If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> WWE is a NYSE listed global<br /> entertainment company comprising<br /> live events, live televised events, PPV,<br /> home entertainment, licensed goods,<br /> mobile, digital and movies.<br /> WWE Superstars and Divas are<br /> showcased 52 weeks a year in live<br /> and televised events that engage and<br /> captivate fans through evolving and<br /> compelling storylines. Approximately<br /> 2 million fans experienced the<br /> WWE phenomenon come to life<br /> by attending over 300 live events<br /> in 2011, including 80 international<br /> events in 26 countries.<br /> Family friendly, PG rated television progamming is available globally to<br /> 500 million homes each week and is broadcast in 30 languages in over<br /> 145 countries.<br /> Creating mobile content that is available in 39 countries, and local<br /> language websites in 13 countries, allows the WWE universe to connect<br /> and interact in exciting new ways.<br /> WWE has more than 130 <a title="TL SUMMER 12 page 1" href="http://viewer.zmags.com/publication/b8e5ddaa?page=1"> WWE is a NYSE listed global entertainment company</a> <a title="TL SUMMER 12 page 2" href="http://viewer.zmags.com/publication/b8e5ddaa?page=2"> Summer 2012</a> <a title="TL SUMMER 12 page 3" href="http://viewer.zmags.com/publication/b8e5ddaa?page=3"> </a> <a title="TL SUMMER 12 page 4" href="http://viewer.zmags.com/publication/b8e5ddaa?page=4"> </a> <a title="TL SUMMER 12 page 5" href="http://viewer.zmags.com/publication/b8e5ddaa?page=5"> </a> <a title="TL SUMMER 12 page 6" href="http://viewer.zmags.com/publication/b8e5ddaa?page=6"> </a> <a title="TL SUMMER 12 page 7" href="http://viewer.zmags.com/publication/b8e5ddaa?page=7"> </a> <a title="TL SUMMER 12 page 8" href="http://viewer.zmags.com/publication/b8e5ddaa?page=8"> </a> <a title="TL SUMMER 12 page 9" href="http://viewer.zmags.com/publication/b8e5ddaa?page=9"> REGISTRATION FOR BRAND LICENSING EUROPE 2012 NOW </a> <a title="TL SUMMER 12 page 10" href="http://viewer.zmags.com/publication/b8e5ddaa?page=10"> </a> <a title="TL SUMMER 12 page 11" href="http://viewer.zmags.com/publication/b8e5ddaa?page=11"> </a> <a title="TL SUMMER 12 page 12" href="http://viewer.zmags.com/publication/b8e5ddaa?page=12"> </a> <a title="TL SUMMER 12 page 13" href="http://viewer.zmags.com/publication/b8e5ddaa?page=13"> Regular Features Comment ........................</a> <a title="TL SUMMER 12 page 14" href="http://viewer.zmags.com/publication/b8e5ddaa?page=14"> </a> <a title="TL SUMMER 12 page 15" href="http://viewer.zmags.com/publication/b8e5ddaa?page=15"> Summer 2012 Publisher/Editor-in-Chief </a> <a title="TL SUMMER 12 page 16" href="http://viewer.zmags.com/publication/b8e5ddaa?page=16"> </a> <a title="TL SUMMER 12 page 17" href="http://viewer.zmags.com/publication/b8e5ddaa?page=17"> TOTAL LICENSING PEPPA PIG CELEBRATES THE QUEEN’S</a> <a title="TL SUMMER 12 page 18" href="http://viewer.zmags.com/publication/b8e5ddaa?page=18"> </a> <a title="TL SUMMER 12 page 