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<br /> 1<br /> WELCOME TO THE<br /> FEBRUARY ISSUE OF<br /> GOLF RETAILING<br /> Ensure you recive your own free monthly copy<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> GOLFRETAILING.COM<br /> THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL SECTOR<br /> 2<br /> <br /> February 2015 www.golfretailing.com<br /> G LFRETAILING<br /> The AWARD WINNING magazine for the golf retail sector - more ideas + more innovation = more profit <br /> 13 14 25 35 47<br /> TGI Awards – full details of the<br /> PGA Show Review – what was new<br /> in Orlando Drivers and fairway woods<br /> update<br /> Apparel feature – get ready for<br /> A/W 15!<br /> Behind the Counter with Aaron<br /> Pheasant at Hull GC<br /> winners <br /> Sky scoops the Open from the Beeb<br /> The R&A has announced new five-year broadcast agreement<a title="Golf Retailing - February 2015 page 1" href="http://viewer.zmags.com/publication/b8dabf2e?page=1"> 1 WELCOME TO THE FEBRUARY ISSUE OF GOLF RETAILING</a> <a title="Golf Retailing - February 2015 page 2" href="http://viewer.zmags.com/publication/b8dabf2e?page=2"> THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETA</a> <a title="Golf Retailing - February 2015 page 3" href="http://viewer.zmags.com/publication/b8dabf2e?page=3"> 3 </a> <a title="Golf Retailing - February 2015 page 4" href="http://viewer.zmags.com/publication/b8dabf2e?page=4"> NEWS 4 FROM THE EDITOR Open but only for the few </a> <a title="Golf Retailing - February 2015 page 5" href="http://viewer.zmags.com/publication/b8dabf2e?page=5"> 5 NEWS Luke has Foresight with new indoor golf ce</a> <a title="Golf Retailing - February 2015 page 6" href="http://viewer.zmags.com/publication/b8dabf2e?page=6"> TaylorMade and Adams sales teams to merge Continu</a> <a title="Golf Retailing - February 2015 page 7" href="http://viewer.zmags.com/publication/b8dabf2e?page=7"> 7 NEWS Two courses close A ustin Lodge Golf Club </a> <a title="Golf Retailing - February 2015 page 8" href="http://viewer.zmags.com/publication/b8dabf2e?page=8"> NEWS 8 Golf Pride introduces MCC Plus4 G olf Pri</a> <a title="Golf Retailing - February 2015 page 9" href="http://viewer.zmags.com/publication/b8dabf2e?page=9"> 9 NEWS Ping’s Rhapsody for women P ing’s new Rhap</a> <a title="Golf Retailing - February 2015 page 10" href="http://viewer.zmags.com/publication/b8dabf2e?page=10"> CELEBRATING OVER 8YEARS* For nearly a deca</a> <a title="Golf Retailing - February 2015 page 11" href="http://viewer.zmags.com/publication/b8dabf2e?page=11"> 11 THE TOUR EYE JACKET. </a> <a title="Golf Retailing - February 2015 page 12" href="http://viewer.zmags.com/publication/b8dabf2e?page=12"> 12 PERTEXSHEILD EXTREME</a> <a title="Golf Retailing - February 2015 page 13" href="http://viewer.zmags.com/publication/b8dabf2e?page=13"> 13 NEWS Mike Bradley scoops Golf Partner of the </a> <a title="Golf Retailing - February 2015 page 14" href="http://viewer.zmags.com/publication/b8dabf2e?page=14"> 14 GOLFRETAILING.COM</a> <a title="Golf Retailing - February 2015 page 15" href="http://viewer.zmags.com/publication/b8dabf2e?page=15"> PGA MERCHANDISE SHOW REVIEW Ball W</a> <a title="Golf Retailing - February 2015 page 16" href="http://viewer.zmags.com/publication/b8dabf2e?page=16"> PGA MERCHANDISE SHOW REVIEW 16 Wedge shaft wars!</a> <a title="Golf Retailing - February 2015 page 17" href="http://viewer.zmags.com/publication/b8dabf2e?page=17"> ADVERTORIAL Bridgestone Golf 17 Raises its Game</a> <a title="Golf Retailing - February 2015 page 18" href="http://viewer.zmags.com/publication/b8dabf2e?page=18"> ADVERTORIAL 18 the latest two-piece e-5 ball wit</a> <a title="Golf Retailing - February 2015 page 19" href="http://viewer.zmags.com/publication/b8dabf2e?page=19"> 19 PGA MERCHANDISE SHOW REVIEW Wilson launches D</a> <a title="Golf Retailing - February 2015 page 20" href="http://viewer.zmags.com/publication/b8dabf2e?page=20"> PGA MERCHANDISE SHOW REVIEW 20 Bridgestone launch</a> <a title="Golf Retailing - February 2015 page 21" href="http://viewer.zmags.com/publication/b8dabf2e?page=21"> 21 ADVERTORIAL Benross is a brand that</a> <a title="Golf Retailing - February 2015 page 22" href="http://viewer.zmags.com/publication/b8dabf2e?page=22"> “Finally a top quality brand with </a> <a title="Golf Retailing - February 2015 page 23" href="http://viewer.zmags.com/publication/b8dabf2e?page=23"> 23 PGA MERCHANDISE SHOW REVIEW XXIO looks to rep</a> <a title="Golf Retailing - February 2015 page 24" href="http://viewer.zmags.com/publication/b8dabf2e?page=24"> 24 The GC2 never misses a </a> <a title="Golf Retailing - February 2015 page 