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Best regards
Zmags
WE LOOK INTO IT ALL BEGINS WITH
THE FUTURE MICRO ACTIONS
WHAT THE WORLD WILL DO A GOOD DEED – AND EARN
BE LIKE IN TEN YEARS MONEY AT THE SAME TIME
06–09 14–17
No 3 • 2015
WE ARE SHAPING OUR
OWN NEW WORLD
EVERYONE IS A PRODUCER AND
A PRODUCT DEVELOPER
18–19
ARE YOU READY
FOR DIGITAL?
THE FUTURE OF MARKETING
IS ALREADY HERE
20–25
– creating the
brand communities
of tomorrow
DID YOU KNOW
THAT OUR MAGAZINE
IS CELEBRATING ITS
TENTH BIRTHDAY?
SEE PAGE 3.
101 years of
smarter business
02 Smarter Communication www.stralfors.co.uk
WE LOOK INTO IT ALL BEGINS WITH THE FUT
02 Smarter Communication
Our magazine celebrates its 10th birthday A
04 Smarter Communication
3/2015
06 Smarter Communication
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08 PHOTO: BJÖRN LEIJON Smarter Communication
3/2015
10 Smarter Communication
From plastic cards to apps – how to increase loya
12 Smarter Communication Markus Granne
3/2015
14 If I ran the world
CONVERT GOOD INTENTIONS INTO ACTION Ifweranthewor
employees equal the financial and social gains of
Does this apply to all businesses, even for examp
18 Smarter Communication
3/2015
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3/2015 Smarter Communication 21
22 Smarter 3/2015 �WE LIVE MULTICHANNEL, EV
3/2015 DO YOU A
24Smarter Communication
3/2015 Trend 1 – From campaign to programme Mar
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SVERIGE PORTO BETALT PORT PAYÉ Sender: Strål