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JEWELRY
September
October
BUSINESS ADVISOR 2014
THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY
Give A 24K Holiday Hug!
The Secret to Boosting Sales
Page 26
Christmas Tree
Shell Ornament
INSIDE:
Are the 4C’s Working AgAinst Your DiAmonD sAles
DisCount sAle AnD PriCing strAtegies
ACquiring riCh Customers
The September/October issue of Jewelry Business Advisor
is brought to you by:
rdidiamonds.com • 800.847.8768
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JEWELRY September October BUSINESS ADVISOR
The September/October issue of Jewelry Business A
EARRINGS AND RINGS BY VENAZIA HAUTE COUTURE JEWEL
Avoid the claims maze. Jewelers Mutual paves a s
JEWELRY BUSINESS ADVISOR Contents | Septem
The Leader In Beautiful Diamond & Gemstone
Contents 18 HOw TO KEEp YOUR COOl THR
Jewelry Business Advisor Magazine www.jbamagazine
INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNO
Innovative “AsscherQueen” Cut Brings Additional B
Jewelers Mutual Protects Jewelry Businesses in th
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'Tis the Season OUR HOLIDAY PICKS FOR 2014!
14k White Gold Flowing Ruby and Diamond Pendant
Design Feature Lizzy James has always been
She was diagnosed with breast cancer in December
Success Story Nestled away in
to tourists. Upon returning home from her stay in
Editorial How to Keep Your Cool Through the Ho
Continued from page 18 your client to choose. I
Six Golden Tips for Marketing on Facebook fr
.......................................
Continued from page 22 This great shot of Leonar
DRUKKER PRESENTS THE RAINBOW COLLECTION DESIG
The 24k Rose & Loyalty Co. is deeply rooted in th
more jewelers discover its success and continue t
Editorial Fishing for Sales: Finding the Hot S
Editorial Adjusting to Your Customer By: Bob D
are dealing with. From there, you can adjust acco
Editorial What If You Could Speak Their Languag
Then there’s Aaron. Aaron walks in with a solid c
Editorial Are The 4Cs Working Against Your
REACH YOUR BEST CUSTOMERS Increase Sal
Continued from page 34 Cut Carat C o l o r C
Editorial Acquiring Rich Customers By: James Po
How many times have you heard a new prospect say,
Editorial Discount Sale and Pricing Strategies
clients who expect quality and service and might
Editorial What Shoppers Want From Their Jewe
Editorial GEMSTONE TREATMENTS & ENHANCEMENTS:
Reach the customers who matter the most! J
Continued from page 44 One of the pioneers of gl
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BUYER Amy Conway Love Conquers All Cu
Jewelry Business Advisor's Advertiser Index 24K R
Bring More Customer Into Your Store This Christma