25" href="http://viewer.zmags.com/publication/b8dabf2e?page=25"> 25 DRIVING SALES – DRIVERS AND WOODS The Drive </a> <a title="Golf Retailing - February 2015 page 26" href="http://viewer.zmags.com/publication/b8dabf2e?page=26"> DRIVING SALES – DRIVERS AND WOODS 26 drivers and</a> <a title="Golf Retailing - February 2015 page 27" href="http://viewer.zmags.com/publication/b8dabf2e?page=27"> 27 READER OFFER Mizuno JPX850 driver scores well</a> <a title="Golf Retailing - February 2015 page 28" href="http://viewer.zmags.com/publication/b8dabf2e?page=28"> DRIVING SALES – DRIVERS AND WOODS 28 Driving into</a> <a title="Golf Retailing - February 2015 page 29" href="http://viewer.zmags.com/publication/b8dabf2e?page=29"> 29 INTERVIEW Fit for Purpose This month sees Clev</a> <a title="Golf Retailing - February 2015 page 30" href="http://viewer.zmags.com/publication/b8dabf2e?page=30"> INTERVIEW 30 or parkland courses? Will it make a</a> <a title="Golf Retailing - February 2015 page 31" href="http://viewer.zmags.com/publication/b8dabf2e?page=31"> 31 TEACHING GOLF Woolger shares the ‘plane truth</a> <a title="Golf Retailing - February 2015 page 32" href="http://viewer.zmags.com/publication/b8dabf2e?page=32"> Introducing the Nikon COOLSHOT 20 32 ● 5</a> <a title="Golf Retailing - February 2015 page 33" href="http://viewer.zmags.com/publication/b8dabf2e?page=33"> 33 GROWING THE GAME Footgolf scores for Addingto</a> <a title="Golf Retailing - February 2015 page 34" href="http://viewer.zmags.com/publication/b8dabf2e?page=34"> GROWING THE GAME 34 green-keeper and it fits int</a> <a title="Golf Retailing - February 2015 page 35" href="http://viewer.zmags.com/publication/b8dabf2e?page=35"> Winter draws on! 35 DRIVING SALES – A/W 15 APPAR</a> <a title="Golf Retailing - February 2015 page 36" href="http://viewer.zmags.com/publication/b8dabf2e?page=36"> of a winter golfer. You may not be able to see th</a> <a title="Golf Retailing - February 2015 page 37" href="http://viewer.zmags.com/publication/b8dabf2e?page=37"> 37 DRIVING SALES – A/W 15 APPAREL is certainly a</a> <a title="Golf Retailing - February 2015 page 38" href="http://viewer.zmags.com/publication/b8dabf2e?page=38"> DRIVING SALES – A/W 15 APPAREL 38 fibres can get</a> <a title="Golf Retailing - February 2015 page 39" href="http://viewer.zmags.com/publication/b8dabf2e?page=39"> 39 DRIVING SALES – A/W 15 APPAREL Green Lamb bra</a> <a title="Golf Retailing - February 2015 page 40" href="http://viewer.zmags.com/publication/b8dabf2e?page=40"> Pictured from left: Robert Hart, owner and creati</a> <a title="Golf Retailing - February 2015 page 41" href="http://viewer.zmags.com/publication/b8dabf2e?page=41"> 41 DRIVING SALES – A/W 15 APPAREL Callaway has th</a> <a title="Golf Retailing - February 2015 page 42" href="http://viewer.zmags.com/publication/b8dabf2e?page=42"> DRIVING SALES – A/W 15 APPAREL 42 ‘Mizuno Pro’ li</a> <a title="Golf Retailing - February 2015 page 43" href="http://viewer.zmags.com/publication/b8dabf2e?page=43"> 43 RETAIL GURU Millerbrown Golf takes</a> <a title="Golf Retailing - February 2015 page 44" href="http://viewer.zmags.com/publication/b8dabf2e?page=44"> RETAIL SUCCESS 44 Royal & Awesome achievement fo</a> <a title="Golf Retailing - February 2015 page 45" href="http://viewer.zmags.com/publication/b8dabf2e?page=45"> 45 MYSTERY SHOPPER Club facility quality varies </a> <a title="Golf Retailing - February 2015 page 46" href="http://viewer.zmags.com/publication/b8dabf2e?page=46"> GR ON TEST 46 Tom Tom registers on the golf cour</a> <a title="Golf Retailing - February 2015 page 47" href="http://viewer.zmags.com/publication/b8dabf2e?page=47"> To Hull and back! 47 BEHIND THE COUNTER </a> <a title="Golf Retailing - February 2015 page 48" href="http://viewer.zmags.com/publication/b8dabf2e?page=48"> BEHIND THE COUNTER 48 and not a clinical retail-</a> <a title="Golf Retailing - February 2015 page 49" href="http://viewer.zmags.com/publication/b8dabf2e?page=49"> 49 GR INSIGHT The dangerous multitasking myth – </a> <a title="Golf Retailing - February 2015 page 50" href="http://viewer.zmags.com/publication/b8dabf2e?page=50"> ADVERTORIAL 50 Ladies accessories are the way fo</a> <a title="Golf Retailing - February 2015 page 51" href="http://viewer.zmags.com/publication/b8dabf2e?page=51"> 51 GR INSIGHT Veterans get On Course with golf </a> <a title="Golf Retailing - February 2015 page 52" href="http://viewer.zmags.com/publication/b8dabf2e?page=52"> Retail Assistant at Hunley Hotel & Golf Club ¡ </a> <a title="Golf Retailing - February 2015 page 53" href="http://viewer.zmags.com/publication/b8dabf2e?page=53"> 53 BACK PAGE NEWS Direct Golf plans for expansion</a>