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<br /> JEWELRY<br /> September<br /> October<br /> BUSINESS ADVISOR 2014<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> Give A 24K Holiday Hug!<br /> The Secret to Boosting Sales<br /> Page 26<br /> Christmas Tree<br /> Shell Ornament<br /> INSIDE:<br /> Are the 4C’s Working AgAinst Your DiAmonD sAles<br /> DisCount sAle AnD PriCing strAtegies<br /> ACquiring riCh Customers<br /> The September/October issue of Jewelry Business Advisor<br /> is brought to you by:<br /> rdidiamonds.com • 800.847.8768<br /> EARRINGS AND RINGS BY VENAZIA HAUTE COUTURE JEWELRY<br /> Avoid the claims maze.<br /> Jewelers Mutual paves a straight path to the resolution of your claim,<br /> so you can get back on the road to success.<br /> • 24/7 access to experts in handling claims<br /> • The financial strength to <a title="JBA Sep/Oct 2014 page 1" href="http://viewer.zmags.com/publication/b8e5c1b9?page=1"> JEWELRY September October BUSINESS ADVISOR </a> <a title="JBA Sep/Oct 2014 page 2" href="http://viewer.zmags.com/publication/b8e5c1b9?page=2"> The September/October issue of Jewelry Business A</a> <a title="JBA Sep/Oct 2014 page 3" href="http://viewer.zmags.com/publication/b8e5c1b9?page=3"> EARRINGS AND RINGS BY VENAZIA HAUTE COUTURE JEWEL</a> <a title="JBA Sep/Oct 2014 page 4" href="http://viewer.zmags.com/publication/b8e5c1b9?page=4"> Avoid the claims maze. Jewelers Mutual paves a s</a> <a title="JBA Sep/Oct 2014 page 5" href="http://viewer.zmags.com/publication/b8e5c1b9?page=5"> JEWELRY BUSINESS ADVISOR Contents | Septem</a> <a title="JBA Sep/Oct 2014 page 6" href="http://viewer.zmags.com/publication/b8e5c1b9?page=6"> The Leader In Beautiful Diamond & Gemstone </a> <a title="JBA Sep/Oct 2014 page 7" href="http://viewer.zmags.com/publication/b8e5c1b9?page=7"> Contents 18 HOw TO KEEp YOUR COOl THR</a> <a title="JBA Sep/Oct 2014 page 8" href="http://viewer.zmags.com/publication/b8e5c1b9?page=8"> Jewelry Business Advisor Magazine www.jbamagazine</a> <a title="JBA Sep/Oct 2014 page 9" href="http://viewer.zmags.com/publication/b8e5c1b9?page=9"> INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNO</a> <a title="JBA Sep/Oct 2014 page 10" href="http://viewer.zmags.com/publication/b8e5c1b9?page=10"> Innovative “AsscherQueen” Cut Brings Additional B</a> <a title="JBA Sep/Oct 2014 page 11" href="http://viewer.zmags.com/publication/b8e5c1b9?page=11"> Jewelers Mutual Protects Jewelry Businesses in th</a> <a title="JBA Sep/Oct 2014 page 12" href="http://viewer.zmags.com/publication/b8e5c1b9?page=12"> " " " </a> <a title="JBA Sep/Oct 2014 page 13" href="http://viewer.zmags.com/publication/b8e5c1b9?page=13"> 'Tis the Season OUR HOLIDAY PICKS FOR 2014! </a> <a title="JBA Sep/Oct 2014 page 14" href="http://viewer.zmags.com/publication/b8e5c1b9?page=14"> 14k White Gold Flowing Ruby and Diamond Pendant </a> <a title="JBA Sep/Oct 2014 page 15" href="http://viewer.zmags.com/publication/b8e5c1b9?page=15"> Design Feature Lizzy James has always been </a> <a title="JBA Sep/Oct 2014 page 16" href="http://viewer.zmags.com/publication/b8e5c1b9?page=16"> She was diagnosed with breast cancer in December </a> <a title="JBA Sep/Oct 2014 page 17" href="http://viewer.zmags.com/publication/b8e5c1b9?page=17"> Success Story Nestled away in</a> <a title="JBA Sep/Oct 2014 page 18" href="http://viewer.zmags.com/publication/b8e5c1b9?page=18"> to tourists. Upon returning home from her stay in</a> <a title="JBA Sep/Oct 2014 page 19" href="http://viewer.zmags.com/publication/b8e5c1b9?page=19"> Editorial How to Keep Your Cool Through the Ho</a> <a title="JBA Sep/Oct 2014 page 20" href="http://viewer.zmags.com/publication/b8e5c1b9?page=20"> </a> <a title="JBA Sep/Oct 2014 page 21" href="http://viewer.zmags.com/publication/b8e5c1b9?page=21"> Continued from page 18 your client to choose. I</a> <a title="JBA Sep/Oct 2014 page 22" href="http://viewer.zmags.com/publication/b8e5c1b9?page=22"> </a> <a title="JBA Sep/Oct 2014 page 23" href="http://viewer.zmags.com/publication/b8e5c1b9?page=23"> Six Golden Tips for Marketing on Facebook fr</a> <a title="JBA Sep/Oct 2014 page 24" href="http://viewer.zmags.com/publication/b8e5c1b9?page=24"> .......................................