If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="Total Brand Winter 17 page 1" href="http://viewer.zmags.com/publication/b8f6bf6e?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="Total Brand Winter 17 page 2" href="http://viewer.zmags.com/publication/b8f6bf6e?page=2"> BRAND TOTAL A TOTAL LIC</a> <a title="Total Brand Winter 17 page 3" href="http://viewer.zmags.com/publication/b8f6bf6e?page=3"> So, you want to c Agents Licensees </a> <a title="Total Brand Winter 17 page 4" href="http://viewer.zmags.com/publication/b8f6bf6e?page=4"> onnect with... Specialist Services </a> <a title="Total Brand Winter 17 page 5" href="http://viewer.zmags.com/publication/b8f6bf6e?page=5"> TOTAL BRAND LICENSING CONTENTS 6 Editorial </a> <a title="Total Brand Winter 17 page 6" href="http://viewer.zmags.com/publication/b8f6bf6e?page=6"> </a> <a title="Total Brand Winter 17 page 7" href="http://viewer.zmags.com/publication/b8f6bf6e?page=7"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="Total Brand Winter 17 page 8" href="http://viewer.zmags.com/publication/b8f6bf6e?page=8"> BRAND NEWS GLOBAL ICONS TO LICENSE MAGIC CHEF Br</a> <a title="Total Brand Winter 17 page 9" href="http://viewer.zmags.com/publication/b8f6bf6e?page=9"> BRAND NEWS DAVIE BOWIE CUSHION LINE Welovecushi</a> <a title="Total Brand Winter 17 page 10" href="http://viewer.zmags.com/publication/b8f6bf6e?page=10"> BRAND NEWS NEW APPAREL LINE FOR MICROSOFT BRANDS</a> <a title="Total Brand Winter 17 page 11" href="http://viewer.zmags.com/publication/b8f6bf6e?page=11"> BRAND BUSINESS AUTHENTIC BRANDS GROUP APPOINT AG</a> <a title="Total Brand Winter 17 page 12" href="http://viewer.zmags.com/publication/b8f6bf6e?page=12"> </a> <a title="Total Brand Winter 17 page 13" href="http://viewer.zmags.com/publication/b8f6bf6e?page=13"> SPORTS Capturing The Event Becky Ash met wi</a> <a title="Total Brand Winter 17 page 14" href="http://viewer.zmags.com/publication/b8f6bf6e?page=14"> AUTOMOTIVE UPDATES Wheels Driving Deals Some rece</a> <a title="Total Brand Winter 17 page 15" href="http://viewer.zmags.com/publication/b8f6bf6e?page=15"> </a> <a title="Total Brand Winter 17 page 16" href="http://viewer.zmags.com/publication/b8f6bf6e?page=16"> </a> <a title="Total Brand Winter 17 page 17" href="http://viewer.zmags.com/publication/b8f6bf6e?page=17"> PROFILE A Driving Force In Global Expansion Fabri</a> <a title="Total Brand Winter 17 page 18" href="http://viewer.zmags.com/publication/b8f6bf6e?page=18"> jeans and on trend leather bomber jackets that ca</a> <a title="Total Brand Winter 17 page 19" href="http://viewer.zmags.com/publication/b8f6bf6e?page=19"> FASHION BRANDS fashion fashion fashion fashion </a> <a title="Total Brand Winter 17 page 20" href="http://viewer.zmags.com/publication/b8f6bf6e?page=20"> closely with Rebecca Minkoff, Trina Turk, House o</a> <a title="Total Brand Winter 17 page 21" href="http://viewer.zmags.com/publication/b8f6bf6e?page=21"> On The Front Page </a> <a title="Total Brand Winter 17 page 22" href="http://viewer.zmags.com/publication/b8f6bf6e?page=22"> FRONT COVER STORY Lovehoney Lovehoney, launched </a> <a title="Total Brand Winter 17 page 23" href="http://viewer.zmags.com/publication/b8f6bf6e?page=23"> FASHION/CHARITY Fashion’s Very Own Flower Show </a> <a title="Total