<br />
THE NAMM SHOW REVIEW ISSUE THE NAMM SHOW REVIEW ISSUE THE NAMM SHOW REVIEW ISSUE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
HE<br />
February 16, 2015<br />
Volume 32, No. 2<br />
AR US<br />
Diverse, Growing Mus Market<br />
Propels NAMM To Biggest-<br />
ic<br />
Ever<br />
Show<br />
By Dan Ferrisi<br />
My plane touched down<br />
NAMM show still has me s<br />
the music products industr<br />
Anaheim is, without a doub my<br />
week of the year, it’s also an<br />
ing experience: nearly 100,0<br />
makers gathering together<br />
new products and arm them<br />
education and training, but<br />
one musical family. Those wh<br />
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days<br />
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y’s a<br />
t,<br />
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not<br />
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also<br />
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ar<br />
re<br />
on check out<br />
go, bu<br />
. Alth<br />
nual s<br />
single<br />
di<a title="MSR 02 2015 February page 1" href="http://viewer.zmags.com/publication/b4f7b938?page=1"> THE NAMM SHOW REVIEW ISSUE THE NAMM SHOW REVIEW</a>
<a title="MSR 02 2015 February page 2" href="http://viewer.zmags.com/publication/b4f7b938?page=2"> INTRODUCING THE UGLY BIG AND COLLECTION </a>
<a title="MSR 02 2015 February page 3" href="http://viewer.zmags.com/publication/b4f7b938?page=3"> LATES T Brian Ball Appointed President Ernie</a>
<a title="MSR 02 2015 February page 4" href="http://viewer.zmags.com/publication/b4f7b938?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 02 2015 February page 5" href="http://viewer.zmags.com/publication/b4f7b938?page=5"> BE D1 TO COME TO TOWN BE D1 TO BURN IT</a>
<a title="MSR 02 2015 February page 6" href="http://viewer.zmags.com/publication/b4f7b938?page=6"> EDITORIAL We Are Family If you, like me, perc</a>
<a title="MSR 02 2015 February page 7" href="http://viewer.zmags.com/publication/b4f7b938?page=7"> </a>
<a title="MSR 02 2015 February page 8" href="http://viewer.zmags.com/publication/b4f7b938?page=8"> ATEST L Sweetwater Moves Against Piracy Sweet</a>
<a title="MSR 02 2015 February page 9" href="http://viewer.zmags.com/publication/b4f7b938?page=9"> </a>
<a title="MSR 02 2015 February page 10" href="http://viewer.zmags.com/publication/b4f7b938?page=10"> ATEST L Asterope Expands Product Portfolio As</a>
<a title="MSR 02 2015 February page 11" href="http://viewer.zmags.com/publication/b4f7b938?page=11"> </a>
<a title="MSR 02 2015 February page 12" href="http://viewer.zmags.com/publication/b4f7b938?page=12"> P EOPLE (L-R): Jason Carter (B</a>
<a title="MSR 02 2015 February page 13" href="http://viewer.zmags.com/publication/b4f7b938?page=13"> Hurwitz Navigates Boulder Creek Boulder Creek Gui</a>
<a title="MSR 02 2015 February page 14" href="http://viewer.zmags.com/publication/b4f7b938?page=14"> Note From Joe Thank You! </a>
<a title="MSR 02 2015 February page 15" href="http://viewer.zmags.com/publication/b4f7b938?page=15"> ADVERTORIAL • FEBRUARY 201</a>
<a title="MSR 02 2015 February page 16" href="http://viewer.zmags.com/publication/b4f7b938?page=16"> RODUCTS P Tall Drink Of Water Over view</a>
<a title="MSR 02 2015 February page 17" href="http://viewer.zmags.com/publication/b4f7b938?page=17"> PRODUCTS Real Steel Over view: D’Adda</a>
<a title="MSR 02 2015 February page 18" href="http://viewer.zmags.com/publication/b4f7b938?page=18"> (continued from cover) another few dozen equally </a>
<a title="MSR 02 2015 February page 19" href="http://viewer.zmags.com/publication/b4f7b938?page=19"> Vic Firth’s Barrel-Shaped Tips Vic Firth Co. has </a>
<a title="MSR 02 2015 February page 20" href="http://viewer.zmags.com/publication/b4f7b938?page=20"> Blackbird’s El Capitan Mini-Jumbo Blackbird’s</a>
<a title="MSR 02 2015 February page 21" href="http://viewer.zmags.com/publication/b4f7b938?page=21"> Los Cabos Drumsticks’ Power Maple Los Cabos Drums</a>
<a title="MSR 02 2015 February page 22" href="http://viewer.zmags.com/publication/b4f7b938?page=22"> Maple Leaf Strings’ Rosin Maple Leaf Strings has </a>
<a title="MSR 02 2015 February page 23" href="http://viewer.zmags.com/publication/b4f7b938?page=23"> remo-p77_msretailer-0215_thirdpg.pdf 1 1 </a>
<a title="MSR 02 2015 February page 24" href="http://viewer.zmags.com/publication/b4f7b938?page=24"> QickPick’s Caps With Pick Pocket Visor QickPick</a>
<a title="MSR 02 2015 February page 25" href="http://viewer.zmags.com/publication/b4f7b938?page=25"> Tech 21’s dUg Pinnick Signature Ultra Bass 1000 T</a>