19" href="http://viewer.zmags.com/publication/b8e5ddaa?page=19"> NEWS </a> <a title="TL SUMMER 12 page 20" href="http://viewer.zmags.com/publication/b8e5ddaa?page=20"> </a> <a title="TL SUMMER 12 page 21" href="http://viewer.zmags.com/publication/b8e5ddaa?page=21"> TOTAL LICENSING CHANE</a> <a title="TL SUMMER 12 page 22" href="http://viewer.zmags.com/publication/b8e5ddaa?page=22"> </a> <a title="TL SUMMER 12 page 23" href="http://viewer.zmags.com/publication/b8e5ddaa?page=23"> BIPLANO LICENSES ROUTE 66 Tempting Brands, based </a> <a title="TL SUMMER 12 page 24" href="http://viewer.zmags.com/publication/b8e5ddaa?page=24"> </a> <a title="TL SUMMER 12 page 25" href="http://viewer.zmags.com/publication/b8e5ddaa?page=25"> NEWS </a> <a title="TL SUMMER 12 page 26" href="http://viewer.zmags.com/publication/b8e5ddaa?page=26"> </a> <a title="TL SUMMER 12 page 27" href="http://viewer.zmags.com/publication/b8e5ddaa?page=27"> 26 Asterix was born in 1959 thanks to Albert Ude</a> <a title="TL SUMMER 12 page 28" href="http://viewer.zmags.com/publication/b8e5ddaa?page=28"> </a> <a title="TL SUMMER 12 page 29" href="http://viewer.zmags.com/publication/b8e5ddaa?page=29"> YOOHOO & FRIENDS CELEBRATE DIAMOND JUBILEE In cel</a> <a title="TL SUMMER 12 page 30" href="http://viewer.zmags.com/publication/b8e5ddaa?page=30"> </a> <a title="TL SUMMER 12 page 31" href="http://viewer.zmags.com/publication/b8e5ddaa?page=31"> As Topps enters its 75th year, the company, which</a> <a title="TL SUMMER 12 page 32" href="http://viewer.zmags.com/publication/b8e5ddaa?page=32"> </a> <a title="TL SUMMER 12 page 33" href="http://viewer.zmags.com/publication/b8e5ddaa?page=33"> A Q&A WITH NEIL FRIEDMAN, ADVISOR TO TOYS R US TL</a> <a title="TL SUMMER 12 page 34" href="http://viewer.zmags.com/publication/b8e5ddaa?page=34"> </a> <a title="TL SUMMER 12 page 35" href="http://viewer.zmags.com/publication/b8e5ddaa?page=35"> BANG ONTHE DOOR IN BRAZIL Celebrating 26 years o</a> <a title="TL SUMMER 12 page 36" href="http://viewer.zmags.com/publication/b8e5ddaa?page=36"> </a> <a title="TL SUMMER 12 page 37" href="http://viewer.zmags.com/publication/b8e5ddaa?page=37"> </a> <a title="TL SUMMER 12 page 38" href="http://viewer.zmags.com/publication/b8e5ddaa?page=38"> TOTAL LICENSING </a> <a title="TL SUMMER 12 page 39" href="http://viewer.zmags.com/publication/b8e5ddaa?page=39"> Join the Oogieloves Scavenger Hunt! With a $50,0</a> <a title="TL SUMMER 12 page 40" href="http://viewer.zmags.com/publication/b8e5ddaa?page=40"> </a> <a title="TL SUMMER 12 page 41" href="http://viewer.zmags.com/publication/b8e5ddaa?page=41"> THUNDERBIRDS MENSWEAR RANGE ITV Studios Global En</a> <a title="TL SUMMER 12 page 42" href="http://viewer.zmags.com/publication/b8e5ddaa?page=42"> </a> <a title="TL SUMMER 12 page 43" href="http://viewer.zmags.com/publication/b8e5ddaa?page=43"> ALOTCANCHANGEINAYEAR! About a year ago, Cyril Spe</a> <a title="TL SUMMER 12 page 44" href="http://viewer.zmags.com/publication/b8e5ddaa?page=44"> </a> <a title="TL SUMMER 12 page 