<br />
INFOLOG<br />
A m A g A z i n e A b o u t i n f o r m At i o n l o g i s t i c s f r o m s t r A l f o r s 2 2 0 1 0<br />
the art OF<br />
beING seeN<br />
Better communication<br />
through the value chain<br />
3 2 It’s all about standing out and being seen<br />
3 4 New rules of play on the postal market<br />
3 22 E.ON:s customers choose electronic<br />
3 32 Simple collation saved millions<br />
3Tommi Hänninen is<br />
the new Head of Sales &<br />
Marketing, Stralfors<br />
Information Logistics.<br />
The value chain<br />
for communication<br />
aNaLysIs<br />
“The first stage is Ana-<br />
lysis. This is where we<br />
familiarise ourselves<br />
with our customers’<br />
challenges. You might<br />
compare us with ma-<br />
nagement consultants,<br />
the difference being<br />
that we talk communi-<br />
cation. We conduct in-<br />
depth interviews with<br />
leading executives in<br />
all parts of the compa-<br />
ny. We asses<a title="Infolog22010UK.pdf page 1" href="http://viewer.zmags.com/publication/b9a5bbbd?page=1"> INFOLOG A m A g A z i n e A b o u t i n f o r m A</a>
<a title="Infolog22010UK.pdf page 2" href="http://viewer.zmags.com/publication/b9a5bbbd?page=2"> 3Tommi Hänninen is the new Head of Sales & Market</a>
<a title="Infolog22010UK.pdf page 3" href="http://viewer.zmags.com/publication/b9a5bbbd?page=3"> 3 It’s all about standing out and being seen. Su</a>
<a title="Infolog22010UK.pdf page 4" href="http://viewer.zmags.com/publication/b9a5bbbd?page=4"> 4 3 INFOLOG</a>
<a title="Infolog22010UK.pdf page 5" href="http://viewer.zmags.com/publication/b9a5bbbd?page=5"> 7 Posten Norden’s President and CEO Lars G Nordst</a>
<a title="Infolog22010UK.pdf page 6" href="http://viewer.zmags.com/publication/b9a5bbbd?page=6"> 6 3 INFOLOG</a>
<a title="Infolog22010UK.pdf page 7" href="http://viewer.zmags.com/publication/b9a5bbbd?page=7"> There are several compo- </a>
<a title="Infolog22010UK.pdf page 8" href="http://viewer.zmags.com/publication/b9a5bbbd?page=8"> 3 Falck is the biggest operator in the Nordic reg</a>
<a title="Infolog22010UK.pdf page 9" href="http://viewer.zmags.com/publication/b9a5bbbd?page=9"> 3 a cOMMON threaD FOr FaLcK DENMARK Every year</a>
<a title="Infolog22010UK.pdf page 10" href="http://viewer.zmags.com/publication/b9a5bbbd?page=10"> ‘W We drew e want t</a>
<a title="Infolog22010UK.pdf page 11" href="http://viewer.zmags.com/publication/b9a5bbbd?page=11"> has been working together with Falck. During a wo</a>
<a title="Infolog22010UK.pdf page 12" href="http://viewer.zmags.com/publication/b9a5bbbd?page=12"> 3 Jussi Aro is Head of Customer and Insurance Ser</a>
<a title="Infolog22010UK.pdf page 13" href="http://viewer.zmags.com/publication/b9a5bbbd?page=13"> 3 FINLAND a reLIabLe aNaLysIs The insurance comp</a>
<a title="Infolog22010UK.pdf page 14" href="http://viewer.zmags.com/publication/b9a5bbbd?page=14"> Tryg 3 tryg is the second largest insurance comp</a>
<a title="Infolog22010UK.pdf page 15" href="http://viewer.zmags.com/publication/b9a5bbbd?page=15"> old platform for mailings and customer com- munic</a>
<a title="Infolog22010UK.pdf page 16" href="http://viewer.zmags.com/publication/b9a5bbbd?page=16"> 3 “More than half of the one million or so interv</a>
<a title="Infolog22010UK.pdf page 17" href="http://viewer.zmags.com/publication/b9a5bbbd?page=17"> 3 Since 1945 TNS Gallup has been describing the </a>