</a> <a title="JBA Sep/Oct 2014 page 25" href="http://viewer.zmags.com/publication/b8e5c1b9?page=25"> Continued from page 22 This great shot of Leonar</a> <a title="JBA Sep/Oct 2014 page 26" href="http://viewer.zmags.com/publication/b8e5c1b9?page=26"> DRUKKER PRESENTS THE RAINBOW COLLECTION DESIG</a> <a title="JBA Sep/Oct 2014 page 27" href="http://viewer.zmags.com/publication/b8e5c1b9?page=27"> The 24k Rose & Loyalty Co. is deeply rooted in th</a> <a title="JBA Sep/Oct 2014 page 28" href="http://viewer.zmags.com/publication/b8e5c1b9?page=28"> more jewelers discover its success and continue t</a> <a title="JBA Sep/Oct 2014 page 29" href="http://viewer.zmags.com/publication/b8e5c1b9?page=29"> Editorial Fishing for Sales: Finding the Hot S</a> <a title="JBA Sep/Oct 2014 page 30" href="http://viewer.zmags.com/publication/b8e5c1b9?page=30"> </a> <a title="JBA Sep/Oct 2014 page 31" href="http://viewer.zmags.com/publication/b8e5c1b9?page=31"> Editorial Adjusting to Your Customer By: Bob D</a> <a title="JBA Sep/Oct 2014 page 32" href="http://viewer.zmags.com/publication/b8e5c1b9?page=32"> are dealing with. From there, you can adjust acco</a> <a title="JBA Sep/Oct 2014 page 33" href="http://viewer.zmags.com/publication/b8e5c1b9?page=33"> Editorial What If You Could Speak Their Languag</a> <a title="JBA Sep/Oct 2014 page 34" href="http://viewer.zmags.com/publication/b8e5c1b9?page=34"> Then there’s Aaron. Aaron walks in with a solid c</a> <a title="JBA Sep/Oct 2014 page 35" href="http://viewer.zmags.com/publication/b8e5c1b9?page=35"> Editorial Are The 4Cs Working Against Your </a> <a title="JBA Sep/Oct 2014 page 36" href="http://viewer.zmags.com/publication/b8e5c1b9?page=36"> REACH YOUR BEST CUSTOMERS Increase Sal</a> <a title="JBA Sep/Oct 2014 page 37" href="http://viewer.zmags.com/publication/b8e5c1b9?page=37"> Continued from page 34 Cut Carat C o l o r C </a> <a title="JBA Sep/Oct 2014 page 38" href="http://viewer.zmags.com/publication/b8e5c1b9?page=38"> </a> <a title="JBA Sep/Oct 2014 page 39" href="http://viewer.zmags.com/publication/b8e5c1b9?page=39"> Editorial Acquiring Rich Customers By: James Po</a> <a title="JBA Sep/Oct 2014 page 40" href="http://viewer.zmags.com/publication/b8e5c1b9?page=40"> How many times have you heard a new prospect say,</a> <a title="JBA Sep/Oct 2014 page 41" href="http://viewer.zmags.com/publication/b8e5c1b9?page=41"> Editorial Discount Sale and Pricing Strategies</a> <a title="JBA Sep/Oct 2014 page 42" href="http://viewer.zmags.com/publication/b8e5c1b9?page=42"> clients who expect quality and service and might </a> <a title="JBA Sep/Oct 2014 page 43" href="http://viewer.zmags.com/publication/b8e5c1b9?page=43"> Editorial What Shoppers Want From Their Jewe</a> <a title="JBA Sep/Oct 2014 page 44" href="http://viewer.zmags.com/publication/b8e5c1b9?page=44"> </a> <a title="JBA Sep/Oct 2014 page 45" href="http://viewer.zmags.com/publication/b8e5c1b9?page=45"> Editorial GEMSTONE TREATMENTS & ENHANCEMENTS: </a> <a title="JBA Sep/Oct 2014 page 46" href="http://viewer.zmags.com/publication/b8e5c1b9?page=46"> Reach the customers who matter the most! J</a> <a title="JBA Sep/Oct 2014 page 47" href="http://viewer.zmags.com/publication/b8e5c1b9?page=47"> Continued from page 44 One of the pioneers of gl</a> <a title="JBA Sep/Oct 2014 page 48" href="http://viewer.zmags.com/publication/b8e5c1b9?page=48"> Our Clients are #1 in Google - You Can Be Too! </a> <a title="JBA Sep/Oct 2014 page 49" href="http://viewer.zmags.com/publication/b8e5c1b9?page=49"> Alliance Corporation Scratch Free Pouches 877-77</a> <a title="JBA Sep/Oct 2014 page 50" href="http://viewer.zmags.com/publication/b8e5c1b9?page=50"> BUYER Amy Conway Love Conquers All Cu</a> <a title="JBA Sep/Oct 2014 page 51" href="http://viewer.zmags.com/publication/b8e5c1b9?page=51"> Jewelry Business Advisor's Advertiser Index 24K R</a> <a title="JBA Sep/Oct 2014 page 52" href="http://viewer.zmags.com/publication/b8e5c1b9?page=52"> Bring More Customer Into Your Store This Christma</a> <a title="JBA Sep/Oct 2014 page 53" href="http://viewer.zmags.com/publication/b8e5c1b9?page=53"> </a>