45" href="http://viewer.zmags.com/publication/b8e5ddaa?page=45"> 44 TOTAL LICENSING RSPCA EXTENDS GREETINGS</a> <a title="TL SUMMER 12 page 46" href="http://viewer.zmags.com/publication/b8e5ddaa?page=46"> </a> <a title="TL SUMMER 12 page 47" href="http://viewer.zmags.com/publication/b8e5ddaa?page=47"> 46 Angel Cat Sugar from Japan is cel- ebrating i</a> <a title="TL SUMMER 12 page 48" href="http://viewer.zmags.com/publication/b8e5ddaa?page=48"> </a> <a title="TL SUMMER 12 page 49" href="http://viewer.zmags.com/publication/b8e5ddaa?page=49"> Nordic Licensing report that classic the prove</a> <a title="TL SUMMER 12 page 50" href="http://viewer.zmags.com/publication/b8e5ddaa?page=50"> </a> <a title="TL SUMMER 12 page 51" href="http://viewer.zmags.com/publication/b8e5ddaa?page=51"> NEWS </a> <a title="TL SUMMER 12 page 52" href="http://viewer.zmags.com/publication/b8e5ddaa?page=52"> </a> <a title="TL SUMMER 12 page 53" href="http://viewer.zmags.com/publication/b8e5ddaa?page=53"> Evolution’s initial founders Travis J. Rutherf</a> <a title="TL SUMMER 12 page 54" href="http://viewer.zmags.com/publication/b8e5ddaa?page=54"> </a> <a title="TL SUMMER 12 page 55" href="http://viewer.zmags.com/publication/b8e5ddaa?page=55"> NHKJAPANTAKESNEWTHOMASAND FRIENDS SERIES HIT Ente</a> <a title="TL SUMMER 12 page 56" href="http://viewer.zmags.com/publication/b8e5ddaa?page=56"> </a> <a title="TL SUMMER 12 page 57" href="http://viewer.zmags.com/publication/b8e5ddaa?page=57"> MOOSE SIGN TRASH PACK LICENSES Moose Toys in Aust</a> <a title="TL SUMMER 12 page 58" href="http://viewer.zmags.com/publication/b8e5ddaa?page=58"> </a> <a title="TL SUMMER 12 page 59" href="http://viewer.zmags.com/publication/b8e5ddaa?page=59"> NEWS </a> <a title="TL SUMMER 12 page 60" href="http://viewer.zmags.com/publication/b8e5ddaa?page=60"> </a> <a title="TL SUMMER 12 page 61" href="http://viewer.zmags.com/publication/b8e5ddaa?page=61"> George Medina No matter how long you have been</a> <a title="TL SUMMER 12 page 62" href="http://viewer.zmags.com/publication/b8e5ddaa?page=62"> </a> <a title="TL SUMMER 12 page 63" href="http://viewer.zmags.com/publication/b8e5ddaa?page=63"> Total Licensing’s Guide to the Show </a> <a title="TL SUMMER 12 page 64" href="http://viewer.zmags.com/publication/b8e5ddaa?page=64"> </a> <a title="TL SUMMER 12 page 65" href="http://viewer.zmags.com/publication/b8e5ddaa?page=65"> 64 portunities with Unilever in Europe; Yahoo!, </a> <a title="TL SUMMER 12 page 66" href="http://viewer.zmags.com/publication/b8e5ddaa?page=66"> </a> <a title="TL SUMMER 12 page 67" href="http://viewer.zmags.com/publication/b8e5ddaa?page=67"> 66 The Orb Factory, live plant containers from M</a> <a title="TL SUMMER 12 page 68" href="http://viewer.zmags.com/publication/b8e5ddaa?page=68"> </a> <a title="TL SUMMER 12 page 69" href="http://viewer.zmags.com/publication/b8e5ddaa?page=69"> censing Show 2012 is Poppy Cat, which st</a> <a title="TL SUMMER 12 page 70" href="http://viewer.zmags.com/publication/b8e5ddaa?page=70"> </a> <a title="TL SUMMER 12 page 