<br />
TRULY SORRY<br />
2 TrueCar.com's CEO<br />
says he was wrong.<br />
SPEED VS. CLARITY<br />
24 Some hastily written<br />
e-mails baffle customers.<br />
ZERO<br />
TOLERANCE<br />
Dealers get tough<br />
on rule-breakers.<br />
SEE PAGE 16.<br />
A PENTON MEDIA PUBLICATION<br />
F&I IN CYBERSPACE<br />
28 Modern technology<br />
reshapes profit center.TRULY SORRY TrueCar.com's CEO says he was wrong. <br />
??? - 31<br />
???r<br />
I" I <<br />
SPEED VS. CLARITY<br />
Some hastily written<br />
e-mails baffle customers.<br />
F&l IN CYBERSPACE<br />
Modern technology<br />
reshapes profit cent<br />
r<br />
November 2012<br />
TOLERANCE<br />
Dealers get tough<br />
on rule-breakers.<br />
SEE PAGE 16. ???<br />
i<br />
/<br />
Ally can<br />
help you.<br />
See how inside.<br />
A PENTON MEDIA PUBLICATION<br />
AUTO<br />
To: Carol Pau<a title="November 2012 page 1" href="http://viewer.zmags.com/publication/b95590f9?page=1"> TRULY SORRY 2 TrueCar.com's CEO </a>
<a title="November 2012 page 2" href="http://viewer.zmags.com/publication/b95590f9?page=2"> To: Carol Paulsen From: Ted Jordan $100 Best Buy®</a>
<a title="November 2012 page 3" href="http://viewer.zmags.com/publication/b95590f9?page=3"> Volume 46, Number 11 November 2012 PROFI</a>
<a title="November 2012 page 4" href="http://viewer.zmags.com/publication/b95590f9?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a>
<a title="November 2012 page 5" href="http://viewer.zmags.com/publication/b95590f9?page=5"> Being fast, efficient and reliable isn't just for</a>
<a title="November 2012 page 6" href="http://viewer.zmags.com/publication/b95590f9?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a>
<a title="November 2012 page 7" href="http://viewer.zmags.com/publication/b95590f9?page=7"> This is getting creepy. Give your customers a sup</a>
<a title="November 2012 page 8" href="http://viewer.zmags.com/publication/b95590f9?page=8"> CREATIVE THINKING The Art of Business Mercedes Fi</a>
<a title="November 2012 page 9" href="http://viewer.zmags.com/publication/b95590f9?page=9"> WARD'S TOP 500 DEALER PROFILE What's In a Name? F</a>
<a title="November 2012 page 10" href="http://viewer.zmags.com/publication/b95590f9?page=10"> Brandon Steven Operating Partner, Suzuki of Wichi</a>
<a title="November 2012 page 11" href="http://viewer.zmags.com/publication/b95590f9?page=11"> WARD'S TOP 500 DEALER PROFILE Company Profile </a>
<a title="November 2012 page 12" href="http://viewer.zmags.com/publication/b95590f9?page=12"> LEGAL AFFAIRS Open- and-Shut Case? Without franch</a>
<a title="November 2012 page 13" href="http://viewer.zmags.com/publication/b95590f9?page=13"> COMMUNITY SERVICE Generous Dealers Giving M</a>
<a title="November 2012 page 14" href="http://viewer.zmags.com/publication/b95590f9?page=14"> ELECTRIC VEHICLES Leaf Sales Falling Short </a>
<a title="November 2012 page 15" href="http://viewer.zmags.com/publication/b95590f9?page=15"> suaded to become buyers of the EV. There also</a>
<a title="November 2012 page 16" href="http://viewer.zmags.com/publication/b95590f9?page=16"> CONSUMERS Chrysler Woos Hispanic Buyers Aut</a>
<a title="November 2012 page 17" href="http://viewer.zmags.com/publication/b95590f9?page=17"> A little twist makes all the difference. </a>
<a title="November 2012 page 18" href="http://viewer.zmags.com/publication/b95590f9?page=18"> COVER STORY Zero Tolerance Rule-conscious dealers</a>
<a title="November 2012 page 19" href="http://viewer.zmags.com/publication/b95590f9?page=19"> “Unless you want to erect the Great Wall arou</a>
<a title="November 2012 page 20" href="http://viewer.zmags.com/publication/b95590f9?page=20"> COVER STORY “NO SLAPS ON WRISTS,” WardsAuto Me</a>
<a title="November 2012 page 21" href="http://viewer.zmags.com/publication/b95590f9?page=21"> PROFITCENTER: DEALER MANAGEMENT Great Way to Plan</a>
<a title="November 2012 page 22" href="http://viewer.zmags.com/publication/b95590f9?page=22"> PROFITCENTER: DEALER MANAGEMENT tactical, such as</a>
<a title="November 2012 page 23" href="http://viewer.zmags.com/publication/b95590f9?page=23"> IT TOOK A LOT OF THOUGHT TO MAKE A BATTERY YOU CA</a>
<a title="November 2012 page 24" href="http://viewer.zmags.com/publication/b95590f9?page=24"> PROFITCENTER: DEALER MANAGEMENT Something Persona</a>
<a title="November 2012 page 25" href="http://viewer.zmags.com/publication/b95590f9?page=25"> PROFITCENTER: INTERNET MARKETING Some Reviews Cro</a>
<a title="November 2012 page 26" href="http://viewer.zmags.com/publication/b95590f9?page=26"> PROFITCENTER: INTERNET MARKETING Need for Speed C</a>
<a title="November 2012 page 27" href="http://viewer.zmags.com/publication/b95590f9?page=27"> PROFITCENTER: SALES 3 Ways to Look at '13 Dealers</a>
<a title="November 2012 page 28" href="http://viewer.zmags.com/publication/b95590f9?page=28"> PROFITCENTER: SALES Alpina Juices up BMW 7-</a>
<a title="November 2012 page 29" href="http://viewer.zmags.com/publication/b95590f9?page=29"> PROFITCENTER: FINANCE & INSURANCE Beware of Lying</a>
<a title="November 2012 page 30" href="http://viewer.zmags.com/publication/b95590f9?page=30"> PROFITCENTER: FINANCE & INSURANCE F&I Finds</a>
<a title="November 2012 page 31" href="http://viewer.zmags.com/publication/b95590f9?page=31"> Putting a Leash on Leases American Honda Financia</a>
<a title="November 2012 page 32" href="http://viewer.zmags.com/publication/b95590f9?page=32"> PROFITCENTER: FIXED OPERATIONS Soured on Dealersh</a>
<a title="November 2012 page 33" href="http://viewer.zmags.com/publication/b95590f9?page=33"> and hocking my guitars. I went to the dealers</a>
<a title="November 2012 page 34" href="http://viewer.zmags.com/publication/b95590f9?page=34"> END GAME BY JOHN McELROY Generation Car-</a>
<a title="November 2012 page 35" href="http://viewer.zmags.com/publication/b95590f9?page=35"> a Running a successful dealership means underst</a>
<a title="November 2012 page 36" href="http://viewer.zmags.com/publication/b95590f9?page=36"> THE ICE LIKE A 30 BILLION DOLLAR BRAND NAME Cl</a>