12" href="http://viewer.zmags.com/publication/b4abba38?page=12"> by Laurie Schacht, Toy Insider Mom, founder, Blog</a> <a title="The Toy Book March/April 2014 page 13" href="http://viewer.zmags.com/publication/b4abba38?page=13"> a FUTURE in 3-D The growing popularity of 3-D pr</a> <a title="The Toy Book March/April 2014 page 14" href="http://viewer.zmags.com/publication/b4abba38?page=14"> Aryaball development process and tha</a> <a title="The Toy Book March/April 2014 page 15" href="http://viewer.zmags.com/publication/b4abba38?page=15"> business,” says Forutanpour. “When new people com</a> <a title="The Toy Book March/April 2014 page 16" href="http://viewer.zmags.com/publication/b4abba38?page=16"> photocopy at Staples. Spin Master's </a> <a title="The Toy Book March/April 2014 page 17" href="http://viewer.zmags.com/publication/b4abba38?page=17"> </a> <a title="The Toy Book March/April 2014 page 18" href="http://viewer.zmags.com/publication/b4abba38?page=18"> To Innovation & BEYOND Multi-function R/Cs</a> <a title="The Toy Book March/April 2014 page 19" href="http://viewer.zmags.com/publication/b4abba38?page=19"> </a> <a title="The Toy Book March/April 2014 page 20" href="http://viewer.zmags.com/publication/b4abba38?page=20"> tion, as well as classic R/C play. This innovativ</a> <a title="The Toy Book March/April 2014 page 21" href="http://viewer.zmags.com/publication/b4abba38?page=21"> </a> <a title="The Toy Book March/April 2014 page 22" href="http://viewer.zmags.com/publication/b4abba38?page=22"> R/C The Realtree R/C ATV Quad, from NKOK, </a> <a title="The Toy Book March/April 2014 page 23" href="http://viewer.zmags.com/publication/b4abba38?page=23"> </a> <a title="The Toy Book March/April 2014 page 24" href="http://viewer.zmags.com/publication/b4abba38?page=24"> R/C Silverlit Heli Beast, from Silverlit, i</a> <a title="The Toy Book March/April 2014 page 25" href="http://viewer.zmags.com/publication/b4abba38?page=25"> Hasbro The Nerf battle mobilizes when combi</a> <a title="The Toy Book March/April 2014 page 26" href="http://viewer.zmags.com/publication/b4abba38?page=26"> Why Children P A the Way They Do L Y </a> <a title="The Toy Book March/April 2014 page 27" href="http://viewer.zmags.com/publication/b4abba38?page=27"> centered on it. Physical empowerm</a> <a title="The Toy Book March/April 2014 page 28" href="http://viewer.zmags.com/publication/b4abba38?page=28"> to the Taking Plush Next Level As technology imp</a> <a title="The Toy Book March/April 2014 page 29" href="http://viewer.zmags.com/publication/b4abba38?page=29"> </a> <a title="The Toy Book March/April 2014 page 30" href="http://viewer.zmags.com/publication/b4abba38?page=30"> ush SnuggleTime Blooms babies, from Adora,</a> <a title="The Toy Book March/April 2014 page 31" href="http://viewer.zmags.com/publication/b4abba38?page=31"> The Mystical Panda, from Pillow Pets, p</a> <a title="The Toy Book March/April 2014 page 32" href="http://viewer.zmags.com/publication/b4abba38?page=32"> ush Noble Heroes, from Ganz, are plush supe</a> <a title="The Toy Book March/April 2014 page 33" href="http://viewer.zmags.com/publication/b4abba38?page=33"> The FOUR CORE Toy Industry Trends for 20</a> <a title="The Toy Book March/April 2014 page 34" href="http://viewer.zmags.com/publication/b4abba38?page=34"> ties, and pave the way for provid- ing kid</a> <a title="The Toy Book March/April 2014 page 35" href="http://viewer.zmags.com/publication/b4abba38?page=35"> Technology and related devices are already s</a> <a title="The Toy Book March/April 2014 page 36" href="http://viewer.zmags.com/publication/b4abba38?page=36"> The Top Name in Children's TV Adds New Toy Partne</a> <a title="The Toy Book March/April 2014 page 37" href="http://viewer.zmags.com/publication/b4abba38?page=37"> “Our