71" href="http://viewer.zmags.com/publication/b8e5ddaa?page=71"> 70 TOTAL LICENSING KATE SCHLOMANN, EVP, BRAND MA</a> <a title="TL SUMMER 12 page 72" href="http://viewer.zmags.com/publication/b8e5ddaa?page=72"> </a> <a title="TL SUMMER 12 page 73" href="http://viewer.zmags.com/publication/b8e5ddaa?page=73"> 72 Evolution’s initial founders Travis J. Rut</a> <a title="TL SUMMER 12 page 74" href="http://viewer.zmags.com/publication/b8e5ddaa?page=74"> TOTAL LICENSING returns to Licensing Internat</a> <a title="TL SUMMER 12 page 75" href="http://viewer.zmags.com/publication/b8e5ddaa?page=75"> 74 TOTAL LICENSING </a> <a title="TL SUMMER 12 page 76" href="http://viewer.zmags.com/publication/b8e5ddaa?page=76"> TOTAL LICENSING ipate in the annual character pa</a> <a title="TL SUMMER 12 page 77" href="http://viewer.zmags.com/publication/b8e5ddaa?page=77"> 76 TOTAL LICENSING ELIE DEKEL, SABAN BRANDS </a> <a title="TL SUMMER 12 page 78" href="http://viewer.zmags.com/publication/b8e5ddaa?page=78"> TOTAL LICENSING Darren Romanelli, Beetle Ba</a> <a title="TL SUMMER 12 page 79" href="http://viewer.zmags.com/publication/b8e5ddaa?page=79"> 78 has signed merchandising partnerships with Ro</a> <a title="TL SUMMER 12 page 80" href="http://viewer.zmags.com/publication/b8e5ddaa?page=80"> well as a licensing and merchandis- ing campaign </a> <a title="TL SUMMER 12 page 81" href="http://viewer.zmags.com/publication/b8e5ddaa?page=81"> 80 showcasing ranges from its Tour de France Cy</a> <a title="TL SUMMER 12 page 82" href="http://viewer.zmags.com/publication/b8e5ddaa?page=82"> TOTAL LICENSING </a> <a title="TL SUMMER 12 page 83" href="http://viewer.zmags.com/publication/b8e5ddaa?page=83"> 82 Friends, US Acres and the Garfield TV Special</a> <a title="TL SUMMER 12 page 84" href="http://viewer.zmags.com/publication/b8e5ddaa?page=84"> TOTAL LICENSING and</a> <a title="TL SUMMER 12 page 85" href="http://viewer.zmags.com/publication/b8e5ddaa?page=85"> 84 movie, and is due for release in 2014. Sony </a> <a title="TL SUMMER 12 page 86" href="http://viewer.zmags.com/publication/b8e5ddaa?page=86"> brands including Frisbee, Hacky Sack, Slip ‘N Sli</a> <a title="TL SUMMER 12 page 87" href="http://viewer.zmags.com/publication/b8e5ddaa?page=87"> 86 UK for greeting cards and gift wrap. Anna Hew</a> <a title="TL SUMMER 12 page 88" href="http://viewer.zmags.com/publication/b8e5ddaa?page=88"> TOTAL LICENSING Global magazines for a gl</a> <a title="TL SUMMER 12 page 89" href="http://viewer.zmags.com/publication/b8e5ddaa?page=89"> By Josh Selig, Founder and President, Little Ai</a> <a title="TL SUMMER 12 page 90" href="http://viewer.zmags.com/publication/b8e5ddaa?page=90"> Publishing in September... TOTAL LICENSING </a> <a title="TL SUMMER 12 page 91" href="http://viewer.zmags.com/publication/b8e5ddaa?page=91"> TOTAL LICENSING Meet the cast! Tickety Toc is a </a> <a title="TL SUMMER 12 page 92" href="http://viewer.zmags.com/publication/b8e5ddaa?page=92"> TOTAL LICENSING </a> <a title="TL SUMMER 12 page 93" href="http://viewer.zmags.com/publication/b8e5ddaa?page=93"> On