<a title="Infolog22010UK.pdf page 18" href="http://viewer.zmags.com/publication/b9a5bbbd?page=18"> 3 Hanna Manninen at Stralfors open</a>
<a title="Infolog22010UK.pdf page 19" href="http://viewer.zmags.com/publication/b9a5bbbd?page=19"> 1 TNS Gallup uses panels, to whom they regularly </a>
<a title="Infolog22010UK.pdf page 20" href="http://viewer.zmags.com/publication/b9a5bbbd?page=20"> 3 Kirsten Norre Kristiansen departmental head in </a>
<a title="Infolog22010UK.pdf page 21" href="http://viewer.zmags.com/publication/b9a5bbbd?page=21"> TElENOr 3 3 telenor has around two million mobi</a>
<a title="Infolog22010UK.pdf page 22" href="http://viewer.zmags.com/publication/b9a5bbbd?page=22"> Every year almost ten million invoices l</a>
<a title="Infolog22010UK.pdf page 23" href="http://viewer.zmags.com/publication/b9a5bbbd?page=23"> 3 Liselotte Boström hopes that the majority of E.</a>
<a title="Infolog22010UK.pdf page 24" href="http://viewer.zmags.com/publication/b9a5bbbd?page=24"> sILeNce Is NOt aLWays GOLDeN Passion, honesty and</a>
<a title="Infolog22010UK.pdf page 25" href="http://viewer.zmags.com/publication/b9a5bbbd?page=25"> O ur dig</a>
<a title="Infolog22010UK.pdf page 26" href="http://viewer.zmags.com/publication/b9a5bbbd?page=26"> 3 Sweden sPOrt’s best FrIeND “Sverigelotteriet” </a>
<a title="Infolog22010UK.pdf page 27" href="http://viewer.zmags.com/publication/b9a5bbbd?page=27"> 3 Sverigelotteriet shares premises with the popu-</a>
<a title="Infolog22010UK.pdf page 28" href="http://viewer.zmags.com/publication/b9a5bbbd?page=28"> We are, and we want to be </a>
<a title="Infolog22010UK.pdf page 29" href="http://viewer.zmags.com/publication/b9a5bbbd?page=29"> rEliablE mailiNg 3 the stralfors reliable mailin</a>
<a title="Infolog22010UK.pdf page 30" href="http://viewer.zmags.com/publication/b9a5bbbd?page=30"> This autumn 3.6 million Danes will have their Nem</a>
<a title="Infolog22010UK.pdf page 31" href="http://viewer.zmags.com/publication/b9a5bbbd?page=31"> 3 DENMARK NEmid 3nemiD has been develo- ped and</a>
<a title="Infolog22010UK.pdf page 32" href="http://viewer.zmags.com/publication/b9a5bbbd?page=32"> 3 NORway IN the rIGht PLace – at the rIGht tIMe </a>
<a title="Infolog22010UK.pdf page 33" href="http://viewer.zmags.com/publication/b9a5bbbd?page=33"> 7 Horses are always trotting somewhere. At the Bj</a>
<a title="Infolog22010UK.pdf page 34" href="http://viewer.zmags.com/publication/b9a5bbbd?page=34"> H orses have be</a>
<a title="Infolog22010UK.pdf page 35" href="http://viewer.zmags.com/publication/b9a5bbbd?page=35"> 3TheVGOsloGrand Prix is the highlight of the year</a>
<a title="Infolog22010UK.pdf page 36" href="http://viewer.zmags.com/publication/b9a5bbbd?page=36"> identified and is focusing on consists of so-cal- </a>
<a title="Infolog22010UK.pdf page 37" href="http://viewer.zmags.com/publication/b9a5bbbd?page=37"> INFOLOG 3 37</a>
<a title="Infolog22010UK.pdf page 38" href="http://viewer.zmags.com/publication/b9a5bbbd?page=38"> 38 3 INFOLOG</a>
<a title="Infolog22010UK.pdf page 39" href="http://viewer.zmags.com/publication/b9a5bbbd?page=39"> 3 DENMARK aN easy aNsWer Simple, functional and </a>
<a title="Infolog22010UK.pdf page 40" href="http://viewer.zmags.com/publication/b9a5bbbd?page=40"> 3 in brief Print or email? both, please! Is it </a>