Brand Winter 17 page 24" href="http://viewer.zmags.com/publication/b8f6bf6e?page=24"> ADULT LICENSING Far from being tucked into the fa</a> <a title="Total Brand Winter 17 page 25" href="http://viewer.zmags.com/publication/b8f6bf6e?page=25"> ADULT LICENSING into the mainstream. Fashion and</a> <a title="Total Brand Winter 17 page 26" href="http://viewer.zmags.com/publication/b8f6bf6e?page=26"> ADULT LICENSING </a> <a title="Total Brand Winter 17 page 27" href="http://viewer.zmags.com/publication/b8f6bf6e?page=27"> ADULT LICENSING lifestyle brand that is iconic </a> <a title="Total Brand Winter 17 page 28" href="http://viewer.zmags.com/publication/b8f6bf6e?page=28"> TRANSPORT The Spirit of British M</a> <a title="Total Brand Winter 17 page 29" href="http://viewer.zmags.com/publication/b8f6bf6e?page=29"> LEISURE, LUXURY AND TRAVEL The Ultimate Rock’n’Ro</a> <a title="Total Brand Winter 17 page 30" href="http://viewer.zmags.com/publication/b8f6bf6e?page=30"> LEISURE, LUXURY AND TRAVEL D </a> <a title="Total Brand Winter 17 page 31" href="http://viewer.zmags.com/publication/b8f6bf6e?page=31"> INTERVIEW A Truly Intrepid Brand... Becky As</a> <a title="Total Brand Winter 17 page 32" href="http://viewer.zmags.com/publication/b8f6bf6e?page=32"> He also hosts the hit adventure show Running Wild</a> <a title="Total Brand Winter 17 page 33" href="http://viewer.zmags.com/publication/b8f6bf6e?page=33"> </a> <a title="Total Brand Winter 17 page 34" href="http://viewer.zmags.com/publication/b8f6bf6e?page=34"> </a> <a title="Total Brand Winter 17 page 35" href="http://viewer.zmags.com/publication/b8f6bf6e?page=35"> SHOW REVIEW Exhibitors praised the S</a> <a title="Total Brand Winter 17 page 36" href="http://viewer.zmags.com/publication/b8f6bf6e?page=36"> PLAYBOY INTERVIEW ‘Provocative, progressive and</a> <a title="Total Brand Winter 17 page 37" href="http://viewer.zmags.com/publication/b8f6bf6e?page=37"> CELEBRITY BRAND The World of Kathy Ireland New </a> <a title="Total Brand Winter 17 page 38" href="http://viewer.zmags.com/publication/b8f6bf6e?page=38"> CHARITY Innovating in a good cause... A Tesco </a> <a title="Total Brand Winter 17 page 39" href="http://viewer.zmags.com/publication/b8f6bf6e?page=39"> BRANDS TO WATCH Ask The Experts... </a> <a title="Total Brand Winter 17 page 40" href="http://viewer.zmags.com/publication/b8f6bf6e?page=40"> BRANDS TO WATCH (Ian Downes, cont.) as VW Campe</a> <a title="Total Brand Winter 17 page 41" href="http://viewer.zmags.com/publication/b8f6bf6e?page=41"> TRAP FEATURE PING COUNTERFEITERS With revenue f</a> <a title="Total Brand Winter 17 page 42" href="http://viewer.zmags.com/publication/b8f6bf6e?page=42"> ings, but also creative control of merchandise, n</a> <a title="Total Brand Winter 17 page 43" href="http://viewer.zmags.com/publication/b8f6bf6e?page=43"> AWARDS The Brand & Lifestyle Licensing </a> <a title="Total Brand Winter 17 page 44" href="http://viewer.zmags.com/publication/b8f6bf6e?page=44"> TOTAL Art Licensing Total Art Licensing It is an </a> <a title="Total Brand Winter 17 page 45" href="http://viewer.zmags.com/publication/b8f6bf6e?page=45"> TOTAL Art Licensing LICENSING PROGRAM FOR JUAN D</a> <a title="Total Brand Winter 17 page 46" href="http://viewer.zmags.com/publication/b8f6bf6e?page=46"> ART & DESIGN </a> <a title="Total Brand Winter 17 page 47" href="http://viewer.zmags.com/publication/b8f6bf6e?page=47"> TOTAL Art Licensing A Bright Art Collaboration Br</a> <a title="Total Brand Winter 17 page 48" href="http://viewer.zmags.com/publication/b8f6bf6e?page=48"> TOTAL Art Licensing BRIX</a> <a title="Total Brand Winter 17 page 49" href="http://viewer.zmags.com/publication/b8f6bf6e?page=49"> </a> <a title="Total Brand Winter 17 page 50" href="http://viewer.zmags.com/publication/b8f6bf6e?page=50"> What was your first retail commission or licensin</a> <a title="Total Brand Winter 17 page 51" href="http://viewer.zmags.com/publication/b8f6bf6e?page=51"> THIS IS IRIS This is Iris have a number of proper</a> <a title="Total Brand Winter 17 page 52" href="http://viewer.zmags.com/publication/b8f6bf6e?page=52"> orated with many well known internation- al partn</a> <a title="Total Brand Winter 17 page 53" href="http://viewer.zmags.com/publication/b8f6bf6e?page=53"> TOTAL Art Licensing Licensing Japan Japan’s large</a> <a title="Total Brand Winter 17 page 54" href="http://viewer.zmags.com/publication/b8f6bf6e?page=54"> </a> <a title="Total Brand Winter 17 page 55" href="http://viewer.zmags.com/publication/b8f6bf6e?page=55"> TOTAL Art Licensing LITTL</a> <a title="Total Brand Winter 17 page 56" href="http://viewer.zmags.com/publication/b8f6bf6e?page=56"> TOTAL Art Licensing WILLIAMSBURG WALLPAPER TO DE</a> <a title="Total Brand Winter 17 page 57" href="http://viewer.zmags.com/publication/b8f6bf6e?page=57"> TOTAL Art Licensing HOWAR</a> <a title="Total Brand Winter 17 page 58" href="http://viewer.zmags.com/publication/b8f6bf6e?page=58"> TOTAL Art Licensing FLOS</a> <a title="Total Brand Winter 17 page 59" href="http://viewer.zmags.com/publication/b8f6bf6e?page=59"> TOTAL Art Licensing Introducing Florence Broadh</a> <a title="Total Brand Winter 17 page 60" href="http://viewer.zmags.com/publication/b8f6bf6e?page=60"> </a> <a title="Total Brand Winter 17 page 61" href="http://viewer.zmags.com/publication/b8f6bf6e?page=61"> ADVISORY Royal Recognition Given to Trade Mark </a> <a title="Total Brand Winter 17 page 62" href="http://viewer.zmags.com/publication/b8f6bf6e?page=62"> ADVISORY COLUMN The Branding Challenge Charities</a> <a title="Total Brand Winter 17 page 63" href="http://viewer.zmags.com/publication/b8f6bf6e?page=63"> </a> <a title="Total Brand Winter 17 page 64" href="http://viewer.zmags.com/publication/b8f6bf6e?page=64"> Just some of the places Total Licensing goes to i</a> <a title="Total Brand Winter 17 page 65" href="http://viewer.zmags.com/publication/b8f6bf6e?page=65"> BRAND BUSINESS Licensing in China - the challeng</a> <a title="Total Brand Winter 17 page 66" href="http://viewer.zmags.com/publication/b8f6bf6e?page=66"> </a> <a title="Total Brand Winter 17 page 67" href="http://viewer.zmags.com/publication/b8f6bf6e?page=67"> INFORMATION The Useful Page... INDEX OF ADVERTI</a> <a title="Total Brand Winter 17 page 68" href="http://viewer.zmags.com/publication/b8f6bf6e?page=68"> </a> <a title="Total Brand Winter 17 page 69" href="http://viewer.zmags.com/publication/b8f6bf6e?page=69"> </a> <a title="Total Brand Winter 17 page 70" href="http://viewer.zmags.com/publication/b8f6bf6e?page=70"> SUBSCRIPTIONS Decide which publications you woul</a>