the face of it, Spain is well and truly in the</a> <a title="TL SUMMER 12 page 94" href="http://viewer.zmags.com/publication/b8e5ddaa?page=94"> TOTAL LICENSING distribution. Licen</a> <a title="TL SUMMER 12 page 95" href="http://viewer.zmags.com/publication/b8e5ddaa?page=95"> TOTAL LICENSING ties close to the core busi- nes</a> <a title="TL SUMMER 12 page 96" href="http://viewer.zmags.com/publication/b8e5ddaa?page=96"> TOTAL LICENSING Network’s brands (Generatox Re</a> <a title="TL SUMMER 12 page 97" href="http://viewer.zmags.com/publication/b8e5ddaa?page=97"> TOTAL LICENSING Enterprises a</a> <a title="TL SUMMER 12 page 98" href="http://viewer.zmags.com/publication/b8e5ddaa?page=98"> TOTAL LICENSING become the basis</a> <a title="TL SUMMER 12 page 99" href="http://viewer.zmags.com/publication/b8e5ddaa?page=99"> TOTAL LICENSING releases and licensed produc</a> <a title="TL SUMMER 12 page 100" href="http://viewer.zmags.com/publication/b8e5ddaa?page=100"> TOTAL LICENSING Nike and FC Barcelona joined for</a> <a title="TL SUMMER 12 page 101" href="http://viewer.zmags.com/publication/b8e5ddaa?page=101"> played by more than 100,000 people. The animate</a> <a title="TL SUMMER 12 page 102" href="http://viewer.zmags.com/publication/b8e5ddaa?page=102"> </a> <a title="TL SUMMER 12 page 103" href="http://viewer.zmags.com/publication/b8e5ddaa?page=103"> perform very well in Hispanic mar- kets and is co</a> <a title="TL SUMMER 12 page 104" href="http://viewer.zmags.com/publication/b8e5ddaa?page=104"> TOTAL LICENSING Collectables and Monctichelvo fo</a> <a title="TL SUMMER 12 page 105" href="http://viewer.zmags.com/publication/b8e5ddaa?page=105"> lieves that in the short term, licensing will mov</a> <a title="TL SUMMER 12 page 106" href="http://viewer.zmags.com/publication/b8e5ddaa?page=106"> TOTAL LICENSING Comment on Iberian Licensing Whe</a> <a title="TL SUMMER 12 page 107" href="http://viewer.zmags.com/publication/b8e5ddaa?page=107"> Spanish agency, El Ocho Licencias y Promociones, </a> <a title="TL SUMMER 12 page 108" href="http://viewer.zmags.com/publication/b8e5ddaa?page=108"> TOTAL LICENSING release of master toy brand, Ban</a> <a title="TL SUMMER 12 page 109" href="http://viewer.zmags.com/publication/b8e5ddaa?page=109"> Spanish-based Zinkia Entertainment’s Pocoyo is re</a> <a title="TL SUMMER 12 page 110" href="http://viewer.zmags.com/publication/b8e5ddaa?page=110"> TOTAL LICENSING the Hispanic</a> <a title="TL SUMMER 12 page 111" href="http://viewer.zmags.com/publication/b8e5ddaa?page=111"> 110 On 6 March 2012, the man known around the wo</a> <a title="TL SUMMER 12 page 112" href="http://viewer.zmags.com/publication/b8e5ddaa?page=112"> TOTAL LICENSING Exploring with Discovery How Di</a> <a title="TL SUMMER 12 page 113" href="http://viewer.zmags.com/publication/b8e5ddaa?page=113"> TOTAL LICENSING FINDING WALLY Celebrating 25 year</a> <a title="TL SUMMER 12 page 114" href="http://viewer.zmags.com/publication/b8e5ddaa?page=114"> TOTAL LICENSING Spotlight on Truth or D</a> <a title="TL