<a title="MSR 02 2015 February page 26" href="http://viewer.zmags.com/publication/b4f7b938?page=26"> “H Ap www.tuffies-cables.com Cr</a>
<a title="MSR 02 2015 February page 27" href="http://viewer.zmags.com/publication/b4f7b938?page=27"> Fishman’s Fluence Seven-String Humbucker Pickup F</a>
<a title="MSR 02 2015 February page 28" href="http://viewer.zmags.com/publication/b4f7b938?page=28"> Gruhn Guitars Commemorates 45th Anniversary G</a>
<a title="MSR 02 2015 February page 29" href="http://viewer.zmags.com/publication/b4f7b938?page=29"> THE INDUSTRY'S BEST SELLING DIGITAL PIANO JUST G</a>
<a title="MSR 02 2015 February page 30" href="http://viewer.zmags.com/publication/b4f7b938?page=30"> FIVE MINUTES WITH To Our Readers… Following our p</a>
<a title="MSR 02 2015 February page 31" href="http://viewer.zmags.com/publication/b4f7b938?page=31"> (L-R): Brian Smith, John Bastianelli, Stephen Fra</a>
<a title="MSR 02 2015 February page 32" href="http://viewer.zmags.com/publication/b4f7b938?page=32"> ELEVEN WORDS THAT SPARKED A REVOLUTION “Wait a m</a>
<a title="MSR 02 2015 February page 33" href="http://viewer.zmags.com/publication/b4f7b938?page=33"> The new Zoom Q8 The world's best-sounding video c</a>
<a title="MSR 02 2015 February page 34" href="http://viewer.zmags.com/publication/b4f7b938?page=34"> (L-R): Executive VP Jim Boitnott, Chairman of </a>
<a title="MSR 02 2015 February page 35" href="http://viewer.zmags.com/publication/b4f7b938?page=35"> (L-R, above): Jim Mack, Jim Odom, Gov</a>
<a title="MSR 02 2015 February page 36" href="http://viewer.zmags.com/publication/b4f7b938?page=36"> MI SPY So…we meet again. It wasn’t all</a>
<a title="MSR 02 2015 February page 37" href="http://viewer.zmags.com/publication/b4f7b938?page=37"> the Bag End D10-BXD bass cabinet for $784, which,</a>
<a title="MSR 02 2015 February page 38" href="http://viewer.zmags.com/publication/b4f7b938?page=38"> weighing in at 48.2 pounds.) It was interesti</a>
<a title="MSR 02 2015 February page 39" href="http://viewer.zmags.com/publication/b4f7b938?page=39"> The Sale In the end, as I had hoped, this are</a>
<a title="MSR 02 2015 February page 40" href="http://viewer.zmags.com/publication/b4f7b938?page=40"> SHINE A LIGHT IT TAKES A ‘Villa’ By Michelle</a>
<a title="MSR 02 2015 February page 41" href="http://viewer.zmags.com/publication/b4f7b938?page=41"> Protect your instrument… no matter where it ta</a>
<a title="MSR 02 2015 February page 42" href="http://viewer.zmags.com/publication/b4f7b938?page=42"> R E TA I L E R R E B E L First Impressions </a>
<a title="MSR 02 2015 February page 43" href="http://viewer.zmags.com/publication/b4f7b938?page=43"> A ectionately referred to as the “lollipop,” the</a>
<a title="MSR 02 2015 February page 44" href="http://viewer.zmags.com/publication/b4f7b938?page=44"> BUSINESS & MARKETING By David Hall Today</a>
<a title="MSR 02 2015 February page 45" href="http://viewer.zmags.com/publication/b4f7b938?page=45"> YOU ASKED FOR IT…AND WE’RE GIVING IT TO YOU! V</a>
<a title="MSR 02 2015 February page 46" href="http://viewer.zmags.com/publication/b4f7b938?page=46"> VEDDATORIAL BUSINESS AS UNUSUAL By Dan Vedda</a>
<a title="MSR 02 2015 February page 47" href="http://viewer.zmags.com/publication/b4f7b938?page=47"> HEAR US ROAR! (continued from cover) 1 2 </a>
<a title="MSR 02 2015 February page 48" href="http://viewer.zmags.com/publication/b4f7b938?page=48"> TheRetailer's Mall </a>
<a title="MSR 02 2015 February page 49" href="http://viewer.zmags.com/publication/b4f7b938?page=49"> TheRetailer's Mall </a>
<a title="MSR 02 2015 February page 50" href="http://viewer.zmags.com/publication/b4f7b938?page=50"> TheRetailer's Mall </a>
<a title="MSR 02 2015 February page 51" href="http://viewer.zmags.com/publication/b4f7b938?page=51"> HEAR US ROAR! (continued from page 47) guitarist</a>
<a title="MSR 02 2015 February page 52" href="http://viewer.zmags.com/publication/b4f7b938?page=52"> UNDER THE HOOD (continued from page 54) reverse-r</a>
<a title="MSR 02 2015 February page 53" href="http://viewer.zmags.com/publication/b4f7b938?page=53"> them four years to learn how to use the one they </a>
<a title="MSR 02 2015 February page 54" href="http://viewer.zmags.com/publication/b4f7b938?page=54"> UNDER THE HOOD GRETSCH DRUMS’ Broadkast</a>
<a title="MSR 02 2015 February page 55" href="http://viewer.zmags.com/publication/b4f7b938?page=55"> </a>
<a title="MSR 02 2015 February page 56" href="http://viewer.zmags.com/publication/b4f7b938?page=56"> </a>