strategy now is to look for partners that ca</a> <a title="The Toy Book March/April 2014 page 38" href="http://viewer.zmags.com/publication/b4abba38?page=38"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book March/April 2014 page 39" href="http://viewer.zmags.com/publication/b4abba38?page=39"> T D I HE EFINITIVE NFORMATION S </a> <a title="The Toy Book March/April 2014 page 40" href="http://viewer.zmags.com/publication/b4abba38?page=40"> NEWS SPIELWAR,ENLMESSE 2014 HAD GREATER INTERN</a> <a title="The Toy Book March/April 2014 page 41" href="http://viewer.zmags.com/publication/b4abba38?page=41"> ASTRA'S INSIGHTS FUELING YOUR STORE'S INNOVAT</a> <a title="The Toy Book March/April 2014 page 42" href="http://viewer.zmags.com/publication/b4abba38?page=42"> Plush Fireflies twinkle in the belly of th</a> <a title="The Toy Book March/April 2014 page 43" href="http://viewer.zmags.com/publication/b4abba38?page=43"> </a> <a title="The Toy Book March/April 2014 page 44" href="http://viewer.zmags.com/publication/b4abba38?page=44"> Plush HABA introduces Juliette and Nico</a> <a title="The Toy Book March/April 2014 page 45" href="http://viewer.zmags.com/publication/b4abba38?page=45"> Twinkle Fairies, from DEMDACO, feature mag</a> <a title="The Toy Book March/April 2014 page 46" href="http://viewer.zmags.com/publication/b4abba38?page=46"> WHAT'S NEW Yo-yo companies YOMEGA CORP. and</a> <a title="The Toy Book March/April 2014 page 47" href="http://viewer.zmags.com/publication/b4abba38?page=47"> </a> <a title="The Toy Book March/April 2014 page 48" href="http://viewer.zmags.com/publication/b4abba38?page=48"> hen a child browses throug</a> <a title="The Toy Book March/April 2014 page 49" href="http://viewer.zmags.com/publication/b4abba38?page=49"> MEDIA CENTER The Bari Koral Family Rock</a> <a title="The Toy Book March/April 2014 page 50" href="http://viewer.zmags.com/publication/b4abba38?page=50"> social media Talking Predictions forTop So</a> <a title="The Toy Book March/April 2014 page 51" href="http://viewer.zmags.com/publication/b4abba38?page=51"> 5. Social shopping will become </a> <a title="The Toy Book March/April 2014 page 52" href="http://viewer.zmags.com/publication/b4abba38?page=52"> the bar Raising Trolling DOLfLorAR$ by Howa</a> <a title="The Toy Book March/April 2014 page 53" href="http://viewer.zmags.com/publication/b4abba38?page=53"> also hold patents based on their research—p</a> <a title="The Toy Book March/April 2014 page 54" href="http://viewer.zmags.com/publication/b4abba38?page=54"> ful Arts, by securing for limited Times to</a> <a title="The Toy Book March/April 2014 page 55" href="http://viewer.zmags.com/publication/b4abba38?page=55"> Want to Reach </a> <a title="The Toy Book March/April 2014 page 56" href="http://viewer.zmags.com/publication/b4abba38?page=56"> the box Outside WANTED: </a> <a title="The Toy Book March/April 2014 page 57" href="http://viewer.zmags.com/publication/b4abba38?page=57"> MARCH/APRIL 2014 </a> <a title="The Toy Book March/April 2014 page 58" href="http://viewer.zmags.com/publication/b4abba38?page=58"> Barbie: Queen of Fashion: Dolls </a> <a title="The Toy Book March/April 2014 page 59" href="http://viewer.zmags.com/publication/b4abba38?page=59"> the 1990s, the doll launched her first pre</a> <a title="The Toy Book March/April 2014 page 60" href="http://viewer.zmags.com/publication/b4abba38?page=60"> marketplace Industry BUSIN</a> <a title="The Toy Book March/April 2014 page 61" href="http://viewer.zmags.com/publication/b4abba38?page=61"> SUBSCRIBE TO Get weekly updates on the latest t</a> <a title="The Toy Book March/April 2014 page 62" href="http://viewer.zmags.com/publication/b4abba38?page=62"> Flashback: April 1994 What's Hot! 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