SUMMER 12 page 115" href="http://viewer.zmags.com/publication/b8e5ddaa?page=115"> 114 At the 29th edition of Brazil’s Nationa</a> <a title="TL SUMMER 12 page 116" href="http://viewer.zmags.com/publication/b8e5ddaa?page=116"> </a> <a title="TL SUMMER 12 page 117" href="http://viewer.zmags.com/publication/b8e5ddaa?page=117"> ITC Licensing has a new name after 27 years of li</a> <a title="TL SUMMER 12 page 118" href="http://viewer.zmags.com/publication/b8e5ddaa?page=118"> TOTAL LICENSING Arthur Caliman: “Currently we ha</a> <a title="TL SUMMER 12 page 119" href="http://viewer.zmags.com/publication/b8e5ddaa?page=119"> TOTAL LICENSING CHICO CHIHUAHUA EXPANDING ITS PR</a> <a title="TL SUMMER 12 page 120" href="http://viewer.zmags.com/publication/b8e5ddaa?page=120"> TOTAL LICENSING FARESAK GROWS SUGAR & BABE PROGRA</a> <a title="TL SUMMER 12 page 121" href="http://viewer.zmags.com/publication/b8e5ddaa?page=121"> TOTAL LICENSING CARS AND MOTORSPORT IN BRAZIL FR</a> <a title="TL SUMMER 12 page 122" href="http://viewer.zmags.com/publication/b8e5ddaa?page=122"> TOTAL LICENSING NEW LICENSING DEALS FOR JELLY JA</a> <a title="TL SUMMER 12 page 123" href="http://viewer.zmags.com/publication/b8e5ddaa?page=123"> TOTAL LICENSING P&L Global Network Licensing from</a> <a title="TL SUMMER 12 page 124" href="http://viewer.zmags.com/publication/b8e5ddaa?page=124"> TOTAL LICENSING leading licensees to develop k</a> <a title="TL SUMMER 12 page 125" href="http://viewer.zmags.com/publication/b8e5ddaa?page=125"> Carlos Andrés Carvajal </a> <a title="TL SUMMER 12 page 126" href="http://viewer.zmags.com/publication/b8e5ddaa?page=126"> TOTAL LICENSING in the total sales of each produ</a> <a title="TL SUMMER 12 page 127" href="http://viewer.zmags.com/publication/b8e5ddaa?page=127"> Televisa Consumer Products (TCP) started this </a> <a title="TL SUMMER 12 page 128" href="http://viewer.zmags.com/publication/b8e5ddaa?page=128"> major licensing program based on the versatility </a> <a title="TL SUMMER 12 page 129" href="http://viewer.zmags.com/publication/b8e5ddaa?page=129"> Dalia Benbassat of Tycoon Group in Mexico, shares</a> <a title="TL SUMMER 12 page 130" href="http://viewer.zmags.com/publication/b8e5ddaa?page=130"> TOTAL LICENSING in the global bloc</a> <a title="TL SUMMER 12 page 131" href="http://viewer.zmags.com/publication/b8e5ddaa?page=131"> Roundtable Panelists Eva Brännström,Vice Presiden</a> <a title="TL SUMMER 12 page 132" href="http://viewer.zmags.com/publication/b8e5ddaa?page=132"> TOTAL LICENSING Kelvyn Gardner: “Consumers want </a> <a title="TL SUMMER 12 page 133" href="http://viewer.zmags.com/publication/b8e5ddaa?page=133"> where we are active (Nordic, Poland, Russia)  hav</a> <a title="TL SUMMER 12 page 134" href="http://viewer.zmags.com/publication/b8e5ddaa?page=134"> TOTAL LICENSING potential, having started from a</a> <a title="TL SUMMER 12 page 135" href="http://viewer.zmags.com/publication/b8e5ddaa?page=135"> a major come-back with high-end in- novative prod</a> <a title="TL SUMMER 12 page 