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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> May Issue 2012<br /> Massachusetts Lottery Celebrates 40 Years of Success<br /> Patricia McQueen, Staff Writer, NASPL<br /> Page 10<br /> The Proof is in the Numbers 1st Quarter Sales By Product D.C. Lottery ‘Hits’ with The Voice<br /> Page 20 Page 28 Page 8<br /> In This Issue<br /> Lottery Insights May Issue 2012<br /> The Proof is in the Numbers<br /> Page 20<br /> NASPL Professional<br /> Development Seminar<br /> Page 26<br /> First Quarter Calendar Sales<br /> By Product - 2011 vs. 2012<br /> Page 28<br /> Future Events<br /> Page 36<br /> From the President<br /> Gordon Medenica, Director, New<br /> York Lottery<br /> <a title="May.Issue.2012 page 1" href="http://viewer.zmags.com/publication/b55e92b9?page=1"> The Official Publication of the North American As</a> <a title="May.Issue.2012 page 2" href="http://viewer.zmags.com/publication/b55e92b9?page=2"> In This Issue Lottery Insights May Issue 2012 T</a> <a title="May.Issue.2012 page 3" href="http://viewer.zmags.com/publication/b55e92b9?page=3"> Lottery Insights - May Issue 2012 | 3</a> <a title="May.Issue.2012 page 4" href="http://viewer.zmags.com/publication/b55e92b9?page=4"> From the NASPL President Gordon Medenica H </a> <a title="May.Issue.2012 page 5" href="http://viewer.zmags.com/publication/b55e92b9?page=5"> Leverage the retro-chic Frogger® brand to engage </a> <a title="May.Issue.2012 page 6" href="http://viewer.zmags.com/publication/b55e92b9?page=6"> Industry News The Arizona Lottery Launches “Ho</a> <a title="May.Issue.2012 page 7" href="http://viewer.zmags.com/publication/b55e92b9?page=7"> www.youtube.com/user/arizonalottery/videos www.f</a> <a title="May.Issue.2012 page 8" href="http://viewer.zmags.com/publication/b55e92b9?page=8"> Industry News C ash is what B</a> <a title="May.Issue.2012 page 9" href="http://viewer.zmags.com/publication/b55e92b9?page=9"> recreation, public safety, housing, and senior ca</a> <a title="May.Issue.2012 page 10" href="http://viewer.zmags.com/publication/b55e92b9?page=10"> Feature Lottery T heir</a> <a title="May.Issue.2012 page 11" href="http://viewer.zmags.com/publication/b55e92b9?page=11"> L to r: Gary Park, President of Gary’s Liquors, L</a> <a title="May.Issue.2012 page 12" href="http://viewer.zmags.com/publication/b55e92b9?page=12"> Feature Lottery Ma</a> <a title="May.Issue.2012 page 13" href="http://viewer.zmags.com/publication/b55e92b9?page=13"> LotLtoetrtyeIrnysIinghsitgsh-tMs -arMcahy Issue 2</a> <a title="May.Issue.2012 page 14" href="http://viewer.zmags.com/publication/b55e92b9?page=14"> Feature Lottery </a> <a title="May.Issue.2012 page 15" href="http://viewer.zmags.com/publication/b55e92b9?page=15"> game or its integrity, but rather that the agents</a> <a title="May.Issue.2012 page 16" href="http://viewer.zmags.com/publication/b55e92b9?page=16"> Feature Lottery The Daily Race Game, a monito</a> <a title="May.Issue.2012 page 17" href="http://viewer.zmags.com/publication/b55e92b9?page=17"> $5,000 weekly prize), the suite had to somehow st</a> <a title="May.Issue.2012 page 18" href="http://viewer.zmags.com/publication/b55e92b9?page=18"> Feature Lottery Retail Initiatives: Even with i</a> <a title="May.Issue.2012 page 19" href="http://viewer.zmags.com/publication/b55e92b9?page=19"> World Lottery Summit September 9 - 12, 2012 Prep</a> <a title="May.Issue.2012 page 20" href="http://viewer.zmags.com/publication/b55e92b9?page=20"> Feature From New York to China and everywhere</a> <a title="May.Issue.2012 page 21" href="http://viewer.zmags.com/publication/b55e92b9?page=21"> their newspaper, whatever they usually buy. Many </a> <a title="May.Issue.2012 page 22" href="http://viewer.zmags.com/publication/b55e92b9?page=22"> Feature The SalesMaker program has definitely</a> <a title="May.Issue.2012 page 23" href="http://viewer.zmags.com/publication/b55e92b9?page=23"> A WORLD OF POSSIBILITIES </a> <a title="May.Issue.2012 page 24" href="http://viewer.zmags.com/publication/b55e92b9?page=24"> 24 | Lottery Insights - May Issue 2012</a> <a title="May.Issue.2012 page 25" href="http://viewer.zmags.com/publication/b55e92b9?page=25"> “Our retailers, particularly independents, were d</a> <a title="May.Issue.2012 page 26" href="http://viewer.zmags.com/publication/b55e92b9?page=26"> 2012 NASPL Professional Development Seminar T</a> <a title="May.Issue.2012 page 27" href="http://viewer.zmags.com/publication/b55e92b9?page=27"> Please see below for some of the trending topics </a> <a title="May.Issue.2012 page 28" href="http://viewer.zmags.com/publication/b55e92b9?page=28"> Research First Quarter Calendar Sales By Produc</a> <a title="May.Issue.2012 page 29" href="http://viewer.zmags.com/publication/b55e92b9?page=29"> First Quarter Calendar Sales By Product - 2011 vs</a> <a title="May.Issue.2012 page 30" href="http://viewer.zmags.com/publication/b55e92b9?page=30"> Research First Quarter Calendar Sales By Produc</a> <a title="May.Issue.2012 page 31" href="http://viewer.zmags.com/publication/b55e92b9?page=31"> First Quarter Calendar Sales By Product - 2011 vs</a> <a title="May.Issue.2012 page 32" href="http://viewer.zmags.com/publication/b55e92b9?page=32"> Research First Quarter Calendar Sales By Produc</a> <a title="May.Issue.2012 page 33" href="http://viewer.zmags.com/publication/b55e92b9?page=33"> First Quarter Calendar Sales By Product - 2011 vs</a> <a title="May.Issue.2012 page 34" href="http://viewer.zmags.com/publication/b55e92b9?page=34"> The NASPL Naspl Presents: Tully! Research Wizard</a> <a title="May.Issue.2012 page 35" href="http://viewer.zmags.com/publication/b55e92b9?page=35"> Users will be able to log-in by going to www.nasp</a> <a title="May.Issue.2012 page 36" href="http://viewer.zmags.com/publication/b55e92b9?page=36"> Future Events NASPL EVENTS May 21 - 25, </a> <a title="May.Issue.2012 page 37" href="http://viewer.zmags.com/publication/b55e92b9?page=37"> Check out past issues of Lottery Insights by </a> <a title="May.Issue.2012 page 38" href="http://viewer.zmags.com/publication/b55e92b9?page=38"> World Lottery Summit September 9 - 12, 2012 Prep</a>