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<br /> Texans go to Hawaii Mobile Production<br /> Winter 2014-15 · V.29|No.4<br /> Bonus Feature—<br /> Digital Only<br /> Producing Commercials<br /> 2.0<br /> Film · Video · Animation · Audio · Locations · People<br /> Great<br /> Production!<br /> Now what?<br /> <br /> cravingyour story<br /> the world is<br /> When you have a real passion for storytelling, you feel an insatiable craving for creating<br /> immersive, innovative entertainment experiences leveraging the latest techniques and<br /> technologies. Embracing new development opportunities for studio, independent and<br /> EXHIBITS-ONLY collaborative projects from concept to completion become your guilty pleasures.<br /> PASS CODE<br /> NAB Show® is the place to fuel your desire to bring your story to life. Perfect your<a title="Markee_Winter2014-15 page 1" href="http://viewer.zmags.com/publication/b98b9cae?page=1"> Texans go to Hawaii Mobile Production </a> <a title="Markee_Winter2014-15 page 2" href="http://viewer.zmags.com/publication/b98b9cae?page=2"> </a> <a title="Markee_Winter2014-15 page 3" href="http://viewer.zmags.com/publication/b98b9cae?page=3"> cravingyour story the world is </a> <a title="Markee_Winter2014-15 page 4" href="http://viewer.zmags.com/publication/b98b9cae?page=4"> Markee Film · Video · Animation · Audio · Locatio</a> <a title="Markee_Winter2014-15 page 5" href="http://viewer.zmags.com/publication/b98b9cae?page=5"> 6 7 32 Markee Film · Video · Animation · Audio ·</a> <a title="Markee_Winter2014-15 page 6" href="http://viewer.zmags.com/publication/b98b9cae?page=6"> from the editor | By Tom Inglesby Will Clou</a> <a title="Markee_Winter2014-15 page 7" href="http://viewer.zmags.com/publication/b98b9cae?page=7"> Markee News Mu</a> <a title="Markee_Winter2014-15 page 8" href="http://viewer.zmags.com/publication/b98b9cae?page=8"> making Commercials The S</a> <a title="Markee_Winter2014-15 page 9" href="http://viewer.zmags.com/publication/b98b9cae?page=9"> making TV Forever |</a> <a title="Markee_Winter2014-15 page 10" href="http://viewer.zmags.com/publication/b98b9cae?page=10"> AFTER POST AFTERGLOW The film is in the can—di</a> <a title="Markee_Winter2014-15 page 11" href="http://viewer.zmags.com/publication/b98b9cae?page=11"> Cloud-Based Dailies Take Off Dailies for both fil</a> <a title="Markee_Winter2014-15 page 12" href="http://viewer.zmags.com/publication/b98b9cae?page=12"> Business of Film The Cloud </a> <a title="Markee_Winter2014-15 page 13" href="http://viewer.zmags.com/publication/b98b9cae?page=13"> Because the full resolution con- tent reside</a> <a title="Markee_Winter2014-15 page 14" href="http://viewer.zmags.com/publication/b98b9cae?page=14"> Flying Files and Safe Storage Media files are lar</a> <a title="Markee_Winter2014-15 page 15" href="http://viewer.zmags.com/publication/b98b9cae?page=15"> large, high-value digital assets. These solutions</a> <a title="Markee_Winter2014-15 page 16" href="http://viewer.zmags.com/publication/b98b9cae?page=16"> Business of Film Media Management </a> <a title="Markee_Winter2014-15 page 17" href="http://viewer.zmags.com/publication/b98b9cae?page=17"> New Delivery Systems, New Business Models You can</a> <a title="Markee_Winter2014-15 page 18" href="http://viewer.zmags.com/publication/b98b9cae?page=18"> Business of Film Screens and Storage </a> <a title="Markee_Winter2014-15 page 19" href="http://viewer.zmags.com/publication/b98b9cae?page=19"> At the end of the day, all of that creative </a> <a title="Markee_Winter2014-15 page 20" href="http://viewer.zmags.com/publication/b98b9cae?page=20"> Business Model: Have Passion In a classic case st</a> <a title="Markee_Winter2014-15 page 21" href="http://viewer.zmags.com/publication/b98b9cae?page=21"> Regardless of technology, stop-motion see</a> <a title="Markee_Winter2014-15 page 22" href="http://viewer.zmags.com/publication/b98b9cae?page=22"> Business of Film Screen Novelties </a> <a title="Markee_Winter2014-15 page 23" href="http://viewer.zmags.com/publication/b98b9cae?page=23"> those all together to come up with our own style.</a> <a title="Markee_Winter2014-15 page 24" href="http://viewer.zmags.com/publication/b98b9cae?page=24"> Mobile production units were deployed at two majo</a> <a title="Markee_Winter2014-15 page 25" href="http://viewer.zmags.com/publication/b98b9cae?page=25"> FLEXIBILITY and Innovation on the Road BY TOM </a> <a title="Markee_Winter2014-15 page 26" href="http://viewer.zmags.com/publication/b98b9cae?page=26"> Mobile Production [A</a> <a title="Markee_Winter2014-15 page 27" href="http://viewer.zmags.com/publication/b98b9cae?page=27"> array of vendors to choose from for all but the m</a> <a title="Markee_Winter2014-15 page 28" href="http://viewer.zmags.com/publication/b98b9cae?page=28"> MORPHING BUSINESS MODELS Television commercial p</a> <a title="Markee_Winter2014-15 page 29" href="http://viewer.zmags.com/publication/b98b9cae?page=29"> C ommercial production and po</a> <a title="Markee_Winter2014-15 page 30" href="http://viewer.zmags.com/publication/b98b9cae?page=30"> Producing Commercials Production house: Alkemy</a> <a title="Markee_Winter2014-15 page 31" href="http://viewer.zmags.com/publication/b98b9cae?page=31"> Production house: Hostage Films The collaborators</a> <a title="Markee_Winter2014-15 page 32" href="http://viewer.zmags.com/publication/b98b9cae?page=32"> Producing Commercials Production house: Nice S</a> <a title="Markee_Winter2014-15 page 33" href="http://viewer.zmags.com/publication/b98b9cae?page=33"> Production house: Timber More content, please </a> <a title="Markee_Winter2014-15 page 34" href="http://viewer.zmags.com/publication/b98b9cae?page=34"> Spotlight Texas Crew Productions </a> <a title="Markee_Winter2014-15 page 35" href="http://viewer.zmags.com/publication/b98b9cae?page=35"> into the HiDef world we thought, `Oh, wow, this i</a> <a title="Markee_Winter2014-15 page 36" href="http://viewer.zmags.com/publication/b98b9cae?page=36"> advertisers' index page# company phone</a> <a title="Markee_Winter2014-15 page 37" href="http://viewer.zmags.com/publication/b98b9cae?page=37"> </a> <a title="Markee_Winter2014-15 page 38" href="http://viewer.zmags.com/publication/b98b9cae?page=38"> </a>