136" href="http://viewer.zmags.com/publication/b8e5ddaa?page=136"> </a> <a title="TL SUMMER 12 page 137" href="http://viewer.zmags.com/publication/b8e5ddaa?page=137"> Katarina Dietrich: “I consider prop- erties as br</a> <a title="TL SUMMER 12 page 138" href="http://viewer.zmags.com/publication/b8e5ddaa?page=138"> </a> <a title="TL SUMMER 12 page 139" href="http://viewer.zmags.com/publication/b8e5ddaa?page=139"> 138 Food and drink are increas- </a> <a title="TL SUMMER 12 page 140" href="http://viewer.zmags.com/publication/b8e5ddaa?page=140"> TOTAL LICENSING ment in the Nordic countries, as</a> <a title="TL SUMMER 12 page 141" href="http://viewer.zmags.com/publication/b8e5ddaa?page=141"> 140 colours and preservatives, meeting the needs</a> <a title="TL SUMMER 12 page 142" href="http://viewer.zmags.com/publication/b8e5ddaa?page=142"> TOTAL LICENSING vour and Dis</a> <a title="TL SUMMER 12 page 143" href="http://viewer.zmags.com/publication/b8e5ddaa?page=143"> GON FROM DAEWON MEDIA Daewon Media Co., Ltd. is o</a> <a title="TL SUMMER 12 page 144" href="http://viewer.zmags.com/publication/b8e5ddaa?page=144"> </a> <a title="TL SUMMER 12 page 145" href="http://viewer.zmags.com/publication/b8e5ddaa?page=145"> Spring is a busy time in the European trade show </a> <a title="TL SUMMER 12 page 146" href="http://viewer.zmags.com/publication/b8e5ddaa?page=146"> </a> <a title="TL SUMMER 12 page 147" href="http://viewer.zmags.com/publication/b8e5ddaa?page=147"> 146 increasingly be seeking to generate momentum</a> <a title="TL SUMMER 12 page 148" href="http://viewer.zmags.com/publication/b8e5ddaa?page=148"> </a> <a title="TL SUMMER 12 page 149" href="http://viewer.zmags.com/publication/b8e5ddaa?page=149"> 148 opportunities for the TV industry. During</a> <a title="TL SUMMER 12 page 150" href="http://viewer.zmags.com/publication/b8e5ddaa?page=150"> </a> <a title="TL SUMMER 12 page 151" href="http://viewer.zmags.com/publication/b8e5ddaa?page=151"> Legally Speaking THE BASICS OF LICENS</a> <a title="TL SUMMER 12 page 152" href="http://viewer.zmags.com/publication/b8e5ddaa?page=152"> </a> <a title="TL SUMMER 12 page 153" href="http://viewer.zmags.com/publication/b8e5ddaa?page=153"> By Martin Brochstein SVP Industry Relations and I</a> <a title="TL SUMMER 12 page 154" href="http://viewer.zmags.com/publication/b8e5ddaa?page=154"> </a> <a title="TL SUMMER 12 page 155" href="http://viewer.zmags.com/publication/b8e5ddaa?page=155"> Brand Business If my Grandfather wer</a> <a title="TL SUMMER 12 page 156" href="http://viewer.zmags.com/publication/b8e5ddaa?page=156"> </a> <a title="TL SUMMER 12 page 157" href="http://viewer.zmags.com/publication/b8e5ddaa?page=157"> TOTAL LICENSING E3 Expo </a> <a title="TL SUMMER 12 page 158" href="http://viewer.zmags.com/publication/b8e5ddaa?page=158"> </a> <a title="TL SUMMER 12 page 159" href="http://viewer.zmags.com/publication/b8e5ddaa?page=159"> </a> <a title="TL SUMMER 12 page 160" href="http://viewer.zmags.com/publication/b8e5ddaa?page=160"> FREE DIGITAL SUBSCRIPTION